Alf I. Larsen

Name

Alf I. Larsen

Legal name

Alf I. Larsen AS

Website

https://ail.no

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Industrial Tools and Equipment Distribution

NAICS

Industrial Machinery Manufacturing (33324), All Other Industrial Machinery Manufacturing (333248), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Machine Tools, Metal Cutting Types (3541), General Industrial Machinery & Equipment (3560), Industrial Instruments For Measurement, Display, And Control (3823), Special Industry Machinery (No Metalworking Machinery) (3550)

akta.pro primary industry

EDM & Electrochemical Machining (Wire/Sinker EDM, ECM) (IMAHADAF)

Keywords

• Industrial tool supply
• Bearing distribution
• Workshop equipment
• Metalworking tools
• Cutting tools

Headquarters

HQ city

Sandnes

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: B2B distribution of industrial tools, metalworking equipment, bearings, transmissions, consumables, and workshop equipment through online store and direct sales
2. Machine Service: Technical services including maintenance for plate machines, pipe bending, saws, CNC machine tools, lathes, milling machines, drills with service agreements and annual inspections
3. Rack Inspection: Annual rack inspection services in accordance with NS-EN 15635 standard, including condition assessment and maintenance recommendations

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Alf I. Larsen AS (AIL) is a Norwegian industrial tools distributor that supplies cutting tools, ball and roller bearings, power transmission components, workshop machines, hand and power tools, consumables, workshop furniture, chemicals, surface treatment products, and measuring equipment to industrial businesses and workshops across Norway. The company also delivers technical machine service and annual rack inspection services.

Product overview

Alf I. Larsen AS (AIL) is a Norwegian industrial tools distributor operating an e-commerce platform for professional B2B customers. The offering consists of multiple distinct product categories organized as a one-stop industrial supply shop: Transmisjoner (power transmission components including bearings, seals, motors, gears, belts, chains, and couplings); Forbruksvarer (consumables such as packaging, PPE, fasteners, knives, and batteries); Metallbearbeiding (metalworking cutting tools covering drilling, milling, turning, threading, broaching, and toolholding); Verktøy (hand tools, power tools, assembly/disassembly tools, pipe tools, and air tools); Maskiner (industrial machines including grinders, pipe benders, plate working equipment, saws, presses, EDM, drilling machines, marking machines, lathes, and welding tables); Verkstedinnredning (Fami workshop furniture, storage systems, pallet racking, picking shelves, and logistics equipment); Kjemikalier (industrial chemicals including cleaners, cutting oils, paints, coolants, lubricants, and adhesives); Overflatebearbeiding (surface finishing products including brushes, blasting media, cut-off wheels, and grinding/polishing consumables); and Måleutstyr (measuring instruments and precision hand tools). The company also provides machine service and annual rack inspection services (Reolkontroll). Product range spans both well-known international brands (Kennametal, Milwaukee, Metabo, Fami, ContiTech, Timken, Vargus, Haimer) and specialized niche suppliers.

