What Medicall Home does

Medicall Home, operated by Salud Interactiva, S.A. de C.V., is a Mexico City-based digital healthcare membership platform that sells subscription-based access to a curated network of medical and lifestyle services for Mexican families. The company offers three membership tiers — MedicallHome Digital ($970 MXN/year or $95 MXN/month, covering 1 titular + 4 beneficiaries), MedicallHome Plus ($1,200 MXN/year, covering 1 titular + 7 beneficiaries), and Urgencias Médicas (emergency-focused with specialist consultations from $350 MXN) — that bundle 24/7 telephone medical, nutritional, and emotional advisory, home doctor and specialist consultations at preferential rates, one free ambulance dispatch per year, and accidental death insurance underwritten by INBURSA. Members also access the TDConsentido commercial discount network spanning 5,800+ establishments including Sanborns, Aldo Conti, and Yogen Früz, plus an online pharmacy integration with Farmavrim. The reported 94% annual renewal rate indicates strong member retention.

The platform is built on a digital membership infrastructure comprising a transactional website (medicallhome.mx), native iOS and Android applications (with a digital membership card replacing physical cards), a provider directory across 5,000+ doctors and 2,000+ laboratories/clinics/hospitals, and a digital clinical records system for member health history tracking. Distribution is omnichannel: direct-to-consumer self-service via web and app stores, phone-based sales with dedicated agents, and a strategic B2B2C channel through the Nómina INBURSA payroll partnership that enables free employer-sponsored activation for INBURSA payroll account holders. Insurance administration flows through INBURSA branches, with claims processed via policy numbers issued by Salud Interactiva customer service.

Revenue is primarily recurring subscription income from annual and monthly memberships, supplemented by margin spreads on specialist and home-doctor consultations, affiliate commissions from TDConsentido commercial partners, and any administrative fees tied to the bundled INBURSA accident insurance products. The primary customer segment is Mexican individual families seeking affordable supplementary healthcare coverage, motivated by high out-of-pocket healthcare costs (~$4,388 MXN/year per AMIS data) and limited specialist access. Secondary segments include corporate employees activating memberships through the Nómina INBURSA channel, urgency/emergency care seekers, and mental health and wellness consumers. The company is privately held with no disclosed venture or growth funding, operates with 11-50 employees, and serves customers nationwide in Mexico.

Name

Medicall Home

Legal name

Salud Interactiva, S.A. de C.V.

Website

https://medicallhome.mx

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Medicall Home is a Mexico City-based digital healthcare membership platform providing Mexican families with subscription access to 5,000+ doctors, 24/7 telephone medical advisory, home visits, ambulance services, INBURSA-underwritten accident insurance, and commercial discounts, distributed direct-to-consumer and via the Nómina INBURSA payroll channel.

Ownership category

akta.pro rank

Product category

Healthcare Membership Services

NAICS

Home Health Care Services (621610), Home Health Care Services (6216), Health Care and Social Assistance (62)

SIC

Services-Home Health Care Services (8082), Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Membership/Subscription Concierge Virtual Care (HLALAAAH)

akta.pro secondary industry

Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH)

Keywords

• Healthcare membership services
• Telemedicine subscriptions
• Home doctor visits
• Medical advisory hotline
• Ambulance dispatch services

