Château des Demoiselles

What Château des Demoiselles does

Château des Demoiselles is a family-owned wine estate located in La Motte, Var (Provence-Alpes-Côte d'Azur), operating under the legal entity Roseline Diffusion (SAS, €60,003.93 share capital) and under the ownership of Aurélie Bertin, who also controls Château Sainte Roseline. The estate comprises 300 hectares of land, of which 72 hectares are planted with AOP Côtes de Provence vines, and is situated on a Natura 2000 protected site. The estate was rebranded under current ownership in 2005, with present management in place since 2007, and operates with a lean team of 7 employees.

The business produces and sells two wine collections — Château des Demoiselles and Charme des Demoiselles — across rosé, white, and red AOP Côtes de Provence cuvées, distributed via an online boutique ("La boutique des Demoiselles"), on-premise sales, and traditional channels. Revenue is complemented by a vertically integrated hospitality layer: a six-room guest house (14 guests), a wedding and corporate seminar venue with capacity up to 120, the seasonal Le Mézé des Demoiselles Airstream food truck (June–August), Chill'Out evening events, and a Sunday Brunch launched in 2025. The Run des Demoiselles running event scaled to over 1,750 participants in 2025, functioning as a brand-building and direct-monetization asset.

The operating model stacks regulatory credentials (HVE3 from 2019, Vignerons Engagés RSE/ISO 26000 from April 2021, Agriculture Biologique from August 2022) onto a Provence terroir asset, targeting premium positioning across wine, hospitality, and event verticals. The estate is fully family-owned with no external funding disclosed, and revenue figures are not publicly reported.

Name

Château des Demoiselles

Legal name

Roseline Diffusion

Website

https://chateaudesdemoiselles.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Winery and Wine Tourism

NAICS

Wineries (312130)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG)

Keywords

• Provence wine estate
• AOP Côtes de Provence
• Organic wine production
• Wine tourism hospitality
• Destination wedding venue

Headquarters

HQ city

La Motte

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Wine sales (B2C): Direct sales of two AOP Côtes de Provence wine collections (Château des Demoiselles and Charme des Demoiselles) in rosé, white, and red, available in three colors. Sold via on-site caveau de vente and the online boutique at boutique-sainteroseline.com.
2. Hospitality - Guest house (séjours): A 6-bedroom bastide guest house (14-couchage capacity) available for weekly rental year-round, decorated in Provençal Bohemian style with pool, equipped kitchen, and outdoor spaces.
3. Private events - Weddings & celebrations: Bastide and park rental for weddings up to 120 guests, including outdoor receptions under century-old plane trees. Revenue from venue hire and associated catering/bar services.
4. Corporate events - Seminars: Professional seminar hosting with meeting spaces, team-building activities (e-scooter tours, tasting, pétanque), and optional accommodation for up to 14 people. Includes catering.
5. Food & beverage - Le Mézé des Demoiselles: Seasonal Airstream food truck (June 1–August 31) serving homemade Provençal cuisine with local products. Also offers brunch at €38. Complements wine sales and enhances wine tourism experience.
6. Events - Run des Demoiselles & Chill'Out evenings: Annual Run des Demoiselles charity race (€15–18/participant; €4/dossard donated to oncology) and summer Chill'Out evening series (€6 entry) attract visitors and generate ancillary food/beverage and wine sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Château des Demoiselles is a 300-hectare wine estate in La Motte, Provence, producing AOP Côtes de Provence wines under two collections (Château des Demoiselles flagship and Charme des Demoiselles) in rosé, white, and red. The estate also operates an 1830 bastide guest house (6 rooms, 14 guests), a seasonal Airstream food truck restaurant (Le Mézé des Demoiselles), and hosts weddings up to 120 guests, corporate seminars, wine tastings, hiking trails, and the annual Run des Demoiselles charity race.

Product overview

Château des Demoiselles is a 300-hectare wine estate in Provence producing AOP Côtes de Provence wines. The estate offers two main wine collections: Cuvée Château des Demoiselles (flagship premium wine) and Cuvée Charme des Demoiselles (accessible, casual wine), each available in rosé, white, and red. Beyond winemaking, the estate operates a diversified hospitality business including a guest house (La Bastide, 6 rooms/14 guests), a seasonal pop-up restaurant (Le Mézé des Demoiselles Airstream food truck), wedding venue rentals (up to 120 guests), corporate seminar hosting, and outdoor activities including electric scooter tours and hiking trails. The estate also organizes annual events such as the Run des Demoiselles charity run and summer Chill'Out evenings.

