Chateau Sainte Roseline

What Chateau Sainte Roseline does

Château Sainte Roseline is a privately held French wine estate operating as a Cru Classé de Provence (classified since 1955), structured as the SAS ROSELINE DIFFUSION and owned by Aurélie Bertin since 2007. The estate spans 160 hectares, of which 110 are planted to vines, and produces AOP Côtes de Provence Cru Classé wines including the Lampe de Méduse iconic rosé, Collection cuvées, La Chapelle, a Sparkling Rosé, and a limited-edition rosé co-developed with Kylie Minogue under a 5-year partnership begun in October 2021. The company serves wine consumers through an on-site boutique in Les Arcs-sur-Argens and a global e-commerce storefront, and runs a parallel hospitality business hosting weddings (up to 220 guests in the 12th-century cloister), private celebrations, and corporate seminars and galas (30-300 indoors, up to 1,000 outdoors), supported by a 5-person events team and a network of vetted catering, accommodation and transport partners.

Revenue is generated through four streams: direct wine sales (one-time purchase), private event venue rental, corporate seminars and study-day packages priced from €80 per person excluding tax, and tailor-made corporate gift boxes. Distribution is direct-to-consumer only — no traditional retail or wholesale channel is disclosed — and the company does not publish revenue or financial data. The business holds three relevant credentials: Cru Classé de Provence classification, Vignerons Engagés sustainability certification, and Vignobles et Découvertes tourism certification. A sister estate, Château des Demoiselles, also owned by Bertin, provides an additional venue with a 7-bedroom bastide for residential executive seminars.

The operating model combines heritage assets (11th-century chapel and 12th-century cloister, both listed historic monuments), limited-production viticulture and a celebrity-driven marketing program (Kylie Minogue, Cannes Film Festival, Magnum event). The headcount of 51-100 and the breadth of the venue operation (parking for 300+ cars, EV charging, multiple indoor/outdoor spaces) indicate a mid-sized integrated wine and hospitality business rather than a pure-play winery. There is no disclosed AI/ML capability, no app, no public funding, no M&A activity beyond the 2007 acquisitions, and no parent-company relationship.

Name

Chateau Sainte Roseline

Legal name

ROSELINE DIFFUSION

Website

https://sainte-roseline.com

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

51–100 employees

Short description

Château Sainte Roseline is a privately held Cru Classé de Provence wine estate (160 ha, 110 ha under vine) that produces and sells AOP Côtes de Provence wines through an on-site boutique and global e-commerce, and hosts weddings, private events, and corporate seminars in its historic 12th-century cloister and function spaces for up to 1,000 guests.

Ownership category

akta.pro rank

Product category

Premium Wine Production

NAICS

Wineries (312130), Drinking Places (Alcoholic Beverages) (7224), Caterers (722320)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

akta.pro secondary industries

Wedding & Reception Catering (HSACAGAD), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Conference Retreat Hotels (THAGALAG), Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG)

Keywords

• Cru classé wines
• Wine estate
• Wedding venue hosting
• Corporate seminar hosting
• Provence rosé

Headquarters

HQ city

Les Arcs

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Wine Sales: Direct sales of AOP Côtes de Provence Cru Classé wines through on-site boutique and online e-commerce platform. Includes premium cuvées such as Lampe de Méduse, Collection, La Chapelle, and the Kylie Minogue collaboration cuvée.
2. Private Event Venue Rental: Rental of historic event spaces including the 12th-century cloister, barrel room, Plane Tree Avenue, and other venues for weddings, baptisms, birthdays, and corporate events. Catering partnerships complement the venue offering.
3. Corporate Events & Seminars: Study day packages and seminar hosting for businesses, including room hire, equipment, catering, and team-building wine activities. Offers customizable corporate packages starting from €80 per person.
4. Corporate Gifts: Tailor-made corporate gift boxes featuring estate wines, spirits, olive oil, honey, tapenades, and decorative items for client and employee appreciation.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Château Sainte Roseline is a Cru Classé de Provence wine estate that produces and sells AOP Côtes de Provence wines (including Lampe de Méduse, La Chapelle, Collection, Sparkling Rosé, and the Kylie Minogue collaboration cuvée) and operates as a high-end event venue hosting weddings, private celebrations, corporate seminars, wine tastings, and estate tours in its historic 11th-century chapel and 12th-century cloister.

Product overview

Château Sainte Roseline operates as a single unified estate offering focused on two core areas: premium wine production and event hosting services. The wine portfolio includes multiple AOP Côtes de Provence Cru Classé cuvées—Lampe de Méduse (iconic rosé), Collection wines, La Chapelle (heritage tribute), and the limited-edition Kylie Minogue collaboration—alongside a sparkling rosé. The event services division manages weddings, private celebrations, and corporate seminars in historic venues including a 12th-century cloister, barrel room, plane tree avenue, and dedicated function spaces accommodating up to 300 indoor and 1,000 outdoor guests.

