Name

HitmanPro

Legal name

SurfRight

Website

https://hitmanpro.com

Company type

Private

Founded year

2009

Operating status

Operating

Ownership category

akta.pro rank

Product category

Endpoint Anti-Malware Software

akta.pro primary industry

Account Takeover (ATO) Prevention (HDADALAA)

akta.pro secondary industries

Managed Detection & Response (MDR) (BPAEADAA), Cybersecurity Management for SMB (Managed Security Add‑ons) (BPAEABAG)

Keywords

• Malware removal tools
• Anti-virus scanner
• Ransomware protection
• Endpoint security
• Behavioral malware detection

Headquarters

HQ city

Abingdon

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. HitmanPro License: One-time license purchase at USD $24.95 for one PC, one year. This is the core malware removal product.
2. HitmanPro.Alert License: One-time license purchase at USD $34.95, includes all HitmanPro features plus advanced real-time protection against ransomware, exploits, and privacy threats.
3. Reseller Revenue: Resellers purchase products at 25% discount (or higher for high-volume resellers) and resell to end customers. Products include consumer and enterprise licenses.
4. Affiliate Revenue: Affiliates receive 25% commission on products sold through their referral links. Higher commissions available for affiliates selling more than 2,500 euro per month.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels4 records

Core offering

HitmanPro develops and sells secondary anti-virus scanning and malware removal software for Windows PCs. The portfolio includes HitmanPro, a portable 10MB scanner that runs without installation and uses behavioral analysis plus threat intelligence from four security labs (including SophosLabs) to detect and remove viruses, trojans, rootkits, keyloggers, and spyware, and HitmanPro.Alert, an installed real-time security solution adding CryptoGuard anti-ransomware, exploit prevention, and keystroke encryption.

Product overview

HitmanPro is a product line of advanced malware scanning and removal tools developed by SurfRight (acquired by Sophos in 2015). The portfolio consists of two primary consumer products: HitmanPro (a portable, no-install malware scanner) and HitmanPro.Alert (a continuously-running security solution with real-time protection). HitmanPro.Alert includes all HitmanPro functionality plus additional layers of security including CryptoGuard anti-ransomware, keystroke encryption, and exploit prevention. An add-on utility called HitmanPro.Kickstart enables boot-time ransomware removal via USB. For enterprise customers, HitmanPro.Alert is available as part of Sophos Intercept X with EDR, providing AI-driven threat hunting and guided incident response capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• HitmanPro: Secondary anti-virus malware removal scanner that scans for bad behavior and uses multiple security lab databases including SophosLabs to detect and remove malware, trojans, worms, keyloggers, rootkits, trackers, and spyware.
• HitmanPro.Alert

Products and services

• HitmanPro A lightweight (10MB) portable secondary anti-virus scanner for Windows PCs that detects and removes malware including viruses, trojans, worms, keyloggers, rootkits, trackers, and spyware. Uses behavioral scanning and malware databases from four security labs including SophosLabs. Does not require installation and runs alongside existing security software. Sold as a one-time license at USD $24.95 per PC per year with a free 30-day trial.
• HitmanPro.Alert A real-time security solution for Windows PCs that includes all HitmanPro features plus continuous proactive protection against complex attacks, exploits, and zero-day ransomware. Adds CryptoGuard anti-ransomware technology, keystroke encryption, webcam protection, WipeGuard, ETW Guard, Vulnerable Driver Guard, Credential Theft Protection, Local Privilege Guard, and multi-layered exploit prevention. Requires installation and runs continuously in the background. Sold as a one-time license at USD $34.95 per PC per year with a free 30-day trial, and also delivered as part of Sophos Intercept X with EDR to enterprise customers.
• HitmanPro.Kickstart A bootable USB flash drive utility that lets users remove ransomware and other persistent malware by booting from the USB drive, bypassing the infected operating system to clean threats that load before or during OS startup.
• Sophos Intercept X with EDR (HitmanPro for Business) Enterprise endpoint detection and response solution that bundles HitmanPro.Alert technology with AI-driven threat hunting, machine learning-based detection, and guided incident response powered by SophosLabs analysts. Offered to organizations via the HitmanPro for Business channel and Sophos enterprise sales.

Quantifiable outcome

• 10MB download size allows downloading in seconds
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature13 records

Partnerships

One partnership is on record.

• SophosflagshipStrategic or Co-development Partner · 1 January 2015SurfRight, the makers of HitmanPro, joined Sophos in 2015. Sophos is a major cybersecurity company protecting over 400,000 organizations in over 150 countries. HitmanPro products are now part of Sophos's consumer and enterprise security portfolio, with HitmanPro.Alert integrated into Sophos Intercept X with EDR.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Webroot (OpenText): Cloud-based, lightweight endpoint antivirus with a similar small-footprint, behavior-based detection approach; serves both consumer and SMB segments much like HitmanPro and HitmanPro.Alert.
• Malwarebytes: Direct competitor in consumer and SMB malware removal and anti-malware; offers a free scanner plus paid Premium and Malwarebytes for Business with similar behavioral detection and remediation positioning.

Broad incumbents

• Bitdefender: Established consumer and enterprise endpoint security vendor offering antivirus, anti-ransomware, and exploit prevention across Windows, macOS, Android, and iOS — overlapping broadly with HitmanPro's threat-protection scope.
• Trend Micro: Cross-platform endpoint and consumer security vendor with ransomware, web/email protection, and exploit mitigation — comparable to HitmanPro's layered threat protection approach.
• Avast / AVG (Gen Digital): Mass-market free plus premium consumer antivirus under Gen Digital, including behavioral ransomware shields and credential protection — closest free-tier alternative to HitmanPro's consumer scanner.
• Microsoft Defender: Free, built-in Windows antivirus plus Defender for Endpoint enterprise EDR; the most significant headwind for HitmanPro because it ships with every Windows license and now offers ransomware, credential, and exploit protections natively.
• Norton / Gen Digital: Consumer security suite leader (Norton 360) with bundled antivirus, ransomware protection, and identity/credential theft protection — competes head-on for HitmanPro's paying consumer segment.
• ESET: Major European endpoint security vendor with NOD32 consumer antivirus and business-grade products covering ransomware, exploit prevention, and credential protection — same threat categories as HitmanPro.Alert.
• Kaspersky: Global consumer and enterprise antivirus vendor with heuristic and behavioral malware detection, anti-ransomware, and exploit prevention capabilities directly comparable to HitmanPro's feature set.

Others

• Sophos Home: Sister consumer security brand under the same Sophos Group plc parent; Mac and PC consumer antivirus that competes for the same end-user wallet and is the recommended alternative for HitmanPro's non-Windows users.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sophos

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HitmanPro