Hirsch

What Hirsch does

Hirsch GmbH (operating as Maler Hirsch GmbH) is a Munich-based painting and construction finishing company founded in 1974. The company employs approximately 70 staff plus 7 apprentices and operates from its headquarters at Baierbrunner Straße 39 in the Sendling district of Munich. Hirsch is organized as a German GmbH under the umbrella of HPM Die Handwerksgruppe, a Hamburg-based craft/trade group that provides shared services, compliance frameworks, and collective marketing infrastructure.

The company's core offering is an integrated suite of eight trade services: Malerarbeiten (painting), Fassadensanierung (facade renovation), Wärmedämmung (thermal insulation via WDVS), Betonsanierung (concrete repair), Bodenbeläge (floor coverings), Bodenmarkierungen (traffic-compliant floor markings), Designbodenbeschichtungen (seamless design floor coatings), and Dauerelastische Dehnfugen (polyurethane expansion joints). Technical differentiation rests on specialized techniques such as Betonspachtelspritztechnik (concrete spatula spray technique enabling ~5 sqm/hour facade coverage vs. ~3 sqm conventional), heritage-building (Denkmalschutz) restoration expertise, and integrated project delivery across painting, flooring, and insulation. The company serves both commercial (Gewerbe) and private (Privat) customers — with notable enterprise references including HVB Tower at Arabellapark, Olympia Tower, Open Text Munich, Google Munich, Kare Design, and The Seven luxury lofts.

Hirsch's revenue model is project-based, with quote-driven pricing per square meter and scope. The company generates one-time project fees for painting, facade renovation, concrete repair, and floor installation, supplemented by recurring maintenance contracts with commercial property managers and material sales tied to installation work. Customer acquisition is sales-led, leveraging the company's website (maler-hirsch.de), a documented project portfolio, Google Ads conversion tracking, and the HPM Handwerksgruppe referral network. Geographic scope is limited to Munich and the surrounding Bavaria region, with no disclosed international expansion plans.

Name

Hirsch

Legal name

Hirsch GmbH

Website

https://maler-hirsch.de

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Hirsch GmbH is a Munich-based painting and construction finishing company founded in 1974, serving commercial and private customers in Bavaria with painting, facade renovation, thermal insulation, concrete repair, and floor coating services under the HPM Die Handwerksgruppe.

Ownership category

akta.pro rank

Product category

Painting and Construction Services

NAICS

Other Foundation, Structure, and Building Exterior Contractors (238190)

SIC

Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Interior Painting (Walls, Ceilings, Trim) (HSAPAHAA)

akta.pro secondary industry

Exterior Painting (Siding, Stucco, Masonry) (HSAPAHAB)

Keywords

• Painting services
• Facade renovation
• Thermal insulation
• Concrete repair
• Floor coverings

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations

Revenue model

1. Project-based painting and finishing services: One-time project fees for painting, facade renovation, concrete repair, and floor installation services. Revenue is generated per project based on scope, materials, and labor. Both commercial large-scale projects and private residential projects are served.
2. Maintenance and recurring services: Ongoing maintenance contracts and recurring service relationships with commercial property managers and facility management companies for regular building maintenance and touch-up work.
3. Specialized coatings and materials: Sale of specialized coatings, floor materials, and finishing products as part of installation services, including design floor coatings, industrial epoxy floors, and polyurethane sealants.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Hirsch GmbH (Maler Hirsch GmbH) is a Munich-based painting and finishing contractor (Malerfachbetrieb) offering a comprehensive range of services including interior and exterior painting, facade renovation, thermal insulation (WDVS), concrete repair, floor coverings, design floor coatings, floor markings, and elastic expansion joint sealing. The company delivers these services on-site at commercial and residential properties across Munich and the surrounding Bavaria region, employing a 70-person skilled craftsman team.

Product overview

Hirsch is a traditional painting and construction company (Malerfachbetrieb) based in Munich, Germany, founded in 1974. The company operates as a single integrated service provider rather than a platform-based product architecture. Its core product portfolio consists of eight named service lines: Malerarbeiten (painting services), Fassadensanierung (facade renovation), Wärmedämmung (thermal insulation), Betonsanierung (concrete renovation), Bodenbeläge (floor coverings), Bodenmarkierungen (floor markings), Designbodenbeschichtungen (design floor coatings), and Dauerelastische Dehnfugen (elastic expansion joints). These services are offered as a coordinated package, primarily targeting commercial clients (office buildings, industrial facilities, residential complexes) as well as private homeowners in Munich and surrounding areas. The company employs approximately 70 staff members and trains apprentices as an officially recognized training company.

