MediaTI Marketing

Name

MediaTI Marketing

Legal name

MediaTI Marketing SA

Website

https://mediatimarketing.ch

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

MediaTI Marketing SA is the exclusive cross-media advertising agency of Gruppo Corriere del Ticino, selling ad inventory and integrated marketing services across TV (TeleTicino), radio (Radio3i), print, and 12 digital properties serving businesses in Ticino, Switzerland.

Ownership category

akta.pro rank

Product category

Cross-Media Advertising Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (541830), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Media Planning, Buying & Optimization (BPAFAAAC)

akta.pro secondary industries

Broadcast Media Buying (TV & Radio) (BPAFABAA), Paid Social Media Buying (BPAFABAD), Video/CTV/OTT Media Buying (MPAAABAE)

Keywords

• Cross-media advertising
• Regional media buying
• Marketing consulting services
• Classified advertising portals
• Digital marketing agency

Headquarters

HQ city

Manno

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Advertising space sales: Sale of advertising spaces across multiple media channels: TV (Teleticino), radio (Radio3i), web/online banners, and print (Corriere del Ticino, Tessiner Zeitung, Ticino Business). The company sells both individual channels and integrated cross-media packages.
2. Marketing services: Full-service marketing offerings including strategic analysis, consumer analysis, competition analysis, market research, executive strategy, marketing planning, social media strategy, editorial plans, growth-driven web design, web development, hosting, lead generation, SEO, SEA, Google services, marketing automation, graphic design, copywriting, creative content marketing, branding, social content, SEO content marketing, and photographic/audiovisual content.
3. Classified advertisements: Small classified ads in three categories: CDT Lavoro (job listings), CDT Immo (real estate), and CDT Funebri (funeral announcements).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

MediaTI Marketing is a cross-media advertising agency and the exclusive sales representative for Gruppo Corriere del Ticino's media portfolio, selling advertising space across TV (Teleticino), radio (Radio3i), print (Corriere del Ticino, Tessiner Zeitung, Ticino Business), web, and mobile apps to business clients in Ticino. It also delivers full-service marketing consulting, content production, digital marketing, and corporate event services through its sub-brands Kreò, AIDA, and Eva.

Product overview

MediaTI Marketing is a cross-media advertising agency and the exclusive sales representative for the Corriere del Ticino Group's media portfolio. The company operates as a unified platform combining owned media properties with marketing services. Its core media products include Corriere del Ticino (flagship newspaper), Radio3i (radio station), TeleTicino (television), Ticinonews (digital news portal), and a network of 12 websites plus 7 mobile applications. The advertising network covers print, radio, TV, and digital channels reaching over 85% of Ticino's population. Supporting services include marketing consulting (analysis, strategy, web development, inbound/content marketing), advertising production, and classified ads (employment, real estate, obituaries). The company also leverages strategic partnerships with NZZone for national print sales and Audienzz for digital advertising management.

Differentiator

Problem solved

Functional benefit

Brands

• Kreò: Content factory producing creative ideas and content for advertising, social media, SEO content writing, blogging, and public relations.
• AIDA
• Eva

Products and services

• Advertising Agency Services Strategic advertising consulting with sector specialization, resource management and optimization, data analysis and reporting, media mix strategy, and media plan coordination. Includes production of TV and radio spots, online banners, and advertising space sales across TV, radio, web, and print channels. For businesses seeking unified cross-media advertising campaigns.
• Marketing Services Integrated and digital marketing solutions including strategic analysis, web development (growth-driven design, SEO, UX/UI), inbound marketing (lead generation, SEO, SEA, Google services, marketing automation), and content marketing (graphic design, copywriting, creative content, branding, social media, photography, audiovisual). For businesses seeking end-to-end marketing solutions.
• Classified Advertising (Piccoli Annunci) Classified advertising services across three categories: CDT Lavoro (job listings), CDT Immo (real estate listings), and CDT Funebri (funeral/obituary announcements). For individuals, recruiters, real estate agents, and families publishing small ads in Ticino regional media.
• La Casa dell'Hockey A cross-media content platform dedicated to Ticino hockey enthusiasts, featuring exclusive National League match broadcasts on Teleticino, derbies between HCL and HCAP, a dedicated mobile app, and integrated news and insights across CDT Group media. For hockey fans and sports advertisers in Ticino.
• Kreò (Content Factory) Content production sub-brand of MediaTI Marketing producing creative ideas and content for advertising, social media, SEO content writing, blogging, PR, video production, and branding. For businesses needing creative content production.
• AIDA (Digital Marketing Agency) Digital marketing sub-brand of MediaTI Marketing focused on data-driven strategies, social advertising, Google Ads optimization, inbound marketing, SEO, SEA, digital and media plans, and web design. For businesses seeking digital marketing execution.
• Eva (Corporate Events) Corporate event management sub-brand of MediaTI Marketing providing personal assistant-style event organization, covering creative concept development, event production, catering, and follow-up activities. For businesses hosting corporate events in Ticino.

