Adaptive Media

What Adaptive Media does

Adaptive Media Technologies Pty Ltd is a privately held Australian mobile-app and AI-solutions company headquartered in Burleigh Heads, Queensland, with a regional base in Brisbane and the founder-CEO, Damien King, leading a stated 1-10 person in-house team of senior Australian engineers. The firm delivers native iOS (Swift/SwiftUI) and Android (Java/Kotlin) development alongside custom web and backend services, with a portfolio cited at 52+ apps shipped. Its flagship AI asset is Miyai.ai, a conversational AI platform that the company uses to deploy AI chat agents and AI voice agents (with custom brand voice and RAG-grounded knowledge retrieval across websites, WhatsApp, Messenger, and Instagram) and which the firm reports is used by 1000+ businesses.

The company has repositioned from a pure custom-development agency into an applied AI and fractional executive services firm. It implements Anthropic's Claude Enterprise, Codex, and OpenClaws for Australian enterprises, sells Fractional CTO and Fractional CAIO (Chief AI Officer) retainers led by Damien King, and offers Bespoke AI Agent Orchestration for multi-step workflow automation. Adjacent service lines include Video and LIVE Streaming platform development, RESTful API integration, app rewrite and maintenance, and a digital marketing practice comprising SEO, AEO (Answer Engine Optimization for ChatGPT, Google AI Overviews and Perplexity), and PPC management. Sister properties LeadAgents.ai, LeadAEO.ai and LeadLinks.ai extend the AI marketing footprint.

Commercial mechanics span fixed-scope project work priced from $10,000 AUD for startup MVPs and $30,000-$80,000 AUD for growth products, custom-quoted Enterprise builds with SLAs, and recurring subscription or usage-based billing for AI voice and chat agents, fractional leadership retainers, and digital marketing retainers. Customer concentration is fragmented across small-to-mid business logos (BMP Sports, PUML, Active Quests, Magic Group, Stream Music, Vibebeats, Jittie, Beanzy, Payfinders, KindyHub and others), with stated outreach to startups, scale-ups, ASX-listed corporates, and SMEs primarily in Queensland and Australia-wide, plus named international delivery in the UK, US, Europe, Asia and the UAE. Adaptive Media holds no public funding, has no disclosed investors, and reports 7-12 years of operational tenure depending on the source page.

Name

Adaptive Media

Legal name

Adaptive Media Technologies Pty Ltd

Website

https://adaptivemedia.com.au

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Adaptive Media is a Queensland-based, founder-led Australian firm that builds native iOS and Android mobile apps and deploys AI chat and voice agents via its Miyai.ai platform, serving startups, scale-ups, and ASX-listed corporates across Australia with custom development, fractional CTO/CAIO, and digital marketing services.

Ownership category

akta.pro rank

Product category

Custom Mobile App and AI Development Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Software Publishers (5132)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372)

akta.pro primary industry

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

akta.pro secondary industries

Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC), AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI), Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL)

Keywords

• Mobile app development
• AI consulting services
• Conversational AI agents
• Custom software development
• Fractional CTO services

Headquarters

HQ city

Burleigh

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Custom Mobile App Development: Bespoke native iOS and Android app development. Fixed-scope project pricing from $10K for MVPs to $80K+ for growth products, with custom enterprise quotes. Revenue is one-time per project with optional ongoing maintenance contracts.
2. Custom Software Development: Web applications, SaaS platforms, internal tools, API integrations. Project-based fixed pricing with scope from $10K MVPs to custom enterprise builds. Ongoing support and maintenance available as separate contracts.
3. AI Solutions (Voice Agents, Chatbots, Automation): AI voice agents, chatbots, workflow automation. Pricing depends on call volume, integrations and custom knowledge requirements. Most businesses start with focused pilots and scale. Subscription or usage-based pricing model implied for ongoing AI services.
4. Fractional CTO Services: Senior technology leadership on flexible monthly retainer. Fractional CTO engagements include technology strategy, architecture reviews, AI adoption, and engineering team leadership.
5. Digital Marketing Services: SEO, AEO (Answer Engine Optimization), and PPC management. Services can be bundled with app/software development or purchased standalone.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels10 records

Core offering

Adaptive Media designs and develops custom native mobile applications for iOS (Swift) and Android (Java/Kotlin), alongside bespoke web and SaaS platforms. It delivers AI consulting and implementation services built around its Miyai.ai conversational AI platform, including AI Chat Agents and AI Voice Agents powered by RAG, Claude Enterprise deployment, and bespoke multi-agent workflow automation. The company also offers fractional CTO and fractional CAIO leadership retainers, custom video/LIVE streaming platforms, and SEO/AEO digital marketing services.

