Sympra

What Sympra does

Sympra GmbH is a privately held German B2B public relations agency headquartered in Stuttgart at Stafflenbergstraße 32, with a secondary office in Munich. Founded approximately three decades ago, the firm is led by Managing Directors Veit Mathauer and Veronika Höber and operates with a headcount in the 11–50 range. It is a founding member of the international Public Relations Network (PRN), a confederation of more than 25 independent PR agencies spanning roughly 28 countries, and is certified to the international Consultancy Management Standard (CMS III) via membership in the German industry body GPRA (Gesellschaft Public Relations Agenturen). There is no disclosed institutional investment, parent company, or public-market listing.

The agency delivers professional PR and communications services on a time-and-materials basis using hourly rates, with non-binding cost estimates and notification thresholds for budget overruns. Its core service lines include PR strategy and consulting, media relations, digital communication, corporate publishing, internal communication, international PR, crisis communication, cyber crisis communication, employer branding, and video production. It serves Dax-Konzerne (large listed corporations) and Hidden Champions (Mittelstand mid-market firms) in verticals including automotive, IT, plant and mechanical engineering, real estate and building materials, and research, education, and foundations. Documented client engagements include PR for Bobcat at bauma 2025, the IAA Transportation E-Truck launch, and Trade Estonia's smart-production communications in Germany. The firm's go-to-market relies on direct client engagement, content marketing via symBLOG, symMAGAZIN, and the Sympraxis newsletter, a 24/7 crisis hotline, and international coordination through PRN partner agencies.

Name

Sympra

Legal name

Sympra GmbH

Website

https://sympra.de

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Sympra GmbH is a privately held German B2B public relations agency, headquartered in Stuttgart with a Munich office, serving Dax-Konzerne and Hidden Champions across automotive, IT, mechanical engineering, real estate, and research sectors with strategic, digital, crisis, and international PR services.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (54182), Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Technology & B2B PR (BPAFADAI)

akta.pro secondary industry

Social Media & Community Management (PR-led) (BPAFADAM)

Keywords

• B2B public relations
• Corporate communications
• Media relations
• Crisis communications
• Employer branding

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. PR Consulting and Communications Services: Sympra generates revenue through professional PR services billed on a time-and-materials basis using hourly rates. The AGB states that unless expressly agreed otherwise, services are billed based on actual effort using the agency's hourly rates. Presentation fees are charged separately for concept and creative proposals.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels11 records

Core offering

Sympra is a B2B public relations agency that develops communication strategies, media relations, digital communication, corporate publishing, and crisis communication for German Dax-listed corporations and mid-market Mittelstand companies. The agency transforms complex, explanation-intensive subject matter into understandable, target-group-oriented content across industries including automotive, IT, mechanical engineering, real estate, and research/education. Services are delivered through dedicated consulting teams and can be coordinated internationally through the firm's founding membership in the Public Relations Network (PRN).

Product overview

Sympra is a PR and communications agency that provides professional consulting services rather than a software product. The company offers a comprehensive portfolio of PR services organized around core competencies including strategic consulting, media relations, digital communication, corporate publishing, internal communication, international PR, crisis communication, employer branding, and video production. These services are delivered through dedicated teams specializing in B2B communications for industries including Automotive, IT, plant and machinery manufacturing, real estate, construction materials, and research/education sectors. The agency also maintains content platforms including the symBLOG, symMAGAZIN, a PR glossary, and a newsroom for sharing industry insights and client information.

Differentiator

Problem solved

Functional benefit

Products and services

• PR Strategy and Consulting (PR-Strategie und Beratung)

Named customers3 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Public Relations Network (PRN)coreStrategic or Co-development PartnerSympra is a founding member of the international Public Relations Network (PRN), which comprises over 25 independent PR agencies worldwide. The network covers Austria, Bahrain, Brazil, Canada, China, Czech Republic, Denmark, Finland, France, Germany, Greenland, Italy, Japan, Mexico, Panama, Poland, Portugal, Singapore, Slovakia, South Korea, Spain, Switzerland, Taiwan, Thailand, UAE, UK, USA, and Vietnam. Sympra serves as lead agency coordinating international campaigns for clients.
• Gesellschaft Public Relations Agenturen (GPRA) e.V.coreOthersGPRA is a German industry association of PR and communications consulting companies with approximately 2,800 employees across 38 member agencies. The association was founded in 1974 and requires members to meet high quality standards verified through CMS III certification. Sympra was one of the first PR agencies in Germany to be certified.

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Direct peers

• PIABO PR: Berlin-based PR agency focused on technology and digital economy clients. Overlaps with Sympra in B2B technology communications but skews toward digital-native and venture-backed clients rather than industrial Mittelstand.
• HBI Helga Bailey GmbH: Munich-based B2B PR agency focused on technology and industrial sectors. Directly competes with Sympra for tech and industrial Mittelstand accounts in southern Germany, with similar PR strategy, media relations, and content capabilities.
• Faktor 3 AG: Hamburg-based German B2B PR and communications agency with comparable scope (strategy, media relations, digital, content). Competes directly with Sympra for Mittelstand and DAX clients across similar verticals such as technology, industrial, and consumer brands.
• Schwartz Public Relations: Munich-based B2B PR agency specializing in technology, IT, and industrial clients. Direct competitor to Sympra in the southern German Mittelstand and DAX segments with overlapping service offerings in media relations, content, and corporate publishing.
• Hotwire PR Germany: Global tech and B2B communications agency with German operations. Competes with Sympra for technology and industrial Mittelstand clients, with particular strength in IT and digital transformation narratives that overlap Sympra's Digitalisierung positioning.

Broad incumbents

• Ketchum Germany: German arm of global PR network Ketchum (Omnicom). Offers the same B2B and corporate communications services as Sympra but as part of a global holding company network — a credible competitor for international DAX mandates where scale and global footprint matter.
• Weber Shandwick Germany: German presence of Interpublic's global PR network Weber Shandwick. Competes for DAX-level B2B and corporate communications work with a broader service portfolio and deeper international bench than Sympra.
• FleishmanHillard Germany: German operations of Omnicom's FleishmanHillard global PR network. Targets enterprise and technology clients in Germany with a similar B2B communications mix plus broader capabilities (public affairs, healthcare, crisis) than Sympra.
• Edelman Germany: Frankfurt-based German operations of Edelman, the world's largest PR firm. Competes for DAX and large-enterprise B2B accounts with significantly broader international reach, larger headcount, and integrated communications offerings beyond Sympra's scope.
• Serviceplan Public Relations: PR arm of Germany's largest independent agency group Serviceplan. Competes with Sympra for DAX and premium Mittelstand accounts with an integrated marketing-plus-PR offering that bundles creative, digital, and communications capabilities under one roof.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sympra
• YouTubeyoutube.com/c/SympraDe
• Facebookfacebook.com/Sympra
• LinkedInlinkedin.com/company/sympra-gmbh-gpra-
• Instagraminstagram.com/sympra_gmbh/?hl=de

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sympra