Poema
POEMA is a Romanian direct-to-consumer women's fashion retailer selling casual, office, and elegant clothing through its e-commerce platform (poema.ro) and three physical stores in Craiova, Bucharest, and Pitesti.
- Company typePrivate
- Founded1994
- HeadquartersCraiova, Romania
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Poema does
POEMA is a Romanian direct-to-consumer women's fashion retailer operating under the legal entity S.C. FABIO COMPROD S.R.L., incorporated in Craiova in 1994. The company sells casual, office, and elegant women's clothing through two integrated channels: an owned e-commerce platform at poema.ro and three brick-and-mortar stores located in AFI Cotroceni (Bucharest), Electroputere Parc (Craiova), and VIVO! (Pitesti). The product assortment spans dresses, blazers, blouses, skirts, trousers, and accessories, supplemented by seasonal lookbook collections dating back to Fall Winter 2011 and curated capsule lines such as "THE MUSE by Diana Enciu." Headcount is reported at 51-100 employees, and the brand maintains an active presence across Facebook, Instagram, Pinterest, Twitter, and YouTube to drive customer acquisition.
The underlying technology stack is conventional for an SME e-commerce operation: a website with cookie-based session functionality, TLS 1.3-encrypted payment processing through Netopia MobilPay with 3D Secure authentication, and customer account management. No native mobile application is offered. Order fulfillment is handled via a partnership with Urgent Cargus for nationwide courier delivery at a flat 19 lei shipping fee, with 24-48 hour delivery times within Romania; international shipping is available upon request. The company is GDPR-compliant and registered with the Romanian ANSPDCP data protection authority (registration 16400/15.04.2010).
The business model is straightforward unit-pricing retail: one-time product sales at listed prices inclusive of 21% VAT, with ancillary revenue from gift cards. The POEMA Club loyalty program and email newsletter support retention and reactivation. POEMA is privately held with no disclosed institutional investors, parent company, subsidiaries, funding rounds, or M&A activity. All operations are domestic to Romania, and the company has not disclosed revenue, headcount trends, or forward growth metrics in publicly available sources.
Poema firmographics
Firmographics- Name
- Poema
- Legal name
- S.C. FABIO COMPROD S.R.L.
- Website
- https://poema.ro
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- POEMA is a Romanian direct-to-consumer women's fashion retailer selling casual, office, and elegant clothing through its e-commerce platform (poema.ro) and three physical stores in Craiova, Bucharest, and Pitesti.
- Ownership category
- akta.pro rank
Where Poema is headquartered
LocationHeadquarters
- HQ city
- Craiova
- HQ country
- Romania
- HQ region
- Europe
Offices4 records
Markets served
Poema business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Fashion Product Sales: One-time retail sales of women's clothing and accessories through online store and physical retail locations. Revenue generated from direct product sales at listed prices including 21% VAT.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with flat shipping |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Poema product offering
Product offeringCore offering
POEMA is a Romanian women's fashion brand that designs, produces, and retails clothing under its own label through an e-commerce platform (www.poema.ro) and three physical retail stores located in shopping malls in Craiova, Bucharest, and Pitesti. The assortment covers casual, office, and elegant categories including dresses, blazers, blouses, skirts, trousers, and accessories, complemented by themed seasonal collections, designer collaborations, gift cards, and a customer loyalty program (POEMA Club).
Product overview
POEMA is a Romanian women's fashion e-commerce retailer operating both online and through physical stores. The company offers a unified retail platform combining an online store at poema.ro with multiple brick-and-mortar locations. The product portfolio centers on women's clothing across casual, office/workwear, and elegant styles. Core product categories include dresses (casual day dresses and evening dresses), blazers/jackets, blouses, skirts, trousers, and accessories. POEMA also operates seasonal lookbook collections released throughout the year, with historical collections dating back to 2011. The company offers a loyalty program (POEMA Club) and gift cards. Notable offerings include designer collaborations like THE MUSE by Diana Enciu and themed collections such as Party & Events, Office Looks, and White Edit. The brand positions itself across casual, office, and elegant fashion segments for women.
Differentiator
Problem solved
Functional benefit
Brands
- THE MUSE by Diana Enciu: Collaborative collection with designer Diana Enciu
Products and services
- POEMA Online Store Women's fashion e-commerce platform offering casual, office, and elegant clothing including dresses, blazers, blouses, skirts, trousers, and accessories for individual female consumers in Romania.
- Rochii (Dresses) Dresses designed for various occasions including casual day dresses, evening dresses, and special event dresses for women.
- Sacouri (Blazers/Jackets) Blazers and jackets for office and professional wear targeting working women.
- Bluze (Blouses) Blouses and shirts for casual and office wear for women.
- Fuste (Skirts) Skirts in various styles for casual and office wear for women.
- Pantaloni (Trousers) Trousers and pants for casual and office wear for women.
- Accesorii (Accessories) Fashion accessories to complement outfits for women.
- POEMA Club Customer loyalty program offering exclusive benefits, early access to sales, discount codes, and special offers for registered members.
- Gift Cards (Carduri Cadou) Gift cards available for purchase to give as presents to be redeemed against POEMA products.
