Cannabis Europa

What Cannabis Europa does

Cannabis Europa is a B2B conference and exhibition company that organizes Europe's flagship cannabis industry conference series. Founded in 2018 by Rob Reid and Stephen Murphy, the company operates as a trading name of PP Intelligence Ltd — a private limited company registered in England (Company Number 10857509) — and functions as a brand under parent entity Prohibition Partners Ltd. It curates premium two-day conference and expo experiences in major European cities, with the annual London flagship (Barbican Centre venue) and a returning Paris edition (2026); historical editions were also held in New York, Toronto, and Madrid. The London event cycle attracts 1,750+ attendees (of which approximately 70% are reported to be C-suite executives), 120+ speakers, and 50 exhibitors, with a notable sub-brand — the Business of Cannabis Awards (BoC Awards), introduced in 2024 — providing a companion evening ceremony across ten categories.

Cannabis Europa has no proprietary technology or AI/ML platform. Its core activity is event curation, speaker programming, and B2B networking facilitation, augmented by a digital networking app for attendees and content marketing through its Insights blog (regulatory country guides, investment trends) and email newsletter. The company generates revenue through three primary streams: tiered conference ticket sales (General Release £444, VIP Experience £757, BoC Awards £50, group 4-for-3 at £350), sponsorship packages sold through a formal application and direct sales process, and exhibition floor space rentals. Headline and recurring sponsors include Tilray Medical, Curaleaf, Aurora, High Tide, Cantourage, PAX, 4C Labs, NZTE, Storz, CANNA, and PHCANN, alongside government trade bodies such as Uruguay XXI. The go-to-market is event-driven and two-sided: the company builds a high-quality senior delegate audience that in turn attracts enterprise sponsors and exhibitors, leveraging the London financial centre as a hub for investment-focused programming.

Customer-facing segments include senior cannabis industry C-suite executives and operators (~70% of attendees), institutional investors and fund managers, policymakers and regulators, legal and compliance professionals, and healthcare professionals/clinicians. The company operates with a small team (1–10 employees) under the umbrella of Prohibition Partners Ltd and cross-promotes with sister media brand Business of Cannabis. No external funding, revenue figures, or management team bios beyond the two founders are disclosed in available sources.

Name

Cannabis Europa

Legal name

PP Intelligence LTD

Website

https://cannabis-europa.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Cannabis Europa is a London-based B2B conference organizer that produces Europe's flagship cannabis industry events, serving C-suite executives, institutional investors, policymakers, and clinicians through its annual London conference, Paris edition, and Business of Cannabis Awards.

Ownership category

akta.pro rank

Product category

Business Conferences & Industry Events

NAICS

Convention and Trade Show Organizers (56192)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

Keywords

• Cannabis conferences
• B2B industry events
• Business networking
• Cannabis exhibitions
• Policy forums

Headquarters

HQ city

Shoreditch

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Operations, Personnel, Others

Revenue model

1. Conference ticket sales: Cannabis Europa generates primary revenue from selling tickets to its conferences and exhibitions. Ticket tiers include General Release (approx. £444), VIP Experience (£757), and BoC Awards add-on tickets (£50). Tickets are sold directly through the website with tiered pricing based on access level and early-bird vs. final-release timing.
2. Sponsorship packages: The company sells sponsorship packages to cannabis and adjacent-industry companies seeking visibility among senior European cannabis decision-makers. Sponsors receive brand placement on the website, exhibition floor presence, and thought-leadership session opportunities. Sponsorship is sold through a formal application process.
3. Exhibition space rental: Companies can apply to exhibit at Cannabis Europa events, renting exhibition floor space to showcase their brand and products to the event's senior audience.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Cannabis Europa operates Europe's premier B2B conference series for the cannabis industry, convening policymakers, investors, operators, and clinicians at large-scale events held primarily in London and Paris. The company sells tiered attendee tickets, sells sponsorship and exhibition packages to cannabis companies, and runs the companion Business of Cannabis Awards ceremony, with each event cycle drawing approximately 1,750 attendees, 120+ speakers, and 50 exhibitors.

