What NOREMAT does

NOREMAT SAS is a French industrial manufacturer of specialized equipment for the maintenance of road shoulders, landscape management, and the recovery of green waste (biomass valorization). Founded in 1981 and headquartered in Ludres (Nancy, France), the company operates as the core manufacturing subsidiary of Groupe Actibac, alongside MANEKO (equipment remanufacturing), AccoPilot (digital planning and supervision solutions), and a Brazilian subsidiary (noremat.com.br). Its product range spans the VSV (Véhicule Service Viabilité) purpose-built service vehicle, the Lintrac with Noremat tractor co-developed with LINDNER, a full lineup of mowers and brushcutters (Delta, Magistra, Optima, Tonica, Dextra, Axiona, Prodigia), an extensive rotobroyeuses range, and the Valormax family of chippers, shredders, and slow-grinding equipment (D, DM, DMC, BA, Tyron sub-lines). Notable proprietary technologies include the patented Visiobra cab concept for operator safety, the ROLMAX brushcutting rotor, and the Fixa-Speed tool-free knife-change system; the SAGID sustainable road-edge management system was developed jointly with Université de Lorraine.

NOREMAT generates revenue through multiple streams: one-time sales of new equipment, recurring parts sales through the Axelia customer portal and Énergie Pièces line, after-sales service and maintenance contracts, equipment rental and 5-year promotional financing, customer training, and sale of demonstration/used equipment. Its go-to-market combines direct field sales targeting French local authorities and government agencies (with UGAP public-procurement catalog presence), regional dealer coverage throughout France, and an 8-language digital storefront reaching into Central Europe and Brazil. Customer segments are road maintenance professionals (accoroutistes), biomass valorization operators, landscape maintenance companies, and French municipalities. The company holds ISO 9001 certification across all sites and was awarded the Solar Impulse label for its SAGID solution and a 2025 Demopark silver medal for innovation with the Delta 97T.

The group employs approximately 500 people across its entities. There is no public listing, no disclosed external institutional or private-equity backing, and limited public financial data: a single group-level scale reference cites over €100M in revenue for Actibac in 2023, while NOREMAT's standalone revenue is not separately disclosed. The business model is best characterized as a niche industrial OEM with a defensible installed base, a regulated public-sector anchor in France, and incremental moves into digital (AccoPilot) and autonomy (Powo radio-controlled brushcutter).

Name

NOREMAT

Legal name

NOREMAT SAS

Website

https://noremat.fr

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Road Maintenance Equipment

NAICS

Agriculture, Construction, and Mining Machinery Manufacturing (3331), Farm Machinery and Equipment Manufacturing (333111), Construction Machinery Manufacturing (333120)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530), Farm Machinery & Equipment (3523), Misc Industrial & Commercial Machinery & Equipment (3590)

akta.pro primary industry

Off-Highway Vehicle Cabs, Frames & Attachments Manufacturing (Cabs/Booms/Buckets/Implements) (IMACAFAL)

akta.pro secondary industry

Industrial Waste Handling & Compaction Equipment (Balers, Compactors) (IMAHALAI)

Keywords

• Road maintenance equipment
• Biomass valorization machinery
• Vegetation management equipment
• Roadside mowing machinery
• Landscape maintenance machinery

Headquarters

HQ city

Ludres

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: Sale of new equipment including mowers, brushcutters, shredders, trailers, and specialized vehicles for road maintenance
2. Spare Parts: Replacement parts including ROLMAX rotors, knives, hammers, and wear parts for their equipment and other brands
3. Service and Maintenance: After-sales service, repair workshops, balancing services, and maintenance contracts
4. Rental and Financing: Equipment rental and financing options including 5-year free credit promotions
5. Training: Customer training services for equipment operation and maintenance
6. Used Equipment: Sale of demonstration and pre-owned equipment

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

NOREMAT designs, manufactures, and services specialized equipment and vehicles for road shoulder maintenance, landscape vegetation management, and biomass valorization. Its product range includes the VSV service vehicle, Lintrac tractor, mowers, brushcutters, rotary shredders (rotobroyeuses), chippers (Valormax D/DM/DMC), slow and rapid shredders (Tyron, BA), branch chippers (Kopo), radio-controlled brushcutters (Powo), biomass collection trailers (JUMBO/JUMBOX), and the AccoPilot digital planning platform. Spare parts (ROLMAX rotors, Fixa-Speed system, Énergie Pièces wear parts), training, after-sales service, rental, and financing complete the offering for professional contractors and public authorities.