Differentiator

Problem solved

Functional benefit

Products and services

• Cuvée Château des Demoiselles The estate's flagship AOP Côtes de Provence wine, crafted from a strict parcel selection. Available in rosé, white, and red, offering a balance of power and finesse with a rich aromatic palette. Sold via on-site caveau de vente and the online boutique.
• Cuvée Charme des Demoiselles An accessible, casual AOP Côtes de Provence wine designed for sharing and relaxation, available in rosé, white, and red. Supple and refreshing, intended for moments of détente between friends. Sold via on-site caveau and the online boutique.
• Wine Tasting at Caveau de Vente Free wine tasting experience at the estate's on-site sales cellar, where visitors can sample both AOP Côtes de Provence collections in rosé, white, and red. Open April-October with extended hours in July-August.
• La Bastide Guest House A boutique guest house in an 1830 Provençal bastide featuring 6 rooms accommodating up to 14 guests, decorated in a Provençal Bohemian style with pool, fully equipped kitchen, and outdoor spaces. Available for weekly rental year-round.
• Le Mézé des Demoiselles A pop-up restaurant and food truck experience featuring a restored 1978 American Airstream serving homemade Provençal cuisine with local products, open June 1 to August 31 (Wednesday-Sunday). Includes a Sunday brunch formula at €38.
• Wedding Venue Rental Private wedding celebration venue in a 4,500 m² park under century-old plane trees, with the bastide accommodating up to 120 guests and guest house sleeping up to 14. Includes venue hire and associated catering/bar services.
• Corporate Seminars Professional event hosting for seminars, strategic meetings, intimate colloquia, and business lunches. Features equipped meeting rooms in the bastide, team-building activities (e-scooter tours, tastings, pétanque), and accommodation for up to 20 people with catering options.
• Outdoor Activities Outdoor experiences including electric scooter and quad bike tours via partner S-QUAD, available for exploring the 300-hectare estate on all-terrain electric vehicles.
• Run des Demoiselles An annual women's solidarity running event held in October (Pink October). The 7km course winds through vineyards and forests. Charity fundraiser benefiting the oncology department of CHI Fréjus Saint-Raphaël, with €4 per bib donated.
• Sentiers des Demoiselles Four free-access hiking trails on the estate: Le sentier vigneron (2.1km), Le sentier boisé (3.8km), Le sentier de l'Endre (6.8km), and Le sentier des Roches rouges (8km). Trails traverse Natura 2000 protected zones with downloadable GPX and KML files.
• Chill'Out Summer Evenings Summer event series featuring themed evenings: Vinyl & DJ Set, Karaoke, Live Music, and Dinner in the Vines. Typically held from late July through August with ticket prices around €6-69 per person, including a complimentary glass of wine or soft drink with entry.

Quantifiable outcome

• First organic (Agriculture Biologique) cuvées released with 2022 vintage, following 3-year conversion certified in August 2022
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Two partnerships are on record, tiered minor.

• Centre Hospitalier Intercommunal de Fréjus Saint-Raphaël (oncology department)minorOthersThe Run des Demoiselles annual charity run raises funds for the oncology department of CHI Fréjus Saint-Raphaël. €4 per race bib (dossard) is donated. The event is organized in support of breast cancer awareness (October Rose).
• Run des Demoiselles event sponsors (Crédit Agricole Provence Côte d'Azur, Hyper U Les Arcs, Décathlon Trans-en-Provence, Pubstore, Lauvige Emballage, ManiCarton, Orig'In 83, Pizzorno, Le Mézé des Demoiselles, Apave, Stef Transport, AM2S, Proxima Interim)minorGTM or Marketing PartnerCorporate sponsors of the Run des Demoiselles charity race. Provide financial and in-kind support in exchange for brand visibility at the event. Previous editions also featured sponsors including Caudalie, Feel & Run, and Var Sonorisation.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Château d'Esclans: Leading AOP Côtes de Provence rosé producer behind Whispering Angel; located in the same Esclans valley and competes directly for Provence rosé tourist and DTC wine club demand at a much larger scale.
• Château Minuty: Premium AOP Côtes de Provence rosé producer (Minuty, Prestige, 281 cuvées) with strong global distribution and a wine tourism offering; competes in the same DTC and on-trade channels.
• Château Sainte-Marguerite: AOP Côtes de Provence producer with organic-certified vineyard, tasting room, and hospitality offerings; directly comparable family-run Provence wine tourism operator.
• Château Miraval: AOP Côtes de Provence estate in Correns producing rosé, white, and red wines with on-site hospitality and wine tourism; comparable in scale and Provence DTC positioning.
• Château Sainte Roseline: Sister AOP Côtes de Provence estate under the same owner (Aurélie Bertin) and operating entity (Roseline Diffusion); shares e-commerce infrastructure (boutique-sainteroseline.com) and operates a comparable diversified hospitality/events model. Most directly comparable peer.
• Château de Berne: AOP Côtes de Provence wine estate in the Var operating a 5-star hotel, spa, restaurant, and event venues; highly comparable diversified wine-and-hospitality business model.
• Domaines Ott: Iconic AOP Côtes de Provence rosé producer with cellar-door tourism and hospitality; benchmark organic-conversion Provence estate competing for premium wine tourist and DTC customers.

Emerging players

• Maison Saint Aix: Single-estate AOP Côtes de Provence rosé producer with a strong DTC/wine-club model and modern digital marketing; comparable as an emerging DTC-focused Provence competitor.

Broad incumbents

• Château La Coste: Provence wine estate near Aix combining biodynamic viticulture with art, hospitality, and tours; broader luxury-experience positioning but directly comparable as an estate-driven wine-and-hospitality brand.
• Domaines Barons de Rothschild (Lafite) - Provence estates: Global fine-wine group with AOP Côtes de Provence rosé production; relevant benchmark for premium Provence positioning, distribution reach, and brand-building economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ch%C3%A2teau-des-demoiselles

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Château des Demoiselles