Hiya
Hiya is a Seattle-based voice intelligence company that builds Adaptive AI-powered caller ID, branded calling, and spam/deepfake fraud protection software for tier-1 mobile carriers, OEMs, enterprises, and consumers, serving 500M+ users globally via Samsung Smart Call and network-level deployments.
- Company typePrivate
- Founded2016
- HeadquartersSeattle, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Hiya does
Hiya is a Seattle-based private voice intelligence company that builds Adaptive AI-powered caller identification, branded calling, and call protection software for mobile network operators, OEMs, enterprises, and consumers. The company operates two principal SaaS platforms: Hiya Connect, which lets businesses register phone numbers and display verified name, logo, and call reason on outbound calls to improve answer rates; and Hiya Protect, which is deployed at the carrier network level to flag and block spam, fraud, and AI-generated deepfake voice calls in real time. The technology backbone is the Hiya Voice Intelligence Platform, which combines the proprietary Adaptive AI engine with AI Voice Detection (acquired from Spanish deepfake detection startup Loccus.ai in July 2024), Personal Call Filtering, and Caller Reputation analytics, ingesting signal from more than 200 billion calls per year across a network of 500M+ users. Hiya's technology is OEM-embedded in Samsung Smart Call on hundreds of millions of Samsung devices globally under a partnership extended through 2028, and is deployed by tier-1 carriers including AT&T, BT/EE, Vodafone, O2 Telefónica, Deutsche Telekom, Bouygues Telecom, MasOrange, Telenor, Rogers, Bell, and DNA Finland.
Hiya monetizes through four interlocking revenue streams: enterprise SaaS subscriptions for Hiya Connect Branded Call (tiered annual pricing), multi-year managed-service contracts for Hiya Protect at the carrier network level (quote-based), freemium land-and-expand via free Hiya Number Registration in 40+ countries and free Caller Reputation, and a usage-based AI Voice Detection API exposed for embedding into third-party contact center, news, video conferencing, and social platforms. Distribution is hybrid: direct enterprise field sales for tier-1 carriers and OEMs, inside sales for mid-market conversions (OppFi, BCLC, Penske, Zoom Drain), self-serve PLG for SMBs, app-store consumer distribution (Hiya Spam Blocker, Hiya AI Phone), and a technology integration channel via Ericsson that accelerates activation on Ericsson-powered networks. The company employs 101-250 people, is led by founder and CEO Alex Algard, is headquartered in Seattle with operations in Madrid (via the Loccus.ai acquisition), and holds ISO 27001 and SOC 2 certifications.
Hiya firmographics
Firmographics- Name
- Hiya
- Legal name
- Hiya
- Website
- https://hiya.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Hiya is a Seattle-based voice intelligence company that builds Adaptive AI-powered caller ID, branded calling, and spam/deepfake fraud protection software for tier-1 mobile carriers, OEMs, enterprises, and consumers, serving 500M+ users globally via Samsung Smart Call and network-level deployments.
- Ownership category
- akta.pro rank
Hiya industry classification
Industry- Product category
- Voice Intelligence Platform
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- VoIP Access & ITSP Services (HDAIAHAD)
- akta.pro secondary industry
- Wake Word & Keyword Spotting (HDAAAFAJ)
Keywords
Where Hiya is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Hiya business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Hiya Connect (Branded Call SaaS): Recurring SaaS subscription for businesses to display verified name, logo, and call reason on outbound calls. Tiered pricing available for teams of all sizes. Improves answer rates and reduces spam labeling. Powers B2B revenue from enterprises, mid-market, SMBs, and call centers.
- Hiya Protect (Carrier Network Protection): Revenue from carrier partnerships where Hiya Protect is deployed at the network level to flag and block spam/fraud calls. Charged to telecom operators (e.g., BT/EE, Vodafone, Virgin Media O2, Rogers, Bell, Telenor, AT&T, O2 Telefónica, Deutsche Telekom, Bouygues Telecom, MasOrange, DNA Finland, Telenor Norway, Telenor Sweden) on enterprise contracts. Includes Personal Call Filtering and AI Voice Detection.
- Hiya Number Registration (Free SaaS Freemium): Free, self-service global phone number registration product available in 40+ countries. Free tier is the land-and-expand entry point — businesses can upgrade to Hiya Connect Branded Call for paid branded calling features. Functions as freemium funnel into paid Connect subscriptions.
- AI Voice Detection API: Hiya AI Voice Detection API available to enterprises, carriers, communication platforms, news outlets, social media, video conferencing, and contact centers for embedding deepfake voice detection into their applications. Available immediately at hiya.com/products/protect/ai-voice-detection.