Product overview

Cannabis Europa operates as a B2B conference and events company rather than a traditional technology product company. Its core offering is the Cannabis Europa Conference Series — a premium event series that brings together policymakers, investors, and business leaders across Europe's cannabis markets. Supporting offerings include the Business of Cannabis Awards (an annual awards ceremony), digital networking app (for attendee connectivity), and sponsorship/exhibition packages (for brand visibility and commercial engagement). The company organizes events in major European cities including London and Paris, hosting over 1,750 attendees, 120+ speakers, and 50 exhibitors per event cycle.

Differentiator

Problem solved

Functional benefit

Brands

• Business of Cannabis Awards: Annual awards ceremony celebrating excellence across ten categories in the European cannabis industry, including The Hannah Deacon Award (Patient Advocacy), Producer of the Year, and Business Leader of the Year

Products and services

• Cannabis Europa Conference Series Europe's flagship B2B cannabis industry conference series running annually in London (since 2018) and Paris, designed to bring together policymakers, regulators, investors, and senior cannabis industry executives for high-level networking and commercial deal-making.
• Cannabis Europa London 2026 The 2026 London edition of the Cannabis Europa conference, scheduled at the Barbican Centre with a 2-day programme, VIP Drinks reception at the Barbican Conservatory, and the co-located Business of Cannabis Awards evening.
• Cannabis Europa Paris 2026 The continental European edition of Cannabis Europa, scheduled for 2026, marking the event's return to a Paris venue.
• Business of Cannabis Awards Annual awards ceremony celebrating excellence across the European cannabis value chain in categories including The Hannah Deacon Award (Patient Advocacy), Producer of the Year, Business Leader of the Year, and Industry Rising Star. Held as a companion evening event to Cannabis Europa London.
• Conference Sponsorship Packages Tailored sponsorship packages sold to cannabis and adjacent-industry companies seeking brand visibility, exhibition floor presence, and thought-leadership session opportunities at Cannabis Europa events. Sponsors include Curaleaf, Tilray Medical, Aurora, High Tide, Cantourage, PAX, 4C Labs, NZTE, Storz, CANNA, and others.
• Exhibition Stands Exhibition floor space rental for companies to showcase brands and products to the Cannabis Europa audience, including dedicated VIP Lounge sponsorships and exhibitor booths.

Quantifiable outcome

• 1,750+ attendees per year across 2 events
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core, secondary and minor.