Quantifiable outcome

• 85% population coverage in Ticino through Corriere del Ticino Group media network
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• NZZonecoreChannel Partner/ Reseller/ Distributor · 1 January 2023NZZone, the NZZ marketing organization, assumed exclusive commercial responsibility for the Corriere del Ticino Group's print products in the national advertising market starting January 1, 2023. NZZone handles national sales of Corriere del Ticino, La Domenica, Illustrazione Ticinese, and Z magazine advertising spaces.
• AudienzzcoreTechnology or Integration · 1 January 2019Audienzz, the NZZ digital advertising specialist, has been commercializing the Corriere del Ticino Group's digital products since 2019. The partnership was extended to include radio and TV campaign management via Adconsole platform, an all-in-one multimedia advertising order management solution.
• NZZ (Neue Zürcher Zeitung)coreStrategic or Co-development PartnerNZZ is a major Swiss media company with which Corriere del Ticino Group has an extended strategic partnership. NZZone and Audienzz are NZZ subsidiaries that manage the expanded partnership for national advertising sales and digital advertising management.
• Hockey Club Lugano (HCL)coreGTM or Marketing PartnerMediaTI Marketing and HCL partnership confirmed for three additional years, with the Corriere del Ticino Group becoming Silver Sponsor of HCL. The partnership includes exclusive hockey coverage through 'Casa dell'Hockey' platform on Teleticino.
• F.C. Lugano SAcoreGTM or Marketing PartnerPartnership confirmed for the 2022-23 season between MediaTI Marketing and F.C. Lugano SA for advertising and promotional activities.
• Corriere del Ticino GroupcoreOthersMediaTI Marketing is the exclusive cross-media advertising agency of the Corriere del Ticino Group, the largest multimedia publishing group in Italian-speaking Switzerland with over 131 years of history and 300+ employees.
• Camera di Commercio del Canton TicinominorGTM or Marketing PartnerCollaboration with the Chamber of Commerce for events organized by Corriere del Ticino, including Innovation, Sustainability, Market Outlook, Technology, and Entrepreneurship themed events at LAC Lugano.
• Eva (Events subsidiary)minorOthersEva is a subsidiary of MediaTI Marketing that specializes in corporate event organization in Ticino. Eva provides event management services including creative concept development, event production, catering, and follow-up activities.
• AIDA (Digital marketing subsidiary)minorOthersAIDA is a digital marketing subsidiary of MediaTI Marketing, offering services in social advertising, Google Ads optimization, inbound marketing, SEO, SEA, and data-driven digital strategies.
• Kreò (Content factory subsidiary)minorOthersKreò is MediaTI Marketing's content factory subsidiary, specializing in creative content production including advertising, social media, SEO content writing, blogging, PR, video production, and branding.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Wirz Group: Large independent Swiss advertising and communications group with media, digital and production capabilities. Comparable as a full-service Swiss ad agency competing for similar Ticino-region clients, but at substantially larger national scale.
• WPP Media Switzerland: WPP's media investment arm (GroupM) operating in Switzerland, managing large advertiser media budgets across channels. Comparable as a cross-channel media buying competitor, though serving global clients and headquartered outside Ticino.
• Jung von Matt: One of Switzerland's largest independent creative agencies with strong media planning capabilities. Comparable as a full-service Swiss advertising competitor offering integrated campaigns, though primarily creative-led and not media-house-affiliated.
• Publicis Groupe Switzerland: Swiss arm of global advertising holding company Publicis Groupe, offering full-service creative, media planning/buying and digital. Comparable as a full-service advertising and media buying competitor in Switzerland but at national scale with broader portfolio.
• IPG Mediabrands Switzerland: Interpublic Group's media-buying network operating in Switzerland, offering media planning and buying across all channels. Comparable as a media buying competitor in the Swiss market with cross-channel capabilities, but global in scope and not regionally focused.

Others

• TicinoTopTen / Gruppo Corriere del Ticino (parent): The parent media group that owns the underlying inventory MediaTI sells. Included as an ecosystem reference rather than a competitor — MediaTI is the exclusive sales arm of this group.

Direct peers

• Admeira: Swiss cross-media marketing platform jointly owned by CH Media, Ringier and SRG SSR that bundles TV, radio, print and digital ad inventory into integrated campaigns. Directly comparable to MediaTI as a media-house-affiliated cross-media sales house, though at a national rather than regional scale.
• APG|SGA: Switzerland's leading out-of-home and poster advertising sales house, now part of JCDecaux. Comparable to MediaTI as a media-marketing company brokering physical media inventory to Swiss advertisers through a single point of contact.
• Goldbach Group: Swiss digital and TV media marketing company that sells advertising across private TV, radio and digital channels. Directly comparable in business model (media brokerage with marketing services) and Swiss market focus, though Goldbach is broader in digital.

Regional players

• Ringier Advertising: Swiss media group's advertising arm, selling cross-media campaigns across Ringier's national titles and digital properties. Comparable as a Swiss media-marketing competitor with regional/national portfolio; competes with MediaTI for Swiss-Italian and national ad budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mediatimarketing
• LinkedInlinkedin.com/company/mediati-marketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MediaTI Marketing