Pixxie
Pixxie GmbH is a German fintech micro-cap that builds consumer-facing financial apps for German-speaking retail investors, primarily the myDividends24 dividend tracking app for iOS and Android, distributed via freemium subscriptions and supported by AdSense and affiliate revenue.
- Company typePrivate
- Founded2020
- HeadquartersAlbstadt, Germany
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Pixxie does
Pixxie GmbH is a privately held German fintech micro-cap founded in 2020 and headquartered in Albstadt, Germany, that develops consumer-facing financial applications for retail investors in the German-speaking market. The company's launched product is myDividends24, a dividend tracking and portfolio management mobile app for iOS and Android that provides access to dividend data for over 2,000 stocks and ETFs, an index of more than 100 dividend aristocrats, dividend push-notification alerts, news integration, currency conversion at live exchange rates, and a suite of financial calculators (stock savings plan, ETF savings plan, dividend, compound interest, and profit/loss). Underlying technology is built in-house across iOS, Android, and web stacks (WordPress, React, Redux), with the company also claiming its own proprietary blockchain and coin and stated use of artificial intelligence across products.
Pixxie's business model is primarily a consumer freemium model: myDividends24 is offered with a 7-day free trial that converts into an undisclosed paid subscription, with monthly billing implied. Supplementary revenue streams include Google AdSense advertising on the company website and Amazon Partner Program affiliate referrals. The customer base is long-tail individual retail investors focused on dividend-paying stocks and ETFs, with no enterprise or institutional customers disclosed. The company operates a product-led growth motion, leveraging the co-founders' 'Aktien mit Kopf' financial education YouTube channel (700K+ subscribers) and 'Steuern mit Kopf' tax content as top-of-funnel demand generation, alongside Facebook and Instagram presences.
The team is small (1–10 employees) and founder-led, consisting of Metin Barlik and Mehmet Barlik as Managing Directors (Geschäftsführer), Aydin Bilik as CTO responsible for databases, interfaces, algorithms, AI, and blockchain, Kolja Barghoorn as financial YouTuber and investor, and Roland Elias as investor and tax advisor. The company has not disclosed external institutional funding, revenue, or pricing tiers, and reports additional products in development, including a portfolio tracker app and a proprietary blockchain/coin, but has not committed them to a market launch date, emphasizing quality over speed.
Pixxie firmographics
Firmographics- Name
- Pixxie
- Legal name
- Pixxie GmbH
- Website
- https://pixxie.de
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pixxie GmbH is a German fintech micro-cap that builds consumer-facing financial apps for German-speaking retail investors, primarily the myDividends24 dividend tracking app for iOS and Android, distributed via freemium subscriptions and supported by AdSense and affiliate revenue.
- Ownership category
- akta.pro rank
Where Pixxie is headquartered
LocationHeadquarters
- HQ city
- Albstadt
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Pixxie business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Mobile App Subscriptions (myDividends24): Freemium model with 7-day free trial for myDividends24 dividend tracking app. Users can test the app before subscribing to premium features including portfolio tracking, dividend alerts, and access to dividend data from 2000+ stocks & ETFs.
- Affiliate/Referral Revenue: Company participates in Amazon Partner Program, generating commission revenue through affiliate referrals on the website
- Advertising Revenue: Google AdSense integration on the website generating advertising revenue from website traffic
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | myDividends24 - 7-day free trial followed by premium subscription |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Pixxie product offering
Product offeringCore offering
Pixxie GmbH develops financial mobile applications in-house, with the core offering being myDividends24 — a dividend tracking and portfolio management app for iOS and Android that delivers dividend data for over 2,000 stocks and ETFs, push-notification dividend alarms, company news, an index of 100+ dividend aristocrats, and multiple financial calculators (savings plan, dividend, compound interest, profit/loss). The company also operates its own blockchain infrastructure and coin, and deploys AI across its product portfolio.
Product overview
Pixxie GmbH develops financial apps in-house. The main product is myDividends24, a dividend tracking application for iOS and Android. The company is also developing its own blockchain and coin, along with additional financial applications including a portfolio-tracker app, though these are not yet market-ready. Quality and support are stated as the company's highest priorities.
