The Clean Machine

What The Clean Machine does

The Clean Machine is a privately held, family-owned service business headquartered at 1170 Commerce Avenue, Longview, Washington, founded in 1987 and currently managed by two generations of the Kesler family. The company operates from a single physical location serving Southwest Washington, with business hours of Monday through Friday, 9:00 am to 5:00 pm, and no online e-commerce or remote service delivery. Customer acquisition is direct-to-consumer, relying on walk-ins, phone inquiries (360-423-7054), email contact, a content website, and organic social media presence on Facebook and Instagram, with free quotes and assessments used as the primary funnel entry point.

The company's core offerings span automotive care and architectural window film services. Automotive services include complete auto detailing (starting at $375), interior and exterior detailing packages (starting at $250 each), and three-stage paint polishing. Window film services cover automotive tinting (cars $325, SUVs $350, trucks $250, with a lifetime warranty), residential tinting (Aurora, Nature Suite, and Sky Suite films), and commercial tinting using American Standard Window Film products across Solar, Protection, Design, and Exclusive Series, with claimed performance metrics of up to 84% heat blockage, 99.9% UV blockage, and 92% glare reduction. The AERO SHIELD DIAMOND ceramic coating line — supplied through a partnership with International AERO Products — applies a 10H nano-ceramic coating with Si02 chemistry under 3, 5, or 7-year warranty tiers and annual AERO SHIELD HYDRO maintenance, and is reported to CARFAX for resale documentation. A used-vehicle retail operation (cars, trucks, SUVs, motorcycles, and boats) operates under a no-haggle pricing model.

The revenue model is fragmented across one-time service transactions and unit-priced packages. Pricing is quote-based for most work, with disclosed starting prices for high-volume services, and no subscription or recurring-contract layer beyond the warranty/maintenance touchpoints inherent to ceramic coating and the lifetime tint warranty. The customer base is predominantly individual vehicle owners served through walk-in retail, with a secondary commercial window-tinting book that includes accounts such as Fibre Federal Credit Union, Columbia Wellness, Happy Kids Dental, Corner Cafe, Urban Saloon, and The Sloth Center. The firm is privately held with no disclosed investors, parent company, subsidiaries, M&A activity, patents, trademarks, regulatory actions, or external funding.

Name

The Clean Machine

Legal name

The Clean Machine

Website

https://cleanmachinelongview.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

501–1,000 employees

Short description

The Clean Machine is a family-owned Longview, Washington service business, founded in 1987, offering automotive detailing, window tinting, ceramic coating, and used vehicle sales to consumers and commercial clients across Southwest Washington.

Ownership category

akta.pro rank

Product category

Auto Detailing and Window Tinting Services

NAICS

Car Washes (811192)

akta.pro primary industry

Fleet/Vehicle & Equipment Exterior Washing (Residential/Light Commercial) (HSAEAMAL)

akta.pro secondary industry

Collision Repair, Bodywork & Paint (Light-Duty) (TLAKAAAK)

Keywords

• Auto detailing
• Window tinting
• Ceramic coating
• Used auto sales
• Window film installation

Headquarters

HQ city

Longview

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Auto Detailing Services: Complete auto detailing services including interior detailing, exterior detailing, and engine bay cleaning. Pricing based on service package type with complete detail starting at $375.
2. Window Tinting Services: Automotive, residential, and commercial window tinting installation. Automotive tint starting at $250 for trucks, $325 for cars, $350 for SUVs. Lifetime warranty included on all window tints.
3. Ceramic Coating Services: AERO SHIELD DIAMOND ceramic coating application with warranty options of 3, 5, or 7 years depending on number of coats applied. Annual AERO SHIELD HYDRO maintenance included.
4. Used Vehicle Sales: Sale of quality used automobiles, trucks, SUVs, motorcycles, and boats. Wide range from budget-friendly cars to performance vehicles and classics. No-haggle pricing with honest customer service approach.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

The Clean Machine provides automotive appearance and protection services (auto detailing, automotive window tinting, ceramic coating) and architectural window film installation for residential and commercial customers. The company also retails used vehicles from its Longview, WA location, functioning as a multi-line local auto care and accessory business.

