What Mangan Holcomb Partners does

Mangan Holcomb Partners (DBA: mhp.si) is a privately held, full-service performance marketing agency founded in 1972 and headquartered in Little Rock, Arkansas. The firm operates four U.S. offices spanning the Southern market (Little Rock HQ, Northwest Arkansas on Bentonville Square, Memphis TN, and Dallas-Fort Worth TX), and serves clients across eight verticals — banking and financial services, healthcare, eCommerce and retail, telecom, higher education, government, tourism and hospitality, and legal. Named enterprise and institutional clients include Walmart, J.B. Hunt, Le Bonheur Children's Hospital (20-year relationship), Taylor King Law, and the Little Rock Convention & Visitors Bureau. The agency has earned a national Silver Telly Award, a Natural State Tourism Development Award, an Impact Communications Award for D&I initiatives, and carries Google Partner (2026 Premier Badge) certification.

The agency offers 14 service lines organized into data-driven services (analytics and performance reporting, SEO, marketing automation), creative services (branding and creative, video production, content development), media services (performance media and Connected TV advertising), and strategic services (PR/strategic communications, crisis communications, reputation management, influencer relations, print and promotional production, and website development). No proprietary technology platform, AI/ML models, patents, or API products are disclosed; the offering is professional services delivered by agency teams using standard marketing technology stacks.

Revenue is generated through project-based and retainer engagements under a quote-based pricing model (not publicly disclosed). Go-to-market is direct sales through the company website, phone (501-376-0321), email ([email protected]), and in-person engagement at regional offices, supported by a content marketing program (active blog covering AEO, CTV, testing frameworks), organic social presence across LinkedIn, Facebook, Instagram, YouTube, and TikTok, case studies organized by industry and service, and earned media from industry awards. The firm is privately held with no disclosed parent company, institutional investors, PE/VC backing, funding rounds, or M&A activity.

Name

Mangan Holcomb Partners

Legal name

mhp.si

Website

https://manganholcomb.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Mangan Holcomb Partners (mhp.si) is a privately held, full-service performance marketing agency founded in 1972, operating from four US offices and serving enterprise, government, and nonprofit clients across banking, healthcare, retail, telecom, education, government, tourism, and legal verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Little Rock

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Marketing Agency Services: Mangan Holcomb Partners generates revenue through professional services rendered as a full-service performance marketing agency. Services include analytics and performance reporting, branding and creative, content development, CTV, influencer relations, performance media, PR/strategic communications, print and promotional production, reputation management, SEO, video production, website development, and marketing automation. Revenue is derived from client engagements, likely project-based and/or retainer arrangements.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Mangan Holcomb Partners is a full-service performance marketing agency offering 14 integrated service lines spanning analytics and performance reporting, branding and creative, content development, crisis communications, CTV advertising, influencer relations, performance media, PR and strategic communications, print and promotional production, reputation management, SEO, video production, website development, and marketing automation. The agency delivers these services to clients in banking, healthcare, eCommerce, telecom, higher education, government, tourism, and legal sectors across the Southern US. Revenue is generated through professional services rendered under project-based and retainer client engagements.

Product overview

Mangan Holcomb Partners (mhp.si) is a full-service performance marketing agency offering a comprehensive suite of 14 distinct service offerings organized by service type and industry specialization. The agency's service portfolio spans the full marketing spectrum including data-driven services (Analytics and Performance Reporting, SEO, Marketing Automation), creative services (Branding and Creative, Video Production, Content Development), media services (Performance Media, CTV advertising), and strategic services (PR/Strategic Communications, Crisis Communications, Reputation Management). The agency also offers specialized capabilities in Influencer Relations, Print and Promotional Production, and Website Development. The services are designed to address client needs across multiple industries including Banking, Healthcare, eCommerce/Retail, Telecom, Higher Education, Government, Tourism and Hospitality, and Legal sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Analytics and Performance Reporting
• Branding and Creative Brand development, visual identity design, and creative asset production for marketing campaigns across multiple channels; for clients seeking brand building and creative support.
• Content Development Creation of marketing content including written materials, copy, and multimedia assets tailored to client needs and target audiences.
• Crisis Communications Strategic communication services for managing public relations during organizational crises or sensitive situations; for clients needing reputation protection and crisis response.
• CTV (Connected TV) Advertising Advertising services focused on connected television platforms, enabling brands to reach audiences through streaming and over-the-top content delivery.
• Influencer Relations Partnership management with social media influencers and content creators to amplify brand messaging and reach target demographics.
• Performance Media Paid advertising and media buying services across digital platforms focused on delivering measurable results and return on investment.
• PR/Strategic Communications Public relations and strategic communication planning to build brand reputation, manage media relations, and shape public perception.
• Print and Promotional Production Production of printed materials and promotional items including brochures, signage, merchandise, and other physical marketing assets.
• Reputation Management Services to monitor, protect, and enhance a brand's online reputation through review management, social listening, and proactive communication strategies.
• Search Engine Optimization (SEO) Search engine optimization services to improve organic visibility, rankings, and traffic from search engines like Google and Bing.
• Video Production Professional video content creation including commercials, promotional videos, social media content, and documentary-style storytelling.
• Website Development Design and development of custom websites and web applications tailored to client branding and business objectives.
• Marketing Automation Implementation and management of marketing automation platforms to streamline campaigns, lead nurturing, and customer engagement processes.

Quantifiable outcome

• Largest public fundraising campaign in Memphis history — for Le Bonheur Children's Hospital
• +1 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Stone Ward: Little Rock, Arkansas-based independent full-service advertising agency of similar size. Head-to-head competitor in MHP's primary home market and a near-direct match in service portfolio, vertical focus, and regional scope.
• Hiebing: Madison, Wisconsin-based independent full-service marketing agency with comparable size and offering across branding, content, digital, media, PR, and video production. Direct comparable as a regional independent full-service agency.
• The Tombras Group: Knoxville, Tennessee-based independent full-service agency offering creative, media, digital, and PR services across multiple verticals. Closely comparable in scale, ownership structure (independent), and breadth of service.
• The Integer Group: Denver-area based mid-sized full-service shopper and brand activation agency (part of Omnicom). Comparable in service breadth (creative, media, digital, in-store) and mid-market enterprise client focus.
• The Marketing Arm: Dallas-based Omnicom-owned agency specializing in sports, entertainment, and brand partnerships. Comparable in offering (creative, media, PR, influencer) and overlapping DFW territory; broader scale due to Omnicom backing.
• H&L Partners: Minneapolis-based mid-sized independent full-service agency with similar service breadth spanning creative, media, digital, PR, and influencer marketing. Comparable in size and to MHP's geographic positioning in the Midwest/South.
• The Richards Group: Dallas, Texas-based independent full-service agency. Directly comparable along region (overlaps MHP's DFW office), service breadth, and enterprise client roster.
• Eric Mower + Associates (now Elicit): Mid-sized independent full-service agency with strong B2B and consumer portfolio. Closely comparable in service breadth, scale, and regional/full-service positioning.
• The Martin Agency: Richmond, Virginia-based independent full-service agency known for creative-led campaigns across multiple verticals including tourism, healthcare, and government. Similar service portfolio and enterprise client focus.

Broad incumbents

• Publicis Groupe: Global advertising holding company whose agencies (Leo Burnett, Saatchi, Digitas) compete with MHP for the same enterprise and mid-market clients across all major verticals MHP serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@mhpsi
• Facebookfacebook.com/wearemhpsi
• LinkedInlinkedin.com/company/mhpsi
• Instagraminstagram.com/mhp.si
• TikToktiktok.com/@mhp.si

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mangan Holcomb Partners