- Caller Reputation (Freemium Data Product): Caller Reputation spam status report card available free to businesses worldwide in cooperation with AT&T; serves as a free data-driven touchpoint to drive engagement and convert businesses into Hiya Connect customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Hiya Number Registration — Free global self-service number registration for businesses in 40+ countries |
| Subscription | Annual | Hiya Connect Branded Call — Paid SaaS with flexible tiered pricing for teams of all sizes |
| Other | Multi-year contract | Hiya Protect — Carrier/operator network-level deployment (quote-based) |
| Freemium | Pay-as-you-go | Caller Reputation — Free spam labeling report card for all businesses globally |
Go-to-market motion6 records
Distribution channels7 records
Marketing channels13 records
Hiya product offering
Product offeringCore offering
Hiya provides voice intelligence software for carriers, OEMs, and enterprises, delivering branded caller ID, real-time spam and fraud call protection, and AI-generated voice (deepfake) detection deployed at the network level. Its platform serves more than 500 million users across tier-1 carriers and Samsung devices globally, and it sells free and paid SaaS products for businesses plus consumer mobile apps for spam blocking and AI-assisted calling.
Product overview
Hiya delivers a platform-plus-modules architecture under the Voice Intelligence Platform umbrella, comprising two primary SaaS applications — Hiya Connect for businesses and Hiya Protect for carriers — plus consumer mobile apps. Hiya Connect is composed of the Branded Call module (verified business name, logo, and call reason on outbound calls) and the free Number Registration module (now extended by Caller Reputation). Hiya Protect is composed of Spam Analytics, AI Voice Detection (deepfake/AI-voice detection, originally developed by acquired company Loccus.ai), and Personal Call Filtering, deployed at the network/carrier level. Consumer-facing products include the Hiya Spam Blocker and Hiya AI Phone apps, and Hiya's Adaptive AI is OEM-embedded in Samsung Smart Call on hundreds of millions of Samsung devices.
Differentiator
Problem solved
Functional benefit
Brands
- Hiya Connect: SaaS application for businesses providing branded caller ID, number registration, and pricing plans to help outbound business calls reach customers with verified identity.
- Hiya Protect
- Hiya Spam Blocker
- Hiya AI Phone
- Samsung Smart Call
Products and services
- Hiya Connect SaaS platform that enables businesses to register phone numbers and display branded, verified caller identity (name, logo, and call reason) on outbound calls to improve answer rates and reduce spam labeling. Sold to enterprises, mid-market, SMBs, and call centers.
- Hiya Protect SaaS platform for carriers and telecom operators that delivers adaptive AI-powered real-time spam, fraud, and deepfake voice call detection at the network level for mobile subscribers.
- Hiya Number Registration Free, self-service global SaaS phone number registration product available in 40+ countries. Businesses register and validate their outbound numbers as legitimate on the Hiya Voice Security Network; functions as a freemium land-and-expand funnel into Hiya Connect.
- Hiya AI Voice Detection Real-time AI-generated voice (deepfake) detection capability, originally developed by acquired company Loccus.ai, identifying synthetic voices from as little as 1.5 seconds of audio across audio and video formats. Exposed via the Hiya AI Voice Detection API for enterprises, carriers, communication platforms, news outlets, social media, video conferencing, and contact centers.
- Hiya Caller Reputation Free reputation-reporting service that gives businesses a transparent four-grade report card (Maturity, Connection, Engagement, Sentiment) for their outbound numbers, built on Hiya's authoritative spam-labeling data. Functions as a freemium lead-generation funnel into Hiya Connect.
- Hiya Spam Blocker Consumer mobile app providing fraud and AI voice protection for individual mobile users, available on iPhone (App Store) and Android (Google Play).
- Hiya AI Phone Consumer mobile AI call assistant app that autonomously filters incoming calls, blocks live and deepfake scams in real time, and takes notes during calls. Available on iPhone and Android.
Quantifiable outcome
- Up to 50% higher call answer rates with Hiya Branded Call
- +12 more outcomes
Companies that use Hiya
Customer profileNamed customers42 records
Segments6 records
Ideal customer profiles4 records
Hiya technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability11 records
Feature8 records
Hiya partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered flagship and core.
- DNA FinlandflagshipHiya and DNA Finland launched network-level call protection (DNA Numerovahti) for consumers and businesses, seamlessly integrated into DNA Huoleton Plus and DNA Business Varma; protects subscribers against scams automatically without any downloads.
