Institut Du Gout Du Perigord

What Institut Du Gout Du Perigord does

Institut Du Gout Du Perigord is a French sensory analysis laboratory and product innovation consultancy headquartered in Coulounieix-Chamiers, Périgueux. Founded in 2015, the firm supports companies through consumer studies, sensory analysis training, and end-to-end product innovation coordination, serving a primary agri-food client base with extensions into cosmetics, cleaning/hygiene, and materials sectors. Its core offering combines dual marketing and sensory expertise delivered via qualitative and quantitative methodologies adapted to each phase of the product development lifecycle, including support for French protected label certifications (Label Rouge, IGP, AOC).

The company operates a 35-booth tasting laboratory equipped with the Fizz réseau system under a quality system based on NF EN ISO 17025, backed by an expert sensory panel trained per ISO 8586:2012 and a consumer panel of several thousand French individuals renewed 25% annually. A custom-built secure online platform, developed with a specialized IT partner, manages study data collection and delivery. Supporting assets include codified sensory books and standardized AFNOR-aligned protocols.

Commercially, the firm runs a B2B sales-led professional services model with project-based pricing, targeting French enterprise and mid-market clients primarily in the Nouvelle-Aquitaine region and broader France, with selected international partners for cross-border projects. By 2019 it had served 400 clients and completed 900 studies. Revenue streams include consumer studies, intra/inter-company sensory training, and innovation project coordination. The firm holds Crédit d'Impôts Recherche approval and is integrated into the Aquitaine innovation ecosystem alongside the University of Bordeaux, agricultural and hotel schools, technical centers, and design/packaging agencies.

Name

Institut Du Gout Du Perigord

Legal name

Institut du Goût du Périgord

Website

https://institut-gout24.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Institut Du Gout Du Perigord is a French sensory analysis laboratory providing consumer studies, sensory training, and product innovation coordination to agri-food, cosmetics, cleaning, and materials companies, operating a 35-booth ISO 17025-accredited facility with expert and consumer panels.

Ownership category

akta.pro rank

Product category

Sensory Analysis & Consumer Research Services

NAICS

Marketing Research and Public Opinion Polling (541910), Professional, Scientific, and Technical Services (541)

SIC

Services-Commercial Physical & Biological Research (8731), Services-Testing Laboratories (8734)

akta.pro primary industry

Dietary/Functional Claim Substantiation (e.g., high-protein, low-sugar, keto, low-FODMAP) (AFALAHAE)

Keywords

• Sensory analysis services
• Consumer research studies
• Product development support
• Sensory training programs
• Innovation consulting

Headquarters

HQ city

Coulounieix-chamiers

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Consumer studies: Qualitative and quantitative consumer studies adapted to each phase of product development, including sensory and marketing approaches
2. Sensory analysis training: Intra and inter-company sensory training programs, including panel setup, expert judge training, and quality control compliance training
3. Innovation accompaniment: Product innovation project coordination, networking with partners, funding research, and technical feasibility studies for new product development

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Institut du Goût du Périgord is a sensory analysis laboratory that helps companies develop, validate, and commercialize new products through consumer studies combining sensory and marketing expertise. Its three core service pillars are Études Sensorielles & Marketing (qualitative and quantitative consumer studies adapted to each product development phase), Formation Sensorielle (intra and inter-company sensory training with panel setup and quality control protocol design), and Accompagnement en Innovation Produit (product innovation project coordination, partner networking, and label application support for Label Rouge, IGP, and AOC certifications). These offerings are backed by a 35-booth Fizz réseau laboratory, a several-thousand-person consumer panel, an ISO 8586:2012 expert panel, and a custom secure online platform.

