Adriacar

What Adriacar does

Adriacar S.r.l. is an Italian authorized dealer for IVECO and Piaggio Commercial vehicles, headquartered in Sambuceto, San Giovanni Teatino, with operations spanning five locations across the Abruzzo and Marche regions. The firmographic record indicates a founding date of 1953, while the company timeline marks the formation of the current Adriacar S.r.l. legal entity in 2019; the 1953 date likely reflects predecessor dealership heritage. As of 2024, the company employed 77 staff, served 2,258 clients, and reported €50.7 million in revenue, making it a mid-sized regional commercial vehicle distributor in central Italy.

The company's product portfolio spans light, medium, and heavy commercial vehicles, including the IVECO Daily, Eurocargo, S-Way, X-Way, T-Way, eJolly, and eDaily ranges, alongside Piaggio Porter NPE and NP6 models. The mix includes both diesel and alternative-fuel offerings, with electric variants (eDaily, eJolly, Porter NPE) positioning Adriacar to serve fleet operators transitioning under EU zero-emission mandates. Used-vehicle inventory stood at 28 units with 48 expected arrivals, supplementing new-vehicle throughput.

Adriacar generates revenue through three primary streams: one-time vehicle sales (new and used), professional workshop services, and spare parts hardware sales. Customer acquisition is supported by an in-house financing arm and partnerships with IVECO Capital, e-Signature Capital, and RENTIVE for long-term rental, alongside subscription-style products such as DAILYFLEX (from €299/month) and FLEXWAY. Sustainability reporting is institutionalized through a second report published in 2025 with Tecno ESG, signaling ESG positioning relevant to public-sector tenders and OEM compliance.

Name

Adriacar

Legal name

Adriacar S.r.l.

Website

https://adriacar.it

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Adriacar is an Italian authorized dealer for IVECO and Piaggio Commercial vehicles, operating five locations across Abruzzo and Marche. It sells new and used commercial vehicles and delivers workshop, spare parts, and financing services to 2,258 clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Sambuceto

HQ country

Italy

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. New Vehicle Sales: Sale of new IVECO commercial vehicles (Daily, Eurocargo, S-Way, X-Way, T-Way) and Piaggio commercial vehicles (Porter NP6, Porter NPE). Revenue generated from direct vehicle sales at listed prices, with financing options through partner financial institutions.
2. Used Vehicle Sales: Sale of pre-owned commercial vehicles from multiple brands (IVECO, DAF, Scania, Fiat, Ford, etc.). Currently listing 28 used vehicles with varying conditions and prices.
3. Workshop Services: Maintenance and repair services for commercial vehicles including ordinary and extraordinary maintenance. Services include mechanical work, parts replacement, and specialized natural gas vehicle service.
4. Spare Parts Sales: Sale of genuine spare parts for IVECO and Piaggio vehicles through dedicated parts department.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Adriacar is an authorized Italian commercial vehicle dealership for IVECO and Piaggio Commercial, selling new light, medium, and heavy commercial vehicles (Daily/eDaily, Eurocargo, S-Way, X-Way, T-Way, eJolly, Porter NPE/NP6) plus pre-owned vehicles. The company also operates a workshop network offering maintenance and repairs, sells genuine spare parts, and facilitates financing and insurance through partnerships with RENTIVE, IVECO Capital, DayLease, DAILYFLEX, FLEXWAY and CAPINSUR.

Product overview

Adriacar is an IVECO and Piaggio Commercial vehicle dealership offering a comprehensive portfolio of commercial vehicles across all weight categories. The core product line includes IVECO's full range: the Daily/eDaily light van (available in diesel, electric, and CNG variants), Eurocargo medium-duty truck (including 4x4 off-road version), S-Way heavy truck for long-haul (including Natural Gas CNG/LNG variants), X-Way for mixed on/off-road applications, T-Way for extreme off-road construction use, and the eJolly electric van. The Piaggio portfolio features the Porter NPE (100% electric) and Porter NP6 (bifuel petrol/GPL) compact commercial vehicles, available in chassis, fixed platform, and tipping platform configurations. Beyond vehicle sales, Adriacar provides integrated services including used vehicle sales, long-term rental programs (RENTIVE), flexible leasing solutions (DayLease, DAILYFLEX, FLEXWAY), IVECO Capital financing, maintenance and repair services, genuine spare parts, and insurance packages (CAPINSUR).

