CoWorkLand
CoWorkLand e.G. is a German cooperative that operates a nationwide platform and consulting practice supporting rural coworking space founders, operators, and municipalities across 9 German states and Upper Austria.
- Company typePrivate
- Founded2019
- HeadquartersKiel, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What CoWorkLand does
CoWorkLand e.G. is a registered cooperative (eingetragene Genossenschaft) founded in February 2019 in Hitzacker, Germany, that operates a nationwide platform and service portfolio for rural coworking spaces. Its core offering combines a searchable directory and booking portal for member spaces with a structured consulting, training, and research practice supporting rural space founders, municipalities, and state governments. Members include both ordinary members (€500 share plus €150 annual fee, voting rights) and investing members (minimum 4 shares of €500 each, dividend entitlement of at least 2%, 3-5 year capital lock-up) that supply cooperative capital to the MehrWertOrte-Fonds.
The technology stack is intentionally lean: a website-driven discovery platform using OpenStreetMap for radius-based search, embedded filters for amenities and services, and a third-party DeskNow booking system (via a partnership with MaaßIT) available to members under preferential conditions. Proprietary assets consist of three structured consulting instruments — LocalScan (€6,500, target-group analysis), RegioScan (€5,000, regional suitability), and Anamnese (€3,000, property assessment) — together with the MehrWertOrte social-franchise methodology, a member knowledge database, and peer-reviewed research publications (including Bertelsmann Stiftung and BMEL outputs).
Revenue is generated through a hybrid model of cooperative membership dues (recurring annual fees plus share capital), fee-based professional consulting and workshops (LocalScan, RegioScan, Anamnese, Gründer*innen-Coaching, MasterClass, Workshops, Surveys, Betreiber*innen-Suche), and grant income from federal ministries (BMI, BMEL, BMBF) and the EU (Interreg Danube Programme). The cooperative's go-to-market mixes community-led member acquisition, direct field sales through 11 regional offices across 9 German states and Upper Austria, and event-driven engagement via funded research projects (CoRegion, InnovationsOasen, ELEVATE). Primary customer segments are rural coworking founders and operators (B2C/SMB) and municipalities/state governments (B2B/enterprise); secondary segments include tourism boards, remote-worker individuals, and companies seeking workation venues.
CoWorkLand firmographics
Firmographics- Name
- CoWorkLand
- Legal name
- CoWorkLand e.G.
- Website
- https://coworkland.de
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CoWorkLand e.G. is a German cooperative that operates a nationwide platform and consulting practice supporting rural coworking space founders, operators, and municipalities across 9 German states and Upper Austria.
- Ownership category
- akta.pro rank
CoWorkLand industry classification
Industry- Product category
- Rural Coworking Network & Community Space Consulting
- akta.pro primary industry
- Coworking Cafes / Work Cafes (THAFADAJ)
Keywords
Where CoWorkLand is headquartered
LocationHeadquarters
- HQ city
- Kiel
- HQ country
- Germany
- HQ region
- Europe
Offices9 records
Markets served
CoWorkLand business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Cooperative Membership Fees: Ordinary members pay a minimum of 1 share at €500 plus an annual membership fee of €150 starting from the second year. Investing members subscribe a minimum of 4 shares at €500 each. These fees form the cooperative's membership revenue base.
- Investing Member Capital: Investing members provide capital financing for MehrWertOrt projects. They receive dividends (minimum 2% return on paid-in capital) when the cooperative's profit situation permits. Capital is repaid over 3–5 years for larger investment sums.
- LocalScan Consulting: Target group analysis service priced at €6,500 net. Includes on-site visit and structured report. 40% billed upon order confirmation, remaining 60% for subcontracted work.
- RegioScan Consulting: Regional suitability analysis service priced at €5,000 net. Completed within 4 weeks. Travel costs billed separately.
- Anamnese Property Assessment: Property evaluation for coworking space suitability, priced at €3,000 net. Includes on-site visit and comprehensive written report. 100% billed upon completion.
- MasterClass Training: Intensive peer-learning formats for advanced professionals covering topics such as farm transformation and workation. Revenue generated through participant fees.
- Gründer*innen-Coaching: Coaching services for coworking space founders, covering vision development, business model creation, and operational implementation.
- Workshops and Wissenstransfer: Low-threshold online workshop formats covering community building, marketing, law, and finance for project implementation.
- Beteiligungs-Workshops: Participation workshops that combine local expertise with structural data, creating needs-based profiles for locations or regions.
- Umfragen (Surveys): Quantitative surveys on demand for coworking spaces, commuter behavior, and related topics using a DSGVO-compliant platform.
