AddReax

What AddReax does

AddReax is a European Martech (Marketing Technology) company headquartered in London at Nova North, 11 Bressenden Place, with additional offices in Stockholm and Oslo, and a self-described Scandinavian heritage. The company operates the AddReax Ecosystem, branded as the 'Eyeball Ecosystem', an integrated platform that combines an AI-based engine with proprietary audience data from over 3.5 million Generation Z and Millennial members to enable brand partners to reach, engage, and transact with targeted end-customers across App, Web, Social, SMS, push notifications, email, display advertising, and digital coupons.

The core technology stack comprises the AddReax AI Engine, which analyzes end-customer behaviour to match users with specific interests and powers multi-channel delivery, and AddReax Solutions, a white-label system engine that uses AI to assess the effect of and reactions to different forms of direct marketing across segments of a client's customer database. The company holds the AddReax® registered trademark, operates the Surveys & Insights market research consultancy leveraging its proprietary Gen Z & Millennial dataset, and offers Campaign Management advisory, Display Advertising, Email & Content, Performance Marketing services, and Technology Licensing (white label).

AddReax monetizes through six revenue streams spanning subscription-style performance marketing services, professional services for campaign management, licensing royalties from white-label technology, advertising, and data monetization via research services. Go-to-market is sales-led and direct B2B, targeting 'Brand Partners' (primarily enterprises focused on online retailing and digital marketing performance) as the primary segment and 'Ventures/Clients' as a secondary segment. Pricing is quote-based and not publicly disclosed. The company is privately held under the legal entity AddReax Group Limited, registered in England, and discloses no funding rounds, ownership structure, named customer logos, or revenue figures in the available source material. Christen Ager-Hanssen is identified as Founder and CEO.

Name

AddReax

Legal name

AddReax Group Limited

Website

https://addreax.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

AddReax is a London-headquartered European Martech company with offices in Stockholm and Oslo that operates the AI-powered AddReax Ecosystem (Eyeball Ecosystem), helping brand partners reach and convert targeted audiences across App, Web, Social, SMS, push, email, and display channels using proprietary Generation Z and Millennial data.

Ownership category

akta.pro rank

Product category

Marketing Technology Platform

NAICS

Advertising Agencies (54181), Custom Computer Programming Services (541511)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming Services (7371)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

Keywords

• Performance marketing services
• Marketing technology platform
• Audience targeting solutions
• Campaign management services
• Display advertising services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Performance Marketing Services: Delivers highly active member engagement across multiple platforms (App, Web & Social) through AI-driven targeting. Provides SMS, Push Notifications, Banners, Emails, and Digital Coupons to drive conversion rates for brand partners.
2. Campaign Management: Strategic long-term campaign management advising brand partners on bespoke campaign strategies to maximize conversion rates and ROI.
3. Technology Licensing (White Label): Offers selected clients the opportunity to white label AddReax's unique technology to leverage their existing audiences using AddReax Solutions.
4. Email & Content Marketing: Product Story-Telling to Members through email marketing, digital magazines, and other content platforms such as apps and websites with unique conversion rates.
5. Display Advertising: Intelligently segmented display advertising across desktop, web, app and email targeting Generation Z & M audience.
6. Surveys & Insights: Generation Z & M focused market research consultancy providing insights to inform innovative and iconic campaigns.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

AddReax provides AI-driven marketing technology and related services to brand partners, centered on the proprietary AddReax Ecosystem (Eyeball Ecosystem) that connects brands with Generation Z and Millennial audiences. Its offerings include Performance Marketing, Email & Content, Surveys & Insights, Campaign Management, Display Advertising, and white-label Technology Licensing (AddReax Solutions), all powered by the AddReax AI Engine that analyzes customer behavior to optimize engagement and conversion across SMS, push notifications, banners, emails, and digital coupons.

Product overview

AddReax is a European Martech (Marketing Tech) company with headquarters in London and Scandinavian roots, offering a unified intelligent marketing platform called the AddReax Ecosystem (Eyeball Ecosystem). The portfolio includes Performance Marketing, Email & Content, Surveys & Insights, Campaign Management, and Display Advertising services, all powered by the proprietary AddReax AI Engine. Additionally, the company offers Technology Licensing (AddReax Solutions) for white-label opportunities. The ecosystem enables brand partners to reach specific audiences, engage customers, and drive transactions through multiple digital channels including SMS, push notifications, email, display ads, and digital coupons.

