Wilson Fletcher

What Wilson Fletcher does

Wilson Fletcher is a London-based business innovation consultancy founded in December 2002 by Mark and Steph. The firm specializes in the strategy and design of digital services, helping established companies develop new products, services, and innovation capabilities. Over twenty years it has expanded to operate in the UK, Australia, and New Zealand, with a notable alumni network and a culture built around values such as a four-day work week. Its core offering historically centered on intensive innovation programmes for large organizations, supplemented by a spun-out VC-funded startup and an authored Masters Degree programme that anchor its intellectual property footprint.

The firm operates a professional services revenue model, charging clients for high-touch consulting engagements. In December 2022, the founders announced the retirement of the Wilson Fletcher brand in favor of a new identity, Futurestate Design Co., accompanied by the launch of a new low-cost advisory programme intended to broaden access to early-stage companies and independent specialists who were previously underserved by the firm's intensive engagement model. The business remains founder-owned and privately held, with Mark and Steph personally leading client engagement, business development, and the strategic pivot. No external funding rounds, institutional investors, or named enterprise customers are disclosed in available sources.

The underlying technology of the firm is its proprietary set of consulting methods, refined over two decades to address real-world innovation challenges rather than theoretical frameworks. No software platform, API, or technical stack is disclosed, and the firm's competitive differentiation rests on human expertise, methodological IP, and founder-led relationships rather than on technology products. Customer acquisition historically relies on direct relationships, referrals, and the founders' personal networks rather than on a scaled marketing or sales engine.

Name

Wilson Fletcher

Legal name

Wilson Fletcher

Website

https://wilsonfletcher.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Wilson Fletcher is a London-founded business innovation consultancy that helps established companies design digital services and build innovation capabilities through intensive consulting programmes and a new advisory offering.

Ownership category

akta.pro rank

Product category

Innovation Consulting

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Innovation, Product & R&D Consulting (BPAHACAM)

akta.pro secondary industry

Operations & Process Improvement Consulting (BPAHACAB)

Keywords

• Business innovation consulting
• Digital services strategy
• Innovation programmes
• Design consulting
• Advisory services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Innovation Consulting Services: Intensive innovation programmes for established companies seeking strategic transformation. The company is also introducing a new low-cost advisory programme to serve early-stage companies and a broader range of clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Wilson Fletcher is a business innovation consultancy that helps companies make new ideas work through intensive innovation programmes and a new low-cost advisory programme, focused on the strategy and design of digital services. The firm works with established enterprises seeking strategic transformation and is expanding to serve early-stage companies with experienced advisory support.

Product overview

Wilson Fletcher (now transitioning to Futurestate Design Co.) is a business innovation company offering two main service tiers: intensive innovation programmes for companies needing deep, hands-on innovation support, and a newly introduced low-cost advisory programme to reach early-stage companies and a broader market. The company has also spun off its own VC-funded startup and developed academic programmes (Masters Degree). Their focus is on helping companies make new ideas work through strategy and design of digital services.

Differentiator

Problem solved

Functional benefit

Products and services

• Intensive Innovation Programmes High-intensity innovation consulting engagements that help established companies develop and launch new ideas, services, and products through dedicated programmes combining strategy and design of digital services. These are the programmes Wilson Fletcher is best known for.
• Low-Cost Advisory Programme A new, lower-cost advisory programme from Futurestate Design Co. (formerly Wilson Fletcher) designed to make the firm's expertise accessible to more companies, particularly early-stage companies that previously could not engage the intensive innovation programmes.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• IDEO: Pioneer design and innovation consultancy that helps companies develop new products, services, and strategies - the most direct large-scale analogue to Wilson Fletcher's intensive innovation programmes and strategic design practice.
• Pentagram: Independent partner-led design consultancy with a similar founder-led, craft- and values-driven culture, and comparable blend of strategy and design for ambitious clients.
• Ustwo: Studio-based digital product and innovation company whose strategy-plus-design approach and selective client list closely mirror Wilson Fletcher's positioning in digital services innovation.
• Livework: Service design and innovation consultancy that partners with organisations on strategy and design of new services, with a comparable boutique, multi-region footprint to Wilson Fletcher.
• Frog Design: Global design and innovation firm combining strategy, design, and technology to help organisations create new offerings - directly comparable in model, customer base, and 'make new ideas work' positioning to Wilson Fletcher.
• Board of Innovation: Boutique innovation consultancy focused on corporate innovation strategy, venture building, and new product/service development - the closest scaled analogue to Wilson Fletcher's founder-led, methodology-driven model.
• Smart Design: Product and innovation design consultancy helping companies develop new products and digital experiences - directly comparable in methodology and customer use cases to Wilson Fletcher's intensive programmes.

Emerging players

• Strategyzer: Specialist innovation management platform and advisory firm that overlaps with Wilson Fletcher's methodology and early-stage advisory ambitions, often competing for the same innovation-programme budget.

Broad incumbents

• Designit: Larger strategic design firm (now part of Wipro) operating across strategy, design, and innovation - offers the same integrated value proposition as Wilson Fletcher but at meaningfully greater scale and global reach.
• McKinsey Digital / QuantumBlack: Strategy incumbent's digital and innovation arm, increasingly competing for the same corporate innovation mandates that Wilson Fletcher serves - represents the largest-scale competitive threat.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wilson-fletcher

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wilson Fletcher