Differentiator

Problem solved

Functional benefit

Products and services

• Transmisjoner (Power Transmission Components) Power transmission components including rotating bearings (ball, roller, needle, spherical), seals (O-rings, simmerringer, V-rings), gaskets, hydraulic seals, electric motors, gears, speed reducers, chain drives, belt pulleys, couplings, and antivibration dampers for industrial applications.
• Forbruksvarer (Consumables) Consumable supplies including packaging materials (strapping, netting, pallet covers), personal protective equipment (safety footwear, gloves, hearing protection, eye protection, workwear), fasteners (threaded inserts, expansion bolts, threaded rods, blind rivets, screws, washers, nuts), knives, grease nipples, hinges, spring wire, silver steel, batteries, lighting, hose clamps, and pressure sprayers.
• Metallbearbeiding (Metalworking Tools) Metalworking cutting tools including drilling (HSS/HM drills, hole saws, step drills, core drills), milling (end mills, face mills, form mills), turning (indexable inserts, parting tools, grooving tools), countersinking, broaching, threading (thread mills, taps, die nuts), toolholding (chucks, collets, arbors), and saw blades (band, circular, hacksaw).
• Verktøy (Hand and Power Tools) Hand and powered tools including hand tools (bits, punches, files, wrenches, hammers, screwdrivers, pliers, clamps, sledges), power tools (drills, grinders, saws, nut runners), assembly/disassembly tools (induction heaters, pullers, hydraulic tools), pipe tools, air tools, and deburring tools.
• Maskiner (Industrial Machines) Industrial machines including grinders (bench, band, drill grinders), pipe bending machines (manual and CNC), plate working equipment (plate rolls, plasma cutters, deburring machines), sawing machines (band saw machines), workshop equipment (presses, EDM machines, vises), cleaning machines, drilling machines (column, magnetic), marking machines (laser, dot peen), lathes (manual), milling machines, rebar processing, welding tables, and collaborative robots.
• Verkstedinnredning (Workshop Furniture and Storage) Workshop furniture and storage solutions including Fami tool cabinets, workbenches, trucks, drawer sections, lockers, pallet racking, picking shelves (Super 1-2-3 system), mezzanines, plastic bins, and logistics products (pallet trucks, hoists, lifting tables).
• Kjemikalier (Industrial Chemicals) Industrial chemicals including cleaning agents (floor wash, universal cleaner, metal cleaner), cutting oils (spray, fluid, paste), paint (spray paint, marking spray, markers), coolants, lubricants (grease, anti-seize, oil), adhesives and sealants (threadlocker, superglue, anaerobic adhesive, spray adhesive, gasket sealant), and maintenance chemicals.
• Overflatebearbeiding (Surface Finishing Products) Surface finishing products including brushing (hand brushes, circular brushes, cup brushes, pipe brushes), sand/glass blasting, cutting (cut-off wheels), and grinding/polishing (fiber discs, flap discs, grinding belts, polishing mops).
• Måleutstyr (Measuring Equipment) Measuring equipment including measuring instruments (ultrasonic, roughness testers, hardness testers, tachometers) and measuring tools (calipers, depth micrometers, height markers, micrometers, thread gauges, gauge blocks, dial indicators, angle gauges, 3D touch probes).
• Outlet (Discounted Industrial Tools) Discounted and surplus metalworking tools and machines, including outlet drills, end mills, turning inserts, hole saws, toolholding, and saw blades at reduced prices.
• Karnasch EASY-CUT Hole Saws Carbide-tipped hole saws optimized for handheld drill machines, featuring a narrow 1.8 mm cutting width for fast, smooth drilling with low cutting pressure. Available in diameters 14-150 mm. Suitable for steel, stainless steel, non-ferrous metals, plastic, GRP/CFRP, cast iron, and sandwich materials.
• ALFRA Step Drills (Multi-Step Drills) HSS step drills for drilling metal sheets as thin as 4 mm, featuring cylindrical steps for precise hole diameters, laser-cut scale in chip flutes, and a split slot for improved chip removal during drilling.
• Maskinservice (Machine Service) Technical machine service including maintenance for plate machines, pipe bending, saws, CNC tool machines, lathes, milling machines, and drill presses. Service agreements and annual inspections are offered.
• Reolkontroll (Rack Inspection) Annual rack inspection service in accordance with NS-EN 15635 standard. Includes detailed inspection reports, condition assessments, maintenance recommendations, warehouse floor plans, and rack labeling with last inspection and next scheduled date.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

31 partnerships are on record, tiered core and major.

