What GoCertify does

GoCertify is a privately held, for-profit digital content platform headquartered in Pleasant Grove, Utah, founded in 1999. Per its firmographic description, it positions itself as a one-stop-shop for computer certification news, articles, training, and related resources, serving individual professionals pursuing IT credentials — most visibly those aligned with the CompTIA certification track. The company is small (11-50 employees) and operates a web-first content model rather than a primary-source exam delivery or SaaS training platform; its underlying technology stack is not disclosed in the input.

GoCertify’s business model appears to rely on aggregating third-party certification content and training offers and monetizing through advertising, affiliate referrals, and training partnerships. The bulk of the available source material pertains to its strategic partner CompTIA (a non-profit trade association), through which GoCertify accesses a portfolio of self-paced CertMaster training products, stackable certifications, digital badges, and academic/enterprise/government distribution channels via the CompTIA Partner Network. No pricing, traffic, or revenue figures for GoCertify are disclosed.

Commercially, GoCertify sits at the demand-generation layer of the certification industry: capturing high-intent search traffic around IT credentials, curating editorial and training referrals, and routing candidates toward paid certification tracks and exam preparation resources distributed by CompTIA and adjacent providers. Its go-to-market is direct-to-consumer via web/SEO, with no evidence of direct enterprise sales motions originating from GoCertify itself.

Name

GoCertify

Website

https://gocertify.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

GoCertify is a Pleasant Grove, Utah-based digital content platform founded in 1999 that aggregates computer and IT certification news, articles, training resources, and exam preparation content for IT certification candidates.

Ownership category

akta.pro rank

Headquarters

HQ city

Pleasant Grove

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Certification Exams: Revenue from IT certification exam fees charged to individuals and organizations
2. CertMaster Training Products: Self-paced training solutions sold as products for certification preparation
3. Continuing Education: Renewal options and continuing education programs to maintain certification currency
4. Academic Partnerships: Programs for higher education and secondary education institutions including instructors and students
5. Enterprise and Government: Organizational licensing and certification programs for enterprise and government clients

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

GoCertify is a one-stop-shop for computer certification news, articles, training resources, and related information. The company aggregates content to help individual IT professionals and certification candidates explore, prepare for, and stay informed about computer and IT certifications.

Product overview

The source data provided contains content from CompTIA's Resources page rather than GoCertify. No products or services for GoCertify are present in the provided source data.

Differentiator

Problem solved

Functional benefit

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• CompTIA Partner NetworkcoreChannel Partner/ Reseller/ DistributorCompTIA maintains a partner network providing authorized partners with access to exclusive resources including instructor resources, product positioning guidance, industry research, and latest CompTIA updates. Partners access this through the partner portal at comptia.org/partner-portal/partner-resources.

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Udemy: Global online learning marketplace with extensive catalog of IT certification courses at low price points. Overlaps with GoCertify on consumer-paid IT certification prep content.
• Pluralsight: Large-scale technology skills platform with deep IT certification prep libraries and enterprise contracts. Comparable as a broader incumbent in the same IT skilling/certification market that GoCertify addresses.
• Coursera: Large MOOC and credentialing platform offering professional certificates and IT certification-aligned programs from universities and tech companies. Adjacent incumbent competing for the same enterprise and individual IT learner demand.

Direct peers

• MeasureUp: Practice test and assessment provider for vendor certifications including Microsoft and CompTIA. Directly comparable as a third-party IT certification prep company serving individual learners and institutional buyers.
• Kaplan IT Training: IT certification prep provider offering self-study and live training across CompTIA, Cisco, Microsoft, and PMI. Overlaps with GoCertify's audience of career-advancing IT professionals seeking certification.
• Whizlabs: Online training and practice test provider focused on IT and cloud certifications (AWS, Azure, GCP, CompTIA). Comparable because it monetizes online certification prep content for the same buyer persona as GoCertify.
• TestOut: Offers IT training, simulation labs, and certification prep (including CompTIA-aligned pathways) sold to individuals, schools, and enterprises. Comparable in product (training + cert prep) and in selling across academic and enterprise segments.
• Boson (Boson Software): Provider of practice exams and training materials for IT certifications such as Cisco, CompTIA, and Microsoft. Closely comparable product mix and target customer to GoCertify.

Emerging players

• Cybrary: Cybersecurity-focused training and certification prep platform with team and individual plans. Comparable as a niche IT certification training provider pursuing individual and enterprise buyers, similar to GoCertify.
• Simplilearn: Online professional certification training provider covering multiple IT and cloud certifications. Comparable in monetizing certification prep via self-paced and bootcamp formats targeting career advancers and enterprise L&D.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/GoCertify
• Facebookfacebook.com/gocertify
• LinkedInlinkedin.com/company/gocertify-com

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GoCertify