What Die Favoriten does

Die Favoriten Gesellschaft für Markenerlebnisse mbH is a Munich-based, owner-operated event and communications agency founded in 2002, employing 11–50 people (team photos suggest the upper end of that range). The firm produces live brand experiences and integrated campaigns for large corporate and premium-brand clients — explicitly naming AUDI, BMW, and Aperol — across automotive and lifestyle verticals, with stated international-stage delivery capability. The business runs on a custom project-based professional services model: individually assembled project teams combining specialized event, design, and content expertise are deployed against bespoke briefs, with pricing determined per project and no public rate card.

The company operates a dual-brand structure. The "play live" division is the event manufactory delivering classic events, hospitality, sports events, lifestyle and trial experiences, supported by an in-house programmed Audience Management System. The "orangerie" division is a conceptual laboratory extending the offering into digital and strategic services through five named modules: v_rena (in-house virtual live-streaming platform), moving_images (content production including motion graphics, AR, and VR), zero2one (in-house code manufactory for booking systems, ticket stores, event apps, and exhibit animations), on|off (integrated on- and offline social-media campaign solutions), and strategy (experiential communication consulting). All production is positioned as in-house, turnkey, and end-to-end.

Commercially, the firm sells directly to enterprise marketing departments with no channel intermediaries, leveraging reputation, referrals, and direct outreach. The managing directors and shareholders are Philipp Schmeykal, Fabian Simon, and Robert Selldorf, and the company is registered as a German GmbH (HR 141709, Amtsgericht Munich) with no disclosed external investment, parent company, or M&A history. Marketing presence is concentrated on the company website, LinkedIn, Instagram, and a Personio-hosted careers page.

Name

Die Favoriten

Legal name

Die Favoriten Gesellschaft für Markenerlebnisse mbH

Website

https://diefavoriten.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Die Favoriten is a Munich-based, owner-operated event and communications agency that produces live brand experiences and integrated digital campaigns for large corporate and premium-brand clients such as AUDI, BMW, and Aperol.

Ownership category

akta.pro rank

Product category

Experiential Marketing & Live Event Services

SIC

Services-Advertising Agencies (7311), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Full-Service Event Planning & Production (HSACAAAA)

akta.pro secondary industries

Product Launches & Brand Activations (Experiential Marketing) (MPAGAHAD), Sponsorship Activation & Experiential Marketing (THAHAGAC)

Keywords

• Event management services
• Experiential marketing agency
• Live event production
• Brand experience design
• Event communications

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Event Production Services: Project-based professional services for live communication and brand experiences. Custom event concepts, production, and execution for exclusive target audiences and complex large-scale events. Revenue generated through project fees, production costs, and consultancy services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Die Favoriten is a Munich-based event and communications agency that designs, produces, and stages live brand experiences for large enterprise clients. Under the 'play live' division it delivers event manufactory services (classic events, hospitality, sports, lifestyle, trial experiences, and audience management), and under the 'orangerie' division it runs a conceptual laboratory offering the v_rena virtual platform, moving_images content production, zero_2_one experiential coding, on|off integrated on-/offline campaigns, and strategic consulting. All services are produced in-house and sold directly to corporate clients on a project basis.

Product overview

Die Favoriten operates as a dual-brand structure under 'play live' and 'orangerie', offering a unified experiential manufacturing and communications platform. Play live is the core live event production service featuring audience management and experience specialists for classic events, hospitality, sports events, lifestyle, and trial experiences. Orangerie is the conceptual laboratory that expands the offering into digital areas with v_rena (virtual platform), moving_images (content production), zero_2_one (experiential coding), on|off (integrated campaigns), and strategy (strategic consulting). These products work together to deliver comprehensive brand experiences from live events to digital solutions, all produced in-house.

Differentiator

Problem solved

Functional benefit

Brands

• play live: The Event Manufactory division specializing in live communication, experiential events, audience management, and brand experiences including classic events, hospitality, sports events, lifestyle experiences, and trial experiences.
• orangerie

Products and services

• play live Live event production and experiential manufacturing service for brand experiences, covering classic events, hospitality, sports events, lifestyle events, trial experiences, and audience management. Delivered by individually assembled project teams for enterprise clients.
• orangerie Conceptual laboratory service expanding the agency's offerings in media, virtual, digital, and strategy. Bundles v_rena, moving_images, zero_2_one, on|off, and strategy into a unified in-house innovation layer that can run standalone or plug into play live projects.
• v_rena Virtual platform for live streaming experiences with fast streaming technology, modern user interface, holistic non-linear content presentation, and 360-degree engagement through a moderator, chat host, and personal assistant. Suited to press conferences, award ceremonies, product launches, party conventions, management meetings, and marketing training sessions.
• moving_images Content production service delivering storytelling-based content that combines powerful stories and images with staging experience. Produces motion graphics, AR and VR content, shoots, corporate content, and event communication.
• zero_2_one Code manufactory with a live event background creating customized digital solutions for event professionals, including audience management, exhibit animation, autonomous booking systems, ticket stores, and event apps.
• on|off Integrated on- and offline campaign service that combines real offline events with social media as a fourth experience dimension, including story seeding, community connection to brands, 360-degree communication from live staging to social media campaigns and Instagram Live, plus social media plug-in development.
• strategy Strategic consulting service for experiential communication within the marketing mix, developing solid live foundations or new brand alignment through dialogical workshops aimed at short, medium, and long-term success.
• Audience Management Participant management service backed by an in-house programmed system with high standards of modernity and safety. Manages the complete customer journey from first to last contact, with personal touch hospitality across tease, inform, support, and play functions.

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• VOK DAMS: Wuppertal-based full-service event and live-marketing agency serving premium automotive and brand clients across Europe. Closest like-for-like German experiential shop competing for the same AUDI/BMW-tier enterprise event budgets.
• facts and fiction: Cologne-based brand-experience and live-marketing agency operating in the German market with overlapping automotive and lifestyle clients. Comparable mid-sized German experiential peer competing for similar enterprise budgets.
• Jack Morton Worldwide: Global brand experience agency delivering experiential marketing, events, and digital content for enterprise brands. Direct peer in the integrated live + digital experiential category at global scale.
• Octagon: Global sports and experiential marketing agency serving major consumer-facing brands with integrated event and brand-experience programs. Overlaps in lifestyle, sports, and trial-experience deliverables for enterprise clients.
• GMR Marketing: Global sports, lifestyle, and experiential marketing agency with deep automotive sector experience. Comparable across live events, hospitality, and brand experience production for premium global brands.
• MCI Group: Swiss-headquartered global events, meetings, and association-management group covering corporate events, congresses, and brand activations worldwide. Overlaps with Die Favoriten on corporate event production and audience management at global scale.
• George P. Johnson Experience Marketing: Established US-headquartered experiential marketing agency producing large-scale brand experiences and product launches for global enterprise clients (notably automotive and tech). Closest global analog for play live + content production layered together.
• Sparks: Global experiential marketing agency delivering live brand experiences, product launches, and integrated campaigns for enterprise clients. Directly comparable on the integrated on|off campaign and product launch positioning.

Broad incumbents

• Havas Events: Events and experiential arm within Havas Creative Network, operating globally and offering integrated live, digital, and content experiences. Competitor at the broader-network level for multinational event production mandates.
• Jung von Matt: Hamburg-based leading creative agency with significant experiential and event capabilities alongside its core advertising offering. Competes for the same brand-experience budgets but at much broader scope and scale than Die Favoriten.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Die Favoriten