Rooster Post Production
Rooster Post Production is a Toronto-based, privately held commercial editorial and post-production company founded in 2007, serving the television and interactive advertising market with a small team of 11–50 employees.
- Company typePrivate
- Founded2007
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Rooster Post Production does
Rooster Post Production is a privately held, Toronto-based commercial editorial company founded in 2007. According to the available firmographic data and the firm's own website positioning, it serves the television and interactive advertising market, providing post-production services spanning traditional broadcast commercial finishing and digital/interactive formats. The self-branded descriptor "ROOSTER - Advertising, Interactive, Post Production" indicates a multi-format service offering rather than a single-discipline focus, which is consistent with the typical operating model of small independent post houses serving Canadian agencies and brand-side creative teams.
The company is sized at 11–50 employees, placing it in the small-business segment of the Canadian commercial post-production industry. No detailed information is available on its specific service mix (e.g., editing, color grading, finishing, VFX, motion graphics), its technology stack, its facility footprint, or the proprietary tools it may use. The website (rooster.ca) is the only public surface referenced, and no further product, integration, or platform information is captured in the input data. There is no indication of proprietary software, platform architecture, or technology IP disclosed.
On the commercial side, the input data contains no revenue figures, no pricing model, no customer logos, no segment splits, no partnership disclosures, and no management team details. The business model can therefore only be described at the categorical level: Rooster is a project-based service business selling post-production capacity (editorial, finishing, and related services) to advertising clients in the Toronto market and potentially broader Canada, with revenue generated on a per-project or retainer basis typical of the trade. Specific go-to-market mechanics, contract structures, and revenue per employee are not available to support further granularity.
Rooster Post Production firmographics
Firmographics- Name
- Rooster Post Production
- Website
- https://rooster.ca
- Company type
- Private
- Founded year
- 2007
- Headcount range
- 11–50 employees
- Short description
- Rooster Post Production is a Toronto-based, privately held commercial editorial and post-production company founded in 2007, serving the television and interactive advertising market with a small team of 11–50 employees.
- Ownership category
- akta.pro rank
Rooster Post Production industry classification
Industry- Product category
- Video Post-Production Services
- NAICS
- Postproduction Services and Other Motion Picture and Video Industries (51219)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Post-Production (Editorial, Color, Online Finishing) (MPAAAMAB)
- akta.pro secondary industries
- Post-Production Facilities & Stage Services (Edit Suites, Screening Rooms) (MPAHAAAJ), Video Production & Post-Production (BPAFAIAB)
Keywords
Where Rooster Post Production is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Markets served
Rooster Post Production business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D
Rooster Post Production product offering
Product offeringCore offering
Rooster Post Production is a Toronto-based commercial editorial company that provides post-production services for television and interactive advertising. The firm delivers editorial finishing for advertising spots and related interactive media content, working with agencies and brand clients on commercial campaigns.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Editorial Post-Production
Companies that use Rooster Post Production
Customer profileIdeal customer profiles1 record
Rooster Post Production technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rooster Post Production partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights1 record
Rooster Post Production competitors and assessment
Company assessmentDirect peers
- Arcade Edit: US-based editorial collective serving the advertising industry. Comparable to Rooster through its editorial-only craft focus on commercial work, though it operates at larger scale.
- The Vanity: Canadian post-production company offering editing and finishing services for advertising and entertainment. Comparable to Rooster in service mix and target agency clients.
- Crew Cuts: Toronto-based boutique post-production company specializing in commercial editing. Operates in the same city and serves the same advertising agency and brand client base as Rooster.
- Panic & Bob: Toronto-based editorial and post-production studio focused on advertising and content work. Comparable to Rooster as a Canadian commercial editorial peer with similar boutique positioning.
- Alter Ego: Toronto post-production facility providing editorial, color, and finishing for advertising and entertainment clients. Direct competitor for commercial editorial mandates in the same market.
- Saints Editorial: Toronto-based commercial editorial house serving advertising agencies and brands. Directly comparable to Rooster in craft focus (editorial post for commercials) and geography.
- Union Editorial: Multi-office editorial company specializing in advertising post-production. Comparable to Rooster through its editorial-only focus on commercial work for agencies and brands.
- Cosmo Street Editorial: Award-winning commercial editorial company with offices in multiple markets. Comparable to Rooster through its editorial-led model serving advertising agencies and brands.
Broad incumbents
- Final Cut: Established commercial post-production company with offices in New York and London offering editorial and finishing for advertising. Comparable to Rooster in core service but broader in geographic reach and scale.
Emerging players
- Wingman VFX: Toronto-based boutique VFX and post studio serving advertising agencies. Comparable to Rooster through shared advertising post-production focus, though differentiated by VFX emphasis.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights4 records
Customer concentration
Rooster Post Production social profiles
Digital presenceRooster Post Production financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rooster Post Production leadership team
Management profileNumber of profiles
Profiles1 record
Rooster Post Production funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rooster Post Production M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rooster Post Production
What does Rooster Post Production do?
Rooster Post Production is a Toronto-based commercial editorial company that provides post-production services for television and interactive advertising. The firm delivers editorial finishing for advertising spots and related interactive media content, working with agencies and brand clients on commercial campaigns.
When was Rooster Post Production founded?
Rooster Post Production was founded in 2007. It employs 11 to 50 people.
Where is Rooster Post Production based?
Rooster Post Production is headquartered in Toronto, Canada, in the North America region.
Who are Rooster Post Production's main competitors?
Direct peers on record are Arcade Edit, The Vanity, Crew Cuts, Panic & Bob, Alter Ego, Saints Editorial, Union Editorial and Cosmo Street Editorial. Final Cut is listed as a broad incumbent. Wingman VFX is listed as an emerging player.
Does Rooster Post Production have an API?
No public API is recorded for Rooster Post Production.
What industry is Rooster Post Production in?
Rooster Post Production's product category is Video Post-Production Services. Its primary akta.pro industry code is MPAAAMAB, Post-Production (Editorial, Color, Online Finishing), with a secondary code of MPAHAAAJ, Post-Production Facilities & Stage Services (Edit Suites, Screening Rooms). Its NAICS code is 51219 and its SIC code is 7812.