Viabilis
Viabilis is a privately held French land developer and real estate promoter founded in 2004, selling serviced buildable land parcels and new turnkey apartments to individual buyers and serving municipalities across 7 French regions with 5 agency locations and approximately 50 employees.
- Company typePrivate
- Founded2004
- HeadquartersSaint-grégoire, France
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Viabilis does
Viabilis is a French land developer (aménageur foncier) and real estate promoter (promoteur immobilier) founded in 2004 and headquartered in Saint-Grégoire near Rennes, France. The company operates two core product lines: (1) the sale of serviced, buildable land parcels (terrains à bâtir, viabilisés et libres de constructeur) ranging from approximately 211 m² to 1,221 m² at prices between €42,500 and €282,000, and (2) the sale of new turnkey apartment programs (programmes immobiliers neufs) eligible for French government financing schemes (Loi Pinel, Prêt Taux Zéro). Viabilis has completed more than 230 development programs across 155+ communes, sold over 10,000 lots cumulatively, and notarizes 750+ lots per year. The company is led by President Arnaud Gotreau and employs approximately 50 collaborators across 5 physical agency locations in Saint-Grégoire, Bordeaux, Toulouse, Lyon, and Aix-en-Provence, with operational coverage spanning 7 French regions (Bretagne, Pays-de-la-Loire, Normandie, Hauts-de-France, Centre-Val de Loire, Nouvelle-Aquitaine, Auvergne-Rhône-Alpes). It also provides land development services to municipalities and local governments as project owner (maître d'ouvrage).
Viabilis firmographics
Firmographics- Name
- Viabilis
- Legal name
- Viabilis
- Website
- https://viabilis-amenagement.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Viabilis is a privately held French land developer and real estate promoter founded in 2004, selling serviced buildable land parcels and new turnkey apartments to individual buyers and serving municipalities across 7 French regions with 5 agency locations and approximately 50 employees.
- Ownership category
- akta.pro rank
Viabilis industry classification
Industry- Product category
- Residential Real Estate Development
- NAICS
- Land Subdivision (23721), Land Subdivision (2372), Land Subdivision (237210)
- SIC
- Land Subdividers & Developers (No Cemeteries) (6552)
- akta.pro primary industry
- Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)
Keywords
Where Viabilis is headquartered
LocationHeadquarters
- HQ city
- Saint-grégoire
- HQ country
- France
- HQ region
- Europe
Offices5 records
Markets served
Viabilis business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others
Revenue model
- Land parcel sales (Vente de terrains à bâtir): Sale of serviced, builder-ready land parcels (viabilisés et libres de constructeur) to individual buyers. One-time transaction model with prices ranging from €42,500 to €282,000 depending on location and size.
- New property program sales (Promotion immobilière): Sale of new apartment programs (programmes immobiliers neufs) to buyers, including turnkey apartments (clés en main) eligible for Loi Pinel and Prêt Taux Zéro financing. One-time purchase transactions.
- Public land development services (Maîtrise d'ouvrage pour collectivités): Land development services provided to municipalities and local governments, where Viabilis serves as project owner/developer's representative to design and execute land development operations in collaboration with public actors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Land parcels à la vente - sizes from ~200 m² to 1,200+ m² |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Viabilis product offering
Product offeringCore offering
Viabilis is a French land developer (aménageur foncier) and real estate promoter (promoteur immobilier) headquartered near Rennes. The company acquires raw land, develops it into serviced, permit-ready residential plots (terrains à bâtir viabilisés), and markets them to individual home builders. It also develops and sells turnkey new-build housing programs (apartments and houses) directly to individual buyers. In parallel, Viabilis acts as project owner (aménageur) for local municipalities and public partners, managing end-to-end land-development operations in western France.
Product overview
Viabilis operates as a land developer and real estate promoter offering two core services: land development (aménagement foncier) and real estate promotion (promotion immobilière). The land development business sells serviced buildable plots across multiple French regions, while the promotion business offers turnkey new apartments with quality French brand fittings. The company also provides online calculation tools for project planning and operates Viabilis Connect, a partner extranet platform for constructors. Since 2004, Viabilis has completed over 230 programs across more than 155 municipalities, selling over 10,000 lots.
