Laurie

Name

Laurie

Website

https://laurie-shop.co.uk

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Women's Apparel

NAICS

Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Women’s Apparel Retail (CRAAABAB)

Keywords

• Women's fashion apparel
• Designer trousers
• Women's clothing
• Fashion e-commerce
• Trouser specialist

Headquarters

HQ city

Risskov

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Fashion E-commerce Sales: Direct product sales of fashion items and collections through their online webshop, serving UK customers with cross-border fulfillment from their EU operations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Laurie designs and sells women's clothing, specializing in trousers with good fit and high quality. The company operates a direct-to-consumer fashion e-commerce brand with dedicated UK (laurie-shop.co.uk) and EU (laurie-shop.eu) webshops, offering seasonal collections and signature favourites.

Product overview

LAURIE is a fashion e-commerce brand operating across UK and EU markets. The company offers its LAURIE Collection through a unified webshop platform, with separate regional sites (laurie-shop.co.uk for UK customers with VAT registration, and laurie-shop.eu for EU customers). The brand's product offering centers on its signature clothing collection, marketed as LAURIE favourites and latest seasonal pieces.

Differentiator

Problem solved

Functional benefit

Products and services

• LAURIE Collection Fashion clothing collection featuring the brand's signature styles and favourites, including the brand's specialization in women's trousers with good fit and high quality, available for purchase through the LAURIE UK and EU webshops.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Direct peers

• LK Bennett: LK Bennett is a UK women's contemporary brand with a signature trouser and tailored-bottom offering and a UK-led DTC and store footprint. Comparable to Laurie on customer demographic, trouser-led product positioning, and UK distribution emphasis.
• Boden: Boden is a UK-focused DTC women's (and family) apparel brand with a strong bottoms category and cross-border fulfillment to EU. Comparable to Laurie on DTC-led model, UK market emphasis, and bottoms-category merchandising depth.
• Mint Velvet: Mint Velvet is a UK contemporary women's apparel brand with a strong trouser and casualwear offering and a primarily DTC-led distribution model. Comparable to Laurie on casualwear-trouser-led assortment, UK customer base, and e-commerce-first go-to-market.
• Hobbs: Hobbs is a UK-headquartered contemporary women's apparel brand with strong trouser and tailored-bottom offerings, sold through its own DTC e-commerce site plus select third-party retail. Directly comparable to Laurie as a specialty women's trouser/fit-focused brand in the UK DTC channel.
• Whistles: Whistles is a UK contemporary women's fashion brand known for minimalist, fit-driven trousers and workwear, distributed through its own DTC site and concessions. Highly comparable to Laurie on customer demographic, price positioning, and trouser-led merchandising.
• Jigsaw: Jigsaw is a UK contemporary women's apparel brand with a heritage emphasis on quality tailoring and trousers, sold through DTC and select stores. Comparable to Laurie on positioning (quality, fit, heritage), customer segment, and trouser-led assortment.
• Phase Eight: Phase Eight is a UK women's contemporary brand specializing in occasionwear, tailoring, and trousers, sold predominantly through DTC and small-store formats. Comparable to Laurie in customer demographic, trouser-led product mix, and UK-first distribution model.

Broad incumbents

• Reiss: Reiss is a larger UK contemporary apparel brand with a strong trouser and tailored-occasion offering and a mature DTC e-commerce operation. Comparable as a broader incumbent in the same trouser-led, contemporary women's space, though it operates at significantly greater scale.

Emerging players

• Ganni: Ganni is a Danish contemporary women's brand with a strong DTC e-commerce and trouser/separates offering. Comparable to Laurie on Danish origin, DTC model, and contemporary women's positioning, though operating at materially larger scale and global reach.

Regional players

• Masai Clothing: Masai Clothing is a Danish women's contemporary apparel brand primarily serving the Danish/Scandinavian market with trousers and casualwear at accessible price points. Comparable to Laurie on Danish heritage, women's apparel focus, and trouser-led assortment, though primarily regional in distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laurie