Innovest
Innovest is a privately-held Indian group founded in 2008 that develops branded wellness-integrated second-home villa communities across Goa, Sindhudurg, Rajasthan, and Greater Noida, and operates subsidiaries in facility management, hospitality, advisory, manpower, and waste management.
- Company typePrivate
- Founded2008
- HeadquartersGurugram, India
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Innovest does
Innovest is a privately-held, multi-vertical Indian group founded in 2008 and headquartered in Gurugram, Haryana, that develops branded second-home and luxury villa communities and operates a portfolio of facility-management, hospitality, advisory, manpower, and waste-management subsidiaries. The company's core real estate product is low-density, wellness- and nature-integrated developments including the 29-villa Swaragya community in Vengurla (Sindhudurg), the 250-studio and 15-villa Vista Al Valle project in Sancoale (Goa), the Baywatch Retreat, Baywatch Hill View, and Baywatch Collection communities across the Goa-Sindhudurg corridor, the Vanawaas Sariska luxury farmhouse project in Rajasthan, and the 3.7 million sq. ft. Fab Luxe Residences by Forbes in Greater Noida West executed through One Global Developers.
The company monetizes through one-time real estate sales of villas, plots, farmhouses, studios, and branded residences; a recurring 50% Gross Operating Profit share of rental income for owners who enroll their villas in Innovest's holiday-rental program, plus 21 complimentary nights per year; ongoing property-management and facility-management fees through Abante Integrated (100+ residential societies and commercial complexes) and Innovest Hospitality Management Services (30+ luxury residential societies and city clubs); brand licensing revenue through the Forbes-branded Fab Luxe residences and the Saltwater hospitality JV; and PPP/infrastructure advisory fees through Collab Advisory for government projects including the Lucknow International Cricket Stadium.
The go-to-market targets high-net-worth individuals, real estate investors, NRIs, pre-retirees, and wellness enthusiasts through direct enterprise field sales (personalized consultations, property tours, virtual tours for NRI buyers, WhatsApp and phone inquiries, site visits), supported by digital content marketing (website, blog, Instagram @innovest.in) and referral/word-of-mouth channels. Underlying infrastructure includes sustainable community systems (solar, rainwater harvesting, smart waste) and smart-home integrations, but proprietary technology depth is limited to the "Swaragya" wellness philosophy and the operational tooling of its multi-subsidiary stack rather than any documented AI/ML or platform-as-a-service capability.
Innovest firmographics
Firmographics- Name
- Innovest
- Legal name
- Innovest Technology School
- Website
- https://innovest.in
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Innovest is a privately-held Indian group founded in 2008 that develops branded wellness-integrated second-home villa communities across Goa, Sindhudurg, Rajasthan, and Greater Noida, and operates subsidiaries in facility management, hospitality, advisory, manpower, and waste management.
- Ownership category
- akta.pro rank
Innovest industry classification
Industry- Product category
- Luxury Second-Home Real Estate Development
- NAICS
- Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (72111), Lessors of Nonresidential Buildings (except Miniwarehouses) (531120)
- SIC
- Real Estate (6500), Real Estate Agents & Managers (For Others) (6531), Hotels & Motels (7011)
- akta.pro primary industry
- Ultra-Luxury Villas & Estates (THAMAEAA)
- akta.pro secondary industries
- Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG), Luxury Villas & Residences Resorts (THAGACAM)
Keywords
Where Innovest is headquartered
LocationHeadquarters
- HQ city
- Gurugram
- HQ country
- India
- HQ region
- Asia
Offices5 records
Markets served
Innovest business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Real Estate Property Sales: Primary revenue from selling second homes, villas, farmhouses, plots, and branded residences to investors and end-users. Properties include Swaragya (wellness villas), Vista Al Valle (studios and villas), Baywatch Retreat (plots and farmhouses), and Baywatch Collection (luxury villas).
- Rental Income Sharing: Property owners receive 50% GOP (Gross Operating Profit) sharing from rental income generated when properties are rented out as holiday homes or vacation rentals. Additionally, 21 complimentary nights per year are provided to villa owners.
- Property Management Services: Innovest Hospitality Management Services manages 30+ luxury residential societies and exclusive city clubs, providing ongoing property management, maintenance, and operational services.
- Branding and Licensing: Forbes-branded residences (Fab Luxe Residences) and Saltwater hospitality partnerships generate revenue through brand licensing and co-development arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Baywatch Retreat - Plot Sizes |
| Unit Pricing | Pay-as-you-go | Swaragya Villa - 2BHK Type II |
| Unit Pricing | Pay-as-you-go | Vista Al Valle - Studios and Villas |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Innovest product offering
Product offeringCore offering
Innovest develops and sells low-density, wellness-integrated second-home communities — including branded villas, studios, plots, and farmhouses — across coastal and hill locations in India (Swaragya, Baywatch Retreat/Hill View/Collection, Vista Al Valle, Vanawaas Sariska). It complements sales with recurring property management and facility management services through subsidiaries such as Innovest Hospitality Management Services and Abante Integrated.
