Avenir Sportif Beziers

What Avenir Sportif Beziers does

Avenir Sportif Béziers (ASB) is a French amateur football club based in Béziers, Occitanie, operating as a loi 1901 non-profit association with roots tracing back to Football-Club Biterrois founded in 1903. The current club was formed through a 2007 merger following the 1990 liquidation of the prior Association Sportive Béziers. ASB operates across the full football pyramid at the amateur level: roughly 18 teams spanning U7 to Seniors, including men's teams competing in Régional 1, 2, and 3 plus a women's section in Régional 2, and a youth academy covering U14 through U19 with multiple teams in Régional 1 championships. In the 2025-2026 season, ASB produced notable competitive results including a U18 Régional 1 title (returning the club to U19 National competition) and a U15 R1 championship.

ASB's product surface comprises competitive participation and training programs, an online boutique (ASB Boutique) selling official merchandise and accessories with prices typically ranging from €6 to €50, paid football training camps (stages) for children U5 to U14 including specialized goalkeeper, striker, and futsal sessions, and two annual international tournaments — Tournoi Masculin de Pâque/Pentecôte and Tournoi Féminin de l'Ascension — generating team registration fees (the Easter 2026 men's edition attracted over 80 teams). All operations are consolidated at the Complexe de la Présidente, a six-field facility with one synthetic pitch that ASB fully occupied from August 2025; two additional 8-player fields are planned by 2027.

ASB's go-to-market is community-led, leveraging over a century of local heritage, institutional partnerships with the City of Béziers, Agglomération Béziers Méditerranée, Département de l'Hérault, and Région Occitanie, plus commercial sponsorship from Joma (technical kit partner), Imgr Group, and a roster of local SMB partners. Revenue is generated across four streams: recurring annual club memberships/licenses, one-time merchandise sales via the ASB Boutique (operated through the separate €100k-capitalized SAS ASB PROFESSIONAL entity), one-time football camp enrollment fees, and tournament entry fees. The club maintains an active multi-channel digital footprint across Facebook (1,500+ followers), Instagram, X/Twitter, and YouTube, supplementing match-driven earned media and a structured supporter group (Irréductibles Biterrois 22).

Name

Avenir Sportif Beziers

Legal name

SAS ASB PROFESSIONAL

Website

https://asb-foot.com

Company type

Private

Founded year

1903

Operating status

Operating

Headcount range

11–50 employees

Short description

Avenir Sportif Béziers is a French amateur football club in Béziers, Occitanie, operating roughly 18 teams from U7 to Senior men and women, a youth academy, the ASB merchandise boutique, paid training camps, and two annual international youth tournaments, all housed at the Complexe de la Présidente facility since August 2025.

Ownership category

akta.pro rank

Product category

Amateur Football Club Services

NAICS

Sports Teams and Clubs (711211), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK), Hospitality, VIP & Experiential Sponsorship (Suites, Fan Zones, On-Site Activations) (MPAKALAH)

Keywords

• Amateur football club
• Youth football academy
• Football training camps
• Football tournaments
• Club merchandise retail

Headquarters

HQ city

Béziers

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Merchandise and Club Boutique: Online boutique selling official ASB merchandise including match kits, replica jerseys, accessories, and supporter items like mugs, glasses, and scarves. Also includes the 'Mur du soutien' (Support Wall) donation program where fans can have their names inscribed on a wall at Sauclières stadium.
2. Football Training and Stages (Camps): Football camps for youth players from U5 to U14 offering specialized goalkeeper and striker training, futsal sessions, with each participant receiving a jersey and included snack.
3. Tournament Entry Fees: Annual international tournaments including the Tournoi Masculin de Pâque/Pentecôte and Tournoi Féminin de l'Ascension generate revenue through team registration fees.
4. Club Membership and Licenses: Annual club membership and player licenses for participation in regional championships across multiple categories.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Avenir Sportif Béziers operates a community-based football club offering competitive football teams across youth, senior, and women's categories, alongside structured training camps for U5-U14 players. The club generates supplementary revenue through an official online merchandise boutique (ASB Boutique) and hosts annual international tournaments for youth and women's categories.

Product overview

Avenir Sportif Béziers (ASB) operates as a comprehensive football club offering multiple interconnected services: competitive football participation through youth academies (U14-U19), senior teams, and women's football programs; the ASB Boutique e-commerce platform for official merchandise; football training camps for children U5-U14; and annual international tournaments. The Complexe de la Présidente serves as the primary facility housing all club operations since August 2025.

Differentiator

Problem solved

Functional benefit

Products and services

• ASB Boutique

Quantifiable outcome

• U18 team won championship and qualified for U19 National level (June 2026)
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

14 partnerships are on record, tiered core, major and minor.