Product overview

NOREMAT est un constructeur de solutions pour l'entretien des accotements routiers et la valorisation de la biomasse. L'offre se compose de deux pôles principaux : (1) le matériel d'accotement avec le VSV (Véhicule de Service Viabilité), le tracteur Lintrac with Noremat, et une gamme complète de faucheuses-débroussailleuses (Delta, Magistra, Optima, Tonica, Dextra, Axiona, Prodigia) ainsi que de rotobroyeuses (Presta, Presta Flex, Presta Visio, Axia, Tecna TP, Bravia, GLX, GLS, Keria, VD); (2) les équipements de valorisation avec la gamme Valormax incluant déchiqueteuses à plaquettes (D, DM, DMC), broyeurs rapides (BA) et broyeur lent Tyron. L'écosystème inclut des outils spécialisés (Universel 1200, Unibroyeur, Forest-Broyeur, Tactil, lamiers Lineo/Eliss, Klario), des déchiqueteuses de branches (Kopo), la débroussailleuse radiocommandée Powo, et des matériels de collecte (JUMBO, JUMBOX). Les services incluent AccoPilot (solutions digitales), SAV, pièces de rechange, formations et location-financement.

Differentiator

Problem solved

Functional benefit

Products and services

• VSV - Véhicule de Service Viabilité

Quantifiable outcome

• 1 tonne of collected grass equals 75 liters of fuel equivalent in energy value
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• LINDNERcoreStrategic or Co-development Partner · 1 January 2021Co-development partnership where NOREMAT configures and commercializes the Lintrac tractor exclusively. The Lintrac with Noremat combines LINDNER's base tractor with NOREMAT's specialized equipment for roadside maintenance including visibility features, comfort, maneuverability, versatility, and productivity enhancements.
• JENZcoreTechnology or IntegrationNOREMAT distributes JENZ equipment under the Valormax brand including chipper trucks, slow shredders (Tyron), and fast shredders for biomass valorization applications.
• Université de LorrainecoreStrategic or Co-development PartnerPartnership through the Chaire Industrielle SAGID+ to develop tools and methods capable of evaluating the sustainability of maintenance practices, assessing the impact of maintenance practices on road edge ecosystem services, facilitating the implementation of sustainable management practices and integrating biomass valorization into local supply chains.
• ADEME and Ministère de la Transition ÉcologiqueminorGTM or Marketing PartnerMember of Coq Vert community launched in partnership with ADEME and the Ministry of Ecological Transition to create collective emulation for ecological transition, offering concrete tools to promote good practice exchanges and accelerate environmental transition.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• JENZ: German manufacturer of mobile chipping machines, slow shredders, and biomass processing equipment. JENZ products underpin NOREMAT's Valormax line, and JENZ is both a partner and a direct competitor in chipper markets.
• Saelen Industrie: French manufacturer of industrial shredders, grinders, and wood-processing equipment for the recycling and biomass sectors. Comparable French competitor in the green waste valorization market.
• Rousseau: French manufacturer of road and roadside maintenance equipment including mowers, brushcutters, and vegetation management tools. Directly comparable as a domestic peer serving the same French accoroutiste customer base with overlapping product lines.
• Seppi M. Italian manufacturer of professional mowers, brushcutters, and shredders for agricultural, forestry, and roadside applications. Overlaps with NOREMAT's rotobroyeuses and biomass valorization equipment lines.
• Dücker: German manufacturer of verge mowers, brushcutters, and attachments for municipal and roadside maintenance. Highly comparable product portfolio and target customers across European municipalities.
• Mulag: German specialist in roadside mowing equipment, verge mowers, and commutation vehicles for road maintenance contractors. Directly comparable in product type and customer base with NOREMAT's core offering.
• Berti Macchine Agricole: Italian manufacturer of flail mowers, rotary mowers, and forestry attachments for tractors. Comparable as a European producer of tractor-mounted vegetation management implements.

Broad incumbents

• Husqvarna Group: Broad incumbent in professional outdoor power equipment, robotic mowers, and forestry tools. Overlaps with NOREMAT in professional brushcutters and vegetation management categories.
• John Deere: Global agricultural and construction equipment OEM with broad tractor and implement portfolio. Represents the largest competitive threat from above as Deere's dealer network could distribute adapted roadside maintenance solutions.
• Stihl: Global leader in professional outdoor power equipment including brushcutters and clearing saws. While not specialized in roadside maintenance vehicles, Stihl competes with NOREMAT's handheld and tractor-mounted vegetation tools at the professional end.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Noremat_
• Facebookfacebook.com/noremat

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NOREMAT