Kognita

What Kognita does

Kognita is a Warsaw-based mixed-reality (VR, AR, MR) solutions company founded in 2020 that distributes hardware and develops custom immersive software for enterprise, education, and public-sector clients across Europe. The company is an authorized reseller of more than 60 technology brands, including Meta, HTC Vive, Pico, DPVR, Microsoft, Epson, Magic Leap, Lenovo, and HP, and holds Meta Premier-level partner status—the only such partner in Poland and one of few in Europe. Kognita supplements this distribution business with proprietary software products including the Kognita Edu education platform, Agent VR for real-estate visualization, and a portfolio of more than 30 training applications spanning soft-skills development, safety, and heavy-equipment simulation.

Kognita's technology stack is built on Unity and Unreal Engine, integrating hardware ranging from Meta Quest, Pico, DPVR, and HTC Vive headsets to Microsoft HoloLens, Apple Vision Pro, Magic Leap, and Epson AR glasses. Delivered products include AI-powered VR sales training (deployed at PKO BP, a leading European bank), forklift, excavator, and tractor simulators for industrial training, photorealistic real-estate visualization, 360-degree virtual production, and remote-assistance AR overlays for industrial technicians. Kognita is also the official distributor of the 3D Frame platform, providing CAD and BIM file integration, hand tracking, and an AI assistant for custom training application development.

Kognita monetizes through four revenue streams: B2B hardware distribution on a quote-based pricing model, custom development services, public-sector consulting with EU grant proposal support, and subscription access to the Kognita Edu platform. Go-to-market is executed through enterprise field sales, an authorized reseller network that includes a consumer-facing Techvers.eu storefront for EU B2C sales, and direct participation in public tenders for universities, research institutions, local governments, and state agencies. Named enterprise clients include PKO BP, PZU, DLA Piper, PGE, Enea Operator, Morele, Asseco, x-kom, BaseLinker, LOT AMS, Play, and Frontex, alongside the University of Warsaw, AGH University of Science and Technology, and Warsaw University of Technology. The company operates with approximately 16 employees across offices in Warsaw, Hamburg, and Sheridan, Wyoming, under founder-led co-CEOs Jakub Jagiełło and Piotr Żyhatyński.

Name

Kognita

Legal name

Kognita

Website

https://kognita.eu

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Kognita is a Warsaw-based mixed-reality solutions provider authorized to distribute VR, AR, and MR hardware from more than 60 leading brands, while building custom immersive training, visualization, and educational software for enterprise, education, and public-sector clients across Europe.

Ownership category

akta.pro rank

Product category

Mixed Reality Solutions

NAICS

Computer Systems Design Services (541512), Software Publishers (5132)

SIC

Services-Computer Integrated Systems Design (7373), Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL)

akta.pro secondary industry

VR Headsets & Accessories Retail (CRACAFAE)

Keywords

• Mixed reality solutions
• VR training platforms
• Augmented reality services
• XR hardware distribution
• Immersive learning technology

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Hardware Distribution: Authorized distributor of VR/AR/MR hardware including VR headsets, AR glasses, AI glasses, Mixed Reality hardware, advanced physical simulators, and accessories. Sells to business and education customers across Europe. B2B quote-based pricing model.
2. VR/AR/MR Development Services: Custom development of VR/AR/MR solutions including immersive training, product visualization, 360 movies and virtual production, architectural visualization
3. Consulting Services: Public sector consulting including end-to-end support from market research to public tender process completion, plus EU grant proposal preparation
4. Education Platform (Kognita Edu): Educational VR platform for schools with kits compatible with the platform for teaching chemistry, biology, geography, and physics

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Kognita develops and delivers virtual, augmented, and mixed reality solutions for businesses, including custom immersive training applications, product and architectural visualization, real estate sales tools (Agent VR), and industrial equipment simulators. The company also distributes XR hardware as an authorized reseller of 60+ technology brands and operates the Kognita Edu educational platform used by schools across Europe.

Product overview

Kognita is a European VR/AR solutions provider offering a comprehensive portfolio of services, platforms, and hardware distribution. Their core offerings include Virtual Reality Services (custom training applications, architectural visualization), Augmented Reality Services (remote assistance, digital workflows), 360 Movies & Virtual Production, Immersive Training (AI-powered sales training, safety training), Product Visualization, and Agent VR for real estate. They operate as an authorized equipment distributor across Europe, reselling Meta Quest, Pico, HTC Vive, DPVR and other VR/AR/MR hardware as a Meta Premier-level partner. The Kognita Edu platform serves educational institutions, while the 3D Frame platform integration enables CAD/BIM-based custom training development. Additional services include EU grant consulting and public sector tender support for mixed reality projects.

Differentiator

Problem solved

Functional benefit

Brands

• Techvers.eu: Related consumer (B2C) sales channel for XR hardware distribution across the EU.