Product overview

Adaptive Media is a Brisbane and Gold Coast-based mobile app development and AI solutions company offering a portfolio of services spanning custom mobile app development (native iOS/Android), AI consulting and implementation, and its flagship Miyai.ai AI platform. The core product portfolio includes AI Chat Agents and AI Voice Agents (built on Miyai.ai), complemented by enterprise AI tooling (Claude Enterprise, Codex, OpenClaws) deployed through Fractional CAIO and Fractional CTO services. Services include mobile app development (52+ apps shipped), custom software/web development, live streaming platforms, and digital marketing (SEO/AEO). The company targets startups, scaleups, and ASX-listed corporates across Australia with pricing from $10K for MVP through $80K for growth products.

Differentiator

Problem solved

Functional benefit

Brands

• Miyai.ai: AI chatbot platform powered by Adaptive Media, trusted by 1000+ businesses for conversational AI and automation.

Products and services

• Mobile App Development Full-lifecycle native iOS (Swift/SwiftUI) and Android (Java/Kotlin) mobile application development service covering UX/design, development, testing, App Store submission, and ongoing maintenance. Delivered for startups, scaleups, and ASX-listed corporates across Australia, with 52+ apps shipped.
• Custom Software Development Bespoke web applications, SaaS platforms, internal tools, and API integrations built around client business processes, including multi-tenant SaaS products, admin dashboards, workflow automation, and legacy modernisation.
• Miyai.ai Platform Flagship AI conversational platform powering chatbots and voice agents. Provides enterprise-grade capability including channel integrations (website, WhatsApp, Messenger, Instagram), CRM connectivity, analytics, security, and rapid deployment, and is trusted by 1000+ businesses.
• AI Chat Agent Conversational AI chatbot trained on client business data using RAG. Handles customer enquiries, captures leads, and books work 24/7 across omnichannel deployment (website, WhatsApp, Messenger, Instagram) with CRM and booking system integrations.
• AI Voice Agent AI phone assistant with custom brand voice and RAG integration. Answers calls 24/7, books appointments, qualifies leads, and routes enquiries with smart call routing, VOIP integration, and multi-language support for small businesses, SMEs, and corporates.
• AI Consulting Strategic AI consulting covering use-case selection, data readiness assessment, custom AI agent design, and deployment from strategy through production for businesses adopting AI.
• Bespoke AI Agent Orchestration Custom AI workflow automation that orchestrates multi-agent systems across voice, chat, and business processes, achieving 50-80% reduction in manual tasks by connecting tools and automating complex multi-step workflows.
• AI Implementation and Integration Services Service connecting AI models, agents, and automation into existing business systems (CRMs, ERPs, support desks, databases, internal tools), taking AI from use case to production with testing, monitoring, and iteration.
• Fractional CTO Service Senior technology leadership on flexible monthly retainer for startups and growth-stage companies, covering technology strategy, system architecture, AI adoption, security governance, vendor selection, and engineering team leadership.
• Fractional CAIO (Chief AI Officer) Embedded AI leadership providing strategy and AI adoption roadmaps, identifying high-impact opportunities, building implementation plans, deploying enterprise tools (Claude Enterprise, Codex, OpenClaws), and training teams without full-time executive cost.
• Startup MVP Development Rapid MVP development for startups delivering a focused, market-ready first version with core functionality, clean UI/UX, and backend setup, typically delivered in 6-12 weeks from $10,000 AUD.
• Video and LIVE Streaming Development Bespoke VOD and live streaming platform development with HLS/H264 encoding, real-time fan chat, and engagement features, delivered for global projects in music streaming, VOD, and LIVE streaming.
• SEO Services Long-term organic growth strategy service including technical SEO, keyword research, content strategy, link building, and local SEO for Brisbane and Gold Coast markets.
• AEO (Answer Engine Optimization) Services Optimization service for AI answer engines (ChatGPT, Google AI Overviews, Perplexity), including structured data, schema markup, llms.txt files, and conversational Q&A content to get businesses cited in AI answers.