• Ville de BézierscoreOthersInstitutional partnership with the City of Béziers providing municipal support and visibility for the club as a key sports organization in the city. The city is the primary local government partner.
• Agglomération Béziers MéditerranéecoreOthersMetropolitan area partnership supporting club activities across the Béziers Méditerranée region, representing the broader territorial community's sports development objectives.
• Département de l'HéraultcoreOthersDepartmental council partnership providing regional institutional support for sports development and youth programs in the Hérault department.
• Région OccitaniecoreOthersRegional council partnership supporting the club as part of Occitanie region's sports and youth development policy.
• Imgr GroupmajorStrategic or Co-development PartnerOfficial partner providing commercial support to the club. Imgr Group is featured as a key commercial sponsor on the club's partner page.
• Joma OfficielmajorStrategic or Co-development PartnerTechnical equipment partner providing official match kits and sportswear for all club teams. Joma is a major international sportswear brand.
• Soofty DrinkminorStrategic or Co-development PartnerBeverage sponsor providing refreshments for players and events.
• GGS AutominorStrategic or Co-development PartnerLocal automotive partner providing vehicle support or sponsorship.
• Audié Boissons DistributionminorStrategic or Co-development PartnerBeverage distribution partner supporting club events and operations.
• Boulangerie Patisserie GaiaminorStrategic or Co-development PartnerLocal bakery partner providing food services for club events.
• Pech BleuminorStrategic or Co-development PartnerLocal partner contributing to club sponsorship.
• Agence AXA Rios et Da SilvaminorStrategic or Co-development PartnerInsurance partner providing coverage and risk management support to the club.
• Pass Piscines & SpasminorStrategic or Co-development PartnerLocal partner supporting club activities.
• La TrattoriaminorStrategic or Co-development PartnerLocal restaurant partner contributing to club sponsorship.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Canet Roussillon FC: Direct French amateur football peer — Occitanie-based club competing in National 2/National 3 with a similar Occitanie regional pyramid position and youth academy focus. Comparable in regional positioning and competition level.
• AS Muret Football: Direct French amateur football peer — AS Muret is a regional Occitanie club operating across youth categories, mirroring ASB's pyramid structure. Comparable business model anchored on membership, camps, and community.
• Rodez Aveyron Football: Direct French football peer — Rodez AF is the same regional (Occitanie) amateur/professional football club, currently competing in Ligue 2/National, and was ASB's U18 playoff opponent (June 2026). Directly comparable in sport, region, and academy structure.
• US Colomiers Football: Direct French amateur football peer — US Colomiers is an Occitanie-based amateur club that competed neck-and-neck with ASB's U15 R1 team all season before ASB clinched the 2025–2026 title. Same level, same geography, same academy-vs-academy competition.
• Blagnac Football Club: Direct French amateur football peer — Blagnac FC is an Occitanie amateur club, recently ASB's Senior Féminines opponent (May 2026 win in Blagnac 2-1). Same regional championship pyramid and comparable scale.
• Football Club Sète 34: Direct regional amateur football peer — historic club from the Hérault department playing at regional/amateur level. Same geographic catchment, comparable operational scale, and similar reliance on community/municipal support.

Emerging players

• SC Bastia: Emerging French football peer — SC Bastia is a historic French club currently in the amateur/national tier rebuilding after professional status loss. Comparable in heritage profile, non-metropolitan geography, and the structural challenge of operating sustainably below the professional tier.

Broad incumbents

• Montpellier HSC: Broad regional incumbent — Montpellier HSC is the dominant professional club in the Hérault/Occitanie region, fielding senior and academy teams that directly compete with ASB's catchment for talent, spectators, and sponsorship. Larger scale and professional tier but overlapping regional audience.
• Toulouse FC: Broad regional incumbent — Toulouse FC is the leading professional club in Occitanie and the operator of the U14 tournament where ASB finished 3rd out of 70 teams. Comparable in youth development focus and regional identity but at Ligue 1/professional scale.
• Nîmes Olympique: Broad regional incumbent — Nîmes Olympique is a historic Occitanie professional club (formerly Ligue 1/Ligue 2) with a comparable 100+ year heritage narrative and a youth academy that overlaps ASB's catchment. Aspirational comparable for ASB's professional trajectory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/asbeziersfoot
• YouTubeyoutube.com/channel/UCCyotC7te12dKSocKJsjZ8A
• Facebookfacebook.com/ASBeziersFootball
• Instagraminstagram.com/ASBeziersFootball

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avenir Sportif Beziers