Dental Today

What Dental Today does

Dental Today (legally Dentaltoday S.r.l., P.IVA 02692980234) is a privately held Italian B2B e-commerce distributor of professional dental supplies, headquartered in Verona and operating since 1996. The company sells an assortment of 11,000+ products across 25+ categories, including restorative materials (composites, adhesives, matrices), impression materials (alginate, silicones, rebasing pastes), surgical instruments, anesthetics and sutures, single-use disposables, disinfection and sterilization supplies, radiographic consumables, endodontic instruments and gutta-percha, dental burs and abrasives, handpieces, optical loupes, dental laboratory equipment (including CAD-CAM), implantology supplies, orthodontic products, dental cements, and general dental equipment. Brands carried include NSK, Zhermack, Dentsply Sirona, GC, Kulzer, Coltene, Carl Zeiss, and Eschenbach.

The business model is a self-serve transaction-fee e-commerce platform targeting verified Italian dental professionals and dental laboratories, who must self-declare as healthcare operators to access the catalog. Ordering is conducted through the dentaltoday.it storefront, a customer-service phone line (800 383 918), an automated 24/7 number (800 300 222), and a WhatsApp sales channel (345 779 00 44). Pricing is per-unit, ranging from €0.74 (outlet items) to €2,632.35 (high-end optical equipment), with a 5% discount on online orders, a free-shipping threshold of €150 (excluding VAT), outlet pricing as deep as 86% off, and a "Satisfied or double refund" (Soddisfatti o doppiamente rimborsati) guarantee. Delivery is fulfilled within 24-48 hours across all of Italy. The company also offers a "Fast Track" virtual demo service in which specialists provide live video demonstrations of advanced equipment.

Revenue is not publicly disclosed, and the company is independently operated with no parent company, external investors, subsidiaries, M&A activity, or partnerships recorded. The marketing mix is predominantly bottom-of-funnel e-commerce and direct sales; there are no disclosed research publications, patents, AI/ML capabilities, certifications, or awards. Geographic scope is explicitly Italy-only, with no cross-border or vertical-expansion signals in the available data.

Name

Dental Today

Legal name

Dentaltoday S.r.l.

Website

https://dentaltoday.it

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Dental Today (Dentaltoday S.r.l.) is an Italian B2B e-commerce platform selling 11,000+ dental products across 25+ categories to dentists and dental laboratories in Italy via website, phone, and WhatsApp with 24-48 hour nationwide delivery.

Ownership category

akta.pro rank

Product category

Dental Supplies E-commerce

NAICS

Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450)

SIC

Dental Equipment & Supplies (3843), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Medical, Dental & Lab Supply Marketplaces (CRAFAHAG)

akta.pro secondary industries

Dental Implants & Prosthodontic Components (Implants/Abutments/Prosthetics) (HLAHAEAE), Restorative General Dentistry (Fillings/Crowns/Bridges) (HLABAAAB)

Keywords

• Dental supplies distribution
• Dental equipment e-commerce
• Dental consumables retail
• Dental instruments wholesale
• Dental laboratory supplies

Headquarters

HQ city

Verona

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: B2B e-commerce revenue generated from direct product sales to dental professionals. Products include dental consumables, instruments, equipment, and laboratory supplies across 25+ categories. Transaction-based pricing with volume discounts and promotional offers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Dental Today operates an Italian B2B e-commerce platform that sells over 11,000 dental consumables, instruments, and equipment products across 25+ categories to dentists and dental laboratories. Offerings span restorative materials, impression materials, surgical instruments, medications and sutures, single-use supplies, sterilization products, radiography supplies, endodontic instruments, handpieces, optical loupes, CAD-CAM laboratory equipment, implants, orthodontics, and cements, distributed with free shipping for orders above €150 and 24-48 hour delivery across Italy.

Product overview

Dental Today is an Italian e-commerce platform for dental professionals offering over 11,000 dental products across multiple categories. The product portfolio includes restorative materials (Conservativa), impression products (Impronta), surgical instruments (Strumenti), medications and sutures, disposable supplies (Monouso), disinfection and sterilization products, radiography equipment, resins and crowns, prophylaxis supplies, endodontic instruments and materials, burs and abrasives, handpieces and rotary instruments, optical magnification loupes, dental laboratory equipment (including CAD-CAM technology), implantology supplies, orthodontic products, dental cements, and general dental equipment. The platform also offers a unique Fast Track virtual demo service for equipment demonstrations. Products come from various branded manufacturers including NSK, Zhermack, Dentsply Sirona, GC, Kulzer, Coltene, and many others, with free shipping on orders over €150 and 24-48 hour delivery across Italy.