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Annual Family Membership Subscriptions: Core subscription revenue from annual memberships covering one primary member plus beneficiaries. Membership tiers include MedicallHome Digital ($970 MXN/year for 1+4 beneficiaries), MedicallHome Plus ($1,200 MXN/year for 1+7 beneficiaries), and Urgencias Médicas plans. Revenue recognized ratably over subscription period with high renewal rates (94%).
2. Monthly Membership Subscriptions: Alternative monthly payment option at $95 MXN per month for basic coverage, providing flexibility for price-sensitive customers and lower upfront commitment entry point.
3. Specialist Consultation Fees: Revenue from discounted specialist consultations at $450-600 MXN per visit and home doctor visits at $450-600 MXN, where MedicallHome earns the difference between negotiated provider rates and member prices.
4. Commercial Partner Commissions: Commissions from TDConsentido commercial discount network (5,800+ establishments including restaurants, retailers, pharmacies) where members receive discounts and MedicallHome may earn referral fees from participating merchants.
5. Accident Insurance Administration: Included accidental death insurance ($110,000 MXN), funeral expense reimbursement ($30,000 MXN), and medical expense reimbursement ($20,000 MXN) provided through INBURSA insurance partnerships. May generate administrative fees or reinsurance arrangements.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Medicall Home sells subscription-based healthcare memberships to Mexican families, providing 24/7 telephone medical, nutritional, and emotional advisory, home doctor visits, ambulance dispatch, and access to a nationwide network of 5,000+ doctors and 2,000+ health providers at preferential rates. Memberships are bundled with accidental death insurance, funeral assistance, medical reimbursements, and TDConsentido commercial discounts. The company distributes memberships via its website, mobile applications, telephone sales, and a payroll-deduction partnership with Grupo Financiero Inbursa.

Product overview

Medicall Home operates as a digital healthcare membership platform offering three distinct membership tiers: MedicallHome Digital (basic tier at $95 MXN/month or $970 MXN/year), MedicallHome Plus (premium tier at $1,200 MXN/year covering up to 7 beneficiaries), and Urgencias Médicas (emergency-focused membership). All tiers provide 24/7 telephone medical advice, home doctor consultations, specialist network access, ambulance services, and commercial discounts through the TDConsentido network. The Nómina INBURSA sub-brand enables employer-sponsored payroll activation for INBURSA employees. The platform connects members to a network of over 5,000 doctors and 2,000 health providers across Mexico.

Differentiator

Problem solved

Functional benefit

Brands

• MedicallHome Digital: Family membership covering 1 titular and up to 4 beneficiaries with medical teleconsultation, home visits, specialist discounts, ambulance services, and accidental death insurance at $970 MXN per year.
• MedicallHome Plus
• Urgencias Médicas MedicallHome

Products and services

• MedicallHome Digital Basic annual or monthly family healthcare membership covering 1 titular and 4 beneficiaries with unlimited 24/7 telephone medical, nutritional, and emotional advisory, home doctor visits at $450 MXN, specialist consultations at $450 MXN, one free ambulance dispatch per year, discounts on laboratories and providers, TDConsentido commercial discounts, and bundled accidental death insurance. Targeted at Mexican families seeking affordable healthcare coverage.
• MedicallHome Plus Premium annual family healthcare membership covering 1 titular and up to 7 beneficiaries with unlimited 24/7 telephone medical, nutritional, and emotional advisory, specialist and home doctor visits at $600 MXN, one free ambulance dispatch, medical concierge services, TDConsentido commercial discounts, and bundled insurance coverage including $110,000 MXN accidental death, $30,000 MXN funeral expense reimbursement, $20,000 MXN medical expense reimbursement, and $30,000 MXN limb loss coverage. Targeted at Mexican families needing broader coverage.
• Urgencias Médicas MedicallHome Emergency-focused healthcare membership providing 24/7 telephone and video consultation, home doctor visits, specialist network with consultations starting from $350 MXN, dental and ophthalmology services, laboratory and clinic discounts, and $100,000 MXN accidental death insurance with funeral expense and organ loss coverage. Targeted at individuals seeking urgent care access and home-based medical services.
• Nómina INBURSA Employer-sponsored MedicallHome membership sub-brand distributed through the Nómina INBURSA payroll deduction program. Provides INBURSA payroll account holders with free activation of MedicallHome services covering 1 titular + 4 beneficiaries, including 24/7 unlimited telephone medical advice, preferred-rate specialist consultations, laboratory and hospital discounts, individual funeral assistance, online pharmacy access, nutritional and emotional advisory, and TDConsentido commercial discount club access. Targeted at employees of companies offering the benefit via INBURSA.

