Point B Dance
Point B Dance is a privately owned, single-location adult dance studio in Lawrence, Kansas, offering 18+ dance classes (ballet, contemporary, jazz, tap, hip hop, heels) plus a resident performance company, an annual showcase, and a new summer convention format.
- Company typePrivate
- Founded2007
- HeadquartersLawrence, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Point B Dance does
Point B Dance is a privately held, founder-owned dance studio based in Lawrence, Kansas, that specializes in adult dance education for students aged 18 and older. Founded around 2006-2007 by owner Cathy Patterson, the studio offers in-person instruction across multiple styles including ballet, contemporary, jazz, tap, hip hop, heels, and commercial hip hop, delivered by a faculty of professionally credentialed dancers through seasonal class sessions. The company also operates a resident performance troupe, the Point B Dance Company, which produces an annual multi-venue show slate, and runs an annual Point B Dance Carnival showcase alongside its recently launched Point B Dance Convention event format. Revenue is generated primarily through class session fees (not publicly disclosed), a $60.00 single-day convention pass, and ancillary branded merchandise sales through a Champion Teamwear partnership; the business has no external funding, no proprietary technology, and no app or API surface, relying instead on a Wix-hosted website with basic online booking. The customer base is exclusively adult dancers, primarily drawn from the Lawrence and Kansas City metro area, and marketing is conducted through organic social channels (Instagram, Facebook, Twitter, YouTube) and email. All operations are concentrated at a single studio location, and the company has been bootstrapped and independently operated since founding.
Point B Dance firmographics
Firmographics- Name
- Point B Dance
- Legal name
- Point B Dance
- Website
- https://pointbdance.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Point B Dance is a privately owned, single-location adult dance studio in Lawrence, Kansas, offering 18+ dance classes (ballet, contemporary, jazz, tap, hip hop, heels) plus a resident performance company, an annual showcase, and a new summer convention format.
- Ownership category
- akta.pro rank
Point B Dance industry classification
Industry- Product category
- Dance Studio / Adult Dance Education
- NAICS
- Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Dance & Movement (Ballroom, Contemporary, Social Dance) (EDAAAGAD)
- akta.pro secondary industries
- Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH), Contemporary & Modern Dance (MPAGADAB), Urban/Street Dance Performances (Hip-Hop, Breaking) (MPAGADAF), Tap, Jazz & Musical Theatre Dance (MPAGADAG), Dance Competitions & Showcases (Non-Esports) (MPAGADAH)
Keywords
Where Point B Dance is headquartered
LocationHeadquarters
- HQ city
- Lawrence
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Point B Dance business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Dance Classes and Instruction: Revenue from adult dance classes (18 and up) offered in sessions. Classes include ballet, contemporary, jazz, tap, hip hop, and heels instruction taught by faculty members.
- Dance Conventions and Workshops: Revenue from hosting the Point B Dance Convention featuring multiple rooms with different skill levels and dance styles. The convention includes warmups, technique classes, and cool downs across various disciplines.
- Merchandise Sales: Revenue from selling Point B Dance branded merchandise through their team store.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Summer Convention (July 16th) - Single Day Pass |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Point B Dance product offering
Product offeringCore offering
Point B Dance is an adult-only dance studio (18+) in Lawrence, Kansas offering session-based dance instruction across multiple styles including ballet, contemporary, jazz, tap, hip hop, heels, and commercial dance. The studio also operates an annual dance convention, a resident performing dance company, seasonal showcase events, and a branded merchandise line.
Product overview
Point B Dance is a dance studio in Lawrence, KS (Kansas City metro) offering adult dance education for ages 18+. The core offering is session-based dance classes spanning ballet, contemporary, jazz, tap, hip hop, heels, and commercial dance. The studio runs a seasonal program with a Point B Dance Company performance troupe, an annual Point B Dance Carnival showcase, and a Point B Dance Convention. A merchandise line is available through a partner portal.
Differentiator
Problem solved
Functional benefit
Products and services
- Adult Dance Classes Session-based in-studio dance instruction for adults (18 and up) covering ballet, contemporary, jazz, tap, hip hop, heels, and commercial hip hop. Classes are taught by professional faculty across multiple skill levels and offered on a recurring session schedule.
- Point B Dance Convention An annual single-day dance convention held at Lawrence Dance Gallery featuring two rooms of classes (Beginning/Intermediate and Intermediate/Advanced) covering ballet, contemporary, jazz, heels, commercial hip hop, and hip hop. Priced at $60.00 per attendee.
- Point B Dance Company A pre-professional resident adult dance company performing at regional venues including the Lied Center of Kansas, the Lawrence Arts Center, and in-house showcases. Membership is audition-based and includes principal dancers who also teach classes.
