What Gogo Squeez does

Gogo Squeez is the Canadian consumer brand of Materne North America Corp., a subsidiary of the French fruit specialist Materne (founded 1881). The company produces and distributes squeezable fruit sauce pouches made from 100% fruit, sold across Canada through 30+ major retailers including Costco, Walmart, Loblaws, Sobeys, Metro, and Whole Foods, plus online delivery via Instacart and Voila. Its product portfolio spans four lines: a core Fruit & Vegetables line with apple-based blends, a Canada Organic Certified Organic sub-brand with eight varieties, the Tropicalz line featuring tropical fruit combinations, and Fruitz N Veggiez pouches incorporating vegetables, alongside variety packs ranging from 12 to 28 counts. All products carry certifications including Non-GMO Project Verified, Kosher, gluten-free, nut-free, vegan, and are manufactured in allergen-free facilities.

The underlying technology centers on a proprietary resealable pouch platform with a polyethylene lining, recently updated to a cap design that uses 40% less plastic than the original heli-cap. Production is anchored by two North American factories (Traverse City, Michigan opened 2011; Nampa, Idaho opened 2014), giving the brand domestic manufacturing scale. The Canadian entity (Materne Canada, headquartered in Mississauga) focuses on marketing, distribution, and partnership management, supported by community programs including the GoGo Tour event circuit, school nutrition partnerships via Feedingkids.ca reaching 1,000+ Ontario schools, and official sports sponsorships with Canada Soccer and the Canadian Premier League. The brand was launched in the US in June 2008 and expanded to Canada in January 2010.

Gogo Squeez generates revenue through one-time retail sales of fruit pouches, with pricing set by individual retailers and not publicly disclosed. The go-to-market motion is product-led and community-driven, combining retail distribution with event marketing, content (recipes, healthy living blog, kid zone), email/newsletter engagement, and sports sponsorships targeting families with children. Sustainability and end-of-life packaging are addressed through the long-standing TerraCycle recycling partnership, and the brand operates as a private, family-owned business within the broader Materne and Groupe Bel corporate structure.

Name

Gogo Squeez

Legal name

Materne North America Corp.

Website

https://gogosqueez.ca

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Gogo Squeez is the Canadian consumer brand of Materne North America, producing 100% fruit squeezable pouches sold at 30+ major Canadian retailers. The brand serves families with children through core, Organic, and Tropicalz lines, supported by sports sponsorships and school nutrition partnerships.

Ownership category

akta.pro rank

Product category

Children's Fruit Snacks

NAICS

Specialty Canning (311422)

SIC

Canned, Fruits, Veg, Preserves, Jams & Jellies (2033), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Fruit Snacks & Dried Fruit (CRADABAJ)

Keywords

• Fruit snack pouches
• Squeezable fruit sauce
• Children's snacks
• Organic fruit snacks
• Portable kids snacks

Headquarters

HQ city

Mississauga

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Fruit Sauce Pouch Sales: GoGo Squeez generates revenue through the sale of portable fruit sauce pouches in various formats (single packs, variety packs) through retail distribution across Canada. Products are sold at major grocery, mass, and club retailers.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

GoGo Squeez manufactures and sells portable, squeezable fruit sauce pouches made from 100% fruit with no added sugar, artificial colours, flavours, or preservatives. The product line includes core Fruit & Vegetables flavors, Organic-certified flavors, Tropicalz tropical blends, and multi-pack variety packs, all packaged in resealable 90g pouches designed for on-the-go children's snacking.

Product overview

GoGo squeeZ® is a portable fruit sauce snack brand offering squeezable pouches made from 100% fruit. The product portfolio includes four main lines: the core Fruit & Vegetables line featuring apple-based flavors like Apple Apple, Apple Strawberry, Apple Banana, Apple Peach, Apple Blueberry, Apple Raspberry Lemon Twist, Apple Mango, Apple Grape, Apple Pear, Apple Berry, and vegetable-enhanced options (Apple Pear Carrot, Apple Peach Sweet Potato); the Organic sub-brand with 8 Canada Organic Certified varieties; the Tropicalz sub-brand featuring tropical fruit combinations; and Variety Packs available in 12, 20, 22, 24, and 28-count sizes. All products are portable snacks designed for children, with key attributes including no sugar added, no artificial colors/flavors/preservatives, non-GMO verified, kosher, gluten-free, nut-free, and vegan.

Differentiator

Problem solved

Functional benefit

Brands

• Tropicalz: Tropical fruit sauce pouches featuring flavors like Apple Mango Guava and Apple Pineapple Passion Fruit.
• GoGo squeeZ Organic