- Betreiber*innen-Suche: Search and matching services for finding committed operators for existing or planned coworking spaces.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Ordinary Member |
| Subscription | Annual | Investing Member |
| One time/ perpetual license | Pay-as-you-go | LocalScan – Target Group Analysis |
| One time/ perpetual license | Pay-as-you-go | RegioScan – Regional Suitability Analysis |
| One time/ perpetual license | Pay-as-you-go | Anamnese – Property Assessment |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels9 records
CoWorkLand product offering
Product offeringCore offering
CoWorkLand eG operates a cooperative platform and service portfolio dedicated to rural coworking. Its core offering combines an online booking and discovery platform for rural coworking spaces across Germany and Austria with a set of standardized consulting products (LocalScan, RegioScan, Anamnese), coaching, training, workshops, and surveys for founders, operators, and municipalities. The MehrWertOrte Social Franchise program helps communities develop multifunctional rural community spaces, with the cooperative providing methodology, co-financing, and operational support.
Product overview
CoWorkLand is a cooperative (eG) operating a platform and service portfolio for rural coworking spaces in Germany and Austria. The offering consists of a space booking platform for discovering and booking rural coworking spots, complemented by consulting services (LocalScan, RegioScan, Anamnese, Coaching) and training/workshop offerings (MasterClass, Workshops, Lectures, Surveys). The MehrWertOrte concept program enables local enthusiasts to create community spaces through a Social Franchise model, with CoWorkLand providing co-financing, process knowledge, and operational support. The platform connects individual coworking spaces with users while the service products support founders, operators, and municipalities in establishing new spaces.
Differentiator
Problem solved
Functional benefit
Products and services
- LocalScan — Target Group Analysis
Quantifiable outcome
- 14 pop-up locations in 4 German states during peak season
- +2 more outcomes
Companies that use CoWorkLand
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles4 records
CoWorkLand technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature6 records
CoWorkLand partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- Heinrich-Böll-Stiftung Schleswig-HolsteincoreThe Heinrich-Böll-Stiftung Schleswig-Holstein initiated the CoWorkLand project under the 'Land:Digital' program of the Federal Ministry for Agriculture. They have been a long-term strategic partner supporting the cooperative's founding and continued development.
- German Coworking Federation (GCF)minorCoWorkLand cooperates with the German Coworking Federation on industry standards, research, and networking. Harald Amelung, CoWorkLand's regional representative for Baden-Württemberg, is a founding member of the GCF.
- KielRegioncoreKielRegion co-sponsored the early pop-up coworking tour through Schleswig-Holstein and supported the development of the first 'CoWorkLand satellite ring' presented at the Green Week (Grüne Woche).
- Land Schleswig-HolsteincoreLand Schleswig-Holstein was an early funder of the pop-up coworking initiative and has been a key partner in establishing rural coworking as part of the state's workforce strategy. Since October 2021, the state government offers employees access to CoWorkLand spaces.
- Landvorteil Alliance (InnovationsOasen)coreLandvorteil is a regional alliance for future-oriented rural development (Landkreise Herzogtum Lauenburg and Ludwigslust-Parchim). CoWorkLand participates in the InnovationsOasen project within this alliance, alongside Technische Hochschule Lübeck and Thünen-Institut für Regionalentwicklung.
- Technische Hochschule LübeckminorAcademic partner in the InnovationsOasen research project, investigating the emergence and impact of decentralized innovation cores in rural areas.
- Thünen-Institut für Regionalentwicklung e.V.minorResearch partner in the InnovationsOasen project, contributing expertise in regional development.
- DB Station & Service AG / DB Smart CityminorCoWorkLand has worked with Deutsche Bahn's station and smart city divisions on developing coworking concepts at or near railway stations in rural areas.
- Eisenhüttenstädter Wohnungsbaugenossenschaft eG (EWG)minorThe Eisenhüttenstadt housing cooperative commissioned CoWorkLand for a concept study on transforming the 'Club am Anger' building into a community MehrWertOrt. EWG invited CoWorkLand to participate in expert discussions on the building's future.
- loop_creating places (Laura Kienbaum)minorSpatial development expert Laura Kienbaum of loop_creating places collaborated with CoWorkLand on the concept study for the 'Club am Anger' in Eisenhüttenstadt, presenting joint theses on activating existing buildings.
- Sprang (Sprang.sh)minorCoWorkLand partners with Sprang (sprang.sh) to pilot a village store pop-up (Dorfladen-PopUp) in Stocksee, testing a temporary retail concept before establishing a permanent MehrWertOrt with a village store.
- Landestourismusverband Sachsen-AnhaltminorCoWorkLand's state coordinator for Sachsen-Anhalt (Tobias Kremkau) participates in events organized by the Sachsen-Anhalt State Tourism Association, positioning coworking as strategic tourism infrastructure.
- IHK FlensburgminorThe Marktbude Heide coworking space is a cooperation project with IHK Flensburg (Chamber of Industry and Commerce) and Fachhochschule Westküste, funded by the state inner-city program of Schleswig-Holstein.
- Fachhochschule WestküsteminorFachhochschule Westküste is a cooperation partner in the Marktbude Heide project, contributing academic expertise to the coworking space initiative in Heide.
