BBM

What BBM does

BBM Corporation (BBM株式会社) is a privately held Japanese technology company headquartered in Shibuya, Tokyo, founded in March 2014 with roots tracing to the 2005 Broadband Division of IMJ (Accenture Group). The company operates across three integrated business lines: (1) hardware development of Android TV and Google TV TV sticks (TS series), including Asia's first Google TV for Operators device (TS-405G); (2) service aggregation for operators via its proprietary BBM Agent platform, which provides ID authentication, payment/settlement integration, and unified access to video streaming, e-commerce, delivery, home IoT, WiFi, energy, and medical services under a single operator identity; and (3) FAST (Free Ad-supported Streaming TV) channels, a curated advertising-supported streaming service launched in August 2024 through subsidiary FAST Corporation.

BBM serves B2B enterprise customers—primarily telecom carriers, cable TV operators, IPTV providers, OTT service operators, and non-telecom enterprises such as energy companies (Osaka Gas) and real estate firms (Leo Palace 21)—by white-labeling TV sticks and bundling aggregated services that the operators distribute to their end-user bases. The company's revenue model is multi-stream: one-time hardware sales of TV sticks, revenue-share from aggregated service usage via BBM Agent, advertising revenue from FAST channels, and content licensing/aggregation. Key strategic partners include Google (special license for Google TV for Operators customization), CCCMK Holdings (VFAST distribution to 80 million V-point members), 17LIVE, Animax Broadcast Japan, and various regional Japanese broadcasters. The company has shipped over 1 million cumulative TV stick units and holds JIS Q 15001 personal information protection certification.

Name

BBM

Legal name

BBM株式会社

Website

https://bbm.jp

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

BBM is a Japanese B2B technology company that develops Android TV/Google TV sticks, operates a service aggregation platform (BBM Agent) for operators, and runs FAST streaming channels, serving telecom carriers, cable/energy/real estate operators in Japan.

Ownership category

akta.pro rank

Product category

Connected TV Hardware

NAICS

Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing (334220), Television Broadcasting Stations (51612)

SIC

Household Audio & Video Equipment (3651), Television Broadcasting Stations (4833), Wholesale-Electrical Appliances, Tv & Radio Sets (5064)

akta.pro primary industry

Set-Top Box, CPE & Home Video Distribution Hardware (STB/Gateways/Remotes) (MPABAGAI)

akta.pro secondary industry

Graphics, Branding & Character Generation (CG) (MPAHAKAF)

Keywords

• Android TV devices
• Google TV operators
• Service aggregation platform
• FAST streaming channels
• Connected TV hardware

Headquarters

HQ city

Akasaka

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Hardware sales (TV sticks): Sale of TV stick devices (TS series) including TS-405G, TS-403, TS-401S/L, TS-302L/201L to operators and end consumers. One-time hardware revenue.
2. Service aggregation revenue share: Revenue from operators (telecom carriers, cable operators, IPTV providers, OTT operators) for aggregating services to their user base. Earns predetermined revenue-share based on the number of deployed users through BBM Agent system.
3. FAST advertising revenue: FAST (Free Ad-supported Streaming TV) generates advertising revenue that is distributed among participating content providers, channel curators, and stakeholders. Core business model referenced as '広告型ビジネスモデル FAST' (advertising-type business model FAST).
4. Content/channel aggregation and licensing: Aggregation of various content channels and services for operators, including licensing and distribution arrangements for channels such as anime, news, travel, food, sports, and regional content.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

BBM (BBM株式会社) develops Android TV and Google TV stick hardware (TS-series) and operates the BBM Agent service aggregation platform for telecom carriers, cable TV operators, energy companies, and real estate firms. As Asia's first Google TV for Operators licensee, the company integrates content, advertising, and operator-specific UI/UX into turnkey connected-TV offerings, and operates its own FAST (Free Ad-supported Streaming TV) channels that bundle free streaming content with ad-insertion.

Product overview

BBM is a product and service company operating across three divisions: (1) TV stick hardware development with Android TV and Google TV platforms, (2) service aggregation for operators via the BBM Agent management system, and (3) the FAST (Free Ad-supported Streaming Television) service. The core product portfolio includes TV Stick models (TS-405G, TS-403, TS-401S/L, TS-302L/201L) and branded devices (スマイLINK TV Stick, Life Stick) that deliver content to connected TVs. The BBM Agent platform enables operators to integrate multiple services including video streaming, e-commerce, and home IoT. FAST channels deliver ad-supported free streaming TV content across multiple genres and platforms, with V Points rewards integration for CCCMK Holdings. The company also offers aggregation services that connect operators with content and service providers for revenue sharing.

Differentiator

Problem solved

Functional benefit

Products and services

• TV Stick TS-405G Google TV for Operators certified streaming stick; Asia's first Google TV for Operators licensee product, tailored with operator-specific UI/UX and integrated with BBM Agent. Sold to telecom carriers, cable operators, energy firms, and real estate companies.

Quantifiable outcome

• TS-302L/201L achieved 400,000+ deployments within 1 year of launch; cumulative TV stick shipments exceed 1,000,000 units
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability3 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered major, minor and core.