Differentiator
Problem solved
Functional benefit
Products and services
- Land Development (Aménagement foncier)
- Real Estate Promotion (Promotion immobilière)
- Buildable Land Plots for Sale (Terrains à bâtir)
- New-Build Housing Programs (Programmes immobiliers neufs)
- Public-Sector Land Development (Aménagement pour les collectivités)
Quantifiable outcome
- 230+ programs realized since 2004
- +3 more outcomes
Companies that use Viabilis
Customer profileSegments2 records
Ideal customer profiles3 records
Viabilis technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Viabilis partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Banks (Banques)minorFinancial institution partners that provide mortgage and property financing to Viabilis customers, enabling buyers to access property loans for land and new property purchases.
- Architecture firms (Cabinets d'architecture)minorArchitecture firms collaborate with Viabilis on land development and property promotion projects, providing design expertise for residential developments.
- Engineering consultancies (Bureaux d'études)minorEngineering consultancies support Viabilis projects with technical studies and assessments required for land development and construction projects.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Viabilis competitors and assessment
Company assessmentBroad incumbents
- Icade: French real estate developer and landlord with residential and commercial activities. Overlaps with Viabilis in residential development though broader in scope.
- Nexity: France's largest full-service real estate developer, active across land subdivision, new-build residential, and commercial property. Operates in the same French regions as Viabilis but at much greater scale.
- Vinci Immobilier: Real estate subsidiary of VINCI, developing residential and mixed-use programs across France. Competes for the same serviced-lot and new-build buyers as Viabilis.
- Eiffage Immobilier: Property development arm of Eiffage Group, active in French residential subdivision and new-build programs. Comparable end-customer base and multi-region footprint.
- Altarea: French diversified real estate platform with residential, retail, and office activities. Competes with Viabilis in residential land and new-build housing.
- Kaufman & Broad: Major French homebuilder and residential developer with national coverage of new-build housing programs. Overlaps directly with Viabilis' promotion immobilière business.
Direct peers
- Les Nouveaux Constructeurs: French residential developer active in new-build housing across major French cities. Similar mid-market positioning to Viabilis' promotion immobilière business.
- Pitch Promotion: French residential and mixed-use real estate promoter with regional agencies. Comparable mid-size focus on new-build programs serving individual buyers and investors.
- Foncier Conseil: French aménageur foncier focused on residential subdivision and serviced lot sales. Comparable to Viabilis as a mid-size land developer serving individual buyers and municipalities.
- Groupe Edouard Denis: Mid-size French residential real estate developer offering new-build programs across multiple regions. Comparable scale, regional agency model, and customer base to Viabilis.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Viabilis social profiles
Digital presenceViabilis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Viabilis leadership team
Management profileNumber of profiles
Profiles3 records
Viabilis funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Viabilis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Viabilis
What does Viabilis do?
Viabilis is a French land developer (aménageur foncier) and real estate promoter (promoteur immobilier) headquartered near Rennes. The company acquires raw land, develops it into serviced, permit-ready residential plots (terrains à bâtir viabilisés), and markets them to individual home builders. It also develops and sells turnkey new-build housing programs (apartments and houses) directly to individual buyers. In parallel, Viabilis acts as project owner (aménageur) for local municipalities and public partners, managing end-to-end land-development operations in western France.
Is Viabilis a public or private company?
Viabilis is a private company. It is classified as family owned and is currently operating.
When was Viabilis founded?
Viabilis was founded in 2004. It employs 11 to 50 people.
Where is Viabilis based?
Viabilis is headquartered in Saint-grégoire, France, in the Europe region.
How does Viabilis make money?
Three revenue lines are on record. Land parcel sales (Vente de terrains à bâtir) is the primary driver. The others are new property program sales (Promotion immobilière) and public land development services (Maîtrise d'ouvrage pour collectivités).
Who are Viabilis's main competitors?
Broad incumbents on record are Icade, Nexity, Vinci Immobilier, Eiffage Immobilier, Altarea and Kaufman & Broad. Direct peers are Les Nouveaux Constructeurs, Pitch Promotion, Foncier Conseil and Groupe Edouard Denis.
Does Viabilis have an API?
No public API is recorded for Viabilis.
What industry is Viabilis in?
Viabilis's product category is Residential Real Estate Development. Its primary akta.pro industry code is IMAFABAL, Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities). Its NAICS code is 23721 and its SIC code is 6552.