Swann's Nursery

Name

Swann's Nursery

Legal name

Swann's Nursery

Website

https://swannsnursery.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Garden Centre & Nursery

NAICS

Nursery and Tree Production (111421), Nursery and Floriculture Production (11142), Nursery, Garden Center, and Farm Supply Retailers (444240), Nursery, Garden Center, and Farm Supply Retailers (44424)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), Agricultural Services (700), Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524)

akta.pro primary industry

Nursery Production (Woody Ornamentals: Trees, Shrubs, Roses) (AFAGAHAF)

akta.pro secondary industries

Tree Nursery Stock Production (Seedlings, Saplings, Clonal Material) (AFAMACAA), Forest Nurseries, Seed Orchards & Genetic Improvement (AFAMAAAD)

Keywords

• Plant nursery retail
• Garden landscaping services
• Horticultural supplies
• Tree and shrub sales
• Turf and firewood supply

Headquarters

HQ city

Woodbridge

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Plant and Tree Sales: Retail and trade sales of plants, trees, shrubs, conifers, hedging, and garden supplies including composts, bark, ornamental pots, stakes, and tree protection products.
2. Turf Sales: Sales of Sovereign Turf products including Regal, Elite, and Xeris varieties with minimum 1 square metre orders for collection or delivery.
3. Landscaping Services: Landscape gardening services including fencing, paving, decking, turf laying, garden clearance, and full supply and planting services for trees, shrubs, conifers. Includes garden design consultation with Susannah Sharman.
4. Garden Café: The Wild Blackberry Café serves breakfast, sandwiches, vegetarian options, lunch, drinks and coffee. Operates Monday-Saturday 9:00am-3:30pm, Sunday 10:00am-3:30pm.
5. Camping and Caravanning: Camping and Caravanning Club exempted site with electric hook-up for up to 5 caravans/motorhomes. Located in quiet field with views near forest and River Deben. Open all year round.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Swann's Nursery is a family-run plant nursery and garden centre on 35 acres in Bromeswell, Woodbridge, established over 40 years ago by Les Swann. It grows and sells a wide range of plants, trees, shrubs, hedging, conifers, Sovereign turf, garden supplies, bird food, and firewood, and also offers landscaping and garden design services, an on-site café (The Wild Blackberry), and a camping and caravanning site.

Product overview

Swann's Nursery is a traditional horticultural nursery business offering a unified portfolio of products and services centered around plants, gardening, and outdoor living. The core offering consists of home-grown plants, trees, hedging, shrubs, and conifers sold alongside complementary products (Sovereign Turf, gardening sundries, bird food, firewood). This retail offering is supported by ancillary services: landscaping installation (fencing, paving, decking, planting), garden design consultation, an on-site café, and a caravan/camping site. The business operates across trade and retail channels from a 35-acre family-run nursery in Suffolk, with delivery available within 50 miles.

Differentiator

Problem solved

Functional benefit

Products and services

• Plants, Trees, Shrubs and Hedging

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Sovereign TurfcoreChannel Partner/ Reseller/ DistributorSovereign Turf is the chosen partner for turf products based on their excellence and lasting quality. Swann's Nursery offers 3 types of Sovereign turf (Regal, Elite, Xeris) for collection or delivery with a minimum 1 square metre order. The partnership is described as Swann's being an established agent for Sovereign Turf.
• Susannah Sharman / Garden Art DesigncoreImplementation/ SI/ Consulting PartnerSusannah Sharman runs Garden Art Design with over 30 years in horticulture experience. She provides advice and design services for Swann's Nursery's landscaping customers, including garden visits, sketch or full designs, planting details and notes. She charges by the hour and offers 20% discount off plants bought from Swann's price list through her scheme. Contact: 07803 898323.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• B&Q: UK's largest home and garden improvement retailer; sells plants, garden supplies, fencing, paving and decking — overlapping significantly with Swann's product range and trade customer base at higher scale.
• Homebase: UK home and garden retailer stocking plants, landscaping materials, and garden sundries. Comparable product categories though broader DIY focus versus Swann's specialist nursery positioning.
• Scotts Miracle-Gro Company: Global leader in consumer lawn and garden products including soils, fertilizers, and plant care; comparable category overlap with Swann's gardening sundries range and influences supplier dynamics in the UK garden trade.

Direct peers

• Notcutts Nurseries: Established UK garden center chain with comparable retail nursery offering (plants, trees, garden supplies) plus café/restaurant destinations. Comparable product mix and customer base to Swann's, though at multi-site scale.
• Cherry Lane Garden Centres: Value-oriented UK garden center chain with broad plant and garden supply ranges plus in-store cafés, competing for similar price-sensitive retail and trade plant buyers.
• Dobbies Garden Centres: Largest UK garden center chain offering plants, trees, landscaping services, and on-site restaurants. Direct competitor for retail and trade plant customers across regions, with national delivery capability that pressures local independents.
• Hillier Garden Centres: Family-founded UK garden center group with own nursery growing operations, comparable heritage positioning to Swann's. Sells plants, trees, and garden products through multiple retail locations.
• British Garden Centres: Growing UK independent garden center group with multiple sites offering plants, trees, café destinations and landscaping services — directly comparable multi-revenue destination model to Swann's.

Regional players

• Perrywood Garden Centre: Independent family-run garden center in Essex/Suffolk region offering plants, garden supplies, café and landscaping; comparable independent family heritage, size, and East Anglia customer catchment to Swann's.
• Squire's Garden Centres: South East England focused garden center chain with strong nursery offering and on-site cafés, directly comparable geography and customer demographic to Swann's Suffolk catchment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/swannsnursery
• Facebookfacebook.com/Swannsnursery

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swann's Nursery