• 17LIVE株式会社majorChannel Partner/ Reseller/ Distributor · 27 April 2026BBM and 17LIVE co-produce 'Free TV NEWS Powered by 17LIVE', a news program on FAST channel delivering 10 curated daily news stories via live broadcast on weekdays at 18:00. This partnership adds professional news content to the FAST channel lineup.
• 株式会社囲碁将棋チャンネルminorChannel Partner/ Reseller/ Distributor · 27 April 2026Provides '囲碁・将棋ライト' channel on FAST, featuring classic Go and Shogi matches, live coverage of major title matches, and educational programs.
• プランダス株式会社minorChannel Partner/ Reseller/ Distributor · 27 April 2026Provides '丸ごと北海道ch' channel on FAST, delivering 24/7 curated Hokkaido content including programs from 5 local broadcasters with expert curation of the best Hokkaido programming.
• 株式会社アニマックスブロードキャスト・ジャパンmajorChannel Partner/ Reseller/ Distributor · 27 April 2026Provides 'アニマックスFREE' channel on FAST — a 24/7, 365-day broadcast of curated anime content (both classic and popular new titles) on the FAST platform.
• 名古屋テレビ放送株式会社 (メ〜テレ)minorChannel Partner/ Reseller/ Distributor · 27 April 2026Provides '東海ロキポch' channel on FAST, featuring Nagoya's 5 TV stations' content on food, variety shows, and travel information from Aichi, Gifu, and Mie prefects.
• CCCMK Holdings (CCCMKホールディングス)majorStrategic or Co-development Partner · 1 August 2024BBM customized FAST ch into 'VFAST' for CCCMK Holdings' Vポイント ecosystem. The service is distributed as a multi-platform app (smartphone + TV) to 80 million V-point members. Users earn V-points proportional to viewing time, creating a loyalty-integrated FAST experience. This partnership significantly expands BBM's consumer reach.
• Google LLCcoreTechnology or Integration · 1 January 2022Google granted BBM a special license to customize Android TV for Operators, enabling custom CMS, UI, and app modifications for B2B operator clients. BBM is the first in Asia to deploy Google TV for Operators on the TS-405G TV stick. This is a strategic technology partnership underpinning BBM's core product offering.
• Osaka Gas (大阪ガス)coreStrategic or Co-development Partner · 1 January 2022BBM developed the 'スマイLINK TV Stick' for Osaka Gas's smart home platform. The device enables access to Netflix, FAST channels, and multiple digital services via a single ID across PC, smartphone, and TV. This partnership demonstrates BBM's ability to white-label hardware and integrate its service aggregation platform for large enterprise clients.
• Leo Palace 21 (レオパレス)coreStrategic or Co-development Partner · 1 January 2022BBM developed the LEONET 'Life Stick' for Leo Palace 21, a dedicated terminal for residents provided free of charge. Residents can optionally upgrade to paid services including internet access, YouTube, Netflix, and other digital services. This partnership enables BBM to reach the residential housing segment.

Scale indicators5 records

Recent moves18 records

Expansion highlights12 records

Direct peers

• Tubi: Tubi is a major FAST and ad-supported streaming service competing for the same cord-cutting audience BBM targets with FAST ch. Both rely on advertising-funded monetization rather than subscriptions and curate lean-back linear-style channels.
• TiVo (Xperi): Xperi's TiVo business provides operator-grade IPTV/CTV platforms, set-top boxes, and content aggregation for telecom and cable operators — a direct functional analogue to BBM Agent's operator service-aggregation role and operator-branded TV hardware.
• Roku: Roku manufactures streaming TV devices (sticks and boxes) and operates the Roku Channel, a leading FAST (Free Ad-supported Streaming Television) service — directly paralleling BBM's TS-series hardware plus FAST ch model, though at much larger global scale.
• Amino Technologies: Amino Technologies provides operator-grade IPTV/OTT hardware (set-top boxes, gateways) and software platforms for telecom and hospitality operators — directly comparable to BBM's TS-series operator white-label sticks and BBM Agent aggregation service.
• Minerva Networks: Minerva Networks provides operator TV platforms and managed IPTV/OTT services for telcos and cable operators, including unified service aggregation — a direct functional parallel to BBM Agent's operator service-aggregation platform.
• Pluto TV: Pluto TV, operated by Paramount, is a global FAST (Free Ad-supported Streaming Television) leader delivering curated linear-style channels. BBM's FAST ch platform pursues the same ad-supported, lean-back viewing model, though at much smaller scale and primarily in Japan.
• Netgem: Netgem is a European operator-focused streaming TV and set-top-box platform serving telecom and ISPs with branded IPTV services — closely paralleling BBM Agent's B2B operator aggregation model, though focused on European operators rather than Japanese/Asian ones.
• Amazon Fire TV: Amazon's Fire TV family of streaming sticks (including Fire TV Stick) competes head-to-head with BBM's TS-series in Japan and globally, including the March 2016 simultaneous launch with BBM's TS-302L/201L. Amazon also operates Fire TV Channels (FAST) and ad-supported streaming.

Broad incumbents

• Xiaomi: Xiaomi's Mi TV Stick and broader Mi Box product line are global Android TV streaming devices competing in the same hardware category as BBM's TS series, with broader consumer-electronics scale but less operator white-label focus.

Emerging players

• Formuler: Formuler is an emerging Android TV-based set-top and stick maker focused on the operator and prosumer segment — directly comparable in product category to BBM's TS-series, though with a more retail/IPTV-oriented distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BBM