- Telenor SwedenflagshipTelenor Sweden deployed Hiya Protect to provide real-time defense against spam and fraud on its consumer mobile network via the new Nummerkoll service.
- Bouygues TelecomflagshipBouygues Telecom became the first French carrier to deliver branded calling at the network level via Hiya's AI platform, providing verified business caller identity to all subscribers.
- Vodafone (UK)flagshipHiya went live with branded calling on Vodafone, extending verified caller identity to nearly 100% of UK mobile subscribers. Additionally, Hiya's network-level spam and scam detection is integrated into Vodafone's Secure Net Mobile service (April 22, 2026 announcement), warning customers about harmful calls before they answer.
- O2 Telefónica (Germany)flagshipHiya and O2 Telefónica launched branded calling services in Germany, enabling verified caller names to appear on business calls for subscribers across O2's network. Expands Hiya's coverage to more than 90% of Germany's mobile subscribers (80+ million people).
- Deutsche TelekomflagshipHiya and Deutsche Telekom launched branded calling at network scale in Germany. Partnership brings verified identity and clear context to incoming business calls across Germany's mobile market, leveraging Hiya's billions-of-calls-per-year voice intelligence.
- FICOcoreFICO hosted a webinar with partners KredosAi and Hiya to discuss six key innovations in AI-powered digital customer engagement. Highlights FICO Platform's Omni-Channel Engagement Capability combined with Hiya's branded caller ID and AI voice technologies for personalized enterprise customer connections.
- KredosAicoreKredosAi partnered with FICO and Hiya on a webinar discussing AI-powered digital customer engagement innovations, predictive communication intelligence, behavioral-based messaging, and no-code tools for rapid deployment.
- MasOrange (Spain)flagshipMasOrange, Spain's largest telecom operator, partnered with Hiya to launch 'Llamada Visible' — a network-level call protection service powered by Hiya's AI platform that identifies and labels spam, fraud, and commercial calls. First deployment of its kind by a Spanish operator.
- AT&TflagshipHiya launched Caller Reputation, the first 'credit score' for business calls, in cooperation with AT&T. Hiya's authoritative spam labeling data is used by AT&T in the U.S., making spam label status available to all businesses at no cost.
- Samsung ElectronicsflagshipHiya extended its strategic partnership with Samsung through 2028. Hiya continues to power Samsung Smart Call (stopping 31 billion fraud/spam attempts in 2024) and delivers Hiya Connect to enable businesses to reach more customers on hundreds of millions of Samsung devices globally. Inkang Song (Corporate VP, Mobile eXperience Business) and Alex Algard (Hiya CEO) jointly announced.
- Virgin Media O2 (UK)flagshipVirgin Media O2 deployed Hiya to flag 50 million scam and nuisance calls per month for O2 customers via a free protection service; partnership included in list of tier-1 Hiya carrier customers.
- Telenor NorwayflagshipTelenor Norway launched a nationwide call protection service powered by Hiya's Adaptive AI to block fraudulent calls and flag potential spam. Provides Telenor customers with increased trust and security in voice services.
- Loccus.aiflagshipHiya acquired Loccus.ai, a Spanish deepfake detection startup. The combined effort launched Hiya AI Voice Detection, capable of identifying AI-generated voices from as little as 1.5 seconds of audio. Loccus.ai founder/CEO Manel Terraza joined Hiya. Combines Hiya's Adaptive AI with Loccus.ai's AI Voice Detection for the industry's most comprehensive fraud call protection.
- BT Group & EEflagshipBT Group and EE selected Hiya to bring spam and fraud call protection to UK subscribers. EE is also the first global carrier to take advantage of Hiya's integration partnership with Ericsson, enabling fast activation of Hiya Protect on Ericsson-powered networks. BT's Enhanced Call Protect on Digital Voice powered by Hiya blocked 20.1 million scam/spam attempts in first 4 months.
- Rogers (Canada)flagshipRogers is a tier-1 Canadian carrier customer of Hiya, with Hiya Connect and Hiya Protect serving Rogers subscribers.
- Bell (Canada)flagshipBell is a tier-1 Canadian carrier customer of Hiya, with Hiya Connect and Hiya Protect serving Bell subscribers.
- EricssonflagshipHiya announced an integration partnership with Ericsson that allows fast and simple activation of Hiya Protect on Ericsson-powered carrier networks. EE was the first global carrier to leverage this integration.
Scale indicators24 records
Recent moves6 records
Expansion highlights6 records
Hiya competitors and assessment
Company assessmentDirect peers
- Truecaller: Swedish-listed caller ID and spam-blocking app serving hundreds of millions of users globally. Direct overlap with Hiya's consumer and SMB spam-blocking products, though Truecaller is app-led rather than network-integrated.
