Holomedicine Association

What Holomedicine Association does

HoloMedicine Association (AISBL) is a Belgian-registered international non-profit association founded in 2021 and headquartered in Brussels, operating as the self-described global standards body for holographic and spatial computing in medicine. The organization unites clinicians, medical researchers, hospitals, and medical technology institutions through tiered annual memberships (Individual at 100 EUR, Student at 50 EUR, and volume-priced Institutional), and distributes its work through seven regional chapters spanning Hong Kong, New Zealand, the United Kingdom, Taiwan, Singapore, Malaysia, and Germany, plus three designated Centres of Excellence at NUHS Singapore, Nicklaus Children's Hospital (USA), and Pius Hospital Oldenburg (Germany). Its core service pillars are Clinical Standards (guidelines and consensus for safe use), Research & Evidence (shared studies, registries, and peer collaboration), and Education & Community (training, certification, and exchange), and the trademarked HoloMedicine® brand is registered to the association. The website is operationally managed by apoQlar GmbH of Hamburg, whose CEO Sirko Pelzl serves as Chairman of the association, creating a close operational linkage with the vendor of the VSI HoloMedicine mixed-reality platform.

The association's go-to-market is community-led: growth in membership institutions drives adoption of standards and the value of peer-reviewed resources, while strategic partnerships with the European Space Agency, the Society for Simulation in Healthcare, the GSMA APAC 5G Industry Community, Health Education England, and industry sponsor GIGXR are used to extend reach. Following Microsoft's discontinuation of HoloLens in April 2024, the association relaunched in June 2026 with an XR-led scope, aligning with the Apple Vision Pro and Google Android XR device cycles. Revenue mechanics are deliberately low-fee membership subscriptions reinvested into the community, supplemented by institutional volume contracts redeemed via sponsor vouchers and partnership contributions; no headcount-driven product revenue is disclosed.

Name

Holomedicine Association

Legal name

HoloMedicine® Association (AISBL)

Website

https://holomedicine-association.org

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

101–250 employees

Short description

HoloMedicine Association is a Brussels-headquartered international non-profit (AISBL) founded in 2021 that serves as the global standards body for holographic and spatial computing in medicine, uniting clinicians, researchers, and 60+ member institutions across 20+ countries through membership programs, regional chapters, and designated Centres of Excellence.

Ownership category

akta.pro rank

Product category

Medical Professional Association & Standards Body

NAICS

Professional Organizations (813920)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Global Health Research, Evidence & Technical Assistance Organizations (HLAJAKAN)

Keywords

• Holographic medicine standards
• Spatial computing healthcare
• Clinical mixed reality
• Extended reality medicine
• Medical professional association

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership Fees: Annual membership fees from individual clinicians, researchers, and institutional members. The association is a non-profit organization (AISBL) with fees kept deliberately low and reinvested into the community.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The HoloMedicine Association is a global, non-profit (AISBL) membership body that unites clinicians, researchers, and institutions to set clinical standards, share evidence, and advance the safe use of holographic and spatial computing in medicine. It sells annual Individual (100 EUR), Student (50 EUR), and Institutional (volume-priced) memberships and delivers value through a Clinical Standards pillar, a Research & Evidence platform with shared studies and registries, an Education & Community pillar offering training, certification and exchange, and a global network of 7 regional chapters and 3 designated Centres of Excellence.

Product overview

The HoloMedicine Association is a non-profit international standards and membership organization (AISBL) rather than a product company. Its offerings consist of membership programs at 100 EUR/year (clinicians/researchers), 50 EUR/year (students), and institutional volume pricing. Members receive access to a golden membership card, apoQlar's educational XR applications, and participation in a global robotics proctoring group. The Association provides three core service pillars: Clinical Standards (guidelines for holographic and spatial computing use), Research & Evidence (shared studies, registries, peer collaboration), and Education & Community (training, certification, exchange). The network includes 60+ member institutions across 20+ countries, organized through 7 regional chapters (Hong Kong, New Zealand, UK, Taiwan, Singapore, Malaysia, Germany) and 3 designated Centres of Excellence.