Differentiator

Problem solved

Functional benefit

Products and services

• IVECO Daily (including eDaily electric variant) Light commercial van sold in multiple configurations including diesel, electric (eDaily), and CNG variants, designed for urban delivery and professional use by businesses.
• IVECO Eurocargo Medium-duty truck available in 4x2 and 4x4 configurations for urban and regional transport with power options from 220 to 280 CV.
• IVECO S-Way (Diesel and Natural Gas) Heavy-duty truck for long-haul transport, available in diesel and Natural Gas versions (CNG/LNG), featuring advanced connectivity and driver comfort for sustainable long-haul transport.
• IVECO X-Way Heavy truck combining on-road efficiency with off-road capability for last-mile delivery and construction applications, featuring the HI-TRACTION system.
• IVECO T-Way Heavy-duty off-road truck designed for extreme conditions in construction, mining, and quarrying applications, with maximum technical mass (MTT) up to 40 tonnes.
• IVECO eJolly 100% electric light commercial vehicle for urban deliveries, offering zero emissions and favorable financing starting from €399/month.
• Piaggio Porter NPE 100% electric compact commercial vehicle for urban last-mile delivery, featuring ADAS safety systems as standard.
• Piaggio Porter NP6 Compact commercial vehicle available in petrol+GPL bifuel and petrol configurations, designed for urban business use with included cargo box; offered in chassis, fixed platform, and tipping platform body configurations.
• Used Vehicles Pre-owned commercial vehicles including vans, trucks, and tractors from various manufacturers (IVECO, Fiat, Renault, DAF, Scania, etc.) priced between €3,500 and €98,500.
• RENTIVE Long-Term Rental Long-term rental solution for IVECO Daily including IVECO Premium maintenance, unlimited tires, insurance coverage, telephone diagnosis, and mobile workshop pit stop service for fixed monthly rates.
• IVECO Capital Financing Financial solutions for vehicle purchase including leasing with rates from 4.99%, terms up to 7 years, and insurance packages available through Adriacar for eDaily and other IVECO models.
• DayLease Integrated leasing solution for Daily vehicles including 60 monthly installments, customizable advance payment, and optional maintenance and insurance packages.
• DAILYFLEX Flexible leasing solution allowing rate renegotiation while maintaining original interest rate and duration for IVECO Daily.
• FLEXWAY Flexible leasing solution for IVECO S-Way Diesel and Natural Gas vehicles with renegotiable payment plan at unchanged interest rate, with paperless digital contract signing.
• Maintenance and Repair Services Specialized workshop services for commercial vehicle maintenance and repair, including IVECO Premium maintenance for rental vehicles, mechanical work, parts replacement, and specialized natural gas vehicle service.
• Spare Parts Genuine spare parts supply for all vehicle brands supported by the dealership.
• CAPINSUR Insurance

Quantifiable outcome

• 2,258 clients served in 2024
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• IVECOcoreChannel Partner/ Reseller/ DistributorAdriacar is an authorized dealer for IVECO commercial vehicles including the complete IVECO range: Daily (light), Eurocargo (medium), S-Way (heavy long-haul), X-Way (construction/logistics), and T-Way (off-road). The partnership includes access to new vehicle inventory, manufacturer warranties, promotional programs, and technical support.
• Piaggio CommercialcoreChannel Partner/ Reseller/ DistributorAdriacar is an authorized dealer for Piaggio commercial vehicles including Porter NP6 (light commercial with petrol/GPL bifuel options) and Porter NPE (100% electric). Partnership provides access to Piaggio's light commercial vehicle range for urban delivery and small business applications.
• RENTIVEcoreChannel Partner/ Reseller/ DistributorRENTIVE is IVECO's long-term rental solution for the Daily vehicle. Adriacar offers RENTIVE rentals including IVECO Premium maintenance, unlimited tires, insurance coverage, telephone diagnosis, and mobile workshop pit stop services. Fixed monthly rates without surprises for customers preferring rental over purchase.
• Tecno ESGminorImplementation/ SI/ Consulting PartnerTecno ESG partnered with Adriacar for the development of their 2024 Sustainability Report, providing methodology, content definition, and reporting framework support for environmental, social, and governance disclosures.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Others

• Ayvens: Ayvens (formerly ALD Automotive) is a leading global mobility provider and fleet management company operating in over 40 countries. Adjacent to Adriacar as a major fleet and vehicle leasing player with potential customer overlap in commercial vehicle financing and rental services.
• Cox Automotive: Cox Automotive is a leading global provider of automotive services and technology including Manheim auctions, Autotrader, Kelley Blue Book, and dealer software. Adjacent to Adriacar as an automotive services and technology provider serving the dealer ecosystem, though it does not operate dealerships directly.
• Element Fleet Management: Element Fleet Management is one of the world's largest corporate fleet management companies with over 1.6 million vehicles under management. Adjacent to Adriacar as a major fleet services player with potential customer overlap in commercial vehicle acquisition, financing, and lifecycle management.

Broad incumbents

• AutoNation: AutoNation is the largest automotive retailer in the United States with over 250 dealerships across the US. Comparable as a multi-brand automotive retail group with associated parts, service, and F&I operations, though primarily focused on passenger vehicles rather than commercial vehicles like Adriacar.
• Group 1 Automotive: Group 1 Automotive operates over 200 dealerships in the US and UK. Comparable as a multi-brand automotive retail group with parts, service, and financing capabilities, though at substantially larger scale and primarily focused on passenger vehicles.
• Asbury Automotive Group: Asbury Automotive Group operates over 150 new vehicle dealerships in the US. Comparable as a multi-brand automotive retail group with associated F&I and service operations, though at much larger scale and primarily in passenger vehicles.
• Penske Automotive Group: Penske Automotive Group is a leading global automotive retailer operating over 300 dealerships across the US, UK, Germany, Italy, and other markets. Comparable as a diversified multi-brand automotive retail group with associated parts, service, and financing operations, though substantially larger and more diversified than Adriacar's commercial vehicle focus.
• Sonic Automotive: Sonic Automotive is a US automotive retailer with over 140 dealerships and EchoPark used vehicle stores. Comparable as a multi-brand automotive retail group with associated parts, service, and financing, but primarily in passenger vehicles and at much larger scale than Adriacar.
• Lithia Motors: Lithia Motors is a large US-based automotive retailer with operations in the US, UK, and Canada pursuing digital and electric vehicle retail capabilities. Comparable as a multi-brand dealership group with associated financing and service revenue, though much larger and more geographically diversified than Adriacar.

Direct peers

• Rush Enterprises: Rush Enterprises is the largest commercial vehicle dealer network in North America, operating dealerships for Peterbilt, International, Ford, and Hino trucks. Highly comparable to Adriacar as a multi-brand commercial vehicle dealer with integrated service, parts, and financing operations, though at substantially larger scale and in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/adriacarsrl
• LinkedInlinkedin.com/company/adriacar-srl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adriacar