Schlossberg Switzerland

What Schlossberg Switzerland does

Schlossberg Switzerland AG is a Swiss premium home textiles manufacturer and retailer, headquartered in Turbenthal and operating as part of the family-owned Boller Winkler Group. The company designs, produces, and sells premium bed and bath textiles — including bedding (satin, jersey, linen duvet covers, pillowcases, sheets), fitted sheets, duvets, pillows, terry cloth towels, bathrobes, plaids, and home accessories — across an omnichannel footprint comprising an owned e-commerce site, six branded boutiques (Zürich, Basel, Bern, Luzern, St. Gallen, Stuttgart), three outlets, and shop-in-shop placements in luxury department stores such as Harrod's London, NK Stockholm, Breuninger Stuttgart, Jelmoli Zürich, Stockmann Helsinki, and Shin Kung Beijing.

The business is built around proprietary hand-painted artwork developed in the in-house design atelier in Turbenthal, with the company historically credited as the originator of printed bedding (JEUNESSE, 1964) and the jersey stretch fitted sheet (Jersey Royal Fix, 1979). Product technology centers on long-fiber mercerized satin, fine-mesh jersey with elastane stretch variants, OEKO-TEX Standard 100-certified inputs, and GOTS-certified organic cotton lines (NOVA GOTS, Coshmere GOTS). The technology stack supporting commerce is a conventional DACH e-commerce platform with Microsoft Dynamics NAV for ERP, Klaviyo for email, Mollie/PayPal/Klarna for payments, Google Analytics/Maps for traffic and store locator, and GLS for European parcel delivery.

Schlossberg generates revenue through direct-to-consumer product sales (one-time purchases with optional custom sizing) via owned digital and physical channels, plus a parallel B2B motion serving hotels, interior designers, and corporate clients. Sub-brands include Bonjour Switzerland (proprietary label launched 1965), COCO Collection (organic line), JEUNESSE (iconic floral bedding), and NOVA GOTS / JERSEY ROYAL FIX as certified product lines. The company is privately held with no external funding, no public revenue disclosure, and no apparent PE/VC ownership.

Name

Schlossberg Switzerland

Legal name

SCHLOSSBERG Switzerland AG

Website

https://schlossberg-switzerland.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

51–100 employees

Short description

Schlossberg Switzerland AG is a family-owned Swiss premium home textiles brand that designs, produces, and sells bedding, fitted sheets, terry cloth towels, bathrobes, and accessories through owned boutiques, outlets, e-commerce, and luxury department store shop-in-shops across Europe and select international markets.

Ownership category

akta.pro rank

Product category

Premium Home Textiles

NAICS

Curtain and Linen Mills (31412)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Bath & Kitchen Linen Manufacturing (Towels/Washcloths/Bathmats/Dish Towels) (IMAOAKAB)

akta.pro secondary industries

Hospitality & Institutional Home Textiles Manufacturing (Hotel/Hospital Bedding & Towels) (IMAOAKAI), Commercial & Hospitality Home Textiles Retail (Bulk Linens for Hotels, Spas, Restaurants) (CRAIALAJ)

Keywords

• Premium bed linen
• Terry cloth towels
• Jersey fitted sheets
• Swiss home textiles
• Hand-painted bedding

Headquarters

HQ city

Turbenthal

HQ country

Switzerland

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. Product Sales - Direct to Consumer: Direct sales of premium bed and bath textiles through owned e-commerce platform and physical retail boutiques. One-time product purchases with optional custom sizing. Products include bedding (duvet covers, pillow cases, sheets), towels, bathrobes, plaids, and accessories.
2. B2B / Business Customers: Dedicated service for business customers including hotels, interior designers, and corporate clients with specialized consultation and potentially bulk/order arrangements.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Schlossberg Switzerland manufactures and sells premium bed and bath textiles, including duvet covers, pillowcases, fitted sheets, towels, bathrobes, plaids, and accessories. All designs are hand-painted in the in-house atelier in Turbenthal and produced primarily in the EU from natural materials such as mercerized cotton satin, jersey, European linen, and GOTS-certified organic cotton. Products are sold through an e-commerce platform, six company-owned boutiques in Switzerland and Germany, three outlets, and shop-in-shop partnerships at luxury department stores.

Product overview

Schlossberg Switzerland is a Swiss premium home textiles brand offering a comprehensive bedding and bathroom textile ecosystem. The core product portfolio spans Bettwäsche (bedding with duvet covers, pillowcases, sheets in Satin, Jersey, and Linen), Frottierwäsche (terry cloth towels and bath mats), Spannbettlaken (fitted sheets including Jersey Royal Fix and Multi Fix), Decken (duvets), Kopfkissen/Nackenrollen (pillows), Bade- & Morgenmantel (bathrobes), Plaids (throws), and Accessoires (room fragrances, care products). Key sub-brands include JEUNESSE (iconic floral bedding, the world's first printed bedding from 1964 now celebrating its 60th anniversary), NOVA GOTS (GOTS-certified sustainable terry cloth), and JERSEY ROYAL FIX (pioneering jersey fitted sheets from 1979). Products feature hand-drawn artistic designs created in-house at their Turbenthal atelier, with OEKO-TEX 100 certification across the range and GOTS certification for organic lines. The Bonjour Switzerland label marks proprietary brand collections versus contract manufacturing. The company operates both an e-commerce platform and physical boutiques, selling directly to consumers in Switzerland, Germany, Austria, and other European countries.