Products and services

• Virtual Reality Services Custom VR development services for businesses covering training applications, architectural visualization, and immersive experiences tailored to specific industry needs. Targeted at enterprises across manufacturing, education, AEC, real estate, and retail sectors.
• Augmented Reality Services Custom AR development services enabling remote assistance, digital workflows, and industrial machine visualization for manufacturing and enterprise applications. Targeted at industrial enterprises seeking AR-based remote expert support.
• 360 Movies & Virtual Production Immersive 360-degree video content creation and virtual production services for training, marketing, and entertainment purposes. Targeted at brands and organizations seeking immersive video content.
• Immersive Training VR-based immersive training services including AI-powered sales training, safety training, assembly training, and first aid training using a portfolio of 30+ training applications. Targeted at enterprise L&D departments across banking, insurance, energy, and technology.
• Product Visualization Photorealistic VR visualization services for real estate developers and sales teams, enabling accelerated property and product sales with immersive 3D presentations. Targeted at real estate developers, retailers, and product marketing teams.
• Agent VR VR solution for real estate developers and sales teams featuring photorealistic property visualizations. Kognita reports that Agent VR accelerates real estate sales by 49%. Targeted at real estate developers and property sales teams.
• Equipment Distribution Authorized distribution of VR/AR/MR hardware across Europe, including VR headsets (Meta Quest, Pico, DPVR, HTC Vive), AR glasses (Epson, Microsoft HoloLens), AI glasses, mixed reality hardware, advanced physical simulators, and accessories. Kognita is a Meta Premier-level partner. Targeted at European business and education customers with B2B quote-based pricing.
• Kognita Edu Educational VR platform for schools enabling learning across chemistry, biology, geography, and physics subjects, with compatible hardware kits. Operates on a subscription/recurring revenue model. Targeted at K-12 schools and educational institutions.
• EU Grant & Public Sector Consulting End-to-end consulting services for public institutions including market research, public-tender participation, and R&D proposal preparation for mixed-reality projects. Specializes in EU funding for AR & VR projects. Targeted at universities, research institutions, local governments, and state agencies.
• VR Simulators for Industrial Equipment VR simulation packages for forklifts, excavators, and tractors enabling realistic training without real equipment risks. Targeted at schools and industrial training facilities seeking cost-effective and safe heavy-equipment training.

Quantifiable outcome

• Agent VR accelerates real estate sales by 49%
• +2 more outcomes

Named customers16 records

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability7 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core.

• MetacoreChannel Partner/ Reseller/ DistributorMeta Premier-level partner — the only one in Poland and one of the few in Europe. Authorized reseller of Meta Quest hardware. Co-produced whitepaper 'Virtual Reality in Education in 2025' with Meta.
• HTC VivecoreChannel Partner/ Reseller/ DistributorAuthorized reseller of HTC Vive VR hardware. Report partner for Metaverse report co-developed with Kognita.
• PicocoreChannel Partner/ Reseller/ DistributorAuthorized reseller of Pico VR headsets including Pico G3 mentioned for industrial training.
• DPVRcoreChannel Partner/ Reseller/ DistributorAuthorized reseller of DPVR VR headsets.
• MicrosoftcoreChannel Partner/ Reseller/ DistributorAuthorized reseller of Microsoft products including HoloLens. Report partner for Metaverse report co-developed with Kognita. Microsoft ecosystem integration capabilities.
• EpsoncoreChannel Partner/ Reseller/ DistributorAuthorized reseller of Epson AR glasses and projectors.
• LenovocoreChannel Partner/ Reseller/ DistributorAuthorized reseller of Lenovo VR/XR hardware.
• HPcoreChannel Partner/ Reseller/ DistributorAuthorized reseller of HP VR/XR hardware.
• Magic LeapcoreChannel Partner/ Reseller/ DistributorAuthorized reseller of Magic Leap AR glasses.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Holo-Light: Bavaria-based XR streaming and collaboration platform company serving industrial engineering and enterprise visualization — comparable to Kognita's AR/VR visualization and remote-assistance use cases for industrial clients.
• Mursion: US-based VR simulation platform for soft-skills training (sales, leadership, customer service) — comparable to Kognita's AI-powered VR sales training vertical and enterprise training positioning.
• Talespin: US-based immersive learning platform for enterprise soft-skills and workforce training — comparable to Kognita's AI-powered VR training for sales and customer-facing employees, with overlapping enterprise buyer persona.
• Innoactive: Munich-based enterprise VR/AR solutions provider offering custom immersive applications, XR platforms and integration services to enterprise and industrial clients — directly comparable to Kognita's VR/AR/MR development services and enterprise go-to-market in the DACH/CEE region.
• PIXO VR: US-based VR training platform and content studio serving enterprise and public-sector clients — comparable to Kognita's combination of VR training content development and broader enterprise go-to-market.
• Immerse: London-based VR enterprise platform for language, soft-skills and procedural training — closely comparable to Kognita's AI-powered VR sales training delivered to enterprise clients like PKO BP.
• RE'FLEKT: German AR/VR enterprise solutions company delivering custom AR applications, remote assistance and industrial training — comparable to Kognita's AR industrial workflow and training offerings for manufacturing and enterprise clients.
• Spherea: French VR/AR training solutions provider for industrial and aerospace clients — directly comparable to Kognita's VR simulators and industrial training offerings in the European market.

Broad incumbents

• Computacenter: Large UK-headquartered IT services and hardware distributor with deep European enterprise relationships — competes with Kognita in the VR/AR hardware distribution and workspace rollout segment at much greater scale.

Emerging players

• Wonda VR: France-based VR collaboration and training platform — comparable to Kognita's immersive training and 360/virtual production services, with a more productized SaaS focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/KognitaPoland
• YouTubeyoutube.com/@Kognita-y9j
• LinkedInlinkedin.com/company/kognita-poland

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kognita