What REMAX Canada does

REMAX Canada Inc. operates as the Canadian master franchisee of the global RE/MAX real estate network, licensing the RE/MAX brand to independently owned and operated brokerage offices across all 13 Canadian provinces and territories. The company serves two distinct customer groups: (1) consumer-side home buyers, sellers, and renters who access property search, agent matching, market intelligence, and educational content through remax.ca and the RE/MAX blog; and (2) franchise-side independent broker-owners and agents who pay franchise royalties and membership fees to operate under the RE/MAX brand, access the MLS platform, and benefit from co-branded marketing and training infrastructure.

The core technology stack centers on a property search platform integrated with the Canadian Real Estate Association's (CREA) Multiple Listing Service (MLS), aggregated with complementary consumer tools including an interactive mortgage calculator, virtual tour capability powered by Winsold, climate risk assessment data from Local Logic, neighborhood guides, and the HomeHQ email newsletter. The platform also supports two specialized sub-brands — RE/MAX Collection for luxury residential properties and RE/MAX Commercial for commercial real estate — providing vertical-segmented marketing and agent matching.

REMAX Canada earns revenue primarily through franchise royalties and agent membership fees, with the underlying transaction commissions generated by independent brokerages flowing to franchisees rather than the corporate entity. The company maintains a Toronto headquarters (639 Queen Street West) with 11-50 corporate employees overseeing the franchise network. Its primary brand-differentiation assets are the multi-year BrandSpark Canadian Trust Study recognition (2017, 2019, 2021-2025) and a long-standing partnership with Children's Miracle Network Hospitals via the Miracle Home Project initiative.

Name

REMAX Canada

Legal name

REMAX Canada Inc.

Website

https://remax.ca

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

REMAX Canada Inc. is the Canadian master franchisee of the global RE/MAX brand, licensing independently owned brokerages and agents across all Canadian provinces while providing a consumer-facing property search platform integrated with MLS/CREA data. It serves home buyers, sellers, and renters through remax.ca.

Ownership category

akta.pro rank

Headquarters

HQ city

Toronto, Ontario

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Franchise Royalties and Agent Membership Fees: REMAX Canada operates as a franchisor. Independent brokerages and agents pay franchise fees and royalties to use the RE/MAX brand, access to the MLS system, marketing resources, and brand recognition. Revenue is generated through agent commission splits on completed real estate transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

REMAX Canada operates as the Canadian master franchisor of the RE/MAX real estate brand, licensing the brand to independently owned and operated brokerages and agents across all Canadian provinces. The company provides a consumer-facing digital property search platform that aggregates MLS listing data from CREA, enabling home buyers and sellers to find agents and listings nationwide. Revenue is generated through franchise royalties and fees paid by affiliated brokerages and agents on real estate transactions.

Product overview

RE/MAX Canada operates as a consumer-facing real estate marketplace offering a comprehensive digital platform for property search, agent matching, and real estate advice. The core offering consists of the main RE/MAX Canada website, which aggregates MLS listings from CREA member agents across Canada. The portfolio includes two sub-brands: RE/MAX Collection for luxury properties and RE/MAX Commercial for commercial real estate services. Supporting the core platform are complementary modules including a mortgage calculator tool, an agent finder service, the HomeHQ email newsletter, the RE/MAX Blog with editorial content, and detailed neighborhood guides providing local area information including climate risk assessments. The platform is primarily consumer-facing without documented third-party integrations or public API access.

Differentiator

Problem solved

Functional benefit

Brands

• RE/MAX Collection: Luxury real estate service offering
• RE/MAX Commercial

Products and services

• RE/MAX Canada Website Primary consumer-facing digital property search platform that aggregates MLS listings from CREA members across Canada. Enables buyers to filter listings by location, price, home type, bedrooms, bathrooms, and square footage, find RE/MAX agents, and access market advice and mortgage calculators.
• RE/MAX Collection Luxury real estate sub-brand offering high-end property listings and specialized agent services targeted at affluent buyers and sellers of premium residential properties across Canada.
• RE/MAX Commercial Commercial real estate service segment providing listings, agent services, and resources for commercial property buyers, sellers, and investors across Canada, covering investment properties and business real estate needs.

Quantifiable outcome

• Voted most trusted Real Estate Agency brand by Canadian shoppers (BrandSpark Canadian Trust Study, years 2021-2025, 2019, 2017)

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Children's Miracle Network HospitalscoreGTM or Marketing PartnerREMAX Canada partners with Children's Miracle Network Hospitals through the Miracle Home Project initiative. When buyers purchase a home with a RE/MAX agent, they have the opportunity to contribute to making a difference in their community. RE/MAX agents donate time and resources to support children's hospitals across Canada.

Scale indicators1 record

Recent moves4 records

Expansion highlights5 records

Direct peers

• Sutton Group: Sutton Group is a Canadian real estate organization with a broad network of independently operated brokerages and agents. It competes for the same buyers, sellers, franchisees, and local market coverage as REMAX Canada.
• Coldwell Banker Canada: Coldwell Banker Canada is a national real estate brokerage franchise serving Canadian residential and commercial customers. Its agent network, property-search website, and franchise-based brand model closely overlap with REMAX Canada.
• Royal LePage: Royal LePage is a major Canadian real estate network serving residential and commercial buyers and sellers through brokers and agents. It closely matches REMAX Canada in national franchise coverage, brand-led customer acquisition, and transaction-based brokerage economics.
• Keller Williams Realty: Keller Williams Realty is a large agent-centric real estate franchise network with operations in Canada. Its training, recruitment, referral, and property-search capabilities make it a relevant business-model and franchise competitor to REMAX Canada.
• eXp Realty: eXp Realty is a technology-enabled real estate brokerage with a significant Canadian agent presence and consumer property-search capabilities. It competes for agents and transactions through a differentiated cloud-based model but serves the same core real estate customer base.
• PropertyGuys.com: PropertyGuys.com operates a Canadian real estate network offering property marketing and brokerage-related services to homeowners. It is relevant because it competes for Canadian sellers and customers seeking an alternative to traditional full-service brokerage representation.
• CENTURY 21 Canada: CENTURY 21 Canada operates a national franchise system for real estate agents and brokerages. Its consumer property-search portal, agent network, and broad residential and commercial coverage are directly comparable to REMAX Canada.

Emerging players

• HouseSigma: HouseSigma is a Canadian real estate technology platform focused on property search, market data, and agent connections. It is comparable to REMAX Canada's digital discovery tools and target customers, but is more specialized in technology-enabled marketplace functionality.
• Zolo: Zolo is a Canadian digital real estate marketplace that helps consumers search listings and connect with agents. Its online-first property discovery model overlaps with REMAX Canada's website and agent-referral funnel, although it does not operate an equivalent national franchise network.

Broad incumbents

• Realtor.ca: Realtor.ca is the Canadian Real Estate Association's national consumer property-search portal and a central source of MLS listings. It is a major incumbent competing for property-search traffic, while CREA's relationship with listing data distinguishes it from REMAX Canada's agent and franchise network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/user/REMAXCanada
• LinkedInlinkedin.com/company/remax-canada

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REMAX Canada