Mossery
Mossery is a Malaysian personalised stationery brand selling customisable notebooks, planners, sketchbooks, art kits, and photobooks direct-to-consumer globally. It curates designs from 40+ international artists and ships to more than 40 countries through its e-commerce site, physical stores, and stockists.
- Company typePrivate
- Founded2011
- HeadquartersPetaling Jaya, Malaysia
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Mossery does
Mossery is a Malaysian-based personalised stationery brand founded in 2011 and operated as Mossery Sdn Bhd from Kuala Lumpur. The company designs, produces, and sells customisable notebooks, planners, sketchbooks, art kits, and accessories through its own e-commerce platform (mossery.co), company-owned retail stores in Malaysia, and a global stockist network, shipping to more than 40 countries. Its core product architecture rests on a modular Cover and Refill system with layflat binding technology, textured papers up to 448gsm, and a 3-step personalisation flow (Select Cover, Personalise Name, Select Paper), supported by HP Indigo press printing for its Custom Photobook line.
The business is built around a curated artist collaboration model featuring 40+ international illustrators who create exclusive designs and promote products through their own audiences, functioning simultaneously as product creators and organic marketing channels. Revenue is generated through one-time purchases across a broad price ladder — planner refills from $9.75, notebooks and sketchbooks from $27–$34.50, custom photobooks at $85, and curated art kits at $138 — with free-shipping thresholds in major markets and a Same Day Delivery option in the Klang Valley. The company is privately held, bootstrapped, and founder-owned, with no external funding rounds disclosed. Its customer base spans individual journalers, artists and hobbyists, gift buyers, and a smaller B2B corporate segment served through a For Business channel.
Mossery firmographics
Firmographics- Name
- Mossery
- Legal name
- Mossery Sdn Bhd
- Website
- https://mossery.co
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mossery is a Malaysian personalised stationery brand selling customisable notebooks, planners, sketchbooks, art kits, and photobooks direct-to-consumer globally. It curates designs from 40+ international artists and ships to more than 40 countries through its e-commerce site, physical stores, and stockists.
- Ownership category
- akta.pro rank
Mossery industry classification
Industry- Product category
- Personalised Stationery
- NAICS
- Stationery Product Manufacturing (322230), Office Supplies and Stationery Retailers (45941), Gift, Novelty, and Souvenir Retailers (459420)
- SIC
- Pens, Pencils & Other Artists' Materials (3950), Greeting Cards (2771)
- akta.pro primary industry
- Stationery & Office Paper Products (notebooks, pads, forms) (IMAMAHAG)
- akta.pro secondary industries
- Calendars, Planners & Organization Supplies Retail (CRALABAJ), DIY Craft Kits & Project Kits Retail (CRALACAH)
Keywords
Where Mossery is headquartered
LocationHeadquarters
- HQ city
- Petaling Jaya
- HQ country
- Malaysia
- HQ region
- Asia
Offices1 record
Markets served
Mossery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Stationery Products: Core revenue from personalised notebooks, planners, sketchbooks, and related stationery products. Customers can customise covers, add names, and select paper types. Products sold at various price points from $9.75 to $138.
- Art Kits: Curated art kits featuring premium art supplies and detailed workbooks created in collaboration with featured artists. Priced at $138 each.
- Custom Photobooks: Personalised photobook service where customers upload photos, receive digital proofs, and receive printed layflat books. Priced at $85 for 40-page books.
- Accessories and Apparel: Supplementary products including art prints, enamel pins, greeting cards, stickers, notecards, totes, scarves, and artist-branded apparel.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Planner Refills from $9.75 |
| Unit Pricing | Pay-as-you-go | Notebooks and Sketchbooks $27-$34.50 |
| Unit Pricing | Pay-as-you-go | Planners $23.25-$27 |
| Unit Pricing | Pay-as-you-go | Art Kits at $138 |
| Unit Pricing | Pay-as-you-go | Custom Photobooks from $85 |
| Unit Pricing | Pay-as-you-go | Covers from $13.50 |
| Unit Pricing | Pay-as-you-go | Greeting Cards bulk discounts |
| Usage-based | Pay-as-you-go | International Shipping with free thresholds |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Mossery product offering
Product offeringCore offering
Mossery designs, manufactures, and sells personalised paper-based stationery and art products through a modular cover-and-refill system. Its core offerings include customisable notebooks, planners, and sketchbooks (in Threadbound, Wirebound, and Layflat formats) featuring artwork from 40+ international artists, plus a Custom Photobook service (40-page layflat photo books), curated Art Kits with premium supplies and tutorials, and accessories such as greeting cards, stickers, and scarves. Customers personalise products by selecting a cover design, adding a name, and choosing paper type.