Quantifiable outcome

• 94% of customers renew their subscription annually, demonstrating high satisfaction and perceived value
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• INBURSA (Grupo Financiero Inbursa)coreChannel Partner/ Reseller/ Distributor · 1 October 2023Strategic payroll partnership enabling INBURSA to offer MedicallHome healthcare memberships as an employee benefit to its payroll account holders. INBURSA promotes free membership activation to employees, with costs potentially absorbed through Nómina INBURSA program arrangements. The partnership provides MedicallHome with access to INBURSA's extensive corporate and individual customer base for membership distribution. The co-branded program (logo displayed at medicallhome.mx/nomina-inbursa) features joint marketing materials and integrated activation flow through INBURSA customer accounts.
• TDConsentido (Commercial Discount Network)coreGTM or Marketing PartnerExtensive commercial discount network (5,800+ establishments) including Sanborns, Aldo Conti, Yogen Früz, restaurants, department stores, and retailers offering up to 50% discounts to MedicallHome members. TDConsentido is operated by Salud Interactiva (same parent company as MedicallHome) and serves as a key differentiator and engagement driver for the membership program. Merchants participate by offering member discounts, gaining access to MedicallHome's member base for promotion.
• INBURSA Insurance (for Accident Coverage)coreStrategic or Co-development PartnerInsurance products (accidental death, funeral expenses, medical reimbursements, limb loss coverage) are underwritten and administered through INBURSA insurance. Policy numbers obtained through Salud Interactiva customer service, claims processed at INBURSA branches. The insurance partnership provides credible financial protection backing to membership offerings, with INBURSA's regulatory standing as a licensed insurance company validating coverage claims.

Scale indicators5 records

Recent moves2 records

Expansion highlights6 records

Emerging players

• Farmacias Similares: Mexico's largest discount pharmacy and low-cost medical consultation chain. Comparable on the affordable primary-care and discount pharmacy positioning that underpins Medicall Home's $95 MXN/month value proposition for uninsured consumers.
• Clínicas del Azúcar: Mexican chain of specialty clinics (focused on diabetes and chronic care) operating membership/subscription programs for ongoing care. Comparable subscription-style healthcare delivery for chronic-condition patients, intersecting with Medicall Home's nutritional/emotional advisory services.

Broad incumbents

• Keralty: Multinational integrated healthcare network (Clinica Colsanitas, Sanitas) with Mexican operations offering telemedicine, primary care, and insurance. A broader incumbent with overlapping telehealth and provider-network capabilities, though not focused on the budget membership niche.
• GNP Seguros: One of Mexico's largest insurance groups offering health, life, and accident insurance products. Comparable as the back-end insurance partner equivalent to Medicall Home's INBURSA-administered accident coverage and competes in adjacent health-financing segments.
• AXA México: Major Mexican health insurer offering group and individual health plans with telemedicine add-ons. Comparable as a large, regulated health-insurance competitor that could expand into budget subscription memberships similar to Medicall Home.

Direct peers

• Sofía Health: Mexican digital health membership offering telemedicine, primary care, and specialist access via subscription. Most directly comparable to Medicall Home in product, target market (Mexican middle class), and bundled virtual-care value proposition.
• Previta: Mexican provider of home healthcare services including doctor home visits, nursing, and lab testing. Directly comparable on the home doctor visit and ancillary home care service line that anchors Medicall Home's premium tier.
• Doctoralia: Online marketplace for doctor appointments and telemedicine consultations serving patients across Mexico. Competes with Medicall Home for online specialist booking and virtual consultation demand, though monetizes via bookings rather than membership.
• iDoc: Latin American digital health platform offering telemedicine, home medical visits, and subscription health plans. Highly comparable subscription model and home-visit service mix targeting uninsured/underinsured consumers.
• Meddi: Mexico-based telemedicine and digital health subscription platform offering remote consultations and home medical services. Closely aligned business model and customer segment to Medicall Home's telemedicine/home-visit offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MedicallHomeMx
• Instagraminstagram.com/medicallhome

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medicall Home