Amidel

What Amidel does

Amidel is a Johannesburg-based South African technology and business consulting firm founded in 2013 that operates Dytabank.com, a patented digital consent-driven marketplace. The platform enables individual consumers in South Africa to register, control, manage, and monetize their personal data as a structured alternative to unsolicited telemarketing, while requiring businesses seeking access to that data to register, undergo verification, submit formal access requests, and pay transaction fees. The product is explicitly aligned with South Africa's POPIA data protection framework and the NCC opt-out registry, framing the service as a regulatory complement rather than a substitute for existing opt-out infrastructure.

Dytabank.com is a single-product company at its core: a two-sided web-based platform that separates the individual (data subject) side from the business side, with formal verification workflows on each side. Dytabank.com is described as a patented platform with a novel method/architecture, and it is the only product line cited in the source material. The firm has 11-50 employees and does not appear to operate a mobile app, public API, SDK, or third-party integrations based on the supplied data.

Amidel's business model is B2B2C, monetizing on a transaction-fee basis whenever a registered business accesses a verified user profile. Pricing is not publicly disclosed, no revenue figures are available, no funding rounds have been reported, and no customer logos are named. The firm is privately held, with founder and CEO Bheki Ndabandaba listed as the sole identified member of the leadership team. Geographic operations are limited to South Africa, and Amidel has signaled openness to partnerships with government, private sector, and community organizations to broaden the platform's reach.

Name

Amidel

Legal name

Amidel

Website

https://amidel.co.za

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Amidel is a Johannesburg-based South African technology firm that operates Dytabank.com, a patented consent-driven marketplace letting individuals control and monetize their personal data while registered businesses pay transaction fees to access verified user profiles.

Ownership category

akta.pro rank

Headquarters

HQ city

Johannesburg

HQ country

South Africa

HQ region

Africa

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Transaction Fees from Business Access: Companies seeking to access verified user profiles must pay transaction fees to the platform, creating a revenue stream from businesses that want to conduct telemarketing in a consent-based manner.

Go-to-market motion1 record

Core offering

Amidel operates Dytabank.com, a patented digital consent-driven marketplace that enables individuals to control, manage, and monetize their personal data as a solution to unsolicited telemarketing calls. Companies must register, undergo verification, submit formal access requests, and pay transaction fees to connect with verified user profiles. The platform is designed to complement South Africa's POPIA data-protection law and the NCC opt-out registry.

Product overview

Amidel operates as a single-product company offering Dytabank.com, a patented digital consent-driven marketplace platform that enables individuals to control, manage, and monetize their personal data as a solution to unsolicited telemarketing calls. Companies must register, undergo verification, submit formal access requests, and pay transaction fees to access verified user profiles on the platform.

Differentiator

Problem solved

Functional benefit

Brands

• Dytabank.com: A patented digital platform enabling individuals to control, manage, and monetize their personal data as a solution to unsolicited telemarketing calls. The consent-driven marketplace requires companies to register, undergo verification, submit formal access requests, and pay transaction fees to access verified user profiles.

Products and services

• Dytabank.com A patented digital consent-driven marketplace platform that enables individuals to control, manage, and monetize their personal data in order to reduce unsolicited telemarketing calls. Companies must register, undergo verification, submit formal access requests, and pay transaction fees to access verified user profiles. The platform is designed to complement South Africa's POPIA data-protection law and the NCC opt-out registry.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor.

• Government OrganizationsminorStrategic or Co-development PartnerAmidel is open to partnering with government organizations to address the telemarketing problem while complementing existing regulatory efforts under POPIA and the NCC opt-out registry.
• Private Sector CompaniesminorStrategic or Co-development PartnerAmidel is open to partnering with private sector companies to address the telemarketing problem, offering a consent-driven marketplace where businesses can register and access verified user profiles.
• Community OrganizationsminorStrategic or Co-development PartnerAmidel is open to partnering with community organizations to address the telemarketing problem while complementing existing regulatory efforts.

Recent moves3 records

Expansion highlights3 records

Emerging players

• Didomi: Didomi offers a consent management platform for publishers and brands to collect, store, and act on user consent — comparable on the privacy-consent mechanism but B2B-focused rather than a consumer-facing B2B2C marketplace.
• Caller-ID Smart: Caller-ID Smart is an emerging caller identification and spam-blocking service in emerging markets addressing the same telemarketing control problem as Dytabank.com, with overlapping go-to-market in consumer privacy and verified business calling.

Broad incumbents

• BigID: BigID is a data intelligence and privacy platform that helps organizations discover, classify, and govern personal data — adjacent to Amidel's data-control value proposition but sold to enterprises for compliance rather than to consumers for monetization.
• TrustArc: TrustArc provides privacy management and consent technology to enterprises for GDPR/CCPA compliance. Comparable to Amidel on the privacy-consent axis but operates as a B2B SaaS incumbent rather than a consumer-facing marketplace.
• OneTrust: OneTrust is a leading enterprise privacy governance platform offering consent management, DSAR automation, and compliance tooling — broadly overlapping with Amidel's privacy-consent layer but targeting large enterprises globally rather than a B2B2C marketplace in South Africa.

Direct peers

• Hiya: Hiya offers enterprise call protection and spam identification services, including branded caller ID and verified business calling — directly comparable to Amidel's goal of giving businesses a verified channel to reach consumers and consumers control over unwanted calls.
• Should I Answer?: A community-driven caller ID and telemarketing-blocking app. Competes in the same end-consumer problem space (filtering unsolicited calls) as Dytabank.com, though its mechanism is community ratings rather than explicit consent marketplace.
• Truecaller: Truecaller provides caller identification and spam/telemarketing call blocking, addressing the same consumer pain point (unsolicited calls) that Dytabank.com targets, but via a mobile app-based identification model rather than a consent marketplace.

Regional players

• Telephone Preference Service (TPS): The UK's official opt-out registry for unsolicited sales and marketing calls — functionally comparable to the NCC opt-out registry in South Africa and a direct free alternative to Dytabank's paid consent marketplace model.
• DMA Choice: DMA Choice is the U.S. Direct Marketing Association's opt-out registry that suppresses consumer names from marketing lists — the regulatory-alternative analog to South Africa's NCC opt-out registry that Amidel positions Dytabank.com as complementing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/amidelza
• LinkedInlinkedin.com/company/amidel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amidel