Differentiator

Problem solved

Functional benefit

Products and services

• Restorative Materials (Conservativa) Range of dental restorative materials including composites, amalgams, adhesives, bonding agents, etchants, matrices, matrix retainers, wooden wedges, and reconstruction pins used for tooth restoration procedures. Sold to dentists for restorative procedures in clinical practice.
• Impression Materials (Impronta) Dental impression materials including first and second impression pastes, alginate, rebasing paste, impression trays, retraction cord, impression resin, and mixing blocks. Used by dentists for taking prosthetic and orthodontic impressions.
• Dental Instruments (Strumenti) Surgical and examination dental instruments including extraction forceps, elevators, tweezers, curettes, probes, mirrors and handles, spatulas, pluggers, carvers, excavators, needle holders, scissors, scalpels and blades, surgical accessories, gutta-percha instruments, and other accessories. Intended for dental practitioners performing surgical and restorative procedures.
• Medications and Sutures (Medicamenti e Suture) Anesthetics, needles, ancillary supplies, dental medications, and sutures used in dental surgical procedures. Supplied to dental professionals for clinical and surgical use.
• Single-Use Disposable Supplies (Monouso) Single-use dental supplies including suction cannulas, patient bibs, examination gloves, face masks, cotton rolls, gauze, sterile drapes, latex barriers, and other disposable accessories. Used by dental clinics and laboratories for routine practice hygiene.
• Disinfection and Sterilization Supplies Disinfectants, cleaning solutions, and sterilization pouches and rolls for instrument reprocessing in dental clinics and laboratories.
• Radiography Supplies Dental X-ray films, processing liquids, and radiation protection equipment for dental radiographic imaging.
• Resins and Crowns (Resine e Corone) Resins and prefabricated crowns/capsules for temporary and prosthetic dental restorations, with associated accessories.
• Prophylaxis Supplies (Profilassi) Preventive dental care products including toothbrushes and rubber cups, prophylaxis paste, fluoride gel, and whitening treatments plus accessories.
• Endodontic Supplies (Endodonzia) Endodontic instruments and materials including root canal files, barbed broaches, paste carriers, measuring containers, paper points, gutta-percha points, and dental dams with accessories, used in root canal therapy.
• Burs and Abrasives (Frese e Abrasivi) Dental burs and abrasive discs used for tooth preparation and polishing, offered in steel, tungsten (FG and RA), surgical variants, multilame steel, crown cutters, diamond-coated, Gates/Largo types, plus rubber wheels, abrasive strips, and abrasive discs with accessories.
• Handpieces and Accessories (Manipoli e Accessori) Dental handpieces including turbines, contra-angle handpieces, and related accessories for rotary dental instrument applications.
• Optical Equipment (Ottica) Optical and magnifying equipment for dental professionals, including loupes from Carl Zeiss and Eschenbach, plus protective eyewear.
• Laboratory Equipment and Supplies (Laboratorio) Dental laboratory equipment and supplies including articulators, CAD-CAM technology, plaster model preparation accessories, thermoforming discs, laboratory equipment, lab device spare parts, laboratory waxes, ceramic investments/liquids, prosthetic attachments and implants, and HP diamond burs for dental laboratory workflows.
• Implantology Supplies (Implantologia) Dental implant supplies including implants, bone grafts, membranes, and implant abutments for implantology procedures.
• Orthodontic Supplies (Ortodonzia) Orthodontic supplies including archwires, brackets, elastics, and other orthodontic accessories used in orthodontic treatments.
• Dental Cements (Cementi) Dental cements for final and provisional cementation of crowns, bridges, and other restorations, including fixation, provisional, obturation, lining, canal, and surgical cements with accessories.
• General Dental Equipment (Attrezzatura) General dental equipment including surgical lamps, suction devices, sterilizers, and diagnostic equipment for dental practices.
• Fast Track Virtual Demo Service Immersive virtual demo experience in which specialists provide personalized consultations and live demonstrations of advanced dental equipment via video conferencing to dental buyers evaluating higher-value equipment purchases.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Henry Schein: Global dental and medical distribution leader with extensive Italy operations. Competes broadly with Dental Today across consumables and equipment, with far larger scale, exclusive brand relationships, and integrated practice solutions.
• Straumann Group: Global leader in dental implants, prosthetics, and digital dentistry. Overlaps with Dental Today's implantology and laboratory offerings as an upstream brand whose products Dental Today distributes.
• Patterson Companies: Large North American dental supply distributor expanding internationally. Overlaps with Dental Today on dental consumables, equipment, and technical support services, with comparable vertical focus but at materially larger scale.

Direct peers

• Dental Sky: UK-based online dental supply retailer serving dental professionals with consumables, instruments, and equipment. Closely comparable business model — pure-play dental e-commerce with broad assortment and next-day delivery focus.
• Benco Dental: US dental supply distributor combining online catalog ordering with field sales and equipment service. Comparable broad-assortment B2B dental supply model, though operating in North America rather than Europe.
• Dentaltix: Spain-headquartered B2B e-commerce platform selling dental consumables, instruments, and equipment to dental professionals across Europe. Direct competitor in online dental supply with a comparable catalog breadth and self-serve ordering model.
• Net32: US-based dental e-commerce marketplace aggregating multiple suppliers for price-competitive dental supplies. Closely comparable online dental procurement model, though US-focused.

Emerging players

• Dental Direkt: German manufacturer of dental prosthetic components (zirconia, CAD-CAM blanks) with growing direct distribution. Adjacent to Dental Today's Laboratorio and CAD-CAM categories.

Regional players

• Pluradent: German-headquartered dental supply distributor with European footprint. Serves dental practices with consumables, instruments, and equipment through both catalog sales and field representatives — a comparable DACH-region analog to Dental Today's Italian market model.

Others

• Wright Medical / Biomet 3i (ZimVie): Dental implant manufacturer and supplier whose implantology products overlap with Dental Today's Implantologia category. Comparable on product level but operates as an upstream manufacturer rather than a multi-brand distributor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/dentaltoday-s-r-l-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dental Today