Differentiator

Problem solved

Functional benefit

Brands

• Lampe de Méduse: Iconic rosé cuvée, AOP Côtes de Provence Cru Classé wine
• La Chapelle
• Collection
• Kylie Minogue x Château Sainte Roseline

Products and services

• Lampe de Méduse Rosé

Quantifiable outcome

• Serves weddings and events for up to 220 guests
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• Kylie MinogueflagshipStrategic or Co-development Partner · 1 October 2021Celebrity collaboration producing exclusive 'Kylie Minogue Cru Classé' rosé cuvée. Partnership began October 2021 with 5-year commitment. Kylie visited estate to develop the cuvée with estate oenologist from strict plot selection. Featured at Cannes Film Festival 2022. Combines music and wine artistry.
• Château des DemoisellescoreOthers · 1 January 2007Second wine estate owned by Aurélie Bertin since 2007. Offers additional event venue with private 7-bedroom bastide for residential executive seminars.
• Benchmark DrinkscoreChannel Partner/ Reseller/ DistributorWine import company facilitating Kylie Minogue's introduction to Château Sainte Roseline. Led by Paul Schaafsma, who connected Kylie with Aurélie Bertin and Patrick Pouvatchy, World Export Manager.
• Borges TraiteurcoreImplementation/ SI/ Consulting PartnerPreferred catering partner offering integrated wedding package. Single point of contact for reception room, furniture, table linen, tableware, and menu.
• Roland Paix, Bouche en Bouche, Jaudys, Helen Traiteur, Atelier Traiteur, Traiteur GuezminorImplementation/ SI/ Consulting PartnerSelected catering partners familiar with estate facilities and chosen for their quality of service. Traiteur Guez specializes in Jewish weddings.
• Hôtel Les Pins BlancsminorOthersPartner hotel located only 600 meters from estate. Recommended for seminar and event attendees requiring nearby accommodation.
• Domaine de Saint-EndréolminorOthersHotel and residence located about 8 km from estate. Partner establishment for seminar accommodation solutions.
• VTC PartnersminorGTM or Marketing PartnerTransportation partners facilitating transfers between accommodation and estate for wedding and event guests.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Château d'Esclans: Provence rosé estate and producer of Whispering Angel, the global benchmark for premium Provence rosé. Directly comparable to Sainte Roseline as a classified Provence rosé producer competing for the same DTC and global on-trade customers.
• Château Miraval: Provence rosé estate in Correns operating under celebrity ownership (Brad Pitt/Miramonte). Comparable to Sainte Roseline as a celebrity-affiliated Provence rosé producer with event and hospitality components.
• Château de Berne: Provence wine estate in the Var with cellars, wine tourism, restaurant, and event venue offerings. Directly comparable as a multi-revenue Provence estate combining wine production with hospitality/events.
• Domaines Ott: Iconic Provence rosé producer (owned by Roederer), one of the most prestigious Côtes de Provence estates. Directly comparable in product category, classification status, and premium positioning.
• Château Minuty: Cru Classé de Provence estate producing premium rosé cuvées with strong global DTC and hospitality distribution. Closest comparable premium-positioned Provence peer with both wine and event venue elements.
• Château Roubine: Cru Classé de Provence estate in the Var with vineyard, wine production, and event hosting. Comparable Côte de Var classified estate with overlapping wine + event business model.
• Château des Demoiselles: Sister estate to Château Sainte Roseline, also owned by Aurélie Bertin since 2007, with residential bastide for executive seminars. Immediate intra-portfolio comparable for wine estate + private event venue.

Others

• Benchmark Drinks: Specialist wine importer that introduced Kylie Minogue to Château Sainte Roseline and continues to act as channel partner. Comparable as a strategic distribution partner enabling the Kylie Minogue cuvée's market reach.

Regional players

• Vignobles & Découvertes-certified Provence estates (e.g., Domaine de la Citadelle): Provence wine estate carrying the same Vignobles et Découvertes tourism certification as Sainte Roseline, offering wine tours, tastings, and on-site hospitality. Comparable regional wine-tourism operating model.

Broad incumbents

• Maison Moët & Chandon: LVMH-owned Champagne house with global DTC, hospitality, and event programming. Comparable as a large established prestige sparkling-wine producer with venue/tourism experiences, though focused on Champagne rather than Provence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/sainteroseline

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chateau Sainte Roseline