Lenti and Villasco

What Lenti and Villasco does

Lenti & Villasco Srl is an Italian high jewelry manufacturer founded in 1963 in Valenza by Piero Lenti and Osvaldo Villasco, now operated by the second-generation brother-and-sister team of Danilo and Giuliana Lenti under the Lenti1963 brand. The company runs a vertically integrated production facility that combines traditional Valenza goldsmithing with 3D modeling, wax casting, gemological inspection, and metal casting across platinum and gold alloys. Its portfolio comprises six branded high jewelry collections (Bloom, Serpente, Legami, Senza Tempo, Colori, Diva) sold via a Shopify DTC storefront, a Valenza showroom, and private appointments, alongside two B2B service lines: Private Label contract manufacturing for international luxury brands and emerging designers, and Business 24, a curated 24-hour wholesale fulfillment portal for approved retailers.

Revenue is generated across three streams: one-time sales of branded high jewelry pieces, professional-services contracts for private label manufacturing with confidentiality protections, and transactional B2B wholesale orders through the B24 Shop. Pricing is not publicly disclosed and access to exclusive collections is gated by account approval, consistent with premium luxury positioning. The company holds sector and provenance certifications including RJC COP, ItalyX Certified Italian Excellence, 100% Made in Italy, UNI/PdR 125:2022 for gender equality, and CERta Green Inside, and maintains a global footprint through participation at VicenzaOro, SIJE Singapore, and Jewellery Arabia Bahrain, the latter hosted by Asia Jewellers as Middle East channel partner. The sole disclosed AI application is generative AI used for product photography (ambient still-life and virtual model imagery derived from real photographs).

Name

Lenti and Villasco

Legal name

Lenti & Villasco Srl

Website

https://lentivillasco.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

11–50 employees

Short description

Lenti & Villasco Srl is an Italian high jewelry manufacturer founded in 1963 in Valenza, operating the Lenti1963 brand through DTC e-commerce, a Valenza showroom, private label manufacturing for luxury brands, and 24-hour B2B wholesale fulfillment for approved retailers worldwide.

Ownership category

akta.pro rank

Product category

High Jewelry Manufacturing

SIC

Jewelry, Silverware & Plated Ware (3910), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Jewelry, Watches & Luxury Accessories DTC (CRAFACAG)

Keywords

• High jewelry manufacturing
• Fine jewelry production
• Private label jewelry
• Italian goldsmithing
• Luxury jewelry collections

Headquarters

HQ city

Valenza

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. High Jewelry Collections: Direct-to-consumer sales of high jewelry pieces through their e-commerce platform and private appointments. Collections include Bloom, Serpente, Legami, Senza Tempo, Colori, and Diva.
2. Private Label Manufacturing: Custom jewelry manufacturing for major international brands and emerging designers. Complete in-house production from concept to finished product. Vertically integrated supply chain with confidentiality protections.
3. Business 24 Rapid Fulfillment: Express 24-hour delivery service for retailers providing exquisite high-quality jewelry within tight timeframes. Curated catalog of designs available in various specifications including different carats, sizes, and finishes.
4. B24 Shop: B2B portal for approved retailers to browse and order from curated catalog. Supports rapid restocking and last-minute requests for engagement rings and timeless classics.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Lenti & Villasco Srl, operating under the Lenti1963 brand, is a vertically integrated high jewelry manufacturer and retailer based in Valenza, Italy. The company designs, produces, and sells its own signature fine jewelry collections (Bloom, Serpente, Legami, Senza Tempo, Colori, Diva) directly to luxury consumers through an e-commerce store and showroom, and provides B2B services to retailers and brands — including Private Label custom manufacturing and Business 24, a 24-hour express wholesale fulfillment service.

Product overview

Lenti1963 is a high jewelry brand from Lenti & Villasco Srl, founded in 1963 in Valenza, Italy. The company operates as a unified high jewelry factory offering six signature collections (Bloom, Serpente, Legami, Senza Tempo, Colori, and Diva) that showcase Italian craftsmanship with contemporary design. Beyond its own branded collections, the company provides two B2B service lines: Business 24 for fast-turnaround wholesale jewelry delivery within 24 hours, and Private Label for custom manufacturing partnerships with other brands. The portfolio combines heritage craftsmanship with modern efficiency, serving both retail consumers through collections and professional clients through business services.

Differentiator

Problem solved

Functional benefit

Products and services

• Bloom Collection

Quantifiable outcome

• 60+ years of uninterrupted family-owned operations
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

One partnership is on record.

• Asia JewellerscoreChannel Partner/ Reseller/ Distributor · 25 November 2025Asia Jewellers serves as the hosting partner for Lenti1963 at Jewellery Arabia Bahrain 2025 (November 25-29, 2025, Hall 5, Booth 10). This distribution partnership enables Lenti1963's presence in the Middle East market through Asia Jewellers' established retail network in Bahrain.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FOPE: Italian gold jewelry manufacturer specializing in flexible gold chains, listed on Euronext Growth Milan. Comparable as an Italian mid-cap vertically integrated jewelry producer with international wholesale distribution.
• Roberto Coin: Italian jewelry brand with vertically integrated production and global retail/wholesale distribution. Comparable in being an Italian heritage-driven manufacturer with international reach.
• Pomellato: Italian fine jewelry maison owned by Richemont, with strong Made-in-Italy heritage and gold-centric designs. Overlaps on craftsmanship-driven positioning and Italian production identity.
• Damiani: Italian family-controlled high jewelry manufacturer founded in Valenza in 1924. Closely comparable heritage, vertical integration, and B2B plus DTC model make it the most directly relevant peer for Lenti and Villasco.
• Buccellati: Italian luxury jewelry maison with strong heritage craftsmanship positioning. Comparable high-end artisanal jewelry focus and Made-in-Italy identity, though now owned by Richemont.
• Crivelli: Italian high jewelry maker from the Marche region producing high-end pieces in gold with gemstones. Comparable artisanal positioning and private-label/OEM production capabilities.
• Gismondi 1754: Genoa-based Italian high jewelry maison with multi-generational heritage and international distribution. Comparable heritage, craftsmanship emphasis, and luxury positioning.
• Vendorafa Lombardi: Italian gold jewelry manufacturer with vertically integrated production, serving both branded and private-label clients. Direct competitor in the OEM/private-label jewelry space.
• Mattioli: Turin-based Italian high jewelry maison producing handmade gold and gemstone pieces. Comparable heritage, scale profile, and Made-in-Italy positioning.

Broad incumbents

• Bulgari: Global Italian luxury jewelry giant (LVMH-owned) with a broad product portfolio and worldwide retail footprint. Operates in the same Italian luxury jewelry space but at materially larger scale across categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Lenti1963
• Facebookfacebook.com/Lenti1963
• LinkedInit.linkedin.com/company/lenti-&-villasco
• Instagraminstagram.com/lenti1963

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lenti and Villasco