Franscioni & Griva

What Franscioni & Griva does

Franscioni & Griva Corporation is a family-owned and operated farm founded in 1868 in Greenfield, California, on the state's central coast. The company operates as a diversified contract/partner grower, producing fresh vegetables (Romaine hearts, spinach, leeks, Napa cabbage, bok choy), dry beans for seed production, and wine grapes for J. Lohr Vineyards & Wines, Bernardus, and Luli through its F&G Vineyard, LLC subsidiary established in 1998. The company sells 100% of its output on a B2B basis to a small set of long-term enterprise partners, including Tanimura & Antle (20+ year relationship), Dobler & Sons, Sabor Farms, and North American Seed Company, with privately negotiated commodity-style pricing.

The company's production infrastructure is built on legacy and modernized farming equipment: a deep well irrigation system (first drilled in 1912 and now upgraded with variable frequency drives), a sprinkler irrigation system introduced in 1954, plant tape transplant technology supplied via its Tanimura & Antle partnership, historic C.B. Hay bean harvesters dating to 1937, and a 432.9 KW DC solar farm installed with REC Solar in 2018 that produces 705,627 KWH annually. There is no technology platform, software product, or AI component to the business model — value is generated entirely through physical agricultural operations.

Franscioni & Griva has no public listing, no external funding, and no disclosed revenue. The company is led by President Michael Griva with a small staff of approximately 11-50 employees based at its 41628 Peach Rd headquarters. Growth and revenue stability derive from multi-decade partner relationships and the company's strategic diversification across crop categories rather than from any expansion in geography, headcount, or product surface area beyond its existing partner base.

Name

Franscioni & Griva

Legal name

FRANSCIONI & GRIVA CORPORATION

Website

https://fgvegetable.com

Company type

Private

Founded year

1868

Operating status

Operating

Headcount range

11–50 employees

Short description

Franscioni & Griva is a 150-year-old family-owned farm in Greenfield, California that operates as a contract partner-grower producing fresh vegetables, dry bean seed, and wine grapes for a small set of enterprise customers including Tanimura & Antle, J. Lohr, and North American Seed Company.

Ownership category

akta.pro rank

Product category

Diversified Agriculture

NAICS

Other Vegetable (except Potato) and Melon Farming (111219), Vegetable and Melon Farming (11121)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Leafy Greens Farming (Lettuce, Spinach, Kale, Arugula, Chard) (AFAGADAA)

Keywords

• Diversified crop farming
• Wine grape production
• Vegetable cultivation
• Contract agriculture
• Seed bean farming

Headquarters

HQ city

Greenfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Vegetable Production Sales: Growing and selling fresh vegetables including Romaine lettuce, spinach, leeks, Napa cabbage, and bok choy to partner companies such as Tanimura & Antle, Dobler & Sons, and Sabor Farms.
2. Wine Grape Sales: Wine grape production and sales to wineries including J. Lohr Vineyards & Wines, Bernardus, and Luli through F&G Vineyard, LLC established in 1998.
3. Dry Bean Production: Dry bean farming for seed production - beans become seed for string bean farmers around the world, working with North American Seed Company.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Franscioni & Griva Corporation operates a diversified agricultural farm on California's central coast, growing fresh vegetables (romaine lettuce, spinach, leeks, Napa cabbage, bok choy), wine grapes (Pinot Blanc, Sauvignon Blanc) via its F&G Vineyard subsidiary, and dry beans for seed production. The company functions as a partner grower, producing crops on contract for established agricultural companies and wineries including Tanimura & Antle, Dobler & Sons, J. Lohr Vineyards & Wines, Bernardus, Sabor Farms, and North American Seed Company.

Product overview

Franscioni & Griva Corporation operates as a diversified agricultural farm producing multiple crop categories. The company grows romaine hearts, fresh spinach, dry beans, wine grapes, and Asian vegetables (leeks, Napa cabbage, bok choy) under contract for major brands including Tanimura & Antle, Dobler & Sons, J. Lohr Vineyards & Wines, Bernardus, Sabor Farms, and North American Seed Company. The company also maintains a wine grape growing subsidiary called F&G Vineyard, LLC (Griva Vineyard), established in 1998, which supplies grapes to J. Lohr, Bernardus, and Luli wineries. Historically, the company also grew crops for processed food brands such as Ortega Chilis and Corn Nuts.

Differentiator

Problem solved

Functional benefit

Brands

• F&G Vineyard: Wine grape vineyards established in 1998, producing grapes for J. Lohr Vineyards & Wines, Bernardus, and Luli

Products and services

• Romaine Hearts Romaine lettuce hearts grown in partnership with Tanimura & Antle using plant tape machine technology combining peat moss and vermiculite between two layers of tape-like material for precise seed sowing.
• Fresh Spinach Fresh spinach grown for long-term partner Dobler & Sons, with a multi-generational relationship spanning the fresh spinach industry's history.
• Dry Beans Dry bean crops produced for North American Seed Company, harvested using C.B. Hay bean harvesters that separate beans from chaff, with output processed into seed for string bean farmers globally.
• Wine Grapes Wine grapes including Pinot Blanc and Sauvignon Blanc varieties grown for J. Lohr Vineyards & Wines, Bernardus, and Luli wineries.
• Leeks, Napa Cabbage, and Bok Choy Specialty Asian vegetables including leeks, Napa cabbage, and bok choy grown in partnership with Sabor Farms.
• F&G Vineyard, LLC / Griva Vineyard Wholly-owned wine grape growing subsidiary established in 1998, producing Pinot Blanc and Sauvignon Blanc grapes for J. Lohr Vineyards & Wines, Bernardus, and Luli wineries.

