gamble + design

What gamble + design does

gamble + design is a private, full-service interior architecture and design studio based in San Francisco's Cole Valley neighborhood, founded circa 2010 by Jeni Gamble (also spelled Jenni Gamble), who serves as Co-founder and Creative Director. The firm operates from a small studio at 85 Carl Street with a team of 1–10 employees, including partner Murray Agnew, who functions as Technical Director and brings specialized lighting design expertise including LEED Platinum project experience. The business serves wealthy homeowners across the San Francisco Bay Area, Peninsula, Marin County, Sea Ranch, and selectively in the Los Angeles area, executing highly personalized residential renovations that honor the heritage of each site.

The studio offers four distinct service tiers: Full Home Interior Design (complete construction management and furnishing), Renovation (targeted kitchen, primary suite, or interconnected-space upgrades), Furniture & Finishes (design services without construction involvement), and a stand-alone Designer Consultation Session priced at $850 per 90-minute block. Core capabilities include custom millwork, lighting design, permit expediting, contractor coordination, and furniture procurement. The firm partners with a stable of Bay Area contractors and architects — including De Mattei Construction, Jeff King & Company, Stroud Construction, Arrow Builders, Empire Contracting, Malcolm Davis Architecture, and Yama Architecture — to deliver projects that span structural renovations to furniture-only selections.

Revenue is generated exclusively through project-based professional services fees, with full-project pricing quoted per engagement. Customer acquisition relies on a direct-to-consumer sales motion: project inquiries initiate through the website, followed by 90-minute design consultations, with no retail, e-commerce, or wholesale channels. Marketing is conducted through earned media in regional design publications (Nob Hill Gazette, Rue Daily, California Home+Design, San Francisco Magazine, Kitchen & Design News), the firm's project portfolio website, and recurring art events at the Cole Valley studio. The firm operates independently with no institutional investment, parent company, or subsidiaries.

Name

gamble + design

Legal name

gamble + design

Website

https://gambleplusdesign.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

gamble + design is a San Francisco-based full-service interior architecture studio serving wealthy Bay Area homeowners with custom residential renovations, kitchen/bath remodels, lighting design, and furniture curation, plus a $850 consultation entry tier.

Ownership category

akta.pro rank

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Design Services: Project-based professional services including full home interior design, renovation management, and furniture/finishes consultation. Revenue generated through design fees, project management, and procurement coordination.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

gamble + design is a full-service interior architecture and design studio specializing in personalized residential projects. Services span full-home renovations with construction management, targeted room upgrades (kitchens, primary suites), furniture and finishes curation, and 90-minute design consultation sessions. The firm emphasizes heritage preservation, custom millwork, and specialized lighting design for homeowners throughout the San Francisco Bay Area, Peninsula, Marin, and Sea Ranch.

Product overview

gamble + design is a full-service interior architecture and design studio offering four distinct service tiers: Full Home Interior Design (complete construction management and furnishing for whole-home projects), Renovation (targeted upgrades for kitchens, primary suites, and connected spaces), Furniture & Finishes (design services without construction), and Designer Consultation Sessions (90-minute video consultations). The studio specializes in residential renovations throughout San Francisco, the Bay Area, Sea Ranch, Peninsula, and Marin County, with projects ranging from full structural renovations to furniture-only selections. Press coverage from Rue Magazine, Nob Hill Gazette, and California Home + Design highlights their work across diverse Bay Area communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Home Interior Design

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Malcolm Davis ArchitecturecoreStrategic or Co-development PartnerCollaboration on Sea Ranch LEED Platinum home project; architecture firm provided structural design while gamble + design handled interior architecture and project management.
• De Mattei ConstructioncoreImplementation/ SI/ Consulting PartnerGeneral contractor for South Bay Silicon Valley project; two-year full renovation including architectural updates and furniture selection.
• Jeff King & CompanycoreImplementation/ SI/ Consulting PartnerContractor partner for Bernal Heights three-story renovation; major construction work removing walls and reevaluating space use.
• Stroud ConstructioncoreImplementation/ SI/ Consulting PartnerContractor for Forest Hill Tudor home renovation project.
• Yama ArchitectureminorStrategic or Co-development PartnerArchitect for Mill Valley modern home refresh project.
• Empire ContractingcoreImplementation/ SI/ Consulting PartnerContractor for Sea Ranch LEED Platinum home; described as excited to work together again on complex project.
• Arrow BuilderscoreImplementation/ SI/ Consulting PartnerBuilder partner for Presidio Heights renovation; collaboration on home transformation for Tokyo-based family.
• Current ConstructionminorImplementation/ SI/ Consulting PartnerContractor for Cole Valley Jewel Box renovation project.

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Emerging players

• Decorilla: Online interior design marketplace connecting clients with designers for full-room and whole-home projects. Comparable in service category but competes at a lower price point and broader scale.
• Havenly: Online interior design service offering interior design at lower price points with a tech-enabled delivery model. Comparable in service category but operates with a fundamentally different scale and cost structure.
• Modsy: Virtual interior design and 3D rendering service for residential clients. Comparable in serving the residential interior design market but with a fully virtual, technology-driven model rather than a bespoke local studio.

Regional players

• Suzie Anderson Design: San Francisco-based interior design firm serving Bay Area homeowners with custom residential projects. Comparable in geography, service mix, and luxury client base as a direct local competitor.
• House of Honey: Los Angeles-based interior design firm serving affluent Southern California homeowners with custom renovations and furnishings. Comparable in service category and luxury client base, but operates in a different geography.
• J. Alexander Clay: San Francisco-based interior design firm serving Bay Area luxury residential clients. Directly comparable in geography, service mix, and target customer, making it a local competitive peer.

Broad incumbents

• Bobby Berk Home: Design-led home brand founded by a celebrity designer with full-room, furniture, and renovation offerings. Comparable aesthetic and luxury residential customer base, but operates as a broader multi-channel brand.
• Studio McGee: National full-service interior design studio serving high-end residential clients with a comparable portfolio-driven, brand-led business model. Larger scale and national reach make it a broader incumbent rather than a direct local competitor.
• One Kings Lane: Home furnishings and design retailer with an interior design service offering. Comparable in serving affluent residential clients seeking curated interiors, but operates at much larger scale with a retail-led model.

Direct peers

• Amber Interiors: California-based interior design studio with a comparable aesthetic, full-service renovation offering, and similar mid-to-high-end residential client base. Highly comparable in service mix and target customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/gambledesign
• Facebookfacebook.com/gambleplusdesign
• LinkedInlinkedin.com/company/gamble-design

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about gamble + design