Aquaproof

What Aquaproof does

Aquaproof is the pioneer water-based waterproofing paint brand in Indonesia, operated by privately-held PT Adhi Cakra Utama Mulia and headquartered in Jakarta Pusat. Founded circa 1986, the company has built a 40-year track record as the first Indonesian manufacturer of cat pelapis anti bocor (anti-leak coatings), based on synthetic polymer water-based elastomeric chemistry that delivers over 500% elasticity and 8+ years of wall/roof protection. Its core product portfolio includes the flagship Aquaproof and premium Aquaproof Pro acrylic polyurethane coatings, cementitious Aquagard variants (including the 2024-launched koi-pond-specialized Aquagard Koimaster), HeatGard heat-reflective coatings, and a broad ancillary range covering tiling adhesives/grouts (Superfix, Supergrout), additives (Super Cement, Betonmix), waterproof plaster (Hydrostop), sealants (Conseal, Sealband), reinforcement mesh, and pest control (Dynomite).

The company serves three primary customer segments: Indonesian residential homeowners facing leakage and seepage in walls, roofs, and bathrooms; professional contractors and builders (tukang bangunan, mandor) who apply the products on construction and renovation projects; and commercial/institutional customers (warehouses, retail outlets, auditoriums, mosques). Its go-to-market is hybrid: a long-established domestic distribution network reaching Indonesia-wide hardware stores and independent distributors, augmented by direct official storefronts on six e-commerce marketplaces (Blibli, Tokopedia, Shopee, Lazada, Bukalapak, TikTok Shop), plus content marketing, social media engagement on Instagram and TikTok, and CSR programs.

Aquaproof monetizes purely through hardware sales of its product line with pricing not publicly disclosed. Manufacturing runs through ISO 9001 (quality) and ISO 14001 (environmental) certified facilities, and the company holds the first Indonesian SNI 8665:2018 certification for water-based anti-leak coatings alongside a Green Label for Aquaproof Pro. There is no public funding history, no external investors disclosed, no M&A activity, and no software/AI capabilities within the product stack; Aquaproof operates as a traditional, founder-controlled building chemicals CPG brand.

Name

Aquaproof

Legal name

PT Adhi Cakra Utama Mulia

Website

https://aquaproof.co.id

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Aquaproof is Indonesia's pioneer water-based waterproofing paint brand, operated by PT Adhi Cakra Utama Mulia since 1986. It sells a multi-product building chemicals portfolio (coatings, tiling, sealants, additives) to residential homeowners, contractors, and commercial/institutional projects nationwide through hardware stores, distributors, and e-commerce.

Ownership category

akta.pro rank

Product category

Building Chemicals

NAICS

Paint and Coating Manufacturing (325510), Adhesive Manufacturing (32552)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Adhesives & Sealants (2891)

akta.pro primary industry

Waterproofing Membranes & Systems (Liquid-Applied & Sheet) (IMADAOAC)

akta.pro secondary industries

Concrete Waterproofing & Moisture Mitigation (HSAGALAF), Roof Coating, Sealing & Waterproofing (HSAGAKAG), Concrete Repair, Sealing & Waterproofing (Coatings/Membranes) (IMAIAKAK), Waterproof Coatings & Leak Sealing (Basements, Foundations, Roof Coatings) (HSAGADAI)

Keywords

• Waterproofing coatings
• Building chemicals
• Construction materials
• Anti-leak coatings
• Cementitious waterproofing

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Building Materials Sales: Aquaproof generates revenue through the sale of waterproofing and building construction products including cat pelapis anti bocor (anti-leak coatings), tiling products, and additives. Products are sold through distributors, hardware stores, and e-commerce platforms across Indonesia.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Aquaproof manufactures and sells water-based waterproofing coatings, cement-based waterproofing products, tiling products, additives, sealants, and specialty building protection coatings for residential and commercial construction. The company operates as a building solutions provider with products ranging from elastomeric wall coatings to heat-reflective paints and concrete additives, sold under sub-brands including Aquaproof, Aquaproof Pro, Aquagard, Supergrout, HeatGard, Hydrostop, Superfix, Betonmix, Super Cement, and Conseal.