Differentiator

Problem solved

Functional benefit

Brands

• Bonjour Switzerland: A private label brand launched in 1965, starting with terry cloth products and later expanding to bed linen collections and accessories.
• COCO COLLECTION
• JEUNESSE

Products and services

• Bedding (Bettwäsche)
• Terry Cloth Towels (Frottierwäsche)
• Fitted Sheets & Molleton (Spannbettlaken & Molton)
• Duvets (Decken)
• Pillows & Neck Rolls (Kopfkissen / Nackenrollen)
• Bath & Dressing Gowns (Bade- & Morgenmantel)
• Throws & Day Covers (Plaids & Tagesdecken)
• Accessories (Accessoires)
• JEUNESSE Collection
• NOVA GOTS Terry Collection
• JERSEY ROYAL FIX Fitted Sheet Line
• LEVIN Leinen Collection
• B2B Service for Business Customers

Quantifiable outcome

• Products last many years with proper care, reducing replacement frequency
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

15 partnerships are on record, tiered core, minor and flagship.

• GLS (General Logistics Systems)coreChannel Partner/ Reseller/ DistributorEuropean shipping partnership with GLS for reliable package delivery to Germany and other European countries. Deliveries made twice weekly (Tuesday and Thursday) with tracking capability.
• maxcluster GmbHcoreTechnology or IntegrationHosting provider for Schlossberg's e-commerce platform and website infrastructure, ensuring reliable online operations.
• MolliecoreTechnology or IntegrationPayment service provider facilitating online payments including credit card, bank transfer, and other payment methods.
• PayPalcoreTechnology or IntegrationPayment option available for online transactions through PayPal (Europe) S.à r.l. et Cie.
• Google (Analytics, Tag Manager, Maps, Fonts)coreTechnology or IntegrationMultiple Google services including Analytics for website traffic analysis, Tag Manager for tag management, Maps for store locator, and Web Fonts for typography.
• KlaviyocoreTechnology or IntegrationEmail marketing platform for newsletter distribution and campaign management, including tracking of newsletter engagement and customer behavior.
• Meta Platforms (Facebook, Instagram)coreGTM or Marketing PartnerSocial media marketing partnership including Facebook Pixel for conversion tracking, Custom Audiences targeting, and Facebook-Conversion tracking for remarketing campaigns.
• Trusted ShopscoreGTM or Marketing PartnerTrustbadge and verified customer review integration providing buyer protection and ratings display to build customer trust.
• YouTube / VimeominorGTM or Marketing PartnerVideo content integration for product demonstrations and lifestyle content, including enhanced privacy mode for YouTube.
• Harrod's LondonflagshipChannel Partner/ Reseller/ DistributorFlagship shop-in-shop partnership at luxury London department store, one of the world's most prestigious retail locations.
• NK StockholmcoreChannel Partner/ Reseller/ DistributorShop-in-shop at Nordic department store chain in Stockholm.
• Breuninger StuttgartcoreChannel Partner/ Reseller/ DistributorShop-in-shop at premium German department store in Stuttgart.
• Jelmoli ZürichcoreChannel Partner/ Reseller/ DistributorShop-in-shop at leading Zurich department store.
• Stockmann HelsinkiminorChannel Partner/ Reseller/ DistributorShop-in-shop at Finnish department store chain.
• Shin Kung PekingminorChannel Partner/ Reseller/ DistributorAsian market presence through shop-in-shop partnership in Beijing.

Scale indicators4 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• Pratesi: Italian luxury linen brand known for hand-finished embroidered bed and bath linens at ultra-premium price points. Closely comparable to Schlossberg on craftsmanship, heritage positioning, and design-led product philosophy.
• Designers Guild: British premium home brand offering designer-led fabrics, bedding, and home accessories with strong international wholesale distribution. Comparable on design-led premium positioning and broad European department store presence.
• Yves Delorme: French premium home textile brand offering coordinated bedding, bath, and table linens through owned boutiques and department stores across Europe and worldwide. Highly comparable multi-channel DTC + wholesale structure.
• Dedar: Italian luxury textile house producing high-end fabrics, wallcoverings, and home furnishing textiles. Comparable on artistic design heritage, premium pricing, and B2B/hospitality channel exposure.
• Sferra: American luxury linen maker with strong hotel and consumer business, Giza Egyptian cotton bedding and bath towels at premium price points. Comparable as a heritage premium linen brand serving both consumer and hospitality channels.
• Frette: Iconic Italian premium linen maker founded 1860, supplying luxury bedding, bath linens, and home textiles to hotels and consumers. Direct comparability with Schlossberg on premium positioning, heritage, and hotel/hospitality wholesale channel.
• Matouk: American family-owned luxury linen maker offering premium bedding, bath linens, and table linens. Comparable on the family-owned premium heritage positioning, custom sizing, and broad specialty/wholesale distribution.
• Christian Fischbacher: Swiss-founded premium home textiles brand with comparable heritage positioning, designer collaborations, and premium bedding/bath assortment. Closely comparable on premium European positioning and craft-driven design.
• Apelt: German premium home textiles manufacturer with strong German department store presence offering coordinated curtains, bedding, and decorative fabrics. Comparable on DACH regional premium positioning and wholesale/department store distribution.

Emerging players

• Biederlack: German premium throw/plaid maker focused on home textiles, with growing international presence. Comparable on heritage manufacturing, premium blanket category, and central European positioning - though with narrower product range.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/schlossbergswitzerlandDE
• LinkedInlinkedin.com/company/schlossberg

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schlossberg Switzerland