- First Orion: US-based provider of carrier-grade call protection, branded calling, and scam-blocking services deployed with T-Mobile and other tier-1 carriers. Closest direct competitor to Hiya Protect on the network-level call-security side.
- Pindrop Security: Voice fraud and deepfake detection vendor serving banks, insurance, and call centers. Directly comparable to Hiya's AI Voice Detection and Hiya Protect voice-fraud capabilities, with an enterprise/government focus.
- Nomorobo: Robocall-blocking service for consumers and carriers, founded by Aaron Foss. Competes in the same spam/fraud-call space as Hiya Protect but with a narrower, app-and-carrier-licensing model.
- YouMail: Visual voicemail, spam-blocking, and second-phone-number app with carrier-grade call-filtering deployments. Overlaps with Hiya's consumer and small-business spam-protection offerings.
Broad incumbents
- TransUnion (TruContact / TruRisk): Major data and identity provider whose TruRisk / TruContact suite includes caller-identification and fraud-detection services sold to carriers and enterprises. Larger incumbent with overlapping capabilities in identity and risk at the network layer.
- Bandwidth Inc. Public communications platform for enterprises and carriers offering branded calling, caller ID, and fraud-prevention APIs. Competes in the same enterprise and carrier call-trust space as Hiya Connect and Hiya Protect, but from a CPaaS/wider-platform angle.
- Genesys: Large contact-center and customer-experience platform. Genesys's outbound dialing and voice-identity features sit adjacent to Hiya Connect in the contact-center buyer workflow, making it an incumbent in the same enterprise sales motion.
Emerging players
- Apple Business Connect: Apple's product that lets businesses claim and display their name, logo, and brand on iOS calling screens. A potential emerging substitute for Hiya Connect Branded Call on the dominant consumer platform, particularly as Apple expands its call-identification capabilities.
- Resemble AI: Voice-AI company offering both voice synthesis and a Resemble Detect deepfake-detection product. Comparable to Hiya's Loccus-derived AI Voice Detection capability and a potential competitor in the AI-voice-fraud detection market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Hiya social profiles
Digital presenceHiya compliance and trust
Trust signalCompliance2 records
Hiya financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hiya leadership team
Management profileNumber of profiles
Profiles9 records
Hiya subsidiaries and ownership
Company hierarchySubsidiaries1 record
Hiya funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hiya M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hiya
What does Hiya do?
Hiya provides voice intelligence software for carriers, OEMs, and enterprises, delivering branded caller ID, real-time spam and fraud call protection, and AI-generated voice (deepfake) detection deployed at the network level. Its platform serves more than 500 million users across tier-1 carriers and Samsung devices globally, and it sells free and paid SaaS products for businesses plus consumer mobile apps for spam blocking and AI-assisted calling.
Is Hiya a public or private company?
Hiya is a private company. It is classified as venture growth investor backed and is currently operating.
When was Hiya founded?
Hiya was founded in 2016. It employs 101 to 250 people.
Where is Hiya based?
Hiya is headquartered in Seattle, United States, in the North America region.
How does Hiya make money?
Five revenue lines are on record. Hiya Connect (Branded Call SaaS) is the primary driver. The others are hiya Protect (Carrier Network Protection), hiya Number Registration (Free SaaS Freemium), AI Voice Detection API and caller Reputation (Freemium Data Product).
Who are Hiya's main competitors?
Direct peers on record are Truecaller, First Orion, Pindrop Security, Nomorobo and YouMail. Broad incumbents are TransUnion (TruContact / TruRisk), Bandwidth Inc. and Genesys. Emerging players are Apple Business Connect and Resemble AI.
Does Hiya have an API?
Yes. The Hiya AI Voice Detection API is publicly available, allowing developers and partners to integrate real-time AI-generated voice detection into their services and applications. The Loccus.ai-derived API can identify AI voices from as little as 1.5 seconds of audio and supports multiple languages, formats, and platforms including video recordings and live calls across devices. Hiya also provides a developer documentation portal at developer.hiya.com covering the broader Hiya Connect/Protect integrations. Developer documentation is at developer.hiya.com.
What industry is Hiya in?
Hiya's product category is Voice Intelligence Platform. Its primary akta.pro industry code is HDAIAHAD, VoIP Access & ITSP Services, with a secondary code of HDAAAFAJ, Wake Word & Keyword Spotting. Its NAICS code is 518210 and its SIC code is 7371.