Product overview

Institut du Goût du Périgord operates as a sensory analysis laboratory offering a unified portfolio of interconnected services. Its core offerings are: (1) Études Sensorielles & Marketing — consumer studies combining sensory analysis and marketing across all product development phases; (2) Formation Sensorielle — intra and inter-company training including panel setup, sensory book creation, and employee tasting techniques; and (3) Accompagnement en Innovation Produit — innovation coordination, networking with technical partners, and label certification support (Label Rouge, IGP, AOC). These are supported by a laboratory facility with 35 tasting booths (Fizz réseau), a consumer panel of thousands, an expert sensory panel (ISO 8586:2012), and a custom-built secure online platform. The company serves the food, cosmetics, cleaning, hygiene, and materials sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Études Sensorielles & Marketing Consumer studies combining sensory analysis and marketing expertise, covering both qualitative and quantitative methodologies adapted to each phase of product development, for companies in agri-food, cosmetics, cleaning, hygiene, and materials sectors.
• Formation Sensorielle (Intra et Interentreprises) Intra and inter-company sensory training programs covering panel setup, sensory book creation, employee training on tasting techniques, and quality control protocols aligned with organoleptic standards, targeted at production, quality, and marketing teams.
• Accompagnement en Innovation Produit Product innovation support including competency networking (scientific, marketing, market research, packaging, design), funding research, project coordination, and assistance with label applications (Label Rouge, IGP, AOC), based on 15+ years of product development experience.
• Panels Sensoriels Access to a consumer panel of several thousand French consumers (renewed 25% annually) and a selected, trained, and controlled panel of sensory experts following ISO 8586:2012, for client-led sensory studies.
• Laboratoire d'Analyse Sensorielle A 35-booth tasting laboratory equipped with Fizz réseau, operating under a quality system based on NF EN ISO 17025 and AFNOR normative documents, providing standardized sensory testing infrastructure for client projects.

Quantifiable outcome

• 400 clients served and 900 studies completed by 2019

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and supporting.

• Technical centers and research laboratoriescoreStrategic or Co-development PartnerNetwork partners providing technical expertise and research capabilities for product development projects. Part of the Aquitaine innovation ecosystem.
• University of BordeauxcoreStrategic or Co-development PartnerAcademic partnership for research collaboration and access to scientific expertise in product development and sensory analysis.
• Agricultural schools and hotel schoolssupportingStrategic or Co-development PartnerEducational institution partners providing expertise and training capabilities for sensory analysis and food industry sectors.
• Design, packaging, and communication agenciessupportingStrategic or Co-development PartnerCreative service partners for product development including design, packaging, and marketing communication aspects.
• Imasens (Espace Pro)supportingChannel Partner/ Reseller/ DistributorProfessional network platform (imasens.fr) providing access to professional services and B2B client portal for sensory analysis services.
• Club Conso / Testé et ApprouvésupportingChannel Partner/ Reseller/ DistributorConsumer testing network (teste-et-approuve.com) for reaching consumer panels and conducting consumer acceptance studies.
• Digital services companysupportingTechnology or IntegrationTechnology partner for development and maintenance of the custom online secured platform used for consumer studies and data collection.
• International partners networksupportingStrategic or Co-development PartnerSelected international partners with experience in qualitative, quantitative, food and cosmetic product research for cross-border projects.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ipsos: Global market and consumer research firm with qualitative and quantitative consumer study capabilities for CPG and cosmetics clients. Comparable on the marketing-research dimension of the offering.
• Eurofins Sensory: Global testing-services giant with a dedicated sensory and consumer science division serving CPG clients worldwide. Comparable offering with far greater geographic reach and scale.
• Bureau Veritas: Global testing, inspection, and certification firm with food and consumer-product service lines including sensory-related assessment. Overlapping capability set delivered as part of a much wider portfolio.
• Mérieux NutriSciences: International food testing, sensory, and consumer research services firm serving global CPG clients. Comparable in sensory and consumer study services, much broader portfolio.
• Kantar: Global consumer insights and market research firm serving FMCG clients with panel-based consumer studies and product testing. Comparable on consumer-study methodology and CPG client base.

Direct peers

• SAM Sensory: Sensory and consumer research firm operating in France with services spanning sensory evaluation, consumer panels, and training. Comparable in service mix and French regional focus.
• SensoStat: French sensory analysis consultancy offering consumer studies, sensory training, and product innovation support for CPG clients. Directly comparable in scope, geography, and target customer base.

Regional players

• CTCPA: French agri-food technical center offering sensory analysis, consumer studies, and product development support. Comparable in scope and target French agri-food clients, but operates primarily as a non-profit technical institute.
• BVA Group: French-origin market research and consumer insights firm with operations in France and select international markets. Comparable in consumer-study capabilities and French geographic focus.

Emerging players

• ADRIA Développement: French food innovation technical center providing sensory analysis, consumer studies, and product development support to agri-food clients. Comparable in agri-food innovation focus with broader R&D capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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