- Bertelsmann StiftungcoreThe Bertelsmann Stiftung published CoWorkLand's foundational research 'Coworking im ländlichen Raum' and 'Rural Coworking in Europe', providing high-visibility thought leadership backing for the rural coworking movement.
Scale indicators7 records
Recent moves8 records
Expansion highlights6 records
CoWorkLand competitors and assessment
Company assessmentOthers
- Bertelsmann Stiftung: Publisher of CoWorkLand's foundational research ('Coworking im ländlichen Raum', 'Rural Coworking in Europe'). Comparable as a thought-leadership and policy partner shaping the rural coworking agenda in Germany and Europe.
- Heinrich-Böll-Stiftung: Founding strategic partner of CoWorkLand under the Land:Digital programme. Comparable as a thematically aligned ecosystem player that supports rural development and community spaces, but operates as a political foundation, not a coworking operator.
- Interreg Danube Programme: EU funding programme supporting the ELEVATE project (17 partners in 11 Danube countries). Comparable as a thematically related infrastructure provider that funds CoWorkLand's cross-border expansion model.
Direct peers
- Schwäbische Alb Coworking (AHOF): Regional rural coworking initiative in the Schwäbische Alb. Direct peer as a rural coworking space provider in Germany addressing the same demographic shift as CoWorkLand, though operates as a single location rather than a network.
- Betahaus Berlin: Among the largest independent coworking operators in Germany. Comparable to CoWorkLand as a member-driven coworking network, though primarily urban-focused and operating private venues rather than a cooperative of independent spaces.
- St. Oberholz: Iconic Berlin coworking and café space. Comparable to CoWorkLand's coworking-plus-café (MehrWertOrt) model, though operates as a single urban location rather than a rural network.
- Co-Up Coworking Berlin: Berlin coworking cooperative (Genossenschaft) with member-driven structure. Closest ownership-model peer to CoWorkLand, but serves urban creators rather than rural founders.
- German Coworking Federation (GCF): Industry association for the German coworking sector. CoWorkLand cooperates with GCF on industry standards; Harald Amelung, CoWorkLand's regional representative for Baden-Württemberg, is a founding member of GCF (Partnerships).
Broad incumbents
- Mindspace: European coworking and flexible office operator with multiple locations. Comparable as a coworking-network peer, though serves urban enterprise clients rather than rural founders and operates corporate real estate rather than cooperator-owned spaces.
- Impact Hub Network: Global network of impact-focused coworking and innovation spaces with a similar member/community cooperative ethos. Comparable to CoWorkLand's social-franchise-MehrWertOrt concept, though broader in scope and primarily urban-oriented.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
CoWorkLand social profiles
Digital presenceCoWorkLand compliance and trust
Trust signalCompliance1 record
CoWorkLand financial estimates
Financial estimateRevenue estimate
Valuation estimate
CoWorkLand leadership team
Management profileNumber of profiles
Profiles14 records
CoWorkLand funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CoWorkLand M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CoWorkLand
What does CoWorkLand do?
CoWorkLand eG operates a cooperative platform and service portfolio dedicated to rural coworking. Its core offering combines an online booking and discovery platform for rural coworking spaces across Germany and Austria with a set of standardized consulting products (LocalScan, RegioScan, Anamnese), coaching, training, workshops, and surveys for founders, operators, and municipalities. The MehrWertOrte Social Franchise program helps communities develop multifunctional rural community spaces, with the cooperative providing methodology, co-financing, and operational support.
Is CoWorkLand a public or private company?
CoWorkLand is a private company. It is classified as management employee owned and is currently operating.
When was CoWorkLand founded?
CoWorkLand was founded in 2019. It employs 11 to 50 people.
Where is CoWorkLand based?
CoWorkLand is headquartered in Kiel, Germany, in the Europe region.
How does CoWorkLand make money?
Eleven revenue lines are on record. Cooperative Membership Fees are the primary driver. The others are investing Member Capital, localScan Consulting, regioScan Consulting, anamnese Property Assessment, masterClass Training, gründer*innen-Coaching, workshops and Wissenstransfer, beteiligungs-Workshops, umfragen (Surveys) and betreiber*innen-Suche.
Who are CoWorkLand's main competitors?
Others on record are Bertelsmann Stiftung, Heinrich-Böll-Stiftung and Interreg Danube Programme. Direct peers are Schwäbische Alb Coworking (AHOF), Betahaus Berlin, St. Oberholz, Co-Up Coworking Berlin and German Coworking Federation (GCF). Broad incumbents are Mindspace and Impact Hub Network.
Does CoWorkLand have an API?
No public API is recorded for CoWorkLand.
What industry is CoWorkLand in?
CoWorkLand's product category is Rural Coworking Network & Community Space Consulting. Its primary akta.pro industry code is THAFADAJ, Coworking Cafes / Work Cafes.