Product overview

Aquaproof is a comprehensive building solutions company and pioneer of water-based waterproofing paint in Indonesia. The product portfolio consists of multiple product categories working together as a complete building protection system: waterproofing coatings (Aquaproof, Aquaproof Pro, Aquagard, Aquagard ECO7, Aquagard Koimaster), tiling products (Supergrout, Supergrout A+, Superfix), specialty coatings (HeatGard for heat reflection, Hydrostop for waterproof plaster), additives (Super Cement, Betonmix), sealants (Conseal spray, Aquaproof Sealband tape), reinforcement accessories (Polyester Mesh), and pest control (Dynomite). The core Aquaproof waterproofing paint provides 8+ years of protection for building walls, while complementary products address the full spectrum of building construction and renovation needs from foundation to finishing.

Differentiator

Problem solved

Functional benefit

Brands

• Aquaproof: Main brand - water-based leak-proof coating product, the pioneer of waterproofing coating in Indonesia
• Aquaproof Pro
• Aquagard
• Supergrout
• HeatGard
• Hydrostop
• Superfix
• Betonmix
• Super Cement
• Conseal
• Dynomite

Products and services

• Aquaproof Flagship water-based acrylic waterproofing coating providing leak and seepage protection for building walls, with elasticity over 500% and protection guaranteed for more than 8 years.
• Aquaproof Pro Premium acrylic polyurethane waterproofing coating with higher performance for concrete roofs and building surfaces, offering superior water ponding resistance and longer-lasting protection.
• Aquagard

Quantifiable outcome

• More than 8 years of protection durability for residential buildings
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• KUBO KidsminorGTM or Marketing Partner · 1 June 2026Aquaproof collaborated with KUBO Kids on a joint promotional campaign titled 'Rumah Nyaman Bagi Anak Untuk Jangka Panjang' (Comfortable Home for Children for the Long Term). The collaboration combined Aquaproof's structural waterproofing protection with KUBO Kids' storage organization products for children, featuring a giveaway promotion where participants could win prizes worth millions of rupiah.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bostik Indonesia: Indonesian operations of Bostik (Arkema), a global leader in adhesives, sealants, and waterproofing solutions. Overlaps with Aquaproof's waterproofing coatings, tile adhesives, and sealant offerings in the Indonesian market.
• Sika Indonesia: Indonesian subsidiary of Sika AG, a global construction chemicals major offering waterproofing membranes, sealants, concrete admixtures, and tile adhesives. Directly competes with Aquaproof in waterproofing coatings and adjacent building-chemicals categories in Indonesia.
• Mapei Indonesia: Indonesian arm of Mapei, an Italian construction chemicals leader offering waterproofing products, tile adhesives, grouts, and concrete repair systems. Competes head-on with Aquaproof across both residential and commercial waterproofing segments in Indonesia.
• Mowilex Indonesia: Premium Indonesian architectural coatings brand offering decorative paints, wood finishes, and waterproofing products. Competes with Aquaproof in the premium waterproofing paint and architectural coatings segments.
• Avian Brands: Indonesian paint manufacturer known for Avian and No Drop waterproofing paint brands. A long-established local competitor to Aquaproof in the Indonesian waterproofing paint and architectural coatings market.
• Propan Raya: Indonesian paint and coatings manufacturer offering decorative paints, waterproofing coatings, wood finishes, and industrial coatings. Directly competes with Aquaproof in the Indonesian waterproofing paint and architectural coatings categories.

Broad incumbents

• Nippon Paint Indonesia: Indonesian operations of Nippon Paint, one of Asia's largest coatings manufacturers, offering architectural paints, waterproofing, and industrial coatings. Competes broadly with Aquaproof in Indonesian waterproofing and architectural coatings.
• BASF Construction Chemicals Indonesia: Indonesian arm of BASF's construction chemicals division offering waterproofing, concrete admixtures, and building solutions. Broader portfolio than Aquaproof but directly competes in the same waterproofing and concrete-protection categories.
• Dulux Indonesia (AkzoNobel): Leading decorative paint brand in Indonesia under AkzoNobel, offering interior/exterior paints, waterproofing solutions, and surface preparation products. Competes with Aquaproof in the waterproofing paint category and broader architectural coatings market.
• Jotun Indonesia: Indonesian operations of Jotun, a global paints and coatings major offering decorative paints, protective coatings, and waterproofing products. Overlaps with Aquaproof in waterproof coatings and broader architectural coatings in Indonesia.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xinstagram.com/aquaproof_id
• YouTubetiktok.com/@aquaproof_id
• Instagraminstagram.com/aquaproof_id
• TikToktiktok.com/@aquaproof_id
• Facebookfacebook.com/AquaproofID
• LinkedInlinkedin.com/company/pt-adhi-cakra-utama-mulia-aquaproof

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aquaproof