• Tilray MedicalcoreGTM or Marketing Partner · 26 May 2026Tilray Medical, a global leader in medical cannabis and division of Tilray Brands, Inc., announced its participation in Cannabis Europa London 2026. José Tempero, Director of International Medical Affairs at Tilray Medical, participated in a panel discussion titled 'Evidence First: Designing Public Policy Through Data and Trials'. Tilray Medical and its U.K.-based clinic Lyphe Clinic co-hosted the official Cannabis Europa London 2026 afterparty for registered attendees.
• Lyphe ClinicsecondaryGTM or Marketing Partner · 26 May 2026Lyphe Clinic, a U.K.-based medical cannabis clinic and part of the LYPHE GROUP, co-hosted the official Cannabis Europa London 2026 afterparty alongside Tilray Medical.
• Prohibition Partners LtdcoreStrategic or Co-development PartnerCannabis Europa is a brand of Prohibition Partners Ltd, the parent company and leading cannabis industry intelligence and events firm based in London. Prohibition Partners publishes the Business of Cannabis media brand and produces Cannabis Europa as its flagship conference series. The relationship is structural and ongoing.
• Business of Cannabis (BoC)coreStrategic or Co-development PartnerThe Business of Cannabis Awards (BoC Awards) run alongside Cannabis Europa London as the premier networking event for over 200 senior professionals. BoC is an industry media outlet sister to Cannabis Europa under Prohibition Partners. The awards ceremony is held at Rivington Street, London EC2A on 26 May each year.
• CuraleafsecondaryGTM or Marketing PartnerCuraleaf is a major sponsor and exhibitor at Cannabis Europa events. The company also co-hosts the VIP Lounge and participates as a key speaker sponsor. Curaleaf International is listed as a sponsor on the Cannabis Europa website.
• AurorasecondaryGTM or Marketing PartnerAurora (Aurora Europe / Aurora Deutschland) sponsors Cannabis Europa events. Dr. Axel Gille, Managing Director of Aurora Europe GmbH, has spoken at past editions of the conference.
• High TidesecondaryGTM or Marketing PartnerHigh Tide is a sponsor and exhibitor at Cannabis Europa. Omar Khan, Chief Communications & Public Affairs Officer at High Tide, appears as a speaker at the conference.
• Cantourage GroupsecondaryGTM or Marketing PartnerCantourage Group SE is a sponsor and exhibitor at Cannabis Europa. Philip Schetter, CEO of Cantourage Group SE, is listed as a speaker at the Paris 2026 edition.
• PAXsecondaryGTM or Marketing PartnerPAX (vaporizer brand) is a sponsor at Cannabis Europa, listed among the Sponsor & Exhibitor Showcase on the event website.
• 4C LabssecondaryGTM or Marketing Partner4C Labs is a sponsor at Cannabis Europa. James Smith, Chief Revenue Officer at 4C Labs, is listed as a past speaker (London 2024).
• NZTE (New Zealand Trade and Enterprise)secondaryGTM or Marketing PartnerNZTE is listed as a sponsor at Cannabis Europa, supporting the international trade dimension of the event.
• StorzsecondaryGTM or Marketing PartnerStorz is listed as a sponsor in the Cannabis Europa Sponsor & Exhibitor Showcase.
• PHCANNminorGTM or Marketing PartnerPHCANN (PharmaCann Deutschland AG) is a cannabis company that has attended and provided a testimonial about the professionalism and collaborative spirit of working with Prohibition Partners for Cannabis Europa.
• CANNAminorGTM or Marketing PartnerCANNA (Head of Growth: Adriano Fernandes) sponsored the VIP Lounge at Cannabis Europa and described the event as setting the standard for meaningful dialogue and progress in the medical cannabis industry.
• The Barbican CentresecondaryOthersThe Barbican Centre in London is the venue for Cannabis Europa London 2026 and 2027. The venue's conservatory is used for the exclusive VIP Drinks reception. The Barbican provides the physical infrastructure for the event.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Benzinga Cannabis Capital Conference: A recurring B2B cannabis industry conference focused on capital markets, investor networking, and industry operator deal-making. Directly comparable audience overlap (C-suite executives, investors) and similar two-sided marketplace economics anchored on the event.
• Cannabis Conference (by Cannabis Business Times): Annual B2B trade show for the cannabis industry covering cultivation, retail, and policy with a senior operator audience. Comparable event format (multi-day conference plus expo) and attendee profile, though primarily North American.
• International Cannabis Business Conference (ICBC): B2B cannabis industry conference series with European editions (Berlin, Barcelona). Closely comparable in that it targets senior industry operators, policymakers, and investors with sponsorship and exhibition revenue models.
• MJBizCon: The largest North American B2B cannabis industry conference (organized by MJBizDaily). Directly comparable in that both are industry-specific B2B trade shows uniting operators, investors, and ancillary service providers around deal-making, though MJBizCon anchors the US market whereas Cannabis Europa is the European counterpart.

Others

• Prohibition Partners: Parent organization of Cannabis Europa, publishing the European Cannabis Report and other market intelligence. Comparable as the holding entity whose content and research feeds the event, but is a research/media firm rather than a peer event organizer.
• Business of Cannabis: Sister media brand under Prohibition Partners covering the European cannabis industry. While it runs the BoC Awards alongside Cannabis Europa, it is primarily a B2B media outlet rather than a direct conference competitor.

Regional players

• Spannabis: Major European cannabis trade fair held annually in Barcelona. Comparable as a large European B2B/B2C cannabis expo with sponsorship and exhibitor revenue, though more retail/cultivation-oriented and less policy-driven than Cannabis Europa.
• CannaTrade: European (Switzerland-based) B2B cannabis trade fair focused on the DACH and broader European hemp/cannabis market. Comparable as a regional industry trade show in Europe, though with a stronger hemp/retail mix than Cannabis Europa's policy and capital emphasis.

Emerging players

• Hall of Flowers: B2B cannabis industry trade show focused on brand-building and retail buyer connections. Comparable as a curated, senior B2B cannabis trade event, though with a US-centric and brand/retail focus versus Cannabis Europa's policy and capital emphasis.
• CannX: Medical cannabis and cannabinoid medicine conference series with a clinical/scientific angle. Comparable in that both target senior medical and industry audiences, but CannX leans clinical where Cannabis Europa leans policy and capital formation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/cannabiseuropa
• Facebookfacebook.com/canneuropa
• LinkedInlinkedin.com/company/cannabis-europa

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cannabis Europa