Product overview

The Clean Machine is a locally owned automotive and architectural services company offering a portfolio of complementary vehicle care and window film services. The core offerings include auto detailing (complete, interior, and exterior packages), automotive window tinting with lifetime warranty, AERO SHIELD DIAMOND ceramic coating (a 10H nano-ceramic paint protection partnered with International AERO Products), residential window tinting, commercial window tinting (using American Standard Window Film products), and used auto sales. The company has over 25 years of experience and is managed by two generations of the Kesler family, serving Southwest Washington from Longview, WA.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Up to 84% heat blockage
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• International AERO ProductscoreTechnology or IntegrationClean Machine partnered with International AERO Products to offer AERO SHIELD DIAMOND ceramic coating products. This partnership brings cutting-edge 10H ceramic coating technology using Nano Hexagonal Matrix Technology to customers. The coating is CARFAX-reported and backed by product warranties of 3, 5, or 7 years.
• American Standard Window FilmcoreTechnology or IntegrationClean Machine sources architectural window film products from American Standard Window Film for commercial and residential tinting services. Product lines include Solar Series, Protection Series, Design Series, and the exclusive Aurora and Sky Suite films.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Mister Car Wash: Largest U.S. car wash operator with 500+ locations offering express exterior washes, interior cleaning, and detail packages. Broad incumbent with scaled operations comparable to Clean Machine's exterior wash and detail offering but not its tinting or used vehicle lines.
• CarMax: Largest U.S. used vehicle retailer with 200+ stores, no-haggle pricing, and in-house reconditioning/detailing operations. Overlaps Clean Machine's used auto sales and detailing services but at vastly greater scale and with national brand recognition.
• Maaco: National franchise specializing in auto paint, collision repair, and bodywork with ~500 locations. Broader incumbent in the automotive refinish/paint-protection space that overlaps Clean Machine's ceramic coating paint-protection offering as part of a wider portfolio.

Direct peers

• DetailXPerts: National mobile and in-shop auto detailing franchise providing interior and exterior detailing, fleet services, and ceramic-style protection. Comparable to The Clean Machine's auto detailing revenue stream with the addition of mobile service delivery.
• ZIPS Car Wash: Express car wash and interior detailing chain operating several hundred locations across the U.S. Overlaps Clean Machine's exterior wash and interior detailing services at a lower price point with a subscription-driven, multi-site model.
• Tint World: National automotive, residential, and commercial window tinting franchise offering film installation, ceramic coatings, and auto detailing. Directly comparable to The Clean Machine on the automotive/residential/commercial tinting stack with the addition of multi-location scale.
• Ceramic Pro: Global ceramic coating franchise and product manufacturer offering paint protection films, nano-ceramic coatings, and window tinting through certified installers. Directly overlaps Clean Machine's AERO SHIELD DIAMOND ceramic coating and tinting services, with a stronger brand and broader installer network.
• Take 5 Car Wash: Multi-state drive-thru car wash and detail chain offering exterior washes, interior cleaning, and add-on detailing services. Directly comparable to Clean Machine's exterior auto detailing packages with the advantage of subscription recurring revenue and high-throughput operations.
• Sun Stoppers Window Tinting: Multi-state automotive and residential window tinting franchise with multiple retail locations offering film installation, ceramic coatings, and paint protection film. Directly comparable to Clean Machine's automotive/residential window tinting and ceramic coating services.

Emerging players

• Dr. Beasley's: Premium car care product company selling ceramic coatings, detailing sprays, and interior cleaners through a network of certified detailers. Emerging player in the same ceramic-coating and detailing category as Clean Machine's AERO SHIELD offering, with stronger brand pull in the enthusiast segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/261910333988309
• Instagraminstagram.com/clean.machine/?hl=en
• Xx.com/cleanmachinelv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Clean Machine