Global Cannabis Network Collective

What Global Cannabis Network Collective does

Global Cannabis Network Collective (GCNC) is a privately held, membership-based network founded in October 2020 by Chris Day as part of Project Evolve, a marketing and business expansion think tank for the global cannabis industry. The collective serves vetted multinational cannabis operators, industry suppliers, and experts across North America, South America, Europe, Asia, Australia, and Africa, offering Core and Elite annual subscription tiers that provide access to an advisory board of cannabis change-makers, knowledge-share networking, white papers, business development support, and discounted participation at major industry events such as Cannabis Europa. Its value proposition rests on curating trusted cross-border relationships and facilitating deal flow in fragmented international cannabis markets, rather than on proprietary technology — no AI, API, SDK, or platform architecture is disclosed in available sources.

In September 2021, GCNC was acquired by Gateway Proven Strategies (GPS.Global), an elite network for cannabis executives. The acquisition brought co-founders Chris Day and Jillian Reddish into ownership and executive positions at GPS Global while they continued to operate GCNC day-to-day from Littleton, Colorado. In May 2026, GCNC partnered with Whitney Economics to co-produce the "What You Need to Know: EU & UK Cannabis Market Update" report, which was released at Cannabis Europa 2026 in London and identified Europe as the world's second-largest cannabis TAM by value with Germany leading regional reform.

The business model is subscription-recurring: annual Core and Elite membership fees (pricing not publicly disclosed) generate revenue, supplemented by event-driven member acquisition and content partnerships. Distribution is direct-to-enterprise through the gcnc.global website and via referrals within the cannabis industry, with marketing concentrated around major trade shows, press releases, and the Project Evolve WordPress site. There are no disclosed headcount, revenue, or funding figures, and no proprietary technology, patents, or AI capabilities are evidenced.

Name

Global Cannabis Network Collective

Legal name

Global Cannabis Network Collective

Website

https://alwaysdriveinnovation.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Global Cannabis Network Collective (GCNC) is a vetted, membership-based network connecting multinational cannabis operators, suppliers, and experts across six continents via Core and Elite annual subscriptions, advisory board access, and event-based deal flow facilitation.

Ownership category

akta.pro rank

Product category

Cannabis Industry Networking Services

akta.pro primary industry

Cannabis Subscription & Membership Delivery Programs (CRANAGAI)

Keywords

• Cannabis industry networking
• Cannabis executive membership
• International cannabis trade
• Cannabis business development
• Cannabis market expansion

Headquarters

HQ city

Littleton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Membership Fees: GCNC generates revenue through tiered membership subscriptions including Core Membership (Best Value for Global Connectivity) and Elite Membership (Driving Deal Flow and Information Exchange). Members pay for access to the private network, advisory board expertise, white papers, knowledge-share networking, and business development support.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Global Cannabis Network Collective operates a vetted, membership-based private network that connects multinational cannabis industry operators, suppliers, and experts across North America, South America, Australia, Europe, Asia, and Africa. Members pay annual subscription fees (Core and Elite tiers) to access an advisory board, white papers, knowledge-share networking, deal flow facilitation, business development support, and discounted participation in major cannabis industry events. The network is supported by its parent Gateway Proven Strategies (GPS.Global) and the sister Project Evolve marketing think tank.

Product overview

Global Cannabis Network Collective (GCNC) operates as a network-based membership platform for the international cannabis industry, offering two membership tiers (Core and Elite) that provide access to an advisory board, white papers, knowledge-share networking, business development support, and discounted trade show participation. The collective is complemented by Project Evolve, a marketing and business expansion think tank that provides strategic marketing leadership and event industry services. GCNC was acquired by Gateway Proven Strategies (GPS.Global) in September 2021, with co-founders Chris Day and Jillian Reddish continuing to operate GCNC day-to-day under GPS ownership.

Differentiator

Problem solved

Functional benefit

Products and services

• Global Cannabis Network Collective (GCNC) Membership Vetted, membership-based private network for cannabis industry executives, operators, and suppliers, providing access to an advisory board, white papers, knowledge-share networking, business development support, and trade show participation opportunities to drive international expansion and deal flow.
• Project Evolve Consulting

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and flagship.

• Whitney EconomicscoreStrategic or Co-development Partner · 26 May 2026GCNC partnered with Whitney Economics to produce a report titled 'What You Need to Know: EU & UK Cannabis Market Update,' released at Cannabis Europa 2026 conference in London. The partnership examines medical cannabis expansion, international trade, EU GMP standards, and evolving regulatory frameworks transforming European markets.
• Gateway Proven Strategies (GPS.Global)flagshipStrategic or Co-development Partner · 14 September 2021Gateway Proven Strategies acquired GCNC in September 2021. The acquisition brought co-founders Chris Day and Jillian Reddish into ownership and executive positions at GPS Global. The duo continues to operate GCNC day-to-day, maintaining the network's mission while benefiting from GPS Global's resources and infrastructure.
• Project EvolveflagshipStrategic or Co-development PartnerGCNC was created as part of Project Evolve, a marketing and business expansion think tank for the global cannabis industry. Project Evolve, founded by Chris Day (former VP of Marketing for MJBizCon), provides the strategic framework and operational support for GCNC's activities.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• MJBiz (MJBizCon): MJBiz is the cannabis industry's largest B2B trade show and information platform. GCNC founder Chris Day was previously VP of Marketing there. Comparable because it serves the same multinational cannabis operator audience through events, content, and a membership-adjacent community.
• Gateway Proven Strategies (GPS.Global): GPS.Global acquired GCNC in September 2021 and operates a broader elite network for cannabis executives. Comparable because it is a sibling/parent membership platform for international cannabis leaders, with overlapping member profiles and similar advisory-board-driven value proposition.

Direct peers

• National Cannabis Industry Association (NCIA): NCIA is the leading U.S. cannabis trade association serving operators across the supply chain. Comparable to GCNC as a membership-based organization providing advocacy, networking, and policy resources to cannabis businesses seeking industry connectivity.
• Cannabis World Congress & Business Expo (CWCBExpo): CWCBExpo is a multi-city B2B cannabis trade show serving operators, investors, and suppliers. Comparable to GCNC as an event-led community connecting vetted cannabis businesses, though distributed via regional expos rather than a curated membership.
• LeafWire: LeafWire is a B2B cannabis networking platform connecting operators, investors, and service providers. Comparable to GCNC because it monetizes curated cannabis-industry connections via membership-style subscriptions aimed at deal flow and partnerships.
• Cannabis Europa: Cannabis Europa is a flagship European cannabis policy and industry conference series. GCNC actively participates in Cannabis Europa 2026 and has co-developed market reports released at the event. Comparable as a B2B gathering point for international cannabis operators and policymakers.
• International Cannabis Business Conference (ICBC): ICBC is a long-running B2B cannabis conference series held in the U.S. and Europe. Comparable to GCNC because it attracts the same multinational operator audience and offers policy, investment, and networking content for cannabis companies pursuing international expansion.

Emerging players

• Benzinga Cannabis Conferences: Benzinga hosts cannabis-focused finance and industry conferences alongside its financial media brand. Comparable to GCNC as a B2B event-driven community targeting cannabis executives and investors, though with a heavier finance/media lens.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/global-cannabis-network-collective

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Global Cannabis Network Collective