P4 Products

Name

P4 Products

Legal name

P4 Products

Website

https://p4products.co.uk

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Online Casino Gaming

NAICS

Casinos (except Casino Hotels) (713210), Gambling Industries (7132)

akta.pro primary industry

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

akta.pro secondary industries

Player Wallets, Escrow & Custodial Account Services (MPAEALAK), Online Casino Platform Providers (PAM, Wallet, CMS, Back Office) (MPAEABAK)

Keywords

• Online casino gaming
• Live dealer games
• Slot games
• Crash games
• Mobile casino

Headquarters

HQ city

Brandesburton

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure, Others

Revenue model

1. Casino gaming transactions: Revenue generated from player gaming activity including slots, live casino, and table games. Operators typically retain a portion of wagers (house edge) as gross gaming revenue.
2. Promotional offers: Welcome bonuses and rotating promotions drive player acquisition and retention, with wagering requirements contributing to operator revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

P4 Products operates the Odin Fortune Casino, an online gambling platform offering over 6,000 casino games including slots, live dealer tables, table games, and crash-style games. The platform targets UK players via a web-based interface and dedicated iOS and Android mobile applications, and is held under a Curaçao gaming license.

Product overview

Odin Fortune Casino is an online gambling platform operated by Novasphere Entertainment, offering a unified casino experience across desktop and mobile. The core product combines Slots, Live Casino, Table Games, and Crash Games with over 6,000 titles from providers including Evolution, Pragmatic Play, Play'n GO, and NetEnt. The platform is complemented by a Mobile App for iOS and Android, and a VIP Club with five tier levels (Bronze through Diamond). Payment integration covers Visa, Mastercard, Skrill, Neteller, Ethereum, Bitcoin Cash, and Revolut. The product emphasises predictability through clear navigation, practical filtering, trackable cashier status, and responsible play controls.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Player reviews rate experience 4.5/5 based on 174 reviews

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core.

• Evolution GamingcoreTechnology or IntegrationLive casino provider supplying professional live table gaming including blackjack, roulette, and game show formats. Provides stable streams and professional tables as the live casino benchmark.
• Pragmatic PlaycoreTechnology or IntegrationSlot provider known for frequent releases and feature-forward slots built for faster sessions. Supplies titles like Big Bass Bonanza and Gates of Olympus.
• Play'n GOcoreTechnology or IntegrationSlot provider with balanced portfolios suited to longer, steadier play. Supplies titles like Book of Dead and Legacy of Dead.
• NetEntcoreTechnology or IntegrationSlot provider known for iconic classics with clean design and familiar pacing. Supplies Starburst among other titles.
• BGamingcoreTechnology or IntegrationGame studio providing slots and quick formats. Supports crash games and instant play formats.
• EzugicoreTechnology or IntegrationLive casino provider offering live table games and specialty formats.
• Novasphere EntertainmentcoreStrategic or Co-development PartnerParent company and owner of Odin Fortune Casino. Provides operational backing and brand direction.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• 888 Casino: Major UK-licensed online casino and part of a broader iGaming/public gaming group (888/Evoke). Comparable as a large incumbent UK casino operator with extensive proprietary and third-party content.
• Betway Casino: UK-licensed online casino integrated with a wider sportsbook and gaming brand. Comparable as a broad incumbent operating a multi-vertical online casino for the UK market.

Direct peers

• Mr Green: UK and European online casino operator (William Hill/Evoke group) with slots, live casino, and responsible-gambling branding. Comparable as an established UK-facing D2C casino with emphasis on safer-play positioning.
• Genesis Casino: UK-licensed online casino offering slots, live casino, and table games with multiple provider integrations. Comparable as a UK D2C online casino competing on game variety and provider breadth.
• PlayOJO: UK-licensed online casino differentiated by no-wagering bonuses and transparent terms. Closely comparable to Odin Fortune's positioning around readable promotion conditions and predictability for UK players.
• Videoslots: UK-licensed online casino offering thousands of aggregated slot and table titles. Comparable as a UK D2C operator competing primarily on game library breadth from multiple providers.
• Wildz Casino: Newer-generation UK-facing online casino with a loyalty/level-up mechanic and a large aggregated game catalogue. Comparable as a relatively newer D2C UK casino operator emphasising UX and tiered rewards.
• Casumo: UK-licensed online casino with a strong gamified UX and loyalty programme. Comparable as a UK-focused D2C casino brand emphasising player experience, tiered rewards, and a wide provider-aggregated game catalogue.
• Rizk Casino: UK-facing online casino with a tiered loyalty/rewards programme and broad provider-aggregated content. Comparable as a UK D2C brand using a structured rewards programme and aggregated game library.
• LeoVegas: Mobile-first online casino targeting the UK and several European markets with a broad slots and live casino library. Directly comparable as a D2C multi-vertical casino operator competing for the same UK player wallet.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/P4Products
• LinkedInlinkedin.com/company/p4-products

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about P4 Products