What franchi DESIGN STUDIO does

franchi DESIGN STUDIO is a Hamburg-based freelance design studio founded in 2013 and operated as a sole proprietorship by Alice Patrizia Brüchmann-Franchi under the legal name 'Alice Patrizia Brüchmann-Franchi.' The studio delivers project-based design services across six core categories: Konzeption (concepting), Logo Design, Corporate Design (stationery, CI guidelines, brand communication), Web Design (corporate websites, microsites, online shops, Facebook pages), Print Design (ads, flyers, brochures, posters), and Illustrationen (icons, watercolors, infographics). Customers reach the studio primarily through a portfolio website and direct contact (phone/email), and the principal can draw on a network of freelance designers, programmers, and SEO specialists to scale project delivery beyond solo capacity.

The client base is horizontally segmented across SMBs (e.g., Eis Cafe Veneto, Sandkontur, Aynur's Welt, Zahnarztpraxis Dr. Brüchmann), mid-market companies (TAKE OFF travel agency), and select enterprise engagements (TRUMPF recruitment campaign executed via agency Hafenkrone GmbH, Deutsche Golf Liga, Otto Dörner, more RADIO). Revenue mechanics are quote-based one-time project fees; pricing is not publicly disclosed, and there is no recurring SaaS or retainer product. Go-to-market is sales-led, asset-light, and dependent on portfolio referrals and direct outreach; the website functions simultaneously as marketing channel and lead capture.

Operationally the business is a freelancer-led studio with documented active operating status, a registered Hamburg address (König-Heinrich-Weg 238), and no employees on payroll. There is no venture funding, no parent company, no subsidiaries, and no patents or trademarks on file. The business remains a founder-dependent service practice whose scaling ceiling is set by the personal bandwidth of a single Art Director augmented by an ad hoc freelance network.

Name

franchi DESIGN STUDIO

Legal name

Alice Patrizia Brüchmann-Franchi

Website

https://franchidesign.de

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

franchi DESIGN STUDIO is a Hamburg-based freelance design studio founded in 2013 by Alice Patrizia Brüchmann-Franchi, delivering project-based corporate, web, and print design services to German SMBs, mid-market firms, and select enterprises through direct client engagement.

Ownership category

akta.pro rank

Product category

Graphic Design Services

NAICS

Graphic Design Services (541430), Graphic Design Services (54143)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industry

Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)

Keywords

• Corporate design services
• Brand identity design
• Web design agency
• Print design studio
• Logo design services

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Design Services: Project-based design services including corporate design, web design, logo design, and print design. Services are quoted and delivered on a per-project basis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

franchi DESIGN STUDIO is a Hamburg-based freelance design studio that provides project-based design services including corporate design (stationery, CI guidelines, brand communication), web design (corporate websites, microsites, online shops, Facebook pages), logo design and relaunch, print design (advertisements, flyers, brochures, posters, invitations), branding/markenbildung, and illustrations (icons, watercolors, infographics). Operated by a freelance designer/art director with long agency experience, the studio delivers full-service design from concept through to final product realization.

Product overview

FRANCHI DESIGN STUDIO is a design studio offering high-quality design services specializing in Corporate Design for online and offline applications, Brand Building (Markenbildung), and Web Design. The core service portfolio consists of six interconnected offerings: Konzeption (conceptual design from idea to final product), Logo Design (logo development and relaunch), Corporate Design (business stationery, CI guidelines, brand communication), Web Design (websites, microsites, landing pages, online shops, Facebook pages), Print Design (advertisements, flyers, brochures, cards, invitations, posters), and Illustrationen (icon design, watercolors, infographics). The studio serves diverse clients from startups to established companies including travel operators, healthcare providers, media companies, automotive suppliers, and sports organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Design Comprehensive corporate identity design including business stationery, CI guidelines, and brand communication materials for both online and offline applications.
• Web Design Website design services including corporate websites, microsites, landing pages, online shops, and Facebook pages.
• Logo Design Logo development and logo relaunch services to establish or refresh brand visual identity.
• Print Design Print collateral design including advertisements, flyers, image brochures, cards, invitations, posters and placards.
• Branding / Markenbildung Brand development and brand communication strategy services to build and strengthen company identity.
• Illustrationen Illustration services including icon design, watercolor illustrations, and infographics.

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Hafenkrone GmbHminorImplementation/ SI/ Consulting PartnerAgency partnership for TRUMPF recruitment campaign 'MADE BY ME'. Franchi Design Studio worked as subcontractor commissioned by Hafenkrone GmbH to develop Facebook page, trade show articles, posters, and other materials for TRUMPF's student recruitment initiative.

Scale indicators2 records

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• Jung von Matt: Hamburg-headquartered major creative agency with strong brand design and campaign capabilities. Comparable because it operates in franchi's home market (Hamburg) and competes for the same regional SMB and enterprise design work, but at a much broader portfolio scale.
• Landor & Fitch: Global branding and design consultancy with European operations. Comparable because it offers corporate identity and brand design services overlapping with franchi's core offering, but as a large multi-disciplinary incumbent.
• Scholz & Friends: One of Germany's largest independent creative agencies, offering full-service brand, advertising, and digital work. Comparable as a Germany-headquartered creative incumbent that competes for the same enterprise brand budgets as franchi but at far greater scale.
• Interbrand Germany: Global brand consultancy with German operations providing brand strategy, corporate identity, and design services. Comparable as a competing provider of corporate branding services in Germany, but operating at enterprise scale with broader consulting capabilities.

Direct peers

• Atelier Markgraph: Frankfurt-based brand and corporate design agency. Comparable as a Germany-headquartered creative studio delivering corporate identity, brand strategy, and design systems for enterprise and institutional clients.
• KMS TEAM: Munich-based agency specializing in corporate design, brand identity, and communication design. Comparable as a German boutique specializing in corporate and brand design for established companies and enterprise clients.
• MetaDesign: Berlin-based design agency (part of the Publicis Group) specializing in brand identity and corporate design. Comparable as a German design studio with deeper resources, offering overlapping corporate design and branding services.
• Hafenkrone GmbH: Hamburg-based creative agency that contracted franchi DESIGN STUDIO for the TRUMPF campaign. Most directly comparable: both are German creative shops executing brand and campaign work for regional and enterprise clients, and they operate in the same Hamburg market with overlapping SMB/enterprise client bases.
• Strichpunkt Design: Stuttgart-based design agency focused on brand communication, corporate design, and editorial work. Directly comparable as a German mid-sized studio offering corporate design, branding, and print services to enterprise clients.
• Meiré und Meiré: Cologne-based creative agency specializing in brand design, corporate identity, and spatial communication. Comparable as a Germany-focused design studio delivering corporate design and brand-building services to mid-market and enterprise clients.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about franchi DESIGN STUDIO