Product overview
Mossery is a personalised stationery company offering a comprehensive ecosystem of paper-based products and art supplies. The core offering consists of customisable notebooks, planners, and sketchbooks (in Threadbound, Wirebound, and Layflat formats) that customers personalise with their name and select from hundreds of artist-designed covers. The modular system includes interchangeable Covers and Refills, allowing customers to refresh their books. Additional offerings include a Custom Photobook service (40-page layflat photo books with digital proof workflow), curated Art Kits with premium supplies and step-by-step tutorials, and diverse accessories (Desk Calendars, Greeting Cards, Stickers, Art Prints, Notecards, Enamel Pins, Scarves, Apparel, and Art & Writing Tools). The company operates an extensive artist collaboration program featuring over 50 international artists who design exclusive products. The 3-step personalisation process (Select Cover, Personalise Name, Select Paper) enables mass customisation while maintaining product quality.
Differentiator
Problem solved
Functional benefit
Products and services
- Planners Yearly and undated planners in Threadbound, Wirebound, and Twinbook (planner + notebook combo) formats, featuring artist-designed covers and personalisation options. For individuals seeking structured daily or weekly planning.
- Notebooks
Companies that use Mossery
Customer profileSegments4 records
Ideal customer profiles4 records
Mossery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Mossery partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered flagship and core.
- Angela Pan (@angelaccpan)flagshipArtist collaboration featuring paint marker art kits. Angela Pan creates exclusive designs for Mossery's Art Kit line, including Paint Marker Art Kit (First and Second Editions). She also creates desk calendars and various stationery products. Products include detailed workbooks and step-by-step tutorials.
- Gretel Lusky (@gretlusky)flagshipArtist collaboration featuring mixed media art kits. Gretel Lusky creates whimsical, expressive designs for Mossery products. Mixed Media Art Kit pre-order available at $138, ships early August.
- James Chapman (@chapmangamo)coreUK-based doctor-turned-illustrator known for humorous animal illustrations. Creates Balloon Adventures, Train Ride, and other designs. Also creates Paint Marker Art Kit and desk calendars.
- EurekartStudio / Nur Ashikin (@eurekartstudio)coreMalaysian illustrator creating celestial-themed designs. Creates Traverse, Trinkets, Diary Picnic collections. Gouache Art Kit collaboration. Also creates Scarf bundles featuring her artwork.
- Victoria Moey / Plate to Paper (@plate.to.paper)coreArtist collaboration for watercolour art kits. Creates Watercolour Art Kit (Second Edition) with detailed workbooks and tutorials on watercolour techniques.
- Beryl Wu (@beryl510)coreTaiwan-based painter capturing daily moments with bold, vibrant colours. Creates Flower Thief and Take Me Out collections available across notebooks, planners, sketchbooks, and stickers.
- Kirin Sharom / Bunga dan Bintang (@bungadanbintang)coreVisual artist and designer blending cats, plants, and travel into dreamy illustrations. Creates Cloud Cats and Cat Paradise collections with architecture-influenced compositions.
- Joey Wong / D'peculiar (@dpeculiar.artist)coreMalaysia-based illustrator capturing beauty in strangeness. Creates The Other Side of Silence and The Garden Sees Everything collections with surreal, playful designs.
- Bea Vaquero (@bearvaquero)coreMelbourne-based illustrator creating fresh, fun greeting cards and stationery. Multiple greeting card designs for various occasions including birthday, Christmas, friendship, and gratitude.
- Feihuasanqian (@feihuasanqian)flagshipChinese illustrator and animator based in the UK creating dreamlike, psychedelic illustrations. Arcade Parade and Dream Carousel collections featuring love and creativity themes.
- Zoey Kim (@zzoeykimm)coreSouth Korean illustrator creating fuzzy, warm, cute illustrations. Counting Cats and Quiet Paws Society collections with whimsical, dreamy character designs.
- Maggie Chiang (@mcmintea)coreArtist creating Soul Searching art prints and related products exploring nature themes. Forest spirits and dreamscapes artwork series.
- Sibylline Meynet (@sibylline_m)coreArtist creating Muses of Adventure prints and gouache art kits. Explores faraway lands and everyday treasures through whimsical illustration.
- Varsam Kurnia / Somethingstokeep (@somethingstokeep)coreArtist creating Celestial Hymns prints with mythological themes. Creates Constellation desk calendars and related stationery products.