- THE MUSE by Diana Enciu Designer collaboration collection with Diana Enciu featuring curated fashion pieces for women.
- Party & Events Collection Special collection for parties and events featuring party-appropriate attire for women.
- Office Looks Collection Professional office wear collection for work environments targeting women in professional settings.
- White Edit Collection Curated collection featuring white-themed fashion pieces for women.
- Summer Collection Summer seasonal collection featuring warm-weather fashion for women.
- Physical Retail Stores Three brick-and-mortar retail locations in shopping malls across Romania: Craiova (Electroputere Parc), Bucharest (AFI Cotroceni), and Pitesti (VIVO!), open 7 days a week.
Companies that use Poema
Customer profileSegments1 record
Ideal customer profiles1 record
Poema technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Poema partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Urgent CarguscoreCourier and delivery partner providing nationwide shipping services for online orders. Standard shipping costs 19 lei within Romania with 24-48 hour delivery. Return shipments can be arranged through this partner with freight charges.
- Netopia MobilPaycorePayment processing integration enabling secure online transactions. Supports credit/debit card payments with 3D Secure authentication. Card data is not stored on POEMA servers, processed directly through Visa/MasterCard systems using TLS 1.3 encryption.
- MobilPaycoreOnline payment gateway provider handling credit card transactions. Ensures secure payment processing for e-commerce orders with encrypted data transmission.
Scale indicators2 records
Recent moves6 records
Expansion highlights3 records
Poema competitors and assessment
Company assessmentBroad incumbents
- Zalando: Europe's leading online fashion platform with a strong Romanian customer base and multi-brand assortment. Comparable to Poema as a women's fashion e-commerce destination, though operating at vastly larger scale and as a marketplace rather than a single-brand retailer.
- H&M: Global fast-fashion incumbent with multiple Romanian mall stores and a strong local e-commerce offering. Comparable to Poema as a broader incumbent competing for the same women's fashion customer across casual, office, and party occasions, though at significantly larger scale and price points.
- C&A: European apparel chain with Romanian stores and online operations focused on family and women's fashion. Comparable to Poema in mall-based women's apparel retail and broad demographic targeting, but with a wider assortment and larger footprint.
- Mango: Spanish-origin global fashion retailer with Romanian stores and e-commerce, focused on women's contemporary fashion. Comparable to Poema in the women's fashion vertical with mall + e-commerce distribution, though at higher price points and with broader international brand recognition.
Emerging players
- About You: European online fashion retailer with growing Eastern European presence, targeting young women with trend-driven assortment and personalized shopping. Comparable to Poema in women's fashion e-commerce focus, though operating as a multi-brand platform rather than a single DTC brand.
- SHEIN: Global ultra-fast-fashion online retailer with a strong Romanian customer base, competing on price, assortment breadth, and rapid trend turnover. Comparable to Poema in the online women's fashion category, though with structurally lower price points and an asset-light supply chain.
Direct peers
- New Yorker: German-headquartered young fashion chain with a Romanian store network and online shop targeting women and men. Comparable to Poema in mall-based young women's fashion positioning, multi-channel distribution, and trend-driven seasonal drops.
- LC Waikiki: Turkish-origin fast-fashion retailer with widespread Romanian mall presence, offering women's clothing at value price points. Comparable to Poema in vertical (own-brand fashion), distribution (mall + e-commerce), and core customer (price-sensitive Romanian women).
- Reserved (LPP Group): Polish fashion retail group operating the Reserved brand, with extensive Romanian mall footprint and an integrated e-commerce platform. Directly comparable to Poema in women's fashion assortment depth, mall-based omnichannel model, and Eastern European market focus.
- Koton: Turkish-origin mid-market women's and family fashion chain with a significant mall-based store presence across Romania. Directly comparable to Poema in target customer (women seeking affordable casual, office, and elegant wear), store format (mall-based), and multi-channel DTC approach.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Poema social profiles
Digital presencePoema compliance and trust
Trust signalCompliance2 records
Poema financial estimates
Financial estimateRevenue estimate
Valuation estimate
Poema leadership team
Management profileNumber of profiles
Poema funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Poema M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Poema
What does Poema do?
POEMA is a Romanian women's fashion brand that designs, produces, and retails clothing under its own label through an e-commerce platform (www.poema.ro) and three physical retail stores located in shopping malls in Craiova, Bucharest, and Pitesti. The assortment covers casual, office, and elegant categories including dresses, blazers, blouses, skirts, trousers, and accessories, complemented by themed seasonal collections, designer collaborations, gift cards, and a customer loyalty program (POEMA Club).
Is Poema a public or private company?
Poema is a private company. It is classified as unknown and is currently operating.
When was Poema founded?
Poema was founded in 1994. It employs 51 to 100 people.
Where is Poema based?
Poema is headquartered in Craiova, Romania, in the Europe region.
How does Poema make money?
One revenue line is on record: fashion Product Sales.
Who are Poema's main competitors?
Broad incumbents on record are Zalando, H&M, C&A and Mango. Emerging players are About You and SHEIN. Direct peers are New Yorker, LC Waikiki, Reserved (LPP Group) and Koton.
Does Poema have an API?
No public API is recorded for Poema.