Quantifiable outcome

• Reduce call handling costs by up to 70%
• +4 more outcomes

Named customers18 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability9 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Miyai.aicoreTechnology or IntegrationMiyai.ai is the flagship AI platform that Adaptive Media builds on for chatbot and voice agent solutions. Over 1000+ businesses are powered by Miyai.ai technology. Adaptive Media appears to have a close relationship with Miyai.ai - they reference it as a platform they build on and it appears to be a related product/sister company. Miyai.ai provides the underlying conversational AI technology (chatbots, voice agents) that Adaptive Media customizes and deploys for clients.
• LeadAgents.aiminorStrategic or Co-development PartnerAI Voice Lead Agents platform. Part of the same family as Adaptive Media - sister companies under shared ownership. Lead generation focused AI voice agent platform.
• LeadAEO.aiminorStrategic or Co-development PartnerAnswer Engine Optimization Platform. Part of the same family - sister companies under shared ownership. Specializes in optimizing content for AI answer engines like ChatGPT and Google AI Overviews.
• LeadLinks.aiminorStrategic or Co-development PartnerAI-Driven Backlinks for SEO & AEO. Part of the same family - sister companies under shared ownership. Specializes in backlink strategies for search and AI engine visibility.
• Anthropic (Claude Enterprise)coreTechnology or IntegrationAdaptive Media implements Claude Enterprise across client organisations - from strategy and secure deployment to workflow integration and team training. They also deploy Codex and OpenClaws as part of their AI solutions. Anthropic provides the foundational AI models (Claude, Codex) that power their enterprise AI implementations.
• GoogleminorChannel Partner/ Reseller/ DistributorGoogle Ads Certified Partner. Adaptive Media is certified in Google advertising platforms for PPC management services.
• MetaminorChannel Partner/ Reseller/ DistributorFacebook & Instagram Marketing Expert. Adaptive Media has demonstrated expertise in Meta advertising platforms for social media marketing services.

Scale indicators13 records

Recent moves5 records

Expansion highlights6 records

Peers

• PolyAI:

Direct peers

• Appetiser Apps: Australian mobile app development agency specializing in iOS/Android app builds, MVPs, and custom software for startups and enterprises. Directly comparable in service portfolio, geography, and target customer base (startups to ASX-listed).
• Kore.ai: Enterprise AI agent platform for building conversational AI assistants across voice and chat with workflow automation. Comparable as a more established AI agent platform competitor to Miyai.ai.
• Wave Digital: Australian digital agency building custom web platforms, mobile apps, and SaaS products for startups and enterprises. Similar service model, project-based pricing, and target customer segments as Adaptive Media.
• Observe.AI: AI voice agent and conversation intelligence platform for contact centers. Overlaps with Adaptive Media's AI voice agent offering, especially in the call automation and 24/7 handling use case.
• Luminary: Australian digital agency offering web development, custom software, and digital strategy for enterprise clients. Comparable as a mid-sized Australian development services competitor with similar enterprise focus.
• Cognigy: Enterprise conversational AI platform for building AI agents for customer service and contact center automation. Direct competitor to Miyai.ai in the AI agent platform space with similar RAG and omnichannel capabilities.

Broad incumbents

• Intercom: Large customer messaging platform with AI agent (Fin) capabilities across web, WhatsApp, and other channels. A broader incumbent in the conversational AI / customer engagement space that competes with Miyai.ai at the high end.
• LivePerson: Established enterprise conversational AI and messaging platform for customer experience. Operates as a broad incumbent in the same conversational AI space as Miyai.ai, with a much larger installed base and broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/adaptivemediatechnology

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adaptive Media