Jillian Lare
Jillian Lare is a sole-proprietor interior design practice in Des Moines, Iowa, offering residential kitchen, bathroom, and whole-home design services through the Morris Lare joint venture, plus a digital e-book guide on paint color selection.
- Company typePrivate
- Founded2009
- HeadquartersDes Moines, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Jillian Lare does
Jillian Lare is a sole-proprietor interior design practice based in Des Moines, Iowa, founded in 2014 (with the personal website launched in 2009). The firm delivers residential interior design services including kitchen remodeling, bathroom design, paint color consultation, and whole-home renovations, with a particular emphasis on aging-in-place and universal design. The business operates primarily through Morris Lare, a joint venture launched in 2021 with partner Alicia, which serves as the delivery vehicle for client projects in the Des Moines metropolitan area.
The company's product offering is narrowly distributed: professional design services delivered regionally, and a single digital product — a $12.99 e-book guide on paint color selection — sold globally through a Flodesk storefront. There is no proprietary technology platform, no app, no AI capabilities, and no software product; the underlying 'technology' is a WordPress blog and email newsletter infrastructure. Revenue is generated on a professional services basis for design work and a one-time license fee for the e-book, with no disclosed pricing for design services.
The business model is a classic solo-practitioner lifestyle enterprise: low headcount (1-10), no external funding, no institutional ownership, and reliance on the founder's personal brand, credentials (Masters in Interior Design, Lehigh engineering background), and content marketing to attract clients. Marketing channels center on a long-running blog, social media presence (Instagram, Pinterest), and an email newsletter. The firm holds a 2018 Des Moines Home Show Expo award-winning design as its primary third-party credential.
Jillian Lare firmographics
Firmographics- Name
- Jillian Lare
- Legal name
- Jillian Lare
- Website
- https://jillianlare.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Jillian Lare is a sole-proprietor interior design practice in Des Moines, Iowa, offering residential kitchen, bathroom, and whole-home design services through the Morris Lare joint venture, plus a digital e-book guide on paint color selection.
- Ownership category
- akta.pro rank
Jillian Lare industry classification
Industry- Product category
- Interior Design Services
- NAICS
- Interior Design Services (54141)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
- akta.pro secondary industries
- Full Bathroom Remodel (Design-Build) (HSAPABAA), Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI), Interior Painting (Walls, Ceilings, Trim) (HSAPAHAA)
Keywords
Where Jillian Lare is headquartered
LocationHeadquarters
- HQ city
- Des Moines
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Jillian Lare business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Interior Design Services: Full-service interior design for residential clients, including kitchen design, bathroom design, paint color consultation, and whole-home renovations. Services are delivered through the Morris Lare joint venture.
- Digital Product Sales: Sale of a digital e-book guide on paint color selection priced at $12.99. Sold through Flodesk platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | E-Book Guide: Choose the perfect paint color every time |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Jillian Lare product offering
Product offeringCore offering
Jillian Lare provides full-service residential interior design — including kitchen design, bathroom design, paint color consultation, whole-home renovations, and aging-in-place design — delivered through the Morris Lare joint venture. The firm also publishes an interior-design content blog and sells a digital e-book guide on choosing paint colors for $12.99.
Product overview
Jillian Lare operates a personal blog and interior design content platform. The primary offerings include free blog content covering interior design topics (paint colors, bathroom design, kitchen remodeling, aging-in-place principles) and an e-book guide available for purchase. She co-founded Morris Lare (morrislare.com) with Alicia for interior design services, though her personal site focuses on content creation rather than formal productized offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Interior Design Services (via Morris Lare) Full-service residential interior design covering kitchen design, bathroom design, paint color consultation, whole-home renovations, and aging-in-place design, delivered through the Morris Lare joint venture.
- E-Book Guide: Choose the perfect paint color every time A digital e-book priced at $12.99 that helps readers choose the perfect paint color using professional interior design expertise on undertones, fixed finishes, and lighting.