Differentiator

Problem solved

Functional benefit

Products and services

• Malerarbeiten (Painting Services) Interior and exterior painting services for commercial and residential clients, including decorative techniques, spatula techniques, lacquering, and color consultation, leveraging over 40 years of painting trade experience.
• Fassadensanierung (Facade Renovation) Professional facade renovation services for commercial and private properties, including protective coatings, historical restoration (Denkmalschutz), and complete thermal insulation composite systems.
• Wärmedämmung (Thermal Insulation) Thermal insulation services using Wärmedämmverbundsysteme (WDVS) for commercial and residential buildings, aimed at reducing energy consumption and improving building energy efficiency.
• Betonsanierung (Concrete Renovation) Concrete repair and renovation services including crack repair, corrosion protection, protective coatings, waterproofing, and crack injection for commercial and private concrete structures.
• Bodenbeläge (Floor Coverings) Installation of industrial floors, office and commercial flooring (carpet tiles, vinyl, laminate), residential design floors, and special-purpose floors for medical facilities, laboratories, and sports halls.
• Bodenmarkierungen (Floor Markings) Floor marking services for parking lots, traffic areas, and industrial facilities, including StVO-compliant markings, directional arrows, pedestrian crossings, and number markings with day/night visibility.
• Designbodenbeschichtungen (Design Floor Coatings) Seamless design floor coatings for commercial clients including retail, offices, hotels, and healthcare facilities, featuring high durability, chemical resistance, and custom designs matching corporate identity.
• Dauerelastische Dehnfugen (Elastic Expansion Joints) Durable elastic expansion joint solutions using polyurethane (PU) sealants for floor and wall connections, facades, and industrial buildings, providing structural integrity, weather resistance, and energy efficiency.

Quantifiable outcome

• 35,000 sqm of wall and ceiling surfaces coated in 14 months at Olympia Tower project
• +5 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• HPM Die HandwerksgruppecoreStrategic or Co-development PartnerMaler Hirsch GmbH is a member of HPM Die Handwerksgruppe, a German craft/trade group. The parent company HPM Service und Verwaltung GmbH (based in Hamburg) handles redaktion/redaction for the Hirsch website. The group provides shared services, branding, compliance frameworks (referenced as 'Handwerksgruppe Compliance'), and collective marketing. The footer states 'Copyright © 2026 HPM DIE HANDWERKSGRUPPE'. The group website is handwerksgruppe.de.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Heinrich Schmid GmbH & Co. KG: One of Germany's largest painting and crafts service groups with hundreds of locations across Germany. Directly comparable as a multi-trade painting, facade, and flooring contractor serving commercial and residential clients at significantly larger scale than Hirsch.
• Gegenbauer Services Group: Large German facility services and building maintenance group serving commercial real estate. Comparable as a provider of recurring building maintenance, painting, and renovation services to enterprise property managers in the same Munich/Berlin metropolitan markets as Hirsch.
• STRABAG Property and Facility Services: Property and facility services arm of STRABAG, one of Europe's largest construction groups. Comparable as a provider of building maintenance, painting, and renovation services to commercial clients, though at significantly larger scale and broader geographic reach.
• WISAG Gebäudetechnik: Major German facility services and technical building management provider. Overlaps with Hirsch on commercial property maintenance, painting, and renovation services, though operates at much larger national scale across multiple trades.

Others

• Caparol (DAW SE): Major German paint and coatings manufacturer supplying professional painters and contractors. Indirectly comparable as a material ecosystem partner to Hirsch's painting and facade services, and a bellwether for German painting industry demand.
• Brillux GmbH & Co. KG: Large German coatings manufacturer with direct sales to painting contractors and crafts businesses. Comparable as a B2B ecosystem player serving the same Malerfachbetrieb customer base that Hirsch operates within.
• STO SE & Co. KGaA: Leading German manufacturer of facade insulation systems (WDVS), coatings, and renders. Connected to Hirsch as a key material supplier for the company's thermal insulation and facade work, and indicative of the broader German energy-efficiency retrofit ecosystem.

Regional players

• Geiger Bau集团: Bavarian construction and renovation group offering general contracting alongside specialty trades. Comparable as a southern Germany construction services firm, though with broader scope and larger headcount than Hirsch's focused painting/crafts services.

Direct peers

• HPM Die Handwerksgruppe (member companies): Parent craft/trade group of Hirsch, with member companies offering overlapping painting, facade, and renovation services across Germany. Comparable as direct sister companies within the same HPM network sharing branding, compliance, and project referrals.
• Maler-Schmid Group: Regional painting and finishing contractor in southern Germany offering painting, facade renovation, and flooring services. Comparable to Hirsch in service mix, customer segments (commercial + private), and Bavaria/DACH geographic focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hirsch-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hirsch