GM Communication
- Company typePrivate
- Founded1985
- HeadquartersGallarate, Italy
- Headcount11–50
- GTM typeB2B
- OfferingServices
GM Communication firmographics
Firmographics- Name
- GM Communication
- Legal name
- GM Communication S.r.l.
- Website
- https://gmcommunication.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
GM Communication industry classification
Industry- Product category
- Event Management Services
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- Corporate Event Production & AV Services (HSACADAB)
- akta.pro secondary industries
- Audio-Visual Equipment Rentals (Sound, Projection, Screens) (HSACAFAF), Mobile / On-Site Catering (Food Trucks for Events, Pop-Ups) (THAFAIAJ)
Keywords
Where GM Communication is headquartered
LocationHeadquarters
- HQ city
- Gallarate
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
GM Communication business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Event Organization Services: Live events, conferences, concerts, corporate events, and private events organization with full production capabilities including scenography, stages, audio, lighting, and video
- Recording Studio Services: Professional recording studio services for album recording and live streaming production for artists
- Catering Services: Food and beverage catering for events, conventions, and corporate celebrations
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
GM Communication product offering
Product offeringCore offering
GM Communication is an Italian events and creative communication company that provides end-to-end event management services. Its offerings include live event production, audio-visual and scenography services, professional recording studio operations, and full-service catering, organized across four divisions (GM Live, GM Studio, GM Eventi, GM Food) for corporate, public, and private clients across Italy.
Product overview
GM Communication is an events and creative communication company offering a comprehensive suite of services organized into four main divisions: GM Live (live concerts, events, scenography, audio/lighting/video, stages), GM Studio (professional recording studio for album recording and live streaming), GM Eventi (public, corporate, and private events planning with installations), and GM Food (catering services for all occasions). The company has been operating since 1985 and specializes in creating emotional, engaging, and memorable brand engagement experiences for clients. Major client partnerships include Kia Motors for experiential marketing tours and events across Italy.
Differentiator
Problem solved
Functional benefit
Products and services
- GM Live Live concert and event production service including concert organization, scenography design, audio/lighting/video systems, and stages and walkways construction and setup. Targeted at concert promoters, artists, and corporate clients requiring full live production infrastructure.
- GM Studio Professional recording studio service equipped to record albums and produce live streaming broadcasts for demanding artists. Targeted at recording artists, musicians, and content producers requiring professional-grade audio production.
- GM Eventi Event planning and management service covering public events, corporate events, private events, and event installations/setup. Targeted at companies, public organizations, and private clients needing professional event organization.
- GM Food Catering service providing food and drink for all types of events, conventions, and corporate celebrations. Targeted at event organizers, corporations, and private clients requiring full-service event catering.
Quantifiable outcome
- 40+ years of continuous operation and growth
Companies that use GM Communication
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
GM Communication technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
GM Communication partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Kia Motors ItalycoreKia Motors Italy is the primary automotive client and strategic partner for GM Communication. GM organizes multiple promotional tours and events for Kia including the 105 Summer Festival 2026 (4 stops), Move First 2025 (34 stops), e-Xperience Tour 2024, Winter Experience 2024, EV3 Premiere Events (47 events), and sustainability-focused initiatives.
- Radio 105coreRadio 105 is a major media partner for collaborative events including '105 Save the Sea' beach cleanup initiatives, promotional activities, and concert events. GM organizes live events in partnership with Radio 105's talent and animation teams.
- Radio MediasetcoreRadio Mediaset group operates multiple national radio stations (Radio 105, R101, Virgin Radio, Radio Monte Carlo, Radio Subasio) that serve as media partners for GM Communication's event projects.
- AutogrillminorAutogrill collaborated on the '105 Save the Sea' environmental initiative at Italian beaches.
- Plastic FreeminorEnvironmental organization collaborating on '105 Save the Sea' beach cleanup events for sustainability initiatives.
- CETACEAminorEnvironmental association that collaborated on KIA Sustainability Tour to clean beaches of plastic and litter in San Vito Lo Capo, Sicily.
- RTLminorKIA Sustainability Tour conducted in partnership with RTL across 5 beach locations in Italy.
- AC MonzaminorGM organized concert event celebrating AC Monza's historic first promotion to Serie A at U-Power Stadium.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
GM Communication competitors and assessment
Company assessmentDirect peers
- NPM Events: Italian event management and experiential marketing agency serving corporate clients with event design, production, and brand activation — directly comparable to GM Eventi and GM Live service lines.
- Filmmaster Events: Italy-based full-service event production agency offering live events, corporate events, and scenography for major brands. Direct competitor to GM Communication in the Italian experiential production market with comparable B2B event services.
- OBO Eventi: Italian event management firm delivering corporate events, conferences, and private functions — directly comparable mid-sized Italian competitor in GM's primary service category.
- Adacto: Italian communication and event agency providing corporate event production, brand activation, and creative communication services — directly comparable to GM Communication's full-service Italian offering.
- Grandi Eventi: Italian event organization company delivering corporate events, conferences, and private celebrations. Comparable mid-sized Italian peer operating in GM Communication's primary service category.
Broad incumbents
- MKG: US-based experiential marketing agency focused on live brand experiences and events for enterprise clients. Comparable in core offering (live event production for brands) but with a much broader international footprint.
- Sparks: Global brand experience agency producing live events, pop-ups, and conferences for major brands. Comparable in service mix and target customers (large B2B brand experience budgets), at significantly larger scale.
- Jack Morton Worldwide: Global experiential marketing agency producing brand experiences, events, and sponsorships for enterprise clients. Comparable in offering (experiential events for major brands) but operates at far larger international scale.
- George P. Johnson Experience Marketing: Large global experiential agency specializing in brand experiences, product launches, and event programs for enterprise technology and automotive clients — closely aligned with GM's automotive tour business.
Emerging players
- Amplify: UK-based brand experience agency building live events, immersive experiences, and brand activations. Comparable in service mix for experiential marketing clients, with overlapping creative communication positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
GM Communication social profiles
Digital presenceGM Communication financial estimates
Financial estimateRevenue estimate
Valuation estimate
GM Communication leadership team
Management profileNumber of profiles
GM Communication subsidiaries and ownership
Company hierarchySubsidiaries4 records
GM Communication funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GM Communication M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GM Communication
What does GM Communication do?
GM Communication is an Italian events and creative communication company that provides end-to-end event management services. Its offerings include live event production, audio-visual and scenography services, professional recording studio operations, and full-service catering, organized across four divisions (GM Live, GM Studio, GM Eventi, GM Food) for corporate, public, and private clients across Italy.
Is GM Communication a public or private company?
GM Communication is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GM Communication founded?
GM Communication was founded in 1985. It employs 11 to 50 people.
Where is GM Communication based?
GM Communication is headquartered in Gallarate, Italy, in the Europe region.
How does GM Communication make money?
Three revenue lines are on record. Event Organization Services are the primary driver. The others are recording Studio Services and catering Services.
Who are GM Communication's main competitors?
Direct peers on record are NPM Events, Filmmaster Events, OBO Eventi, Adacto and Grandi Eventi. Broad incumbents are MKG, Sparks, Jack Morton Worldwide and George P. Johnson Experience Marketing. Amplify is listed as an emerging player.
Does GM Communication have an API?
No public API is recorded for GM Communication.
What industry is GM Communication in?
GM Communication's product category is Event Management Services. Its primary akta.pro industry code is HSACADAB, Corporate Event Production & AV Services, with a secondary code of HSACAFAF, Audio-Visual Equipment Rentals (Sound, Projection, Screens). Its NAICS code is 5418 and its SIC code is 7900.