Quantifiable outcome
- Award-winning Home Show Expo design
Companies that use Jillian Lare
Customer profileSegments1 record
Ideal customer profiles1 record
Jillian Lare technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Jillian Lare partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Morris LareprimaryIn 2021, Jillian Lare and her friend Alicia launched Morris Lare as a joint venture interior design firm. This is Jillian's primary business vehicle for delivering interior design services. Clients seeking design services are directed to morrislare.com. The partnership combines both founders' expertise for residential interior design projects in the Des Moines area.
Scale indicators2 records
Recent moves4 records
Expansion highlights3 records
Jillian Lare competitors and assessment
Company assessmentEmerging players
- Spacejoy: Online interior design platform combining AI-driven room visualization with human designer services for residential customers. Comparable target customer with a more software-enabled delivery model.
- Modsy: Tech-enabled interior design service providing 3D renderings and design concepts for homeowners. Overlaps with the subject's residential interior design offering but substitutes software-driven layouts for in-person designer engagement.
- Decorilla: Online interior design marketplace that matches clients with vetted designers for virtual consultations. Comparable target customer (residential homeowners) and comparable kitchen/bath and whole-room design services.
- Laurel & Wolf: Online interior design platform offering room packages and designer matching for residential projects. Competes for the same homeowner segment with a more productized, lower-touch delivery model.
- Havenly: Online interior design service connecting homeowners with professional designers for room-by-room makeovers. Comparable business model in residential interior design, but delivered virtually at a national scale rather than local-only.
Broad incumbents
- Pottery Barn: National home furnishings brand offering complementary interior design services. Addresses the same residential design-and-furnishing customer but through a retail-led model.
- Studio McGee: Established interior design firm and home brand that built a national following from content-first marketing, closely analogous to the Jillian Lare content-to-services model but at substantially greater scale and brand recognition.
- West Elm: National home furnishings retailer that has expanded into in-store and online interior design services. Operates in the residential design space but as part of a much broader home goods portfolio.
Direct peers
- Morris Lare: Joint venture co-founded by Jillian Lare and Alicia in 2021 to deliver residential interior design services in the Des Moines area. It is the primary service-delivery vehicle referenced from the subject company's website.
Others
- Houzz: Home renovation platform and marketplace connecting homeowners with design professionals. Functions as an ecosystem participant and referral channel that can influence local interior design demand alongside firms like Jillian Lare.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Jillian Lare social profiles
Digital presenceJillian Lare financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jillian Lare leadership team
Management profileNumber of profiles
Profiles1 record
Jillian Lare funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jillian Lare M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jillian Lare
What does Jillian Lare do?
Jillian Lare provides full-service residential interior design — including kitchen design, bathroom design, paint color consultation, whole-home renovations, and aging-in-place design — delivered through the Morris Lare joint venture. The firm also publishes an interior-design content blog and sells a digital e-book guide on choosing paint colors for $12.99.
Is Jillian Lare a public or private company?
Jillian Lare is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Jillian Lare founded?
Jillian Lare was founded in 2009. It employs 1 to 10 people.
Where is Jillian Lare based?
Jillian Lare is headquartered in Des Moines, United States, in the North America region.
How does Jillian Lare make money?
Two revenue lines are on record. Interior Design Services are the primary driver. The others are digital Product Sales.
Who are Jillian Lare's main competitors?
Emerging players on record are Spacejoy, Modsy, Decorilla, Laurel & Wolf and Havenly. Broad incumbents are Pottery Barn, Studio McGee and West Elm. Morris Lare is listed as a direct peer. Houzz is listed as an others.
Does Jillian Lare have an API?
No public API is recorded for Jillian Lare.
What industry is Jillian Lare in?
Jillian Lare's product category is Interior Design Services. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services, with a secondary code of HSAPABAA, Full Bathroom Remodel (Design-Build). Its NAICS code is 54141.