Ourmala
- Company typePrivate
- Founded2010
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
Ourmala firmographics
Firmographics- Name
- Ourmala
- Legal name
- Maxbet338
- Website
- https://ourmala.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Ourmala industry classification
Industry- Product category
- Online Gambling and Sports Betting
- NAICS
- Other Gambling Industries (713290), Gambling Industries (7132)
- akta.pro primary industry
- Sportsbook Platform & PAM Providers (B2B) (MPAEACAC)
- akta.pro secondary industries
- Online Casino Platform Providers (PAM, Wallet, CMS, Back Office) (MPAEABAK), Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD)
Keywords
Where Ourmala is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Ourmala business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Technology or R&D, Personnel, Others
Revenue model
- Sports Betting Commission: Platform generates revenue from betting transactions on sports events including major leagues such as Champions League, English Premier League, Italian Serie A, Spanish La Liga, French Ligue 1, German Bundesliga, and Indonesian league
- Casino and Gaming Revenue: Revenue from live casino, slot games, poker, and other online gaming products offered through the platform
- Deposit/Withdrawal Transaction Fees: Platform processes financial transactions between players and maintains spread on deposit and withdrawal operations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Manual deposit minimum threshold |
| Transaction based/ take rate | Pay-as-you-go | Withdrawal transaction limits |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Ourmala product offering
Product offeringCore offering
Ourmala operates the Maxbet338/Mbet338 online gambling platform, functioning as a licensed Sbobet agent. It offers a multi-product portfolio centered on Judi Bola (sportsbook), online casino/live casino, online poker, slots, Tangkas, Togel (lottery), E-Kasino, and fishing arcade games. Customers register an account, deposit funds through Indonesian bank channels, and wager across these products via web and mobile application.
Product overview
Ourmala operates Maxbet338/Mbet338, a comprehensive online gambling platform operating as a licensed Sbobet agent. The platform offers a multi-product portfolio centered around sports betting (Judi Bola), online casino, poker, slots, lottery (Togel/Tangkas), and fishing arcade games. The platform is accessible via desktop website, mobile web, and dedicated mobile application, supporting multiple sports betting markets across major international football leagues. Users must register an account and deposit funds before accessing gameplay, with live chat and WhatsApp support for customer assistance.
Differentiator
Problem solved
Functional benefit
Products and services
- Judi Bola (Sportsbook) Online football gambling platform offering various betting markets including Mix Parlay, Corner, Single Bet, and match result wagers across major leagues such as Champions League, English Premier League, Italian League, Spanish League, French League, German League, and Indonesian League.
- Poker Online Online poker gambling platform accessible through web and mobile devices, offering card game betting services.
- Casino Online / Live Casino Online casino gaming platform featuring live dealer games, table games, and electronic casino offerings.
- Slot Online Online slot machine gambling platform offering various slot games from multiple gaming providers.
- Tangkas Online lottery-style gambling game, a popular Indonesian betting game.
- Togel Online lottery/togel gambling platform available on the mobile application.
- E-Kasino Electronic casino gaming platform offering digital casino games.
- Fishing Games Online fishing-themed arcade games where players shoot fish to earn credits.
- Mobile Application Mobile betting application available for download supporting sports betting, live casino, slots, poker, lottery, and fishing games on Android and iOS devices.
Companies that use Ourmala
Customer profileSegments2 records
Ideal customer profiles1 record
Ourmala technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Ourmala partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- SbobetcoreMbet338 operates as a Sbobet agent (Agen Sbobet), reselling and distributing Sbobet's online gambling products including sports betting, casino, and other gaming options. The platform is officially affiliated and licensed under Sbobet's operational framework.
- Multiple Indonesian BankscorePlatform supports deposits and withdrawals through multiple Indonesian banks including BCA, BNI, BRI, Mandiri, CIMB Niaga, Danamon, Permata, BTN, Bank BJB, and Nobu Bank for financial transaction processing.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Ourmala competitors and assessment
Company assessmentBroad incumbents
- Betway: Betway is a global online sportsbook and casino incumbent offering an overlapping product set (sports betting, casino, slots) to international markets including selected Asian jurisdictions.
- 1xBet: 1xBet is a large global online gambling operator with sportsbook, casino and slots across emerging markets. It is a broad incumbent overlapping Maxbet338's multi-product online gambling offering.
- Bet365: Bet365 is the global broad incumbent in online sports betting and casino. It overlaps with Maxbet338 in sportsbook and casino products but at vastly larger scale and with regulated licensing in major jurisdictions.
Direct peers
- IBC Bet (Maxbet): IBC Bet (formerly Maxbet) is one of the largest Asian sportsbook and casino platforms and a direct competitor to Sbobet-style agents like Maxbet338, serving the same Southeast Asian market with sportsbook and live casino.
- Dafabet: Dafabet is a major Asia-facing online gambling operator offering sportsbook, casino, poker and slots. It targets the same Southeast Asian bettor segment with a similar product portfolio.
- Sbobet: Sbobet is the upstream platform partner that Maxbet338 resells as an agent. It is the canonical Asian online sportsbook and casino operator, serving the same Indonesian/SEA bettor segment with the same product mix (sportsbook, casino, slots).
- 188Bet: 188Bet is an Asian online sportsbook with casino and slots products, targeting similar bettor demographics in Southeast Asia and operating with comparable multi-product wallet model.
- PokerStars: PokerStars is a leading online poker operator; poker is one of Maxbet338's core product verticals. Comparable as a direct poker peer with shared target bettor segment in Asia.
- W88: W88 is a Southeast Asian online gambling brand offering sportsbook, casino, slots, poker and lottery via a similar agent/affiliate distribution model to Maxbet338.
- Fun88: Fun88 is an Asian-facing online sportsbook and casino operator. Comparable to Maxbet338 in product breadth (sports, casino, slots) and target geography (India and Southeast Asia).
Market position
Strengths3 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Ourmala social profiles
Digital presenceOurmala financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ourmala leadership team
Management profileNumber of profiles
Ourmala funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ourmala M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ourmala
What does Ourmala do?
Ourmala operates the Maxbet338/Mbet338 online gambling platform, functioning as a licensed Sbobet agent. It offers a multi-product portfolio centered on Judi Bola (sportsbook), online casino/live casino, online poker, slots, Tangkas, Togel (lottery), E-Kasino, and fishing arcade games. Customers register an account, deposit funds through Indonesian bank channels, and wager across these products via web and mobile application.
Is Ourmala a public or private company?
Ourmala is a private company. It is classified as unknown and is currently operating.
When was Ourmala founded?
Ourmala was founded in 2010. It employs 11 to 50 people.
Where is Ourmala based?
Ourmala is headquartered in London, United Kingdom, in the Europe region.
How does Ourmala make money?
Three revenue lines are on record. Sports Betting Commission is the primary driver. The others are casino and Gaming Revenue and deposit/Withdrawal Transaction Fees.
Who are Ourmala's main competitors?
Broad incumbents on record are Betway, 1xBet and Bet365. Direct peers are IBC Bet (Maxbet), Dafabet, Sbobet, 188Bet, PokerStars, W88 and Fun88.
Does Ourmala have an API?
No public API is recorded for Ourmala.
What industry is Ourmala in?
Ourmala's product category is Online Gambling and Sports Betting. Its primary akta.pro industry code is MPAEACAC, Sportsbook Platform & PAM Providers (B2B), with a secondary code of MPAEABAK, Online Casino Platform Providers (PAM, Wallet, CMS, Back Office). Its NAICS code is 713290.