Product overview
Innovest is a multi-vertical group operating across real estate, hospitality, wellness, infrastructure, and investments, offering a platform of wellness-centric, low-density, second-home developments. Its product portfolio spans branded villa communities (Swaragya, Baywatch Retreat, Baywatch Hill View, Baywatch Collection, Vista Al Valle) and luxury farmhouses (Vanawaas Sariska), supported by subsidiaries in hospitality management, facility management, strategic advisory, and waste management.
Differentiator
Problem solved
Functional benefit
Brands
- Baywatch: Innovest's dedicated platform for second homes, leisure living, and wellness-led real estate developments.
- Swaragya
- Baywatch Retreat
- Baywatch Collection
- Collab Advisory
- Glowraas
- Vanawaas Sariska
- Vista Al Valle
Products and services
- Swaragya by Innovest A private villa community in Vengurla, Sindhudurg integrating Ayurveda, nervous-system science, and nature into daily living. Limited to 29 wellness villas featuring precision health, bio-optimisation, Ayurvedic spa, recovery circuits, and movement labs. Buyers include wellness-focused HNWIs seeking a low-density coastal retreat; owners receive 21 complimentary nights per year and 50% GOP sharing from rental income.
- Vista Al Valle Branded living project in Sancoale, Goa comprising 250 premium studio apartments and 15 signature villas blending global elegance with tropical serenity, located near Dabolim Airport. Targets HNWIs and investors seeking branded studios and signature villas in Goa.
- The Baywatch Retreat Exclusive gated residential community offering premium plots (500, 600, and 1200 sq.mtr) and farmhouses near the beaches of the Goa-Sindhudurg extension. Features 24/7 security, smart-home technology, high-speed internet, and eco-friendly amenities. Targets second-home buyers and investors, including NRIs enabled by virtual purchase processes.
- The Baywatch Hill View A 100-acre farmhouse community in the Sindhudurg-Goa extension region, offering expansive plots for luxury farmhouses within a nature-integrated development. Designed for affluent buyers seeking large-format countryside second homes.
- Baywatch Collection Goa's exclusive luxury villa community in North Goa (Porvorim), offering gated villa living with private plunge pools, rooftop terraces, Italian marble finishes, smart-glass windows, private beach club access, and resort-style amenities including an Olympic infinity pool. Targets ultra-premium second-home and lifestyle buyers.
- Vanawaas Sariska Premium luxury farmhouses and plots in Sariska, Rajasthan, set across 1200 sq.yd. forest-facing plots featuring Swiss-style wood villas on RCC and steel base, English wood and German Pine materials, and 50+ clubhouse amenities including a heated pool, gym, spa, and safari. Targets buyers seeking a wilderness retreat.
- Innovest Hospitality Management Services Hospitality and property management service managing 30+ luxury residential societies and exclusive city clubs, delivering service, design, and operational excellence. Serves residential communities, RWAs, and exclusive clubs needing ongoing operations.
- Abante Integrated Facility Management Leading facility management company managing 100+ residential societies and commercial complexes across NCR and Punjab, providing integrated facility management, operations and maintenance, community and asset management. Key clients include M3M, TATA, Unitech, Ireo, Ansal, Emaar, and DLF.
- Fab Luxe Residences by Forbes (Greater Noida West) 3.7 million sq. ft. branded residential development in Greater Noida West executed by One Global Developers (Innovest's joint venture) under the Forbes brand. Targets premium-branded-residence buyers and yields revenue through sales plus brand licensing.
Quantifiable outcome
- 12-15% rental yields in Goa
- +3 more outcomes
Companies that use Innovest
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
Innovest technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Innovest partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered flagship, core and minor.
- Saltwater x Innovest HospitalityflagshipStrategic partnership between Innovest and Saltwater, a Maldives-based hospitality firm owning and operating luxury 5-star resorts across the Maldives, Gujarat, Haryana, and Bangalore. This partnership brings international hospitality expertise to Innovest's second home developments.
- Collab Advisory (formerly Innovest Advisory)coreStrategic advisory and on-ground execution across PPP, infrastructure, PMC projects, and PDC to Government Authorities. Key projects include Lucknow International Cricket Stadium (137 acres), Indira Market Redevelopment, Dehradun IT Park-cum-Township, and Waknaghat 70 acres projects.