Differentiator

Problem solved

Functional benefit

Products and services

• AddReax Ecosystem (Eyeball Ecosystem) A cutting-edge intelligent marketing platform that enables brand partners to digitally reach relevant audiences, unleash connectivity through eyeball engagement, and transact with potential end-customers via AI-powered marketing technology, resulting in increased sales and brand awareness.
• Performance Marketing AI-powered marketing service that connects people with very specific interests or passions through multiple platforms (App, Web & Social) using SMS, push notifications, banners, emails, and digital coupons. Leverages the AddReax AI Engine to analyze end-customer behavior and deliver high conversion rates for brand partners.
• Email & Content Marketing Product story-telling marketing service delivered to members through email marketing, digital magazines, and content platforms including apps and websites, with conversion-rate-optimized content distribution.
• Surveys & Insights Market research consultancy service leveraging proprietary data from over 3.5 million Generation Z and Millennial respondents, providing insights to inform innovative and iconic campaigns and help brands better attract and engage these target audiences.
• Campaign Management Strategic, long-term campaign advisory service in which Campaign Management Advisers work closely with brand partners to create bespoke campaign strategies tailored to target audiences for optimal conversion rates and ROI.
• Display Advertising Intelligently segmented display advertising service delivered across desktop, web, app, and email channels, leveraging AddReax's large Generation Z and Millennial audience to drive brand awareness and engagement.
• Technology Licensing (AddReax Solutions) White-label technology licensing offering for selected clients, providing a bespoke AI system engine (AddReax Solutions) that analyzes the effect of and reactions to different forms of direct marketing across segments of plugged-in customer databases to optimize customer engagement.

Quantifiable outcome

• Delivers one of the highest conversion rates in the industry for Brand Partners
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Group Controlled MarTech CompaniescoreTechnology or IntegrationAddReax works closely with other group controlled MarTech companies to equip Brand Partners with fast access to the market through the AddReax Ecosystem. These internal group companies are part of the integrated technology and service delivery network.
• Media PartnerscoreStrategic or Co-development PartnerAddReax collaborates with Media Partners as part of the ecosystem approach to provide brand partners with media exposure, inventive assets, and expert Performance Marketing Expertise. The Media Partners contribute to the Go-to-Market Muscle capability.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• AdRoll: AdRoll provides AI-driven display advertising, retargeting, and email marketing for SMB and mid-market brands. Both companies combine AI-driven targeting across display, email, and multi-channel performance marketing for growth-focused brand partners.
• Celtra: Celtra provides creative ad tech and AI-driven ad production for brand partners across display, social, and digital channels. Both companies serve brand-side advertisers with AI-driven production, audience targeting, and cross-channel campaign management at enterprise scale.
• Smartly.io: Smartly.io is an AI-powered social media advertising automation platform serving brand partners with multi-channel campaign management. It overlaps directly with AddReax's Performance Marketing, AI-driven optimization, and white-label technology licensing offerings across enterprise brand customers.
• MiQ: MiQ is a programmatic media partner using data and AI to connect advertisers with relevant audiences across digital channels. Comparable to AddReax in using proprietary data and AI to optimize audience targeting and conversion for brand partners.
• StackAdapt: StackAdapt is a multi-channel programmatic advertising platform using AI for native, display, and connected TV ad buying. Overlaps with AddReax's Display Advertising and AI-driven audience segmentation across Gen Z/Millennial audiences.

Broad incumbents

• Hootsuite: Hootsuite is a social media management and marketing platform offering publishing, analytics, and AI-driven campaign support. Both companies serve brand partners with multi-channel digital marketing technology, though Hootsuite operates at significantly larger scale.
• The Trade Desk: The Trade Desk is a leading global programmatic advertising platform with extensive data and AI capabilities across display, video, audio, and CTV. It competes with AddReax for enterprise brand marketing budgets with a far broader offering and global scale.
• HubSpot: HubSpot is a comprehensive marketing, sales, and customer service platform with email, content, and analytics tools. It overlaps with AddReax's Email & Content, Campaign Management, and audience engagement offerings as a broader incumbent for brand growth.
• Zeta Global: Zeta Global is an AI-powered marketing platform combining first-party data, audience targeting, and multi-channel activation for enterprise brands. Comparable to AddReax in its data-driven approach to consumer engagement and conversion optimization.

Emerging players

• Talon.One: Talon.One is a promotion and loyalty engine enabling brands to run personalized campaigns through APIs. It overlaps with AddReax's Digital Coupons and customer engagement optimization offerings for brand partners seeking AI-driven promotion tools.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/addreaxgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AddReax