LBS

What LBS does

LBS Distribution Ltd is a UK-headquartered wholesaler and e-commerce operator specializing in watch straps, watch batteries, and complementary horological accessories, founded in 2014 as a family business now in its second generation under Managing Director Sam Rose. The company runs a custom-built distribution centre in Hoddesdon, Hertfordshire — claimed to house one of the world's largest selections of watch straps with over 7,000 line items — supplemented by a regional subsidiary, LBS Watch Straps (HK), based in Kowloon. Its core product portfolio spans leather, rubber, fabric, exotic-skin, and sustainable-material (apple skin, pineapple husk, ocean plastic) watch straps; Renata and other watch batteries; and accessories including watch collection boxes, winders, IP67-rated carry cases, and a 7-piece cleaning kit.

LBS monetizes through three distinct channels: (1) direct-to-consumer sales via its lbslondon.co.uk storefront, (2) B2B wholesale to watch retailers and jewellers through an approved trade-account program with 30-day credit terms, and (3) a dropshipping service that lets e-commerce brands and retailers sell LBS straps without holding inventory, including customized branded packaging. Pricing is transactional/unit-based with VAT-exclusive wholesale quotes; trade customers register and undergo credit checks. Sustainability is a documented positioning pillar — the company achieved verified carbon-neutral status for 2022 across Scope 1/2/3 emissions (475.8 tonnes CO2e) and holds UK battery-producer registration (BPRN01163) and UK GDPR compliance. The business is privately held with no disclosed institutional investors, funding rounds, or M&A activity, and serves customers in over 40 countries from its single UK fulfilment hub.

Name

LBS

Legal name

LBS Distribution Ltd

Website

https://lbslondon.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

LBS Distribution Ltd is a UK-based, family-owned wholesaler and e-commerce operator supplying watch straps, watch batteries, and horological accessories to retailers, e-commerce brands, and consumers in over 40 countries from a Hertfordshire distribution centre carrying 7,000+ line items.

Ownership category

akta.pro rank

Headquarters

HQ city

Hoddesdon

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Watch Strap Sales: Primary revenue stream from selling watch straps across multiple materials including leather, rubber, fabric, and exotic skins. Products are sold in various sizes to fit different watch brands and models.
2. Watch Battery Sales: Revenue from selling watch batteries, with LBS acting as UK distributor for multiple battery brands including Renata.
3. Watch Accessories Sales: Sale of complementary watch accessories including watch boxes, winders, cleaning kits, travel cases, and watch tools.
4. Dropshipping Service: Dropshipping service for retailers enabling them to sell watch straps without holding inventory. LBS ships directly to the retailer's customers on their behalf.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

LBS is a UK-based wholesaler and distributor of watch straps, watch batteries, and complementary watch accessories (boxes, winders, carry cases, cleaning kits, horological tools, spring bars, starter packs). It maintains one of the world's largest selections of watch straps with over 7,000 line items stocked at a custom-built distribution centre in Hertfordshire, and operates a dropshipping fulfilment service for retailers and e-commerce brands.

Product overview

LBS is a multi-award-winning watch strap and watch battery supplier offering one of the world's largest selections of watch straps alongside complementary accessories. The core product portfolio centers on watch straps (leather, rubber, fabric, exotic skins, smart watch straps) and watch batteries, supported by accessories including Watch Collection Boxes, Watch Winders, Watch Carry Cases, and Watch It Shine Cleaning Kits. LBS operates a dropshipping service for retailers and e-commerce brands, with all products distributed from a custom-built center in Hertfordshire, UK, serving customers in over 40 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Watch Straps One of the world's largest selections of watch straps (over 7,000 line items) including leather, rubber, fabric, exotic skins, and smartwatch-compatible straps in various sizes, colours, and materials, including sustainable options made from apple skins, pineapple husks, and ocean-recovered plastic. Sold to trade retailers and direct consumers.
• Watch Batteries Watch batteries supplied as UK distributor for multiple brands including Renata, sold to retailers and trade customers across the UK.
• Watch Collection Boxes Premium 2-watch zip storage cases made from leather with soft plush lining, available in multiple colour options, designed for safe storage and travel.
• Watch Winders Single-watch winders with vegan leather exterior, Japanese Mabuchi motor, multiple rotation settings, and dual power options (mains or battery).
• Watch Carry Cases Heavy-duty ABS plastic carry cases with pick-and-pluck foam interior and IP67 water and dust resistance rating, suitable for collectors and travel.
• Watch It Shine Cleaning Kit Luxury 7-piece cleaning kit including foaming pump, restore spray, leather cleaner, brush, microfibre cloth, and polishing cloth, designed for watches, jewellery, and precious metals. RRP £39.95.
• Dropshipping Service Drop-shipping fulfilment service for shops, retailers, and e-commerce brands enabling them to sell watch straps without holding inventory. LBS ships directly to the retailer's customers with optional customised packaging (logos and brand names).

Quantifiable outcome

• Carbon neutral certification achieved for 2022 with 475.8 tonnes CO2e offset

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Clockwork Synergy: US-based watch band retailer offering a wide range of strap styles and materials via e-commerce. Comparable to LBS in assortment breadth and online-first go-to-market for watch owners.
• Hadley-Roma: One of the largest US-based manufacturers and wholesalers of watch straps and bracelets, supplying retailers worldwide. Comparable to LBS in scale, leather/rubber/exotic material range, and B2B watch-retailer customer base.
• Esslinger & Company: US wholesaler of watch parts, tools, batteries and straps serving professional watchmakers and retailers. Comparable to LBS in horological accessories breadth, trade customer focus, and battery/strap combination offering.
• Cousins UK: Long-established UK wholesale and retail supplier of watch straps, batteries, tools and horological accessories. Directly comparable to LBS in assortment, B2B trade focus, and UK distribution model.
• Bonetto Cinturini: Italian manufacturer of rubber and silicone watch straps supplying global brands and wholesalers. Comparable to LBS as a wholesale strap supplier with international B2B reach and similar material categories.
• Hirsch Straps: Austrian watch strap brand and global wholesaler with a strong premium-leather identity. Comparable to LBS in product category, materials range and international trade distribution, though more brand-led.
• WatchGecko: UK-based online retailer and wholesaler of watch straps, bracelets and accessories serving both trade and consumer customers. Highly comparable to LBS in product range, target buyer (watch retailers and enthusiasts) and DTC-plus-trade model.
• Barton Watch Bands: Direct-to-consumer watch band specialist selling silicone, leather and NATO straps online globally. Comparable to LBS in strap product mix and DTC channel, though more consumer-focused with limited trade/wholesale.
• Strapcode: Online retailer specialising in metal watch bracelets and straps with strong direct-to-consumer e-commerce. Comparable to LBS in watch-strap product focus and global DTC shipping model.

Emerging players

• Camille Fournet: French luxury leather watch strap maker supplying premium and maison watch brands. Comparable to LBS in the exotic and premium leather strap category, though operating at the high end rather than broad distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/lbswatchstraps
• LinkedInlinkedin.com/company/lbs-watch-straps-batteries

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LBS