- Point B Dance Carnival An annual spring showcase featuring choreography by Point B Dance Company members and faculty, open to the public.
- Point B Dance Merchandise Point B Dance branded dance studio apparel and merchandise sold through a teamwear partner portal (Champion Teamwear).
Companies that use Point B Dance
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Point B Dance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Point B Dance partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Lawrence Dance GallerycoreLawrence Dance Gallery serves as the venue for the Point B Dance Convention held on July 16th. The venue hosts the two-room convention format with Beginning/Intermediate and Intermediate/Advanced class tracks.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Point B Dance competitors and assessment
Company assessmentDirect peers
- Broadway Dance Center: Iconic New York City dance studio offering drop-in and session-based classes for adult dancers across multiple styles. Highly comparable to Point B Dance in adult-only positioning, multi-style curriculum, and session-based class revenue model, though at a much larger scale.
- Steps on Broadway: Long-established NYC dance school offering adult classes in ballet, contemporary, jazz, tap, and hip hop. Direct comparable to Point B in target demographic (adult dancers), broad style mix, and faculty-of-working-professionals model.
- EDGE Performing Arts Center: Los Angeles dance training center serving teens and adults with multiple styles and a resident performing company. Comparable in combining adult class programming with a performing-company showcase structure similar to Point B Dance Company.
- Peridance Capezio Center: New York City adult-focused dance studio offering open classes, intensives, and a performing ensemble. Closely mirrors Point B's combination of session-based classes, performance opportunities, and adult-only positioning.
- Millennium Dance Complex: Los Angeles-area adult dance studio with intensive convention-style programming across hip hop, contemporary, jazz, heels, and commercial. Comparable to Point B in adult-targeted, multi-style commercial curriculum and convention-style offerings.
- CityDance: Multi-location dance studio network offering classes and performance programs for adults and pre-professional dancers. Comparable in combining adult class programming with performance company structure, though operating at greater geographic scale.
- The Playground LA: Los Angeles adult dance training facility offering drop-in and intensive classes in commercial and concert styles. Comparable adult-focused commercial dance curriculum that overlaps directly with Point B's hip hop, heels, and contemporary offerings.
- Movement Lifestyle: Los Angeles adult dance training center focused on hip hop, contemporary, and commercial styles with intensive programming. Comparable to Point B's adult-targeted commercial and contemporary curriculum, though operating at significantly larger scale.
Broad incumbents
- Debbie Allen Dance Academy: Los Angeles dance academy offering multi-style training and a performing company. Comparable multi-style dance school with performance opportunities, but broader age targeting and larger institutional scale than Point B's adult-only niche.
Others
- Pulse Dance Convention: National touring dance convention featuring guest choreographers and multi-room class formats. Directly comparable to Point B Dance's newly launched convention product, and is referenced in faculty bios (Andie Stitt assisted at Pulse), indicating adjacency rather than direct competition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Point B Dance social profiles
Digital presencePoint B Dance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Point B Dance leadership team
Management profileNumber of profiles
Profiles6 records
Point B Dance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Point B Dance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Point B Dance
What does Point B Dance do?
Point B Dance is an adult-only dance studio (18+) in Lawrence, Kansas offering session-based dance instruction across multiple styles including ballet, contemporary, jazz, tap, hip hop, heels, and commercial dance. The studio also operates an annual dance convention, a resident performing dance company, seasonal showcase events, and a branded merchandise line.
Is Point B Dance a public or private company?
Point B Dance is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Point B Dance founded?
Point B Dance was founded in 2007. It employs 11 to 50 people.
Where is Point B Dance based?
Point B Dance is headquartered in Lawrence, United States, in the North America region.
How does Point B Dance make money?
Three revenue lines are on record. Dance Classes and Instruction is the primary driver. The others are dance Conventions and Workshops and merchandise Sales.
Who are Point B Dance's main competitors?
Direct peers on record are Broadway Dance Center, Steps on Broadway, EDGE Performing Arts Center, Peridance Capezio Center, Millennium Dance Complex, CityDance, The Playground LA and Movement Lifestyle. Debbie Allen Dance Academy is listed as a broad incumbent. Pulse Dance Convention is listed as an others.
Does Point B Dance have an API?
No public API is recorded for Point B Dance.
What industry is Point B Dance in?
Point B Dance's product category is Dance Studio / Adult Dance Education. Its primary akta.pro industry code is EDAAAGAD, Dance & Movement (Ballroom, Contemporary, Social Dance), with a secondary code of EDAMAAAH, Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance). Its NAICS code is 71394 and its SIC code is 7900.