Quantifiable outcome

• 432.9 KW DC solar farm producing 705,627 KWH annually - equivalent to 112 vehicles or 78.7 homes' energy use

Named customers6 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core.

• REC SolarcoreStrategic or Co-development Partner · 1 January 2018REC Solar partnered with Franscioni & Griva to install a 432.9 KW DC solar farm to celebrate the company's 150th anniversary. The solar installation provides sustainable energy for farm operations.
• Tanimura & AntlecoreStrategic or Co-development Partner20-year partner grower relationship for Romaine lettuce production using plant tape technology. Franscioni & Griva grows produce using Tanimura & Antle's agricultural methods and equipment.
• Dobler & SonscoreStrategic or Co-development PartnerLong-term fresh spinach grower relationship. Michael Griva notes the Dobler family has been a valued partner since the fresh spinach industry began.
• J. Lohr Vineyards & WinescoreStrategic or Co-development PartnerWine grape growing partner for Pinot Blanc and Sauvignon Blanc varieties. J. Lohr harvests grapes from Franscioni & Griva vineyards.
• BernarduscoreStrategic or Co-development PartnerWine grape customer growing Sauvignon Blanc for Bernardus winery.
• Sabor FarmscoreStrategic or Co-development PartnerPartner grower for leeks, Napa cabbage, and bok choy production.
• North American Seed CompanycoreStrategic or Co-development PartnerPartnership for dry bean seed production. In November 2018, worked with North American Seed Co. to successfully harvest a portion of their bean crop using historic C.B. Hay bean harvesting equipment.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Regional players

• Mission Produce: Mission Produce is a vertically integrated California avocado grower and global marketer with significant California acreage. Although the crop category differs, Mission Produce is a comparable regional peer because it is a California-based, multi-generational family-influenced operation that grows and contracts produce to enterprise buyers.
• Driscoll's: Driscoll's is a California-based grower-marketer specializing in berries, with significant Central Coast and Salinas Valley operations. While its crop mix differs, its contract-grower network model, geography, and buyer relationships make it a strong regional comparability peer for Franscioni & Griva's contract farming operations.

Direct peers

• Grimmway Farms: Grimmway Farms is one of the largest US producers of carrots and leafy greens, headquartered in Bakersfield, CA, and operating across the Central Coast and Central Valley. It is the most direct comparability match for Franscioni & Griva because both grow and pack leafy greens/vegetables in California and sell into the same enterprise produce buyer network.
• Taylor Farms: Taylor Farms is one of the largest fresh produce processors in North America, with major California leafy-greens and vegetable operations including the former Mann Packing. It directly competes with Franscioni & Griva in supplying retail and foodservice buyers with cut and whole leafy greens and is a natural comparable for contract-grown California produce.
• Ocean Mist Farms: Ocean Mist Farms is a California Central Coast grower-shipper specializing in artichokes, leafy greens, and mixed vegetables, with operations near Castroville. Its crop mix, geography, and grower-to-buyer model closely mirror Franscioni & Griva's leafy-greens and specialty vegetable business.
• Earthbound Farm: Earthbound Farm is a major California-based organic produce grower and packer with operations on the Central Coast, similar in geography to Franscioni & Griva. Both companies supply leafy greens and fresh vegetables into national retail and foodservice channels, making Earthbound a strong direct peer despite its organic specialization.

Broad incumbents

• Bonduelle Group: Bonduelle is a global leader in processed and fresh vegetables, with significant North American leafy-greens and vegetable operations. It is a broad incumbent peer because it competes with Franscioni & Griva's vegetable production at scale and serves many of the same retail and foodservice buyers, but across a much wider product portfolio.
• Dole Food Company: Dole Food Company is a global fresh produce incumbent with extensive North American leafy-greens and vegetable operations. It is comparable to Franscioni & Griva as a California-adjacent produce grower supplying major buyers, though it operates at far greater scale and across a much broader category set.
• E. & J. Gallo Winery: E. & J. Gallo Winery is the largest family-owned winery in the world and a major purchaser of California wine grapes, including Central Coast fruit from contract growers. It is comparable to Franscioni & Griva on the wine-grape subsidiary side (F&G Vineyard supplies J. Lohr and Bernardus) as a counterparty in the California contract grape market.
• Del Monte Foods: Del Monte Foods is a long-established processed and fresh produce company with significant California sourcing operations. It is a broad incumbent peer for Franscioni & Griva because it operates in many of the same produce categories and historically contracted California growers for canned, frozen, and fresh vegetable supply.

Market position

Weaknesses5 records

Competitive moat4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Franscioni & Griva