Differentiator
Problem solved
Functional benefit
Brands
- myDividends24: Dividend tracking app for iOS and Android that allows users to track portfolios, access dividend data from over 2000 stocks and ETFs, set dividend alerts, and use various financial calculators.
Products and services
- myDividends24 A dividend tracking and portfolio management app for iOS and Android aimed at individual retail investors. It provides real-time dividend data for over 2,000 stocks and ETFs, portfolio tracking with calendar and performance metrics, push-notification dividend alarms, access to current news for tracked stocks, an index of 100+ dividend aristocrats, a live currency converter, and financial calculators (stock savings plan, ETF savings plan, dividend, compound interest, profit/loss). Distributed via a freemium model with a 7-day free trial.
Companies that use Pixxie
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Pixxie technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature4 records
Pixxie partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights3 records
Pixxie competitors and assessment
Company assessmentBroad incumbents
- Yahoo Finance: Global finance portal offering portfolio tracking, dividend data, and news for retail investors. Comparable as a broad incumbent overlapping on portfolio/dividend tracking, but with a much wider feature set and audience.
- Empower (Personal Capital): Retail portfolio tracking and wealth-management platform with dividend and performance analytics. Comparable on portfolio-tracking use case, but operates at much larger scale and includes advisory services.
- Robinhood: Consumer investing and portfolio app with dividend tracking and alerts. Comparable on retail-investor targeting and mobile-first product-led growth, but with brokerage, equities, and crypto trading core to its offering.
Direct peers
- Snowball Analytics: Portfolio and dividend tracking app for European retail investors with multi-currency and ETF support. Comparable on product scope, audience (European DIY investors), and dividend-tracking focus.
- Seeking Alpha: Investment research and tracking platform used by retail investors to follow dividends, earnings, and portfolios. Closely comparable to Pixxie on the dividend/portfolio tracking use case and retail-investor target audience.
- Dividend.com: Specialized dividend-investing site with dividend calendars, stock screeners, and portfolio tools. Directly comparable as a single-purpose dividend resource for retail investors.
- JustETF: German ETF screener and portfolio tool widely used by DIY investors in the DACH region. Comparable on retail-investor targeting and ETF/dividend data focus, though more screener than tracker.
- ExtraETF: German ETF and portfolio analytics platform with savings-plan tools and dividend insights. Directly comparable to Pixxie on German-language retail-investor audience and ETF/dividend tracking.
Others
- CoinGecko: Crypto-asset data platform tracking prices and tokens across chains. Relevant as a peer to Pixxie's own-blockchain/coin initiative given the shared need for token data infrastructure and retail-facing dashboards.
Regional players
- finanzen.net: Leading German-language financial portal with portfolio tools, dividend data, and news. Comparable on German retail-investor audience and dividend/portfolio content, though as a broad portal rather than a focused tracking app.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Pixxie social profiles
Digital presencePixxie financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pixxie leadership team
Management profileNumber of profiles
Profiles5 records
Pixxie funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pixxie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pixxie
What does Pixxie do?
Pixxie GmbH develops financial mobile applications in-house, with the core offering being myDividends24 — a dividend tracking and portfolio management app for iOS and Android that delivers dividend data for over 2,000 stocks and ETFs, push-notification dividend alarms, company news, an index of 100+ dividend aristocrats, and multiple financial calculators (savings plan, dividend, compound interest, profit/loss). The company also operates its own blockchain infrastructure and coin, and deploys AI across its product portfolio.
Is Pixxie a public or private company?
Pixxie is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pixxie founded?
Pixxie was founded in 2020. It employs 1 to 10 people.
Where is Pixxie based?
Pixxie is headquartered in Albstadt, Germany, in the Europe region.
How does Pixxie make money?
Three revenue lines are on record. Mobile App Subscriptions (myDividends24) is the primary driver. The others are affiliate/Referral Revenue and advertising Revenue.
Who are Pixxie's main competitors?
Broad incumbents on record are Yahoo Finance, Empower (Personal Capital) and Robinhood. Direct peers are Snowball Analytics, Seeking Alpha, Dividend.com, JustETF and ExtraETF. CoinGecko is listed as an others. finanzen.net is listed as a regional player.
Does Pixxie have an API?
No public API is recorded for Pixxie.