- Abante IntegratedcoreLeading facility management company managing 100+ residential societies and commercial complexes across NCR and Punjab. Core strengths include integrated facility management, operations & maintenance, community and asset management.
- One Global DevelopersflagshipJoint venture partner building high-value, design-led residences meeting global standards. Currently executing 3.7 million sq. ft. Fab Luxe Residences by Forbes in Greater Noida West, along with spiritual villa and plotted township in Barsana.
- Baywatch Second Home DeveloperscoreInnovest's dedicated platform for second homes, leisure living, and wellness-led real estate developments. Operates as the primary vehicle for Innovest's second home projects in Goa and Sindhudurg.
- EMAARminorMajor real estate developer partnered with for projects and developments in India.
- TATAminorTata Group - Major corporate partner with whom Innovest has worked on various projects.
- M3MminorM3M Group - Real estate developer partner for projects in the NCR region.
- Mahindra LifespacesminorMahindra Lifespaces - Real estate and infrastructure partner.
- Government of IndiacoreGovernment partnership through Collab Advisory for PPP projects, PMU-MDDA, Transaction Advisory, and RLDA projects.
- Elavo CareminorManpower management company providing skilled workforce solutions for Innovest projects.
- Innovest Waste ManagementminorInnovest subsidiary managing major municipal and hazardous waste projects in India, acquiring strategic land for processing facilities.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Innovest competitors and assessment
Company assessmentDirect peers
- SOBHA Limited: Large Indian luxury residential developer with a national footprint in high-end apartments and villas; comparable on HNWI residential positioning and branded residential development.
- Macrotech Developers (Lodha): Largest listed Indian luxury residential developer; comparable on premium residential focus and branded residences strategy.
- Prestige Group: Major Indian developer of luxury residential and mixed-use projects; comparable in scale, product range, and integrated property management.
- Brigade Enterprises: Diversified Indian real estate developer with luxury residential, commercial, and hospitality projects; comparable on multi-vertical structure and pan-India presence.
- Isprava: Indian luxury home developer focused on vacation/second homes in Goa and similar coastal markets, serving HNWI buyers with branded estate offerings – directly comparable on geography, customer segment, and product type.
Broad incumbents
- DLF Limited: India's largest listed real estate company with extensive luxury residential, commercial, and hospitality operations; broad incumbent with overlapping luxury real estate offering.
- Mahindra Lifespaces: Listed Indian residential developer with luxury and premium offerings; both a stated partner of Innovest and a comparable real estate player.
- Godrej Properties: Large listed Indian real estate developer with national footprint across price points; broad incumbent with overlapping luxury residential offerings.
- Emaar Properties: Global luxury real estate developer active in India; both a stated partner of Innovest and a comparable in branded luxury residences.
Emerging players
- SaffronStays: Indian vacation-rental and managed-home platform focused on private villas and homestays; comparable on the holiday-home rental income-sharing model that Innovest offers villa owners.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Innovest social profiles
Digital presenceInnovest financial estimates
Financial estimateRevenue estimate
Valuation estimate
Innovest leadership team
Management profileNumber of profiles
Profiles1 record
Innovest subsidiaries and ownership
Company hierarchySubsidiaries9 records
Innovest funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Innovest M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Innovest
What does Innovest do?
Innovest develops and sells low-density, wellness-integrated second-home communities — including branded villas, studios, plots, and farmhouses — across coastal and hill locations in India (Swaragya, Baywatch Retreat/Hill View/Collection, Vista Al Valle, Vanawaas Sariska). It complements sales with recurring property management and facility management services through subsidiaries such as Innovest Hospitality Management Services and Abante Integrated.
Is Innovest a public or private company?
Innovest is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Innovest founded?
Innovest was founded in 2008. It employs 101 to 250 people.
Where is Innovest based?
Innovest is headquartered in Gurugram, India, in the Asia region.
How does Innovest make money?
Four revenue lines are on record. Real Estate Property Sales are the primary driver. The others are rental Income Sharing, property Management Services and branding and Licensing.
Who are Innovest's main competitors?
Direct peers on record are SOBHA Limited, Macrotech Developers (Lodha), Prestige Group, Brigade Enterprises and Isprava. Broad incumbents are DLF Limited, Mahindra Lifespaces, Godrej Properties and Emaar Properties. SaffronStays is listed as an emerging player.
Does Innovest have an API?
No public API is recorded for Innovest.
What industry is Innovest in?
Innovest's product category is Luxury Second-Home Real Estate Development. Its primary akta.pro industry code is THAMAEAA, Ultra-Luxury Villas & Estates, with a secondary code of THAMAEAG, Luxury Farmhouses, Country Houses & Vineyard Estates. Its NAICS code is 7211 and its SIC code is 6500.