Differentiator

Problem solved

Functional benefit

Products and services

• Annual Membership Programme Tiered annual membership programme (Individual 100 EUR, Student 50 EUR, Institutional volume-priced) giving clinicians, researchers, students and institutions access to standards working groups, peer-reviewed resources, events, the global institutional network and partner benefits.
• Centres of Excellence Designation Programme Designation programme that recognizes leading hospitals and institutions pioneering the safe clinical adoption of holographic medicine; current centres include National University Health System (Singapore), Nicklaus Children's Hospital (USA), and Pius Hospital Oldenburg (Germany).
• Regional Chapter Network Local chapter network (Hong Kong, New Zealand, United Kingdom, Taiwan, Singapore, Malaysia, Germany) that adapts the global holomedicine mission to local clinical practice, language and healthcare systems, serving as the on-the-ground engagement layer for members.

Quantifiable outcome

• 60+ member institutions
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• National University Health System (NUHS) SingaporecoreStrategic or Co-development Partner · 1 December 2023NUHS in Singapore hosts a summit exploring holomedicine and 5G connectivity, with HMA, IMDA, GSMA, and NUHS collaborating on healthcare innovation.
• European Space Agency (ESA)coreStrategic or Co-development Partner · 13 February 2023The HoloMedicine Association signed a Letter of Intent with the European Space Agency to explore collaboration in holographic medicine applications.
• Society for Simulation in Healthcare (SSH)coreStrategic or Co-development Partner · 6 February 2023Affiliation agreement signed at the International Meeting on Simulation in Healthcare in Orlando, Florida. Joint efforts in simulation and holographic medicine education.
• GSMAmajorGTM or Marketing Partner · 4 November 2022Association joined the GSMA APAC 5G Industry Community ecosystem, a community of over 500 members across more than 30 countries. Focus on 5G connectivity in healthcare.
• GIGXRminorGTM or Marketing Partner · 13 October 2022GIGXR joined as an official industry sponsor, a leader in education and training using extended reality, partnering with universities including Michigan and Cambridge.
• Health Education EnglandmajorStrategic or Co-development Partner · 22 September 2022Health Education England, a national leadership organisation for education, training, and workforce development, joined as a Healthcare Institute Partner.
• apoQlar GmbHcoreStrategic or Co-development PartnerapoQlar GmbH manages the HoloMedicine Association website on behalf of the organization. Sirko Pelzl, CEO of apoQlar, serves as Chairman of the Association and Data Protection Officer.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• XR Association: US-based industry association representing the XR ecosystem (hardware, software, content) including healthcare applications. Comparable as a membership-driven body advancing standards and policy for an emerging spatial-computing field, though broader than medicine specifically.
• EuroXR Association: European scientific and industrial association for XR, with working groups, conferences, and member institutions. Directly comparable as a Europe-based membership body advancing XR research and applications, including medical use cases.
• VR/AR Association (VRARA): Global membership-driven community advancing the XR industry across verticals including healthcare. Comparable as a multi-chapter, industry-and-practitioner community, though broader in scope and more industry-leaning than HMA's clinical focus.
• American Telemedicine Association (ATA): Membership organization advancing the safe clinical adoption of telehealth through standards, policy, and education. Highly comparable model — a non-profit association convening clinicians around an emerging digital-clinical modality and publishing practice guidelines.
• International Society for Telemedicine and eHealth (ISfTeH): International non-profit umbrella organization for telemedicine and eHealth, with national member societies and a focus on global standards and policy. Closely mirrors HMA's international non-profit, chapter-based, standards-setting structure in a related digital-clinical field.
• Society for Simulation in Healthcare (SSH): International membership-based organization that sets standards, runs accreditation, and provides education in healthcare simulation — directly comparable to HMA's role for holographic medicine, and explicitly a partner of HMA for joint education efforts.

Broad incumbents

• HIMSS (Healthcare Information and Management Systems Society): Large, well-established global non-profit focused on health information and technology, with extensive standards, certification, and advocacy programs. A broader incumbent whose remit overlaps with HMA's digital-health standards-setting ambitions at much greater scale.
• American Medical Informatics Association (AMIA): Professional association for applied informatics in healthcare, with working groups, journals, and policy engagement. Comparable as a community-led standards and education convener, though focused on informatics rather than spatial computing specifically.
• European Society of Radiology (ESR): Large established European medical society with extensive standards, education, and congress infrastructure. A broader incumbent whose imaging-related working groups overlap with holographic visualization's use in surgical planning and radiology education.

Emerging players

• Digital Health & AI Society (DHAI): Emerging professional community focused on digital health and AI in medicine, with chapters and education programs. Comparable newer-generation association model, though focused on AI rather than holographic visualization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holomedicine Association