- Nadhir Nor (@snadhir)coreArtist creating Genesis art prints with mythological themes. Also creates branded apparel (Slumber and Elixir T-shirts) featuring mythology-inspired designs.
- Heikala (@heikala)coreFinnish illustrator creating whimsical, illustrative designs for notebooks and stationery products.
- Elena Boils (@elenaboils)coreLondon-based freelance illustrator exploring space themes with rigid shapes and figurative lines. Sunflowers collection across multiple product types.
- Tom Haugomat (@tomhaugomat)coreArtist creating The Great Outdoor desk calendar with outdoor-themed illustrations.
- Yoriyukiii (@yoriyukiii)coreArtist creating Reminiscence prints exploring dreamlike adolescence themes. Spring Spectacles and Wondrous Adventure notecard sets.
- Ziora (@ziora_w)coreArtist creating imaginative illustrations exploring humans and nature relationships. Watering the Eyelashes and Breath of the Meadow collections.
Scale indicators4 records
Recent moves5 records
Expansion highlights6 records
Mossery competitors and assessment
Company assessmentBroad incumbents
- Smythson: British heritage luxury stationery and leather goods brand with ultra-premium pricing. Comparable to Mossery's high-end positioning and gift-giving use case, though serving a much more affluent customer.
- Midori: Japanese stationery manufacturer with iconic MD Notebook line and TRAVELER'S COMPANY brand. Comparable premium paper quality and modular notebook systems (TRAVELER'S Notebook with refills) parallel Mossery's modular ecosystem.
Direct peers
- Hobonichi: Japanese premium planner and notebook specialist known for yearly planners (Techo) and high-quality paper. Comparable to Mossery's planner/scratchbook line and global DTC enthusiast community.
- Papier: Personalized stationery brand offering custom notebooks, planners, and greeting cards with artist-designed covers. Direct competitor in the personalized-premium stationery category with a similar DTC model.
- Moleskine: Global premium notebook and planner brand with hardcover and personalization options. Closest direct competitor to Mossery's core notebook/planner offering, with similar artist collaborations and DTC + retail distribution.
- Appointed: US-based DTC stationery and planner brand with hand-designed aesthetic and personalization. Operates similar e-commerce-first model with custom notebooks, planners, and office accessories.
- Rifle Paper Co. Artist-designed stationery, planners, journals, and greeting cards brand with strong floral illustration aesthetic. Directly comparable to Mossery's artist-collaboration product strategy and stationery range.
- Leuchtturm1917: German heritage notebook brand with numbered pages, dotted layouts, and a wide color range. Direct competitor in the premium notebook segment with similar durability and customization claims.
Emerging players
- Artifact: Premium everyday carry and stationery brand with minimalist design and customization. Comparable to Mossery's premium pricing and direct-to-consumer model focused on gifting and personal accessories.
- Ban.do: Lifestyle and stationery brand with whimsical, illustrated designs across planners, notebooks, and accessories. Comparable artist-driven aesthetic targeting the same creative-journaling customer segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Mossery social profiles
Digital presenceMossery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mossery leadership team
Management profileNumber of profiles
Mossery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mossery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mossery
What does Mossery do?
Mossery designs, manufactures, and sells personalised paper-based stationery and art products through a modular cover-and-refill system. Its core offerings include customisable notebooks, planners, and sketchbooks (in Threadbound, Wirebound, and Layflat formats) featuring artwork from 40+ international artists, plus a Custom Photobook service (40-page layflat photo books), curated Art Kits with premium supplies and tutorials, and accessories such as greeting cards, stickers, and scarves. Customers personalise products by selecting a cover design, adding a name, and choosing paper type.
Is Mossery a public or private company?
Mossery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mossery founded?
Mossery was founded in 2011. It employs 11 to 50 people.
Where is Mossery based?
Mossery is headquartered in Petaling Jaya, Malaysia, in the Asia region.
How does Mossery make money?
Four revenue lines are on record. Stationery Products are the primary driver. The others are art Kits, custom Photobooks and accessories and Apparel.
Who are Mossery's main competitors?
Broad incumbents on record are Smythson and Midori. Direct peers are Hobonichi, Papier, Moleskine, Appointed, Rifle Paper Co. and Leuchtturm1917. Emerging players are Artifact and Ban.do.
Does Mossery have an API?
No public API is recorded for Mossery.
What industry is Mossery in?
Mossery's product category is Personalised Stationery. Its primary akta.pro industry code is IMAMAHAG, Stationery & Office Paper Products (notebooks, pads, forms), with a secondary code of CRALABAJ, Calendars, Planners & Organization Supplies Retail. Its NAICS code is 322230 and its SIC code is 3950.