• Schaeffler (INA/FAG)coreTechnology or IntegrationMajor supplier of bearings and linear technology products including INA and FAG brands for the transmissions product category.
• TimkencoreTechnology or IntegrationSupplier of bearings and related power transmission products for industrial applications.
• Continental ContiTechcoreTechnology or IntegrationPrimary supplier of belts for power transmission including V-belts, raw-edge V-belts, and serpentine belts.
• KennametalcoreTechnology or IntegrationWorld-leading manufacturer of cemented carbide tools and tool systems, providing cutting tools for metalworking applications.
• Helios-PreissercoreTechnology or IntegrationGerman precision measuring equipment manufacturer supplying calipers, micrometers, angle gauges, and custom measuring instruments.
• VarguscoreTechnology or IntegrationWorld-leading manufacturer of high-quality cutting, grooving, and deburring tools for metal and plastic industry with innovations including first triangular thread insert.
• CarmoncoreTechnology or IntegrationItalian manufacturer specializing in precision cutting tools for metalworking including drills, thread tools, mills, and special tools since 1969.
• ForzacoreTechnology or IntegrationItalian manufacturer of special tools with 50 years of history, founded by C. Antonio Sampredo, producing tools distributed worldwide.
• HaimercoreTechnology or IntegrationGerman quality supplier of cutting tools, tool holders, shrink holders, and measuring machines with patented induction shrink technology and multiple patents in coil design.
• Reime Noris GmbHcoreTechnology or IntegrationOver 100 years of experience in thread tools including taps and thread mills. Developed NORIS-TOP-SPEED for cutting speeds up to 100 m/min and the first blind hole tap.
• FamicoreChannel Partner/ Reseller/ DistributorNorwegian exclusive importer of Fami warehouse and workshop furniture. Italian manufacturer known for quality and innovation. Provides custom design with 3D planning tools and installation services. 10-year warranty on all Fami products.
• MetalsistemmajorTechnology or IntegrationItalian manufacturer established in 1970 specializing in design and production of cold roll forming machines with innovative patents from research and development.
• VSMmajorTechnology or IntegrationSupplier of abrasive products and surface treatment solutions for professional use.
• MetabomajorTechnology or IntegrationProfessional power tools supplier for workshop applications including electric tools and accessories.
• AlframajorTechnology or IntegrationManufacturer of professional tools including magnetic drilling machines and step drills for industrial applications.
• TechnomarkmajorTechnology or IntegrationManufacturer of marking equipment including portable laser markers for industrial part identification.
• Henkel (Loctite)majorTechnology or IntegrationSupplier of industrial adhesives and sealants including thread lockers, instant adhesives, and anaerobic adhesives.
• MilwaukeemajorTechnology or IntegrationWorld-leading manufacturer of powerful and innovative power tools and accessories for professional market.
• ErcolinacoreTechnology or IntegrationMachine manufacturer for tube bending and metal forming applications.
• Herber Engineering ABcoreTechnology or IntegrationSwedish manufacturer of CNC tube bending machines and metalworking equipment.
• Pegas-GondacoreTechnology or IntegrationManufacturer of high-quality sawing machines and metalworking equipment.
• Jouanel IndustriecoreTechnology or IntegrationFrench manufacturer of machine tools and workshop equipment for industrial applications.
• BahcocoreTechnology or IntegrationInternational professional tool manufacturer supplying hand tools, saws, and workshop equipment.
• FlammecoreTechnology or IntegrationManufacturer of flame cutting and welding equipment for metalworking.
• SchnellcoreTechnology or IntegrationItalian manufacturer specializing in rebar processing machines and equipment.
• KoikecoreTechnology or IntegrationJapanese manufacturer of cutting and welding equipment including plasma cutters.
• StürmercoreTechnology or IntegrationGerman manufacturer of professional machine tools and workshop equipment.
• Optimum MaschinencoreTechnology or IntegrationGerman manufacturer of machine tools including lathes, milling machines, and workshop equipment.
• GecamcoreTechnology or IntegrationItalian manufacturer of automatic labeling and marking machines for industrial applications.
• KarnaschcoreTechnology or IntegrationPrimary supplier of carbide-tipped hole saws for the EASY-CUT series with optimized design for handheld drilling machines featuring 1.8mm cutting width.
• AlfracoreTechnology or IntegrationSupplier of step drills (Multi-Step Drills) with HSS DM 05 standard design featuring chip flutes and laser-etched scale for precision drilling.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Snap-on Incorporated: Global manufacturer and distributor of professional tools, diagnostic equipment, and tool storage for industrial and automotive markets. Overlaps with AIL in hand tools, power tools, and workshop furniture (via Bahco and similar brands), and competes for the same professional industrial buyer base.
• Würth: Global market leader in industrial fastening, tools, and MRO supply distribution with a Norwegian subsidiary. Operates a comparable B2B model combining field sales and digital ordering for industrial customers, and competes head-to-head with AIL across tool, fastener, and consumables categories.
• Solar A/S: Denmark-headquartered technical wholesaler serving electrical, plumbing, and industrial customers across the Nordics. Provides a comparable B2B technical distribution model with strong e-commerce infrastructure, serving overlapping industrial buyer personas in the Nordic region.
• MSC Industrial Direct: Major US metalworking and industrial supply distributor serving manufacturers with cutting tools, MRO supplies, and inventory management solutions. Operates a closely analogous catalog-driven distribution model for the same metalworking customer base that AIL serves.
• Hoffmann Group: Germany-based quality tools, metrology, and workshop equipment distributor serving industrial customers across Europe. Closely mirrors AIL's offering in metalworking cutting tools, measuring equipment, and workshop furnishings, and is a key competitor for premium industrial supply contracts.
• Ahlsell: Leading Nordic technical wholesale and industrial MRO distributor headquartered in Sweden with operations across Norway. Offers an overlapping product range covering tools, bearings, PPE, and consumables to industrial and craft customers, and represents the most direct Nordic peer for AIL.
• Lagercrantz Group: Swedish-listed industrial technology distributor that acquires and develops niche B2B distribution businesses across the Nordics and Europe. Operates a decentralized model acquiring specialist distributors, making it a structural peer for AIL and a potential strategic acquirer.
• Beijer Tech: Swedish industrial distributor specializing in industrial components, components for fluid handling, and industrial supplies across the Nordics. Provides comparable B2B technical distribution and competes in similar bearings, power transmission, and MRO categories.

Broad incumbents

• Grainger: US-headquartered industrial MRO distribution giant offering millions of products with deep digital procurement integration and enterprise contracts. While primarily North American, Grainger's KeepStock and e-procurement capabilities set the benchmark that Nordic distributors like AIL must match for enterprise customers.
• Hilti: Liechtenstein-based global manufacturer and direct distributor of professional power tools, fastening systems, and software for the construction and industrial sectors. Operates a direct-sales model that overlaps with AIL's power tools and consumables categories and competes for large enterprise accounts in Norway.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/alfilarsenas
• Facebookfacebook.com/Alf.I.Larsen.AS
• LinkedInlinkedin.com/company/alf-i-larsen-as
• Instagraminstagram.com/alf.i.larsen.as

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alf I. Larsen