Products and services

• GoGo squeeZ Fruit & Vegetables Pouches The signature line of squeezable 90g fruit sauce pouches made from 100% fruit, featuring apple-based flavors (Apple Apple, Apple Strawberry, Apple Banana, Apple Peach, Apple Blueberry, Apple Raspberry Lemon Twist, Apple Mango, Apple Grape, Apple Pear, Apple Berry) and fruit-plus-vegetable blends (Apple Pear Carrot, Apple Peach Sweet Potato). Designed for portable, mess-free children's snacking with no added sugar, no artificial colours, flavours, or preservatives; Non-GMO Project Verified, Kosher, gluten-free, nut-free, and vegan. Available in 4-pack, 12-pack, 22-pack, and other multi-pack sizes.
• GoGo squeeZ Organic Pouches Canada Organic Certified line of squeezable 90g fruit sauce pouches made from organic fruit, including Organic Apple Apple, Organic Apple Banana, Organic Apple Cinnamon, Organic Apple Strawberry, Organic Apple Strawberry Kiwi Banana, Organic Apple Pineapple Kiwi, Organic Apple Blueberry Banana Blackberry, and Organic Apple Strawberry Guava. Same 100% fruit, resealable pouch format as the core line, targeted at families seeking certified organic ingredients.
• GoGo squeeZ Tropicalz Pouches Tropical-flavored line of 90g squeezable fruit sauce pouches featuring Tropicalz Apple Mango Guava and Tropicalz Apple Pineapple Passion Fruit, designed to deliver tropical-taste experiences in the same portable 100% fruit, no-added-sugar format.
• GoGo squeeZ Variety Packs Multi-flavor variety cartons of GoGo squeeZ pouches in 12-pack, 20-pack, 22-pack, 24-pack, and 28-pack sizes. Available in Fruit & Vegetables, Fruitz N Veggiez, Tropicalz, and Organic combinations, including 12-pack Tropicalz (Apple Mango Guava + Pineapple Passion Fruit), 12-pack Fruitz N Veggiez (Apple Pear Carrot + Apple Peach Sweet Potato), 20-pack Apple Grape + Berry, 20-pack Tropical + Strawberry + Pear + Mango, 28-pack Organic Variety, and 24-pack Robin Costco Organic Variety. Sells primarily into club and mass retail channels.

Quantifiable outcome

• No added sugar, no artificial colours, flavours, or preservatives in all products
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• TerraCyclecoreStrategic or Co-development Partner · 1 March 2011GoGo Squeez partners with TerraCycle, an international upcycling and recycling company, to enable families to upcycle their used pouches. TerraCycle creates waste collection programs for previously non-recyclable packaging and converts collected waste into new eco-friendly products, reducing carbon emissions.
• Canada SoccercoreGTM or Marketing PartnerGoGo Squeez is the official fruit snack partner of Canada Soccer. The partnership supports Canada's national soccer teams and aims to deliver the message of nutritious snacking to families across the country. With soccer on the rise in Canada, the partnership helps elevate the sport's continued growth.
• Canadian Premier League (CPL)coreGTM or Marketing PartnerGoGo Squeez is also the official fruit snack partner of the Canadian Premier League. The partnership aims to educate soccer fans coast-to-coast about the benefits of nutritious snacks, extending brand visibility across professional and grassroots soccer.
• Feedingkids.caminorGTM or Marketing PartnerFeedingkids.ca operates Ontario Student Nutrition Services providing affordable healthy food to student nutrition programs in over 1,000 Ontario schools. GoGo Squeez partners with them to provide fruit sauce snacks to schools and children in need, addressing food insecurity.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Mott's: Kraft Heinz-owned applesauce and fruit snack brand. Directly comparable as a packaged fruit snack targeting kids and families, though broader in format (cups, jars, pouches, juices) and more mass-market.
• Welch's Fruit Snacks: Major North American fruit-based snack brand owned by The Promotion in Motion Companies. Overlaps with GoGo Squeez on kids' fruit snack positioning and retail distribution, though focused on gummy/confectionery formats rather than pure-fruit pouches.
• Dole Packaged Foods: Large fruit-based CPG brand offering juices, canned fruit, and fruit snacks. Comparable on the fruit-derived CPG axis and retail grocery distribution, though much broader in product portfolio.

Emerging players

• Happy Family Organics: Organic baby/toddler food brand offering fruit and veggie pouches. Closely comparable on pouch format, organic certification, and clean-label positioning; targets the youngest end of the kids' nutrition segment.
• MadeGood: Canadian organic, allergen-free snack brand (granola bars, cookies, minis). Comparable on the organic/allergen-free kids' snack positioning and Canadian market presence, though different format (bars and baked goods).
• Sun-Maid: Iconic fruit-based snack brand (raisins, dried fruit, fruit snacks). Overlaps with GoGo Squeez on the kids' fruit-snack shelf and mass grocery distribution, though primarily dried fruit rather than squeezable pouches.
• Once Upon a Farm: Organic, cold-pressed fruit and veggie pouches for kids. Directly comparable product format (squeezable pouches), clean-label/organic positioning, and parent demographic; operates primarily in the US.
• Beech-Nut: Baby food brand offering fruit purees in pouch format. Comparable on the squeezable pouch format and parent-of-young-children customer base, though focused on the infant/toddler stage versus GoGo Squeez's broader kids positioning.

Direct peers

• Capri Sun: Kraft Heinz-owned kids' beverage in a pouch. Closely comparable on product format (resealable/drinkable pouch), target demographic (school-age children), and retail channels (mass grocery, club, convenience).
• Materne (Pom' Potes): Parent company and twin sister brand to GoGo Squeez. Pom' Potes pioneered the fruit pouch category in France in 1998 and operates with the same product format, target demographic (kids/families), and Materne production infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/gogosqueezcanada
• Xx.com/GoGosqueeZ
• Facebookfacebook.com/GoGosqueeZCanada
• LinkedInlinkedin